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Sales Management Assignment - Term Paper Example

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Sales Management Assignment Name Instructor Task Date Sales Management Assignment Introduction There are various pros and corns that are associated with the use of internet in building customer relation. The internet is a good interaction surface but faces challenges such as security and choice of products which limits it to many functions…
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Sales Management Assignment

Download file to see previous pages... To begin, one can easily interact with customers through the free social sites and have them together so as to deliver relevant information to them. It is also possible to update the network as regular as possible. Sharing of customer experience and information may be enabled through the internet. There is an opening for business evaluation depending on the customers view. As this is done, there is a feeling of personal attachment that develops mutually. For instance a company like sumsung can effectively makes its marketing over the internet by advertising its products and issuing direct purchases from all over the world. Through the internet, it is possible to attract more customers with no limitation as long as the customer has connections with you. In fact, in case of social sites, all other friends and families will be able to see the information about the business. This enables more room for sharing leading to the growth of the network. Businesses can exploit this technology for promotion of their services and products1. Modification of features is possible through the internet hence relating as per current situation is possible. This can be father enhanced by customizing links and collaborating features within the website. Interaction with the customer is made more dependable with the provision of contacts and sharing of information via the inbox; this ensures a feeling of security with the individual customers. Through the social sites, there can be recorded an increase in the leads and sales. Enticing information may be included such as the offers available, new brands, among other information that may be required by the intended customers2. As such, the efficiency of this method as an advertising tool is fully realised among the users. There is the need to build trust so as to realise the advantages of using the internet t reach the customers. Disadvantages of building customer relation using the internet Security is the first issue with the internet technology in the world today. This is mostly due to hacking that has made most customers to doubt the payment procedures hence less commitments in line with the payments. Some companies which offer money transfers may be the victim in this case making the process harder. For instance, the use of visa cards has recorded froud in its transsuctions occasionally. The scale of the system is a limiting factor to some level. In case the system is made to accommodate a given number of customers then it so happens that the customers increase beyond the expected number then the business is set to shut down since there will be an overflow3. The cost of e-commerce must be calculated; the business must be in a good position to raise sufficient funds in order to accommodate the expenses incurred in using the internet. The product or service in question should also be evaluated so as to determine the loyalty of the customers. As such, the challenge comes where the customers targeted may want to have the real feel of the product rather than just the pictorial view of it. Vulnerability of business information to competitors becomes a major disadvantage in customer relation over the internet4. The cost of internet start up is also significantly high. In general, the intimacy of a one to one ...Download file to see next pagesRead More
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