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Marketing Essays

Result for Subject Marketing:
19702 essays
Importance of Branding Marketing Essay
3 pages (1012 words) , Download 4 , Essay
Free
Branding is the act of successfully creating a brand identity, which will make the business more appealing and attractive in comparison to its competitors. Branding is usually associated with the logo, sign, name, and the image or the product that the consumers will relate to in the company.
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Identifying Trends in Beauty, Fashion, and Commerce Marketing Article
4 pages (1282 words) , Download 2 , Article
Free
Beauty, fashion, and commerce are characterized by changing trends with time. In the beauty industry, numerous changes occur due to the wide range of products being created each day. Two trends that characterize the beauty industry include the launching of new brands of products and technological advances. 
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Analyzing a Marketing News Story Marketing Essay
4 pages (1354 words) , Download 3 , Essay
Free
What Wildfire does it to make the different social networking sites like Linkedin, Facebook, and Twitter including all other online marketing campaigns available on a single website. Although this particular news report talks about the business tactic of Google, it also brings up a new idea with regards to the future developments in online marketing options.
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Criticism of Marketing Myopia Article Marketing Essay
4 pages (1020 words) , Download 2 , Essay
Free
Myopia means shortsightedness. It shows how any business should focus on satisfying customer’s needs and wants to maximize profits. It changes the perspective of marketing, especially to the short-goal entrepreneurs. It is a revelation to companies that engage in business motivating them to take advantage of the growing times and economies.
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Marketing Portfolio for International E-Z UP, Inc Marketing Essay
9 pages (2543 words) , Download 2 , Essay
Free
International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products and hence satisfying the needs and the wants of the customers.
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The 7 Habits of a Highly Effective Individual by Stephen Covey Marketing Book Report/Review
4 pages (1000 words) , Download 3 , Book Report/Review
Free
The character of a person is constructed based on the innate nature or the natural attributes possessed by the individual. Such innate features of one’s inborn nature feature the different types of habits reflected by the person during the course of social or group interactions. The person must focus on developing his or her traits to thereby inculcate potential habits in accomplishing set goals.
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Concepts and Processes of Marketing Segmentation, Targeting and Positioning Marketing Essay
10 pages (2600 words) , Download 4 , Essay
Free
Marketing can be referred to as a management procedure through which goods and services are promoted so as to ensure that customer requirements are met, and an organization maximizes its profits. This process includes the harmonization of four elements referred to as the 4P’s of marketing that could also be used to market Nokia phones around the world.
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Integrated Marketing Plan Zamada Motors Marketing Essay
6 pages (1583 words) , Download 2 , Essay
Free
The automobile industry is one of the largest industries in the world. In 2011 the auto industry generated total global sales of 72.8 million units. Due to the high costs of fuel in developed nations such as Canada, the sale of compact cars has gained great popularity. Small compact cars have lower overall costs, higher fuel efficiency, and lower maintenance costs.
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Advertising Strategy in the Car Market Marketing Essay
4 pages (1157 words) , Download 3 , Essay
Free
Businesses, while engaging in advertising should first consider who the customers are, and define their various buying procedures. Buyers exhibit distinct tastes and preferences and vary following the market variables. Different cultures, races, ages, life cycles, and societal classes tend to modify the buying process.
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Differentiation and Brand Positioning Marketing Essay
3 pages (750 words) , Download 2 , Essay
This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle.
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Motivation Techniques in General Motors Marketing Article
3 pages (750 words) , Download 3 , Article
Stiff competition that is experienced by local and international firms calls for adequate measures to maintain the productivity of the employees and reduce labor turnover that has affected the profitability of some companies. One of the notable strategies for enhancing the performance of employees is motivation.
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Hierarchies, Incentives and Firm Structures of SynChem and Henlin Biotech Marketing Essay
4 pages (1282 words) , Download 2 , Essay
Free
Developments in the biotech or high-tech fields in the production of new products or services may perpetually involve the combination of a highly specialized set of skills or techniques from different fields. This has helped in explaining many joint research or development ventures in the biotech and high-tech industries in the recent past.
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Ryanair Marketing Project in Kuwait Marketing Research Paper
4 pages (1176 words) , Download 2 , Research Paper
Free
Ryanair lowers its costs by standardizing its Boeing-737s and contracting out services. Their use of secondary airports to cut turn-around times and charges is also a competitive advantage over rivals like Jazeera Air. Its point-to-point non-stop services would also appeal to business people plying the Europe - Middle East route.
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Specific Strategies Used by JetBlue Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The author states that in cases of on-ground board delays then all customers are provided with free food and drink, access to clean restrooms and in cases of medical problems then also medical services are offered for free. Since technology is currently taking toll worldwide, Jet Blue has been trying to embrace online marketing for their products.
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Decline of Sales of Regular Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The volume of beer sales declined in the USA because of the change of taste preferences, unemployment of drinking men, and change of consumer tastes.  Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. 
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Asos - Fast Fashion for Fast Consumers Marketing Assignment
8 pages (2328 words) , Download 5 , Assignment
Free
ASOS has different departments and wings such as their discount wing and their aim is to keep their customers happy. The success story is due to their placement to the right customers at the right time and in the best possible way. They have had some failures such as targeting kids; however, they have managed to take that in their stride and now are a bigger and better company than before.
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The Psychology of Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
It is nothing new to say that consumers have a number of objects to which they are either weakly or strongly attached (Wuyts and Geyskens, 2005). The principal pending revelation is what the attachment that exists is and where it comes from.
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Marketing Article Review Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
Free
In this way, the article makes a running list of recommendations and outlines a rubric in which the nations in question can work to employ. Although both DFI and JVs can work to inject much needed investment into the local economies of the countries in question, providing an attractive environment in which foreign firms will be interested in investing is the primary hurdle to achieving the benefits that DFI and JVs can have to offer.
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Conducting Situational Analysis of Richer Sounds Marketing Assignment
8 pages (2250 words) , Download 3 , Assignment
Free
Every company strives to operate effectively in the industry considering the intensity of competition available in the market. Understanding therefore the core competencies and capabilities of the company is essential in the formulation of strategies that will help attain a competitive advantage over the rest of the competitors.
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Marketing Strategies to Attract Buyers in Times of Financial Crisis Marketing Essay
6 pages (1697 words) , Download 3 , Essay
Free
The recent global financial crisis has affected all sectors of the economy all across the globe. Customers’ needs and preferences were considerably altered during the financial crisis. A lot of research has been recently made to study the effects of the recent global financial crisis on the companies as well as the consumers.
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Kindle Fire: Marketing Strengths and Weaknesses Marketing Research Paper
6 pages (1797 words) , Download 2 , Research Paper
Free
As a company and as a product, the iPad enjoys an advantage as being a long competitor on the market. There is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer.
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IMC Strategy for Launching New Car Model in Eastern Canada Marketing Essay
5 pages (1354 words) , Download 3 , Essay
Free
The objective of IMC is to evaluate the various factors of marketing communication to relate the factors for representing simplicity, reliability, and utmost communication impact. IMC includes five major aspects based upon which the process can be utilized for interacting with the customers. First, to categorize and select the actual target customers.
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Classic Airlines Marketing Problem Marketing Essay
7 pages (1940 words) , Download 2 , Essay
Free
Business problems are the challenges that a business encounters that serve as a setback to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face. However, the approach is similar as finding a solution is applicable in both.
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Consumer Frugality Issues Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The recent and persistent economic downturn has led to most consumers becoming very frugal because of the uncertainty surrounding economic conditions. Basically, frugal consumers have a number of common traits which include low buying behavior, less appetite for material things, and prefer repairing and reusing items (Craig-Lees & Hill, 2002).
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M1A3 - Organizatinal Behavior Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Sequentially, a learning organization has five concepts that govern the attainment of transformation. One, there is the system thinking in which the organization views itself as one body with different organs that make up its overall appearance. Secondly, personal mastery makes the next feature in a learning organization where an individual commits him or herself to the learning process.
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Evaluation of Personal and Team Performance Marketing Essay
3 pages (1052 words) , Download 2 , Essay
It is the collective strength that helps one to excel in a particular field. One of the major strengths is the ability to outperform and excel in the given work and innovative thinking along with leadership skills. Leadership skills can be utilized as a major strength in the workplace, the ability to take quick decisions along with setting up the goal.
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Marketing Mix Recommendations for Mintel Marketing Essay
5 pages (1449 words) , Download 3 , Essay
Free
Every single business, whether it is small or big needs to have a sound marketing strategy to meet the objectives of the business. Hygiene is one of the important factors within the food industry and consumers give the highest priority to it. Therefore, it is highly recommended that the company should only sell hygienic and fresh foods.
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Marketing Issues Exam Analysis Marketing Essay
4 pages (1199 words) , Download 2 , Essay
Free
In this case, the franchise identifies the University of Delaware students as the main target population, which will promptly offer the franchise a ready clientele base. Therefore, the initial marketing strategy should focus on this group of consumers to ensure that they become the earlier adopters of the products that the franchise offered.
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Exxon Mobil Corporation Business Analysis Marketing Research Paper
5 pages (1401 words) , Download 2 , Research Paper
Free
The corporation is involved in the geologic exploration of oil resources, extraction of ores, refining, production, marketing, and distribution of oil and gas products worldwide. Its major operations include upstream, downstream, and chemicals production. It produces a wide range of oil-related products such as petrochemicals, fuels, and lubricants.
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Evanston Hospital Healthcare Marketing Marketing Essay
6 pages (1577 words) , Download 2 , Essay
Free
The American Marketing Association defined marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services, and commodities for the satisfaction of personal and institutional objectives’. To adequately respond to the needs of their customers the hospital should develop products.
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Sasol Company Market Analysis Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
Sasol is a multinational energy and chemical company producing a wide range of products for its consumers. The company has its base in South Africa and has expanded to other parts of the world as well. The market analysis report of Sasol focuses on increasing the energy efficiency, brand development and consumer segmentation.
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Understanding customers- analysing customers using mosaic Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Most of the companies try to target a specific group of people after developing a segmentation strategy to group people based on certain parameters. This is an important marketing strategy followed by organisations because it helps in catering to the specific needs of customers in a more effective and efficient way.
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Psychology of Marketing Marketing Essay
7 pages (2254 words) , Download 2 , Essay
Free
Many customers believe that possessing a particular valued item will reflect and communicate their character to the external world. Value possession can be judged on the ground of materialism and personal trait. Customers who prefer value possessions are not always status seekers because sometimes they purchase the valuable product to show self-image to the external world.
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The Psychology of Marketing Marketing Essay
8 pages (2319 words) , Download 3 , Essay
Free
This study revolves around these famous words mentioned by Kleine S. Schultz and J. Kernan. It means that human beings have developed a bond with few tangible things or developed certain tangible valued possession in the external world that is something outside of itself, which provides them a sense of stability, and satisfaction.
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Garbology in Marketing Strategies Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Most marketers believe that they can easily gauge their marketing efforts in terms of awareness created, sales made and linking among others. Despite knowing all this, there is one thing that marketers seem not to understand. That is, what the consumer thinks. This is arguably the change that neuromarketing is bringing.
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Sustainable Marketing of Emirates Airline Marketing Essay
7 pages (2164 words) , Download 2 , Essay
Free
The triple bottom line (3BL) was coined by John Elkington in 1994. It has three tenets that are: people, planet and profit. These three tenets are further driven by seven sustainability revolutions, namely, markets, values, transparency, life-cycle technology, partnerships, time and corporate governance (Henriques and Richardson, 2004).
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Managing Performance and Participation Marketing Assignment
8 pages (2118 words) , Download 2 , Assignment
Free
In the case of recruiting new artists, Cirque undergoes numerous issues. Since Cirque seeks artists from all over the world, therefore it becomes a tough task to find out the right kind of artists that Cirque requires. Generally, acrobats, gymnasts, clowns, and dancers are recruited by Cirque, which are then referred to as performing artists.
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How does the traditional view of the business mission differ from the new approach Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
35-36). Furthermore, Hutt and Speh (2010) also cited that the business mission is a fundamental core for business strategies and that it has to be broad in order to generate innovative concepts (pp. 131-132). The paper aims to discuss the differences of the traditional and a new approach of business mission.
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Money Is Not Always the Best Reward Marketing Essay
6 pages (2008 words) , Download 2 , Essay
Free
Taking into account the sole intentions of an effective HRM and the motivational aspects of organizational structure, it can be stated that the HR policies of the club need to be restructured effectively as it will help in organizing as well as controlling all the activities which are to be performed for the success of the club.
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Health care marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Marketing through television and internet is effective because they are available to almost every person in the world and advertising through these channels raise the level of awareness in people about ongoing changes and latest issues in healthcare. If we talk about internet advertising, we can say that it is one of the most effective tools of marketing in the present world.
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The Rise and Fall of LTCM Marketing Essay
4 pages (1084 words) , Download 2 , Essay
Free
Therefore, the paper will discuss issues related to the rise and fall of Long Terms Capital Management (LTCM), identify whether there are certain investors to whom hedge funds might be suitable, and identify whether there are other recent mutual funds where investors have suffered.
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Microsoft Company - Corporate Governance & Social Responsibility Analysis Marketing Essay
5 pages (1664 words) , Download 3 , Essay
Free
Microsoft has a Board of Directors, which comprises of four committees namely, compensation committee, audit committee, regulatory and public policy committee, and government and nominating committee (Marsan, 2012).  At Microsoft, the Board can remove any existing committee and/or add a new one anytime this action deems necessary. The Board has an independent policy that gives guidelines on certain issues.
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Marketing Challenge for Culinarian Cookware Marketing Case Study
4 pages (1356 words) , Download 2 , Case Study
Free
Variation in the previous market research data increased the perplexity of the situation and marketing managers presented their viewpoint on the pros and cons of price promotion strategy. The company has conducted previous price promotions of 20% discount in the year 2004 (for CX1 Tyro collection line), in the year 2005 (for CX1, DX1 line) and in the year 2006 (CX1 and DX1 line).
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Primary Marketing Challenge for the Company - Case of Just US Marketing Case Study
5 pages (1446 words) , Download 2 , Case Study
Free
In accordance with the case study, Kicking Horse is one of the major forces in the Canadian coffee market. Kicking Horse is promoting coffee products with the local name and they are also taking the help of e-commerce to increase brand equity among customers. E-Commerce gave the opportunity to the company to expand business outside Canada while the Just US is still operating in the local market.
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The External Environment of Microsoft Inc Marketing Research Paper
8 pages (2347 words) , Download 4 , Research Paper
Free
Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry, and the Internet Software and Services industry. If we look at the global software industry it mainly comprises application software, software for home entertainment, and systems software.
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MRKT discussion questions week04 Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The high involvement product that they purchased were cars. With regard to the low involvement product, shampoo was chosen because it is the product that all respondents used. In my interview with the four respondents, I found out that differences in market segmentation are more evident in high involvement product.
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Web Design Rationale Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This report shall provide a rationale for changes to be introduced to the www.thelaundryhouse.co.uk website. It will also provide evidence for the market opportunity and a rationale for product/service and the target audience. The website shall basically be an online feature for a laundry business.
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Promotion of Brand Awareness Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
The Internet can fetch various physical barriers to commerce and can provide even the smallest business with access to various untapped markets all over the world. The future of the e-commerce industry is a booming industry and the market power is shifted towards a customer, which is changing the mechanism of the business.
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Gunns and the Australian Pulp and Paper Manufacturing Industry Marketing Research Paper
11 pages (3117 words) , Download 3 , Research Paper
Free
The external environment of the company has been analyzed using PESTEL analysis and the various competitive factors affecting the company have been identified utilizing Porters. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company.
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Story hotel --- distribution channels Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
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