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Marketing Essays

Result for Subject Marketing:
19895 essays
HTC Human Resource Analysis Marketing Research Paper
12 pages (3357 words) , Download 3 , Research Paper
Free
In comparison with Human Resource Management (HRM), SHRM is an innovative thought of the 21st century in the field of management. SHRM includes planning and executing a set of effectual strategies and practices which can certify the degree of contribution made by the human capital of that particular organization towards the accomplishment of the overall business objectives.
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Technology in Marketing Efforts for Each of the Areas: Product, Price, Promotion, and Place Marketing Term Paper
11 pages (2800 words) , Download 2 , Term Paper
Free
With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing productivity along. Developing an effective marketing mix for the organizations is one of the crucial aspects in the present advanced technological era.
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Analysis of Ethels Chocolate Lounges Case Marketing Essay
3 pages (953 words) , Download 2 , Essay
Free
The disparity comes in terms of offering chocolate drinks together with other chocolate products to sophisticated clientele in search of “approachable gourmet chocolates” in an impeccable environment. The case study would aim to address the issues of consumer buying decisions; factors that influence consumers to spend, and factors that motivate them
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Choosing Between Wants and Needs Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
For instance, ordinary pants may function as affordable, used clothing to skilled laborers, but as trendy, class symbol piece of clothing to wealthy people. Decisions stemming from standards of living are learned as an outcome of numerous factors like the family, social class, subculture, and culture.
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Company Analysis - Globalisation of Starbucks Marketing Essay
8 pages (2404 words) , Download 5 , Essay
Free
This paper conducts an ethnographic study on Starbuck Coffee Company UK Ltd in the context of globalization. Focusing on the market positioning of the café and the buying habits of its customers, this paper will analyze the potential of this firm to create a coffee culture across the United Kingdom.
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Ontela PicDeck Marketing Case Study
8 pages (2250 words) , Download 3 , Case Study
Free
From this research it seems like the 3rd Cluster is the most feasible option as it has the second highest ARPU and highest growth opportunity as the median age of the consumers of this cluster is 22 along with the fact that they value transfer of photos, sharing them through email, Facebook, desktop, etc.
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The Level of Customer Service at Nordstrom Marketing Assignment
4 pages (1070 words) , Download 3 , Assignment
Free
Target is a business enterprise that does not provide many choices of products for customers. In addition, Target has been widely accused of poor customer service and its lack of concern for customer needs. In contrast to the expensive Nordstrom, Target sells designer merchandise at discount prices but there are stringent rules for their sales.
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Nordstrom: How to Succeed by Selling Just One Shoe Marketing Essay
3 pages (750 words) , Download 2 , Essay
These various categories of goods are divided by department and each department is headed by a department head responsible for the functioning of his or her department. While department heads take are responsible for promotion, personnel, buying and other controls within the department, the central management sets broad policies regarding the type of merchandise, prices, customer service, chain wide advertising and other decisions that affect the entire chain.
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Foundries Strategic Marketing Issues Marketing Term Paper
5 pages (1412 words) , Download 3 , Term Paper
Free
Moreover, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation. They also approach the development of technology and engaging customers collaboratively. Currently, the trend of foundries expansion is very rapid as many cultures, individuals, and companies are more connected than before.
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Global Strategy of Volkswagen Marketing Essay
8 pages (2409 words) , Download 4 , Essay
Free
The journey of small cars began in late 1930 where Dr. Ferdinand Porsche challenged the development of cars for the German people. This idea was postponed due to the involvement of other projects and designs on the cars’ prototypes. Adolf Hitler dreamed to render every German a car, including ordinary individuals. The term was also referred to as the people’s car.
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Retail Industry in the UK Marketing Essay
10 pages (2974 words) , Download 3 , Essay
Free
The UK retail industry employs over three million people and is the largest service industry. It is predicted to increase by 15% in the next five years which is a very low rate of growth compared to the sector’s performance in the past few years. The UK retail sector contributes 8% towards the country’s GDP which includes the UK retailers going overseas and expansion of e-commerce beyond the borders of the UK.
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Online Education Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The role of online universities in taking education to the next level can be considered as a great sign of adding value to the existing conventional education industry. A number of universities offering conventional learning environment have been offering online courses to strike the right balance between the personal, professional and educational lives of students across the globe.
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Overview of the Apps Industry Marketing Research Paper
6 pages (1250 words) , Download 2 , Research Paper
Free
Recently it has become a mass market phenomenon due to the successful attempts of Apple in the mass consumer market. The developed economies are adopting this cutting edge technology and infrastructure swiftly which is the reason behind its spurred growth.
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Muscular Dystrophy Western Australia Analysis Marketing Essay
7 pages (1860 words) , Download 2 , Essay
Free
The organization works for children suffering from such ailments through fundraising activities, gaining sponsorships and donations. The total amount of funds raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised 28 industries.
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Above-The-Line and Below-The-Line Advertising. Are they still Relevant Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Above-The-Line and Below-The-Line Advertising, Are they still Relevant? Promotion involves all kinds of marketing communication activities, from defining communication objectives and target audience, to selecting communication channels, and identifying the size of communication budget (Muller, Florian, and Daniel, 2011, p.
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In what way is Capacity (supply) Constrained Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Travel and tour services have been on the rise since the economy started recovering from financial crisis (Euromonitor International, 2011). It is unfortunate that HANA TOUR is not in a position to serve all its existing as well as potential clients as it may wish.
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Pure-Body's Marketing Communication Strategy Marketing Essay
8 pages (2403 words) , Download 3 , Essay
Free
Pure-Body recognizes that communication is a very important marketing tool. It is an essential way in which a business venture, organization, or corporate communicates with its customers. Marketing communication entails a marketer developing conscious decisions in order to determine the recipient of a given product and service.
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Phil Company II - Strategies, Tools, and Techniques for Marketing Success Marketing Research Paper
6 pages (1629 words) , Download 2 , Research Paper
Free
One of the numerous aspects is product branding. A product brand can be defined as objects or phrases comprising of descriptive verbal attributes or graphical representation, which serves to convey the commercial message about any given business entity. A product brand should take into consideration the target consumers and any other marketing forces like competition and innovations.
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Most Effective Promotional Tools to Attract Customers Marketing Research Proposal
11 pages (2750 words) , Download 3 , Research Proposal
Free
The organizations communicating effectively and understanding the needs of the customers by applying promotional tools have been able to retain their customers. Promotion can be defined as the short-term incentive for the organization that helps and encourages increasing the sales of the organization.
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First Solar Turns Sunshine into Profits Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The company believes that it stands to again competitive advantage by virtue of the fact that it can depend on its manufacturing equipment to produce solar cells and panels that are of cheaper prices. They also have the advantage of the shift from the use non-renewable energy to renewal energy in Europe and the increasing cost of oil as some of the points they are depending on to create the new market.
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Marketing Plan for Crystal Pepsi Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes
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British Airlines Marketing Analysis Marketing Essay
3 pages (1395 words) , Download 2 , Essay
Free
The airline ranks the best on its long-haul flights. Moreover, the airline is cheaper on long flights compared to its competitors. However, the airline faces a high level of competition from its competitors in short domestic flights. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).
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BP Company and the Deepwater Horizon Disaster of 2010 Marketing Essay
11 pages (3090 words) , Download 2 , Essay
Free
Leaders within the BP organization have much to account for the disaster in terms of failure to assume a more proactive stance in the decision-making processes. There were evident lapses in monitoring the performance of team leaders and engineers that enabled them to make decisions that bypassed the safety of personnel.
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Twinkie Eating Vultures Company Analysis Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
When a great company is ruined, many fingers will be pointed to anyone that can take the blame. A case in point is when a great company is destroyed by a vulture capitalist; the vultures will be haste to shift the blame away from them as happens in most the great companies destroyed by vulture capitalism. Blame will be shifted to the union and even workers of the given company.
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How Socially Responsible Is Vermont Teddy Bear Marketing Case Study
4 pages (1101 words) , Download 2 , Case Study
Free
Vermont Teddy Bear must be a customer-centric organization that would be willing to understand customers’ needs and create decisions based on these requirements. The case has remarkably shown the level of Vermont Teddy Bear’s socially receptive response by highlighting their ability to directly listen to the customers’ needs and build their critical decision on these patterns.
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McDonald's - Planning and Managing Public Relations Campaigns Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that public relations do not only depend on a business spokesperson who delivers the message to the stakeholders. In fact, public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders.
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Influence of packaging on consumer attitudes and perceptions in the luxury market Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The luxury industry is expected to adapt to the economic realities that have been triggered by the global recession. Consumers prefer products that combine the luxurious aspect with cheap cost of running or sustainability. Consumers are willing to invest in products that are perceived to be specialized and reputable.
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Learning Theories and Learning Styles Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
In an argument by Leonard (2002) different people have different ways in which they find learning comfortable and appropriate. The author also points out that tutors and instructors should be able to develop curriculums that cater to the needs of the students in terms of learning styles they use while passing out information (Merriam, 2007).
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Undertaking a Market Audit Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.
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International Marketing Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
In this project report, an appropriate marketing plan will be designed concerning various marketing strategies that would be utilized for targeting a particular market. The marketing plan will be primarily based on the execution of effective marketing strategies that could be adopted for targeting as well as entering the Japan market with a premium product i.e. cereal.
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IMC and Customer Satisfaction Marketing Assignment
4 pages (1239 words) , Download 3 , Assignment
Free
The advertising strategy needs to be aligned to the marketing goals by identifying the best ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuring that it gives the most bang for the buck.
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Evaluation of the TESCO Strategy Marketing Essay
8 pages (2428 words) , Download 3 , Essay
Free
Strategic analysis is essential for the formulation of the goals and objectives of an organization. This requires analysis and scanning of the business environment in which the company operates and also requires the investigation of the competitor’s strategy. A strategic management analysis would be conducted for TESCO to understand the company’s present strategic position through Ansoff and BCG Matrix.
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Marketing Plan for a new Fair Trade Company Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.
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Marketing Principles and Practices at Apple Inc Marketing Essay
10 pages (2797 words) , Download 2 , Essay
Free
Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple computer struggled to start its operations due to a lack of funds. All the same, the dedication of the founders with the help of Ron Wayne, a former Steve Job’s colleague, saw them assemble 50 Apple I personal computers in just about 10 days.  After a while, Ron Wayne considered the venture too risky and sold off his share.
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Failed Products from Coke, Heinz and McDonalds Marketing Essay
3 pages (805 words) , Download 10 , Essay
Free
New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.
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The Nature of the Automobile Industry in the UK Marketing Essay
10 pages (3335 words) , Download 4 , Essay
Free
Generally speaking, this paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in the U.K. and also, for rented cabs in the country.
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Price Setting Strategy Marketing Assignment
3 pages (948 words) , Download 6 , Assignment
Free
The main strategy used by KFC is product line pricing. According to Kotler & Armstrong (2010), this strategy is related to setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices.
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Brand Analysis of Victor and Rolf Marketing Essay
9 pages (2498 words) , Download 3 , Essay
Free
If we talk about the fashion industry then there are many famous brands that at once come to our mind. This list may include Dolce & Gabbana, Victoria’s Secret, Givenchy, Levi’s, Burberry, Gucci, H&M, Zara, Adidas, Nike, and others. All of these brands are ruling over the fashion industry through their eye-catching clothing for both men and women and involving in many other product lines also.
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Marketing Strategy: Plan for Ferrero Spearmint Gum Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Ferrero Spearmint Gum is an organic product from the Ferrero Spa, which is already a popular brand among consumers and vendors in the market. The current marketing plan would emphasize on developing a concrete promotional and market positioning plan.
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Efforts to Revive Membership in the British Trade Unions Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author of the paper claims that the main causes of the fall of the British trade unions were due to the high risk of unemployment due to the financial crisis that resulted to a high lay-off of workers. In addition, the employees were defeated by the government in their push for salary increment.
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Company G's Marketing Plan Marketing Essay
15 pages (3955 words) , Download 5 , Essay
Free
Without a doubt, Company G must execute the marketing plan in order to reap revenues. Penetrating the target market should be the first priority for Company G as it strives to accumulate revenue. With Company G’s top-quality products, retailers would not hesitate to display this to their customers. This would establish a brand reputation, which could cultivate growth for the company itself.
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Arizona: Tourism, Travel, and Recreation Marketing Essay
10 pages (2561 words) , Download 4 , Essay
Free
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river in Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
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International Marketing Strategy - Implementation and Control Marketing Assignment
11 pages (3245 words) , Download 2 , Assignment
Free
The best way for a woman to portray her unique image and style statement depends on the handbag she uses. Mulberry started providing luxury leather goods items to meet the most desirable fashion for women, satisfy the needs of women and signify their power and status. Mulberry was established in 1971 to provide fashionable items that would create a formula for its success in the market.
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Samsung Company Situation Analysis Marketing Research Paper
13 pages (3450 words) , Download 3 , Research Paper
Free
The company has grown to the multinational corporation it is today.  Samsung in Korean means three stars, it got the name due to the association it had with different business types in various parts of the world and in South Korea (Cohen, 1995). People started associating it with electronics, development, and information technology.
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Retail Marketing and Distribution Marketing Essay
20 pages (5208 words) , Download 2 , Essay
Free
Generally, a retailer or the retail store can be determined as a business entity whose sales volume generally comes from retail. It can be stated that an organization making its goods and services available to the final consumers be it manufacture, wholesalers, or retailers is said to be doing retailing.
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Organisational Strategy and Decision-Making - Tesco Marketing Essay
10 pages (3016 words) , Download 3 , Essay
Free
Tesco is regarded to be one of the biggest retailers throughout the globe, which serves millions of customers weekly. The company had employed numerous significant strategies, such as diversification, acquisition, and global business expansion, in order to expand its business in the international markets.
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Efficient Market Hypothesis under Government Intervention Marketing Essay
12 pages (3143 words) , Download 3 , Essay
Free
There is not just enormous scope in the study of the given topic but also the need to understand the government intervention and management of the portfolios in a detailed manner in this volatile scenario as seen in the recent past in the global economy and share markets. A detailed study like this would definitely help the cause in understanding the requirements of different sectors.
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International Marketing of Tesco Marketing Essay
12 pages (3287 words) , Download 3 , Essay
Free
International marketing can be defined as the process where a firm looks to enter the international market by providing the products to international customers. The basic principles of both domestic & international marketing are the same. However, there are some distinct factors based on which these two concepts can be differentiated.
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Common Variables of Public Relations in Mix Modelling Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.
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Schweppes Australia taking Passion to Hong Kong Marketing Essay
6 pages (1391 words) , Download 2 , Essay
Free
Spencer Cottee came up with the idea of making Passiona soft drink from a very humble idea. It is from the oversupply of passion fruits that he had by the time that it came to his mind that he could be useful in the production of Passiona (Edward 23).
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