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Marketing Essays

Result for Subject Marketing:
19914 essays
Consumer Relationship and Personal Selling Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Personal selling by definition is important despite technology.  Personal selling refers to the process of influencing the customer to make a specific purchasing decision (Kalb, 1997). Personal selling has some advantages for sales’ personnel that distinguishes it from other promotional techniques.
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How Airlines Companies Use Propaganda Techniques in Advertising Marketing Research Paper
5 pages (1562 words) , Download 2 , Research Paper
Free
There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or species of propaganda, the purpose of which is to gain the allegiance of a mass-market (McGarry 131), implying the indoctrinating nature of propaganda.
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Diversification in Financial Markets Marketing Essay
5 pages (1493 words) , Download 2 , Essay
Free
Diversification in financial markets should be approached with a lot of caution. The investor should do an analysis of the different portfolio options and their profitability in the preceding years. Data for such investments and markets are available through brokers, online service providers, and governmental institutions. Only portfolios that have been generating profits previously should be considered.  
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Zummo Smoothie Bar International: Marketing Strategy Marketing Research Paper
8 pages (2460 words) , Download 3 , Research Paper
Free
Generally speaking, it is quite essential to state that the smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their health and smoothies are becoming more popular due to the fact that they offer healthy, natural ways of nourishing the body (Garlough & Campbell, 78).
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Dolphin-Safe Tuna Labeling Dispute Marketing Case Study
4 pages (1264 words) , Download 2 , Case Study
Free
The researcher denotes that a denial of market access, such as the imposition of embargos, cannot be considered an appropriate tool to enforce a country’s environmental standards. According to the case study, In February 1991, the United States imposed trade embargos on fishing imports from Mexican fishermen using the purse seine method in the ETP region.
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Consumer Behavior and Big Idea Concept for the Nike Fuel Band Marketing Essay
6 pages (1762 words) , Download 2 , Essay
Free
Wearers of the band from Nike are thus well-informed persons who know the implications of living an active lifestyle but may not always do what is required. They need an extra nudge to get them going. The band may also act as a visible reminder of their commitment to living a healthy lifestyle (Wortham, 2012).
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The Market Education Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
According to the report there is information gathering by the buyers and sellers. This is important in helping to remain informed about the major aspects influencing different forces in the market. A market also plays the role of price control. This includes ensuring stable prices for commodities and services.
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Marketing Strategy Analysis 1 Marketing Assignment
3 pages (750 words) , Download 6 , Assignment
Free
These strategies drive the growth of the company to being one of the top multi-national companies in the world. Company has employed regional segmentation, concentrated and differential marketing and various business structures to have a stronghold of customers.
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Social Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.
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Marketing Management: Marks and Spencer Marketing Essay
6 pages (1915 words) , Download 2 , Essay
Free
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and range of products, and this leads to decreased dependence on the UK; though they are also widening their international focus.
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A Situation Analysis and Clearly Defined Objectives - Case of My Sofa Marketing Essay
11 pages (3003 words) , Download 8 , Essay
Free
With the help of digital marketing platforms, companies can take their products and services much faster to their domestics as well as international customers. There are a few areas that need attention when a business plan is created. For instance, supply chain, good local distributor or franchise selection, aggressive competitors, market volatility, and most importantly government restrictions.
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Business-To-Business Brand Management Marketing Essay
7 pages (2270 words) , Download 2 , Essay
Free
A company uses brands for the purpose of enhancing its visibility in the market place and thus, branding is an essential tool in the marketing strategy of a firm. Building better brand perception is considered primary for successful firms. The notion of branding came into existence with the principal aim of giving identity to a product and differentiating itself from the other products,
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Technology in Retailing and Management Marketing Essay
10 pages (2692 words) , Download 3 , Essay
Free
Retailers always tend to purchase their goods from either manufacturers, producers, or even inventors in bulk so as to in one way or another get a discount. With this in hand, it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.
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How the Internet May Change Michael Porters Five Competitive Forces Marketing Essay
5 pages (1500 words) , Download 2 , Essay
Free
According to Michael Porter, the five competitive forces that affect an organization are; Threat of substitute products, the threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers, and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given below explains Porter’s five forces theory.
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Marketing Planning Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
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Strategic Analysis: McKesson Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.
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Market analysis/ Audit Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.
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Marketing Management of Nike Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
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International Marketing - Wal-Mart Stores, Toyota Motor Corporation and Procter & Gamble Company Marketing Essay
7 pages (1867 words) , Download 3 , Essay
Free
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities, particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
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HTC Human Resource Analysis Marketing Research Paper
12 pages (3357 words) , Download 3 , Research Paper
Free
In comparison with Human Resource Management (HRM), SHRM is an innovative thought of the 21st century in the field of management. SHRM includes planning and executing a set of effectual strategies and practices which can certify the degree of contribution made by the human capital of that particular organization towards the accomplishment of the overall business objectives.
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Technology in Marketing Efforts for Each of the Areas: Product, Price, Promotion, and Place Marketing Term Paper
11 pages (2800 words) , Download 2 , Term Paper
Free
With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing productivity along. Developing an effective marketing mix for the organizations is one of the crucial aspects in the present advanced technological era.
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Analysis of Ethels Chocolate Lounges Case Marketing Essay
3 pages (953 words) , Download 2 , Essay
Free
The disparity comes in terms of offering chocolate drinks together with other chocolate products to sophisticated clientele in search of “approachable gourmet chocolates” in an impeccable environment. The case study would aim to address the issues of consumer buying decisions; factors that influence consumers to spend, and factors that motivate them
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Choosing Between Wants and Needs Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
For instance, ordinary pants may function as affordable, used clothing to skilled laborers, but as trendy, class symbol piece of clothing to wealthy people. Decisions stemming from standards of living are learned as an outcome of numerous factors like the family, social class, subculture, and culture.
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Company Analysis - Globalisation of Starbucks Marketing Essay
8 pages (2404 words) , Download 5 , Essay
Free
This paper conducts an ethnographic study on Starbuck Coffee Company UK Ltd in the context of globalization. Focusing on the market positioning of the café and the buying habits of its customers, this paper will analyze the potential of this firm to create a coffee culture across the United Kingdom.
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Ontela PicDeck Marketing Case Study
8 pages (2250 words) , Download 3 , Case Study
Free
From this research it seems like the 3rd Cluster is the most feasible option as it has the second highest ARPU and highest growth opportunity as the median age of the consumers of this cluster is 22 along with the fact that they value transfer of photos, sharing them through email, Facebook, desktop, etc.
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The Level of Customer Service at Nordstrom Marketing Assignment
4 pages (1070 words) , Download 3 , Assignment
Free
Target is a business enterprise that does not provide many choices of products for customers. In addition, Target has been widely accused of poor customer service and its lack of concern for customer needs. In contrast to the expensive Nordstrom, Target sells designer merchandise at discount prices but there are stringent rules for their sales.
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Nordstrom: How to Succeed by Selling Just One Shoe Marketing Essay
3 pages (750 words) , Download 2 , Essay
These various categories of goods are divided by department and each department is headed by a department head responsible for the functioning of his or her department. While department heads take are responsible for promotion, personnel, buying and other controls within the department, the central management sets broad policies regarding the type of merchandise, prices, customer service, chain wide advertising and other decisions that affect the entire chain.
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Foundries Strategic Marketing Issues Marketing Term Paper
5 pages (1412 words) , Download 3 , Term Paper
Free
Moreover, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation. They also approach the development of technology and engaging customers collaboratively. Currently, the trend of foundries expansion is very rapid as many cultures, individuals, and companies are more connected than before.
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Global Strategy of Volkswagen Marketing Essay
8 pages (2409 words) , Download 4 , Essay
Free
The journey of small cars began in late 1930 where Dr. Ferdinand Porsche challenged the development of cars for the German people. This idea was postponed due to the involvement of other projects and designs on the cars’ prototypes. Adolf Hitler dreamed to render every German a car, including ordinary individuals. The term was also referred to as the people’s car.
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Retail Industry in the UK Marketing Essay
10 pages (2974 words) , Download 3 , Essay
Free
The UK retail industry employs over three million people and is the largest service industry. It is predicted to increase by 15% in the next five years which is a very low rate of growth compared to the sector’s performance in the past few years. The UK retail sector contributes 8% towards the country’s GDP which includes the UK retailers going overseas and expansion of e-commerce beyond the borders of the UK.
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Online Education Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The role of online universities in taking education to the next level can be considered as a great sign of adding value to the existing conventional education industry. A number of universities offering conventional learning environment have been offering online courses to strike the right balance between the personal, professional and educational lives of students across the globe.
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Overview of the Apps Industry Marketing Research Paper
6 pages (1250 words) , Download 2 , Research Paper
Free
Recently it has become a mass market phenomenon due to the successful attempts of Apple in the mass consumer market. The developed economies are adopting this cutting edge technology and infrastructure swiftly which is the reason behind its spurred growth.
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Muscular Dystrophy Western Australia Analysis Marketing Essay
7 pages (1860 words) , Download 2 , Essay
Free
The organization works for children suffering from such ailments through fundraising activities, gaining sponsorships and donations. The total amount of funds raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised 28 industries.
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Above-The-Line and Below-The-Line Advertising. Are they still Relevant Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Above-The-Line and Below-The-Line Advertising, Are they still Relevant? Promotion involves all kinds of marketing communication activities, from defining communication objectives and target audience, to selecting communication channels, and identifying the size of communication budget (Muller, Florian, and Daniel, 2011, p.
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In what way is Capacity (supply) Constrained Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Travel and tour services have been on the rise since the economy started recovering from financial crisis (Euromonitor International, 2011). It is unfortunate that HANA TOUR is not in a position to serve all its existing as well as potential clients as it may wish.
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Pure-Body's Marketing Communication Strategy Marketing Essay
8 pages (2403 words) , Download 3 , Essay
Free
Pure-Body recognizes that communication is a very important marketing tool. It is an essential way in which a business venture, organization, or corporate communicates with its customers. Marketing communication entails a marketer developing conscious decisions in order to determine the recipient of a given product and service.
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Phil Company II - Strategies, Tools, and Techniques for Marketing Success Marketing Research Paper
6 pages (1629 words) , Download 2 , Research Paper
Free
One of the numerous aspects is product branding. A product brand can be defined as objects or phrases comprising of descriptive verbal attributes or graphical representation, which serves to convey the commercial message about any given business entity. A product brand should take into consideration the target consumers and any other marketing forces like competition and innovations.
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Most Effective Promotional Tools to Attract Customers Marketing Research Proposal
11 pages (2750 words) , Download 3 , Research Proposal
Free
The organizations communicating effectively and understanding the needs of the customers by applying promotional tools have been able to retain their customers. Promotion can be defined as the short-term incentive for the organization that helps and encourages increasing the sales of the organization.
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First Solar Turns Sunshine into Profits Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The company believes that it stands to again competitive advantage by virtue of the fact that it can depend on its manufacturing equipment to produce solar cells and panels that are of cheaper prices. They also have the advantage of the shift from the use non-renewable energy to renewal energy in Europe and the increasing cost of oil as some of the points they are depending on to create the new market.
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Marketing Plan for Crystal Pepsi Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes
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British Airlines Marketing Analysis Marketing Essay
3 pages (1395 words) , Download 2 , Essay
Free
The airline ranks the best on its long-haul flights. Moreover, the airline is cheaper on long flights compared to its competitors. However, the airline faces a high level of competition from its competitors in short domestic flights. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).
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BP Company and the Deepwater Horizon Disaster of 2010 Marketing Essay
11 pages (3090 words) , Download 2 , Essay
Free
Leaders within the BP organization have much to account for the disaster in terms of failure to assume a more proactive stance in the decision-making processes. There were evident lapses in monitoring the performance of team leaders and engineers that enabled them to make decisions that bypassed the safety of personnel.
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Twinkie Eating Vultures Company Analysis Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
When a great company is ruined, many fingers will be pointed to anyone that can take the blame. A case in point is when a great company is destroyed by a vulture capitalist; the vultures will be haste to shift the blame away from them as happens in most the great companies destroyed by vulture capitalism. Blame will be shifted to the union and even workers of the given company.
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How Socially Responsible Is Vermont Teddy Bear Marketing Case Study
4 pages (1101 words) , Download 2 , Case Study
Free
Vermont Teddy Bear must be a customer-centric organization that would be willing to understand customers’ needs and create decisions based on these requirements. The case has remarkably shown the level of Vermont Teddy Bear’s socially receptive response by highlighting their ability to directly listen to the customers’ needs and build their critical decision on these patterns.
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McDonald's - Planning and Managing Public Relations Campaigns Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that public relations do not only depend on a business spokesperson who delivers the message to the stakeholders. In fact, public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders.
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Influence of packaging on consumer attitudes and perceptions in the luxury market Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The luxury industry is expected to adapt to the economic realities that have been triggered by the global recession. Consumers prefer products that combine the luxurious aspect with cheap cost of running or sustainability. Consumers are willing to invest in products that are perceived to be specialized and reputable.
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Learning Theories and Learning Styles Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
In an argument by Leonard (2002) different people have different ways in which they find learning comfortable and appropriate. The author also points out that tutors and instructors should be able to develop curriculums that cater to the needs of the students in terms of learning styles they use while passing out information (Merriam, 2007).
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Undertaking a Market Audit Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.
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International Marketing Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
In this project report, an appropriate marketing plan will be designed concerning various marketing strategies that would be utilized for targeting a particular market. The marketing plan will be primarily based on the execution of effective marketing strategies that could be adopted for targeting as well as entering the Japan market with a premium product i.e. cereal.
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IMC and Customer Satisfaction Marketing Assignment
4 pages (1239 words) , Download 3 , Assignment
Free
The advertising strategy needs to be aligned to the marketing goals by identifying the best ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuring that it gives the most bang for the buck.
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