We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Story hotel --- distribution channels - Research Paper Example

Comments (0)
Story Hotel Distribution Channels Name Institution Story Hotel Distribution Channels Story Hotel Distribution Channels comprises of multiple online products that are often regulated through a network of connections that ensure efficient dissemination of information to the target clientele…
Download full paper
Story hotel --- distribution channels
Read TextPreview

Extract of sample
Story hotel --- distribution channels

Download file to see previous pages... For instance, through its website and other internet-based social networking sites, the hotel offers online booking services, reservations, customer care services, and coupon rewards. This enables it to connect with the clientele in real-time over the virtual space. Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread information about the nature, value, and quality of products to the specific markets (Ranchhod & Gurau, 2007). In the hotel and hospitality industry, the goods and services may vary in range, complexity, value and quality. Similarly, the kind of targeted clientele often vary in line with the variables of geography, locality, gender, socioeconomic status, race, culture, and many other variables. At the same time, changes in time and lifestyles often affect the nature of preference and the demands of the market. The strategies adopted by Story Hotel are meant to make use of these aspects of business by utilizing the synergistic aspects of the positive forces while developing strategies to overcome the stifling influence of negative forces. Macroeconomic factors determine the manner in which a distribution channel impacts on the targeted clientele (Ranchhod & Gurau, 2007). ...
Essentially, Story Hotel’s multiple distribution channels are designed to attract two broad categories of customers. These include leisure and business customers. The market reach of the distribution channels is flexible in the sense that it spurns from the local clientele to the international groups. One of the strengths of the distribution channel as controlled by Story Hotel is that it is able to attract and retain customers by regulating its distribution channels in a manner that portrays its competitive advantage on the market. This strategy makes it possible for the hotel to maintain and increase the volume of clientele locally and globally, besides breaking into new market segments previously controlled by competitors. The Hotel also relies on a system that enables it to break into unexplored market segments at the local and international arena. For instance, the regulation of prices has made the hotel a favourite choice of people from across the socioeconomic ladder. Story Hotel markets itself as a favourite destination both for the domestic customers and those from across the space. Through the internet resources, the Hotel disseminates the right kind of information that would be of value to customers who want to make their travel budgets ahead of the journey. Some of the information relayed to customers includes issues of location. The internet distribution channels provide resourceful information, which would help the targeted clientele to make informed decisions as to matters of convenience. The strategic location of the hotel, according to the information supplied from the online sources, offers vantage opportunities for the customers to access other services and amenities around the city (Story ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
The Effect on Sales of Digital Music Through Legal and Illegal Distribution Channels
This study will address the positive factors which enabled the growth of Apple iTunes Store to a major music distribution channel by selling over 6 billion songs till beginning of January 2009. Though emergence of Apple iTunes provided global music industry a thrust but the major concern lays on the fact that is globally 95% of the music track downloads are acts of online piracy which is making the legal distributors lose huge amount of revenue. The aim of the research is to analyze the impact of piracy on the legal music distribution channels and recommending steps for the crisis resolution.
11 Pages(2750 words)Research Paper
Blue print and Distribution of Story Hotel in Stockholm
In service blueprinting, there is a clear distinction in visibility that divides the front office and the clients. With its location on the city’s centre, Story hotel has its premises close to other most visited places in Stockholm including. The management of the hotel aims at giving the best services to people travelling, for leisure or the business class in the city.
4 Pages(1000 words)Research Paper
Channels of Distribution and IMC Promotion/Budgets
The rest 20% will involve younger audience who do not have an opportunity to take care and run errands for their parents or grandparents. Considering the nature of the offered services, the distribution channels are intended to be direct (excluding wholesalers, intermediaries and brokers).
4 Pages(1000 words)Research Paper
Distribution Channels and Strategies
Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011).
3 Pages(750 words)Research Paper
The increased murder in the Whitechapel district, London was a mystery because the serial killer murdered and injured numerous people. The storyline presents plot synopsis and it includes an introduction or background information to the setting of the story.
6 Pages(1500 words)Research Paper
Yamaha Marketing Channels
Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
8 Pages(2000 words)Research Paper
The Catholic Church is believed to be one of the ancient beliefs among the early people, especially among the Romans. The belief is based on the doctrines of the bible but it also goes beyond to incorporate spirituality, theology, and liturgy. Catholicism is characterized the strict adherence of the Catholic Church to the traditions, the See of Rome, communion, sacraments and meditation.
5 Pages(1250 words)Essay
E-Business In Airlines: Distribution Channels & Competitive adventage
This paper examines the impact of implementing E-Business in airlines in the developing countries. The research will especially focus on the influences and effects of E-Business replacing the traditional distribution channels and whether or not it can improve or sustain
17 Pages(4250 words)Research Paper
Story Hotel in Stockholm- ----- SWOT analysis and competitive advantage
In addition, its strength lies in its popularity following its industrial look. It is popular for lunch, drinks after work, and its DJ sessions over the weekend. The vintage shop is eye catching since its carefully selected outfits are attractive to its
2 Pages(500 words)Research Paper
Distribution Channels
Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which
3 Pages(750 words)Essay
Let us find you another Research Paper on topic Story hotel --- distribution channels for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us