We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Research Paper Example

Comments (0)
Before the actual purchase, the customer wants to see, feel and touch the product to be assured about the features of the offering. Personal selling establishes an oral communication channel where the customer is…
Download full paper
Marketing Research Paper
Read TextPreview

Extract of sample

Download file to see previous pages... the past but with the advent of stark changes in marketing management and businesses turning customer-oriented, personal selling has now become one of the most important aspects of marketing mix.
Personal selling is the oldest and initial form of business where products were stored in shops and shopkeepers demonstrated the products to the customers, informing, educating and persuading them to buy the product. This format has now taken modernized form and is visible in retail and hypermarkets format where products are kept on display and customer can feel and touch the product. Though people are there to assist their purchase and handle queries and objections.
Personal selling has numerous advantages in the sense that a dialog engagement can be established along with a mechanism to judge the response. Moreover, it ensures long term relation building but it fails to cater to mass market due to the cost involved in approaching individual prospective buyer.
Creative personal selling- it is the visible form of imagination and resourcefulness. Whenever a new product or offering is developed and is introduced in a new or an existing market, creative personal selling is used.
The focus of creative personal selling is to create demand in the market for the new product by educating and alluring the customers. It aims at making the customer “realize” that the product can be used to change his “need” into “demand”.
Creative selling usually emerges in situations like selling intangible products like insurance and banking services, highly technical products like computers and fashion sales. For instance, Hewlett-Packard masters its supply chain through efficient sales force which try to educate the people and demonstrate the features of their products. Its effective salesmanship has helped it garner major market share.
Competitive personal selling- competitive personal selling is the talk of the town today because it seeks to develop changes in appearance and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Marketing Research Paper
In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
2 Pages(500 words)Research Paper
Marketing Research Paper
The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.
3 Pages(750 words)Research Paper
Marketing Research Paper
Though some of the challenges into penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such includes managerial, organizational, and technological factors (Kumar and Addie, 2006).
7 Pages(1750 words)Research Paper
Marketing Research Paper
Brand consciousness Consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes on demand of our products due to the relationship of the consumers and the brands.
8 Pages(2000 words)Research Paper
Marketing Research Paper
Further, information can be used to assess marketing actions that can be beneficial to the organization and to monitor the marketing performance. In addition, information can be important in the decision making development to the company. Research in marketing concept involves the generation of information useful in the process of decision making (Wren, Stevens & Loudon, 2006).
3 Pages(750 words)Research Paper
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 Pages(750 words)Research Paper
Marketing Research Research Paper
The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy.
28 Pages(7000 words)Research Paper
E-marketing Research Paper
The reasons for choosing these sites is apparently due to the fact that both are dominant forces in the online auction market, but it remains to be seen who is better and who offers more quality in terms of service. In order to assess these companies (or web portals), a number of customers who happen to visit the sites of these companies regularly were questioned as part of a survey.
24 Pages(6000 words)Research Paper
Marketing research paper
Data will also be collected from secondary sources such as the Nokia website, the university database, textbooks, and journal articles. It will be essential to ensure that the sources of this secondary data are
2 Pages(500 words)Research Paper
Marketing research paper
The effects vary through individuals depending on age, social status and financial ability. Children may be affected to a wider scale considering they have to adapt to life in which
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Marketing Research Paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us