Marketing Essays

The UK retail industry employs over three million people and is the largest service industry. It is predicted to increase by 15% in the next five years which is a very low rate of growth compared to the sector’s performance in the past few years. The UK retail sector contributes 8% towards the country’s GDP which includes the UK retailers going overseas and expansion of e-commerce beyond the borders of the UK.

The role of online universities in taking education to the next level can be considered as a great sign of adding value to the existing conventional education industry. A number of universities offering conventional learning environment have been offering online courses to strike the right balance between the personal, professional and educational lives of students across the globe.

Recently it has become a mass market phenomenon due to the successful attempts of Apple in the mass consumer market. The developed economies are adopting this cutting edge technology and infrastructure swiftly which is the reason behind its spurred growth.

The organization works for children suffering from such ailments through fundraising activities, gaining sponsorships and donations. The total amount of funds raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised 28 industries.

Above-The-Line and Below-The-Line Advertising, Are they still Relevant? Promotion involves all kinds of marketing communication activities, from defining communication objectives and target audience, to selecting communication channels, and identifying the size of communication budget (Muller, Florian, and Daniel, 2011, p.

Travel and tour services have been on the rise since the economy started recovering from financial crisis (Euromonitor International, 2011). It is unfortunate that HANA TOUR is not in a position to serve all its existing as well as potential clients as it may wish.

Pure-Body recognizes that communication is a very important marketing tool. It is an essential way in which a business venture, organization, or corporate communicates with its customers. Marketing communication entails a marketer developing conscious decisions in order to determine the recipient of a given product and service.

One of the numerous aspects is product branding. A product brand can be defined as objects or phrases comprising of descriptive verbal attributes or graphical representation, which serves to convey the commercial message about any given business entity. A product brand should take into consideration the target consumers and any other marketing forces like competition and innovations.

The organizations communicating effectively and understanding the needs of the customers by applying promotional tools have been able to retain their customers. Promotion can be defined as the short-term incentive for the organization that helps and encourages increasing the sales of the organization.

The company believes that it stands to again competitive advantage by virtue of the fact that it can depend on its manufacturing equipment to produce solar cells and panels that are of cheaper prices. They also have the advantage of the shift from the use non-renewable energy to renewal energy in Europe and the increasing cost of oil as some of the points they are depending on to create the new market.

Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes

The airline ranks the best on its long-haul flights. Moreover, the airline is cheaper on long flights compared to its competitors. However, the airline faces a high level of competition from its competitors in short domestic flights. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).

Leaders within the BP organization have much to account for the disaster in terms of failure to assume a more proactive stance in the decision-making processes. There were evident lapses in monitoring the performance of team leaders and engineers that enabled them to make decisions that bypassed the safety of personnel.

When a great company is ruined, many fingers will be pointed to anyone that can take the blame. A case in point is when a great company is destroyed by a vulture capitalist; the vultures will be haste to shift the blame away from them as happens in most the great companies destroyed by vulture capitalism. Blame will be shifted to the union and even workers of the given company.

Vermont Teddy Bear must be a customer-centric organization that would be willing to understand customers’ needs and create decisions based on these requirements. The case has remarkably shown the level of Vermont Teddy Bear’s socially receptive response by highlighting their ability to directly listen to the customers’ needs and build their critical decision on these patterns.

The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that public relations do not only depend on a business spokesperson who delivers the message to the stakeholders. In fact, public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders.

The luxury industry is expected to adapt to the economic realities that have been triggered by the global recession. Consumers prefer products that combine the luxurious aspect with cheap cost of running or sustainability. Consumers are willing to invest in products that are perceived to be specialized and reputable.

In an argument by Leonard (2002) different people have different ways in which they find learning comfortable and appropriate. The author also points out that tutors and instructors should be able to develop curriculums that cater to the needs of the students in terms of learning styles they use while passing out information (Merriam, 2007).

The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.

In this project report, an appropriate marketing plan will be designed concerning various marketing strategies that would be utilized for targeting a particular market. The marketing plan will be primarily based on the execution of effective marketing strategies that could be adopted for targeting as well as entering the Japan market with a premium product i.e. cereal.

The advertising strategy needs to be aligned to the marketing goals by identifying the best ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuring that it gives the most bang for the buck.

Strategic analysis is essential for the formulation of the goals and objectives of an organization. This requires analysis and scanning of the business environment in which the company operates and also requires the investigation of the competitor’s strategy. A strategic management analysis would be conducted for TESCO to understand the company’s present strategic position through Ansoff and BCG Matrix.

According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.

Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple computer struggled to start its operations due to a lack of funds. All the same, the dedication of the founders with the help of Ron Wayne, a former Steve Job’s colleague, saw them assemble 50 Apple I personal computers in just about 10 days.  After a while, Ron Wayne considered the venture too risky and sold off his share.

New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.

Generally speaking, this paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in the U.K. and also, for rented cabs in the country.

The main strategy used by KFC is product line pricing. According to Kotler & Armstrong (2010), this strategy is related to setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices.

If we talk about the fashion industry then there are many famous brands that at once come to our mind. This list may include Dolce & Gabbana, Victoria’s Secret, Givenchy, Levi’s, Burberry, Gucci, H&M, Zara, Adidas, Nike, and others. All of these brands are ruling over the fashion industry through their eye-catching clothing for both men and women and involving in many other product lines also.

Ferrero Spearmint Gum is an organic product from the Ferrero Spa, which is already a popular brand among consumers and vendors in the market. The current marketing plan would emphasize on developing a concrete promotional and market positioning plan.

The author of the paper claims that the main causes of the fall of the British trade unions were due to the high risk of unemployment due to the financial crisis that resulted to a high lay-off of workers. In addition, the employees were defeated by the government in their push for salary increment.

Without a doubt, Company G must execute the marketing plan in order to reap revenues. Penetrating the target market should be the first priority for Company G as it strives to accumulate revenue. With Company G’s top-quality products, retailers would not hesitate to display this to their customers. This would establish a brand reputation, which could cultivate growth for the company itself.

Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river in Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).

The best way for a woman to portray her unique image and style statement depends on the handbag she uses. Mulberry started providing luxury leather goods items to meet the most desirable fashion for women, satisfy the needs of women and signify their power and status. Mulberry was established in 1971 to provide fashionable items that would create a formula for its success in the market.

The company has grown to the multinational corporation it is today.  Samsung in Korean means three stars, it got the name due to the association it had with different business types in various parts of the world and in South Korea (Cohen, 1995). People started associating it with electronics, development, and information technology.

Generally, a retailer or the retail store can be determined as a business entity whose sales volume generally comes from retail. It can be stated that an organization making its goods and services available to the final consumers be it manufacture, wholesalers, or retailers is said to be doing retailing.

Tesco is regarded to be one of the biggest retailers throughout the globe, which serves millions of customers weekly. The company had employed numerous significant strategies, such as diversification, acquisition, and global business expansion, in order to expand its business in the international markets.

There is not just enormous scope in the study of the given topic but also the need to understand the government intervention and management of the portfolios in a detailed manner in this volatile scenario as seen in the recent past in the global economy and share markets. A detailed study like this would definitely help the cause in understanding the requirements of different sectors.

International marketing can be defined as the process where a firm looks to enter the international market by providing the products to international customers. The basic principles of both domestic & international marketing are the same. However, there are some distinct factors based on which these two concepts can be differentiated.

This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.

Spencer Cottee came up with the idea of making Passiona soft drink from a very humble idea. It is from the oversupply of passion fruits that he had by the time that it came to his mind that he could be useful in the production of Passiona (Edward 23).

This organization provides car rental facilities to its customers for booking the car online. The company also arranges hotel facilities for its customers according to their requirements. Different vocation packages and cruises are other attractive services offered by Southwest Airlines.

Marketing is all about creating shareholder and social value, achieved through products that deliver value to customers in the marketplace by providing an aggregate of benefits that the customers recognize more than competitively substitutable products.

Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. Toys “R” US eventually made its way in Europe. Amidst contradiction from the start among local counterparts, Toys “R” US was able to grow and continue to exist in the marketplace in Europe.

The study showed that the way the consultant goes about the entire process of consultation directly affects their relationship with the client and the service provider, as well as the success of their services. Consultants must maintain their independence which allows them to be more open and honest, not to mention thoroughly when assessing a company’s strengths and weaknesses.

Generally, the external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspects. The brand Toyota, Australia wants to export their product in UAE and a thorough analysis of the scenario needs to be done before the decision-making procedures.

An understanding of when, where, why and how people buy or do not buy a certain product is important in making developing strategic marketing plans that will make a product get a larger market. This means one has to understand the consumer decision-making process. This could require extensive research involving interviews or questionnaires administered to a large group of people.

There is a period between the placing of the order and the receipt of the inventory. This is known as the lead time (L). R takes two things into consideration – the average daily demand during lead time and the safety stock. AVG is the average daily demand.

This research will begin with the statement that Steven Belkin was a resident of Grand Rapids in Michigan. As a grown-up, he had the ambition of establishing his own firm that would operate privately in the back to back group charter industry that is still growing. Steven and his friend Alan established The Travel Group Corporation (TTG) that operated in the industry.

The literature review will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland.

The fate of any business firm is decided by the pricing strategy formulated by it, according to its product’s nature and market value. Both Large and small firms equally maintain a pricing strategy in order to sustain in the business market. However for small business enterprises, pricing strategy is very significant as it decides their sustenance and profitability in the market.