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Marketing Essays

Result for Subject Marketing:
19930 essays
Business Analysis of Mountain Man Brewing Company Marketing Essay
8 pages (2154 words) , Download 2 , Essay
Free
Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand.
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Measure of Consumer Well-Being Marketing Research Paper
2 pages (750 words) , Download 3 , Research Paper
Free
The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. 
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How to improve police image in Luassane, Switzerland Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
This research paper seeks t o establish the actual problem with the police department in Lausanne. This includes looking into the current state of the police and trying to offer research based solutions. Problem statement The police force in Lausanne has been ineffective.
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A critical response to the Marketing Myopia article Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A Critical Response to the Marketing Myopia Article The article Marketing Myopia by Theodore Levitt focuses on the marketing strategies that executives should consider for their businesses. Moreover, Levitt through his article introduces the most influential marketing ideas that seem to have been effective for the better part of the half this century (Levitt, 2004).
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Growth and Strategy of Vodafone Company Marketing Essay
7 pages (2521 words) , Download 2 , Essay
Free
The extent of Vodafone's business operations in Europe gives it a competitive edge over its peers, permitting it to procure handsets as well as equipment at relatively less prices. Owing to its multinational existence, Vodafone can also build up a product in one nation and market it to a number of other nations at negligible added expense.
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Hotel marketing Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
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Qualities of a Successful International Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
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Effective Positioning Is a Vital Element of International Brand Strategy Marketing Essay
6 pages (1781 words) , Download 2 , Essay
Free
According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of an international brand. This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry.
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Marketing of NCR Company Marketing Research Paper
8 pages (2187 words) , Download 2 , Research Paper
Free
Businesses need to market their products since; the customers are less than the suppliers. Businesses need to find ways of attracting customers and making people choose their products instead of the competitors’ products. However, even though monopolists do not have competitors, they also need to market their goods in order to increase their consumer base.
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The Development of an Export Market Marketing Assignment
11 pages (3364 words) , Download 3 , Assignment
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The emphasis on the sports benefits of the drinks, as an improvement to water, and as an aid to intense sports activities that are able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. As a product range, the Lucozade brand benefits from insights and inputs from hardcore research undertaken on behalf of the brand.
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Marketing Across Cultures - Expansion of Food Brand into Turkey Marketing Essay
8 pages (2359 words) , Download 2 , Essay
Free
Turkey represents a viable market for entry if certain operational components of the business model are altered. The company, prior to Turkish entry, must be considerate of the religious practices of Turkish consumers, the infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, and economic conditions in the state.
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Marketing Mix Strategy at Canadian Dessert Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
In recent times organizations are focusing on matching its products and their customers’ needs through the use of elements of a marketing mix that include products, price, promotion, and place. This helps the company to have an advantage over its competitors. The marketing mix helps the company overcome the challenges that are a result of the unpredictable and changing the macro environment.
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Marketing Concept to the 21st century Business of Starbucks Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
This paper will delve on relationship marketing and its application within one specific organization which is Starbucks. As competition is increasing throughout the world, companies have to constantly readjust their marketing strategies in order to gain an edge over the competition. Companies are becoming increasingly people oriented.
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Determinants of Complex Vertical FDI and Affiliated Firms Productivity Marketing Dissertation
15 pages (7520 words) , Download 3 , Dissertation
Free
Vertical FDI can be classified as either “pure vertical FDI” or “complex vertical FDI”. Also known as the “two-country version” of vertical FDI, the pure vertical FDI indicates that multinational companies operate a production process in a foreign country and eventually export the intermediate goods to their overseas affiliated firms where the final assembly would take place.
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Lancome Brand Management in China & USA Marketing Dissertation
47 pages (11750 words) , Download 2 , Dissertation
In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA.
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Integrated Marketing Communication Marketing Essay
7 pages (2003 words) , Download 2 , Essay
Free
Integrated marketing approach recognizes the value that is present within comprehensive planning through which evaluation of strategic roles, personal selling and sales promotion is achieved.  Integrated marketing communication seeks to integrate all the marketing or promotional tools to ensure harmonious and successful marketing of a product (Chen, 2011).
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Consumer Relationship and Personal Selling Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Personal selling by definition is important despite technology.  Personal selling refers to the process of influencing the customer to make a specific purchasing decision (Kalb, 1997). Personal selling has some advantages for sales’ personnel that distinguishes it from other promotional techniques.
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How Airlines Companies Use Propaganda Techniques in Advertising Marketing Research Paper
5 pages (1562 words) , Download 2 , Research Paper
Free
There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or species of propaganda, the purpose of which is to gain the allegiance of a mass-market (McGarry 131), implying the indoctrinating nature of propaganda.
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Diversification in Financial Markets Marketing Essay
5 pages (1493 words) , Download 2 , Essay
Free
Diversification in financial markets should be approached with a lot of caution. The investor should do an analysis of the different portfolio options and their profitability in the preceding years. Data for such investments and markets are available through brokers, online service providers, and governmental institutions. Only portfolios that have been generating profits previously should be considered.  
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Zummo Smoothie Bar International: Marketing Strategy Marketing Research Paper
8 pages (2460 words) , Download 3 , Research Paper
Free
Generally speaking, it is quite essential to state that the smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their health and smoothies are becoming more popular due to the fact that they offer healthy, natural ways of nourishing the body (Garlough & Campbell, 78).
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Dolphin-Safe Tuna Labeling Dispute Marketing Case Study
4 pages (1264 words) , Download 2 , Case Study
Free
The researcher denotes that a denial of market access, such as the imposition of embargos, cannot be considered an appropriate tool to enforce a country’s environmental standards. According to the case study, In February 1991, the United States imposed trade embargos on fishing imports from Mexican fishermen using the purse seine method in the ETP region.
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Consumer Behavior and Big Idea Concept for the Nike Fuel Band Marketing Essay
6 pages (1762 words) , Download 2 , Essay
Free
Wearers of the band from Nike are thus well-informed persons who know the implications of living an active lifestyle but may not always do what is required. They need an extra nudge to get them going. The band may also act as a visible reminder of their commitment to living a healthy lifestyle (Wortham, 2012).
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The Market Education Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
According to the report there is information gathering by the buyers and sellers. This is important in helping to remain informed about the major aspects influencing different forces in the market. A market also plays the role of price control. This includes ensuring stable prices for commodities and services.
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Marketing Strategy Analysis 1 Marketing Assignment
3 pages (750 words) , Download 6 , Assignment
Free
These strategies drive the growth of the company to being one of the top multi-national companies in the world. Company has employed regional segmentation, concentrated and differential marketing and various business structures to have a stronghold of customers.
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Social Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.
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Marketing Management: Marks and Spencer Marketing Essay
6 pages (1915 words) , Download 2 , Essay
Free
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and range of products, and this leads to decreased dependence on the UK; though they are also widening their international focus.
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A Situation Analysis and Clearly Defined Objectives - Case of My Sofa Marketing Essay
11 pages (3003 words) , Download 8 , Essay
Free
With the help of digital marketing platforms, companies can take their products and services much faster to their domestics as well as international customers. There are a few areas that need attention when a business plan is created. For instance, supply chain, good local distributor or franchise selection, aggressive competitors, market volatility, and most importantly government restrictions.
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Business-To-Business Brand Management Marketing Essay
7 pages (2270 words) , Download 2 , Essay
Free
A company uses brands for the purpose of enhancing its visibility in the market place and thus, branding is an essential tool in the marketing strategy of a firm. Building better brand perception is considered primary for successful firms. The notion of branding came into existence with the principal aim of giving identity to a product and differentiating itself from the other products,
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Technology in Retailing and Management Marketing Essay
10 pages (2692 words) , Download 3 , Essay
Free
Retailers always tend to purchase their goods from either manufacturers, producers, or even inventors in bulk so as to in one way or another get a discount. With this in hand, it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.
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How the Internet May Change Michael Porters Five Competitive Forces Marketing Essay
5 pages (1500 words) , Download 2 , Essay
Free
According to Michael Porter, the five competitive forces that affect an organization are; Threat of substitute products, the threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers, and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given below explains Porter’s five forces theory.
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Marketing Planning Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
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Strategic Analysis: McKesson Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.
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Market analysis/ Audit Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.
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Marketing Management of Nike Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
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International Marketing - Wal-Mart Stores, Toyota Motor Corporation and Procter & Gamble Company Marketing Essay
7 pages (1867 words) , Download 3 , Essay
Free
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities, particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
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HTC Human Resource Analysis Marketing Research Paper
12 pages (3357 words) , Download 3 , Research Paper
Free
In comparison with Human Resource Management (HRM), SHRM is an innovative thought of the 21st century in the field of management. SHRM includes planning and executing a set of effectual strategies and practices which can certify the degree of contribution made by the human capital of that particular organization towards the accomplishment of the overall business objectives.
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Technology in Marketing Efforts for Each of the Areas: Product, Price, Promotion, and Place Marketing Term Paper
11 pages (2800 words) , Download 2 , Term Paper
Free
With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing productivity along. Developing an effective marketing mix for the organizations is one of the crucial aspects in the present advanced technological era.
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Analysis of Ethels Chocolate Lounges Case Marketing Essay
3 pages (953 words) , Download 2 , Essay
Free
The disparity comes in terms of offering chocolate drinks together with other chocolate products to sophisticated clientele in search of “approachable gourmet chocolates” in an impeccable environment. The case study would aim to address the issues of consumer buying decisions; factors that influence consumers to spend, and factors that motivate them
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Choosing Between Wants and Needs Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
For instance, ordinary pants may function as affordable, used clothing to skilled laborers, but as trendy, class symbol piece of clothing to wealthy people. Decisions stemming from standards of living are learned as an outcome of numerous factors like the family, social class, subculture, and culture.
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Company Analysis - Globalisation of Starbucks Marketing Essay
8 pages (2404 words) , Download 5 , Essay
Free
This paper conducts an ethnographic study on Starbuck Coffee Company UK Ltd in the context of globalization. Focusing on the market positioning of the café and the buying habits of its customers, this paper will analyze the potential of this firm to create a coffee culture across the United Kingdom.
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Ontela PicDeck Marketing Case Study
8 pages (2250 words) , Download 3 , Case Study
Free
From this research it seems like the 3rd Cluster is the most feasible option as it has the second highest ARPU and highest growth opportunity as the median age of the consumers of this cluster is 22 along with the fact that they value transfer of photos, sharing them through email, Facebook, desktop, etc.
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The Level of Customer Service at Nordstrom Marketing Assignment
4 pages (1070 words) , Download 3 , Assignment
Free
Target is a business enterprise that does not provide many choices of products for customers. In addition, Target has been widely accused of poor customer service and its lack of concern for customer needs. In contrast to the expensive Nordstrom, Target sells designer merchandise at discount prices but there are stringent rules for their sales.
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Nordstrom: How to Succeed by Selling Just One Shoe Marketing Essay
3 pages (750 words) , Download 2 , Essay
These various categories of goods are divided by department and each department is headed by a department head responsible for the functioning of his or her department. While department heads take are responsible for promotion, personnel, buying and other controls within the department, the central management sets broad policies regarding the type of merchandise, prices, customer service, chain wide advertising and other decisions that affect the entire chain.
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Foundries Strategic Marketing Issues Marketing Term Paper
5 pages (1412 words) , Download 3 , Term Paper
Free
Moreover, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation. They also approach the development of technology and engaging customers collaboratively. Currently, the trend of foundries expansion is very rapid as many cultures, individuals, and companies are more connected than before.
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Global Strategy of Volkswagen Marketing Essay
8 pages (2409 words) , Download 4 , Essay
Free
The journey of small cars began in late 1930 where Dr. Ferdinand Porsche challenged the development of cars for the German people. This idea was postponed due to the involvement of other projects and designs on the cars’ prototypes. Adolf Hitler dreamed to render every German a car, including ordinary individuals. The term was also referred to as the people’s car.
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Retail Industry in the UK Marketing Essay
10 pages (2974 words) , Download 3 , Essay
Free
The UK retail industry employs over three million people and is the largest service industry. It is predicted to increase by 15% in the next five years which is a very low rate of growth compared to the sector’s performance in the past few years. The UK retail sector contributes 8% towards the country’s GDP which includes the UK retailers going overseas and expansion of e-commerce beyond the borders of the UK.
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Online Education Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The role of online universities in taking education to the next level can be considered as a great sign of adding value to the existing conventional education industry. A number of universities offering conventional learning environment have been offering online courses to strike the right balance between the personal, professional and educational lives of students across the globe.
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Overview of the Apps Industry Marketing Research Paper
6 pages (1250 words) , Download 2 , Research Paper
Free
Recently it has become a mass market phenomenon due to the successful attempts of Apple in the mass consumer market. The developed economies are adopting this cutting edge technology and infrastructure swiftly which is the reason behind its spurred growth.
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Muscular Dystrophy Western Australia Analysis Marketing Essay
7 pages (1860 words) , Download 2 , Essay
Free
The organization works for children suffering from such ailments through fundraising activities, gaining sponsorships and donations. The total amount of funds raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised 28 industries.
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Above-The-Line and Below-The-Line Advertising. Are they still Relevant Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Above-The-Line and Below-The-Line Advertising, Are they still Relevant? Promotion involves all kinds of marketing communication activities, from defining communication objectives and target audience, to selecting communication channels, and identifying the size of communication budget (Muller, Florian, and Daniel, 2011, p.
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