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Marketing Essays

Result for Subject Marketing:
19897 essays
Phil Company Marketing Strategies Marketing Personal Statement
17 pages (4485 words) , Download 3 , Personal Statement
Free
Phil Company aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. Phil has been employing the best available marketing agencies. Advertising generally consists of an identified sponsor putting across a message.
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The Impact of Advertising on Consumer Behavior Marketing Dissertation
11 pages (2500 words) , Download 4 , Dissertation
Free
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
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Entrepreneurship Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
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An entrepreneur is one who discovers opportunities, brings innovative ideas to explore these opportunities and to make them profitable business venture and think creatively to stay long in the business field.
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Marketing in Emirate Airlines: Potential of Airline Business Marketing Research Proposal
12 pages (3725 words) , Download 4 , Research Proposal
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Even though the major revenue source of the majority of the Middle Eastern countries is oil, the major revenue source of Dubai is business rather than oil. Even though Dubai witnessed rapid growth during the latter part of the twentieth century, a national airliner was a dream until 1985, despite having an excellent airport.
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Family and Consumer Behavior Marketing Literature review
12 pages (3163 words) , Download 4 , Literature review
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Consumer behavior has a direct impact on the success of any marketing campaign. It refers to the stages that a customer usually goes through while making a final decision regarding the purchase of any particular product or service. Consumer behavior refers to the selection, purchase, and consumption of goods and services to satisfy their wants.
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Volkswagen Marketing Policy in Vietnam Marketing Literature review
11 pages (4085 words) , Download 2 , Literature review
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Research Philosophy is a belief about the way data must be gathered, used, and analyzed for a particular phenomenon. In general, there are two major research philosophies namely positivist and interpretivism (City University of Hong Kong, 2011). Positivists are often referred to as scientific methods whereas interpretivists are often regarded as anti-positivist.
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The Interior Market of Debenhams in 2014 Marketing Essay
10 pages (2790 words) , Download 2 , Essay
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With more than 240 stores in 28 countries, Debenhams has effectively penetrated the market an aspect that has made it to become the 11th biggest online store in the UK market (Rosie, 2010). One of the major aspects that have made the company attain a competitive edge in the homeware industry is the employment of skilled designers that have embarked on the production of brands.
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Effect of Branding on the Increase of Tablet Computers Market in the UK Marketing Dissertation
16 pages (5921 words) , Download 2 , Dissertation
Free
Achieving the research aims and objectives will require primary and secondary research. The study will gather perceptions of UK consumers on branding practices and tablet PCs as well. The study will employ a quantitative cross-sectional study using about 25 variables to collect the perception of 50 respondents.
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Healthcare Debate and Scare Tactics Marketing Essay
4 pages (1108 words) , Download 2 , Essay
Free
The Americans in the present times may choose to think that most of their political decisions are backed by rational thinking and analysis. However, the reality is that people today are as much exposed to fear and psychological influences as they were in the past.
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Dominos Pizza in Mexico Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Formally working on the slogan of "30 minutes or free" Domino's Pizza has ensured taste with speedy transportation to their client which in return has led to its popularity. (Donald J Vlcek, 1992) The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees.
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Logistics Processes of Fresh Mart and Seal Honey - Vulnerability Dimensions, Status Marketing Essay
6 pages (1706 words) , Download 2 , Essay
Free
Companies cannot perform supply chain functions independently; they depend on their suppliers and customers. There has been a trend in logistics to either pay attention to the supplier side or to the customer side for optimization of the supply chain although both aspects of supply chain management are critical to manage as both  are open to competition in the marketplace.
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The Free Trade and Industrial Zones in the UAE Marketing Research Paper
7 pages (2084 words) , Download 2 , Research Paper
Free
The Middle East has always been known as a region where some of the world’s largest oilfields are concentrated.  Because of this, nearly all countries in the region have economies that solely or primarily rely on the production of crude oil.  However, the UAE has distinguished itself from the rest because of its willingness to venture into economic programs that are not based on oil production.
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The Role of Consumer Behavior Marketing Essay
3 pages (750 words) , Download 2 , Essay
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Branding is a tremendous strategy because it allows a company to charge a premium price for its products. The current proposal of introducing men and women suits is an excellent idea. This opportunity is an untapped market that is aligned with the vision and principles of the company.
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Marketing Responses to Retailing Challenges Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies. These retail companies and outlets all come together to compose the overall retailing industry.
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Service Marketing Mix in McDonalds Marketing Essay
8 pages (2538 words) , Download 2 , Essay
Free
Analysis of the service marketing mix of McDonald’s, a world-renowned fast food restaurant, would not only entail the study of the first four marketing mixes relating to the product, price, place and promotion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidence from the consumer’s viewpoint.
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A Discussion of the Marketing Concept and the Implementation of those Concepts Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.
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Mobile Marketing Paper Marketing Assignment
3 pages (750 words) , Download 9 , Assignment
Free
The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.
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Business Analysis of Mountain Man Brewing Company Marketing Essay
8 pages (2154 words) , Download 2 , Essay
Free
Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand.
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Measure of Consumer Well-Being Marketing Research Paper
2 pages (750 words) , Download 3 , Research Paper
Free
The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. 
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How to improve police image in Luassane, Switzerland Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
This research paper seeks t o establish the actual problem with the police department in Lausanne. This includes looking into the current state of the police and trying to offer research based solutions. Problem statement The police force in Lausanne has been ineffective.
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A critical response to the Marketing Myopia article Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A Critical Response to the Marketing Myopia Article The article Marketing Myopia by Theodore Levitt focuses on the marketing strategies that executives should consider for their businesses. Moreover, Levitt through his article introduces the most influential marketing ideas that seem to have been effective for the better part of the half this century (Levitt, 2004).
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Growth and Strategy of Vodafone Company Marketing Essay
7 pages (2521 words) , Download 2 , Essay
Free
The extent of Vodafone's business operations in Europe gives it a competitive edge over its peers, permitting it to procure handsets as well as equipment at relatively less prices. Owing to its multinational existence, Vodafone can also build up a product in one nation and market it to a number of other nations at negligible added expense.
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Hotel marketing Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
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Qualities of a Successful International Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
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Effective Positioning Is a Vital Element of International Brand Strategy Marketing Essay
6 pages (1781 words) , Download 2 , Essay
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According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of an international brand. This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry.
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Marketing of NCR Company Marketing Research Paper
8 pages (2187 words) , Download 2 , Research Paper
Free
Businesses need to market their products since; the customers are less than the suppliers. Businesses need to find ways of attracting customers and making people choose their products instead of the competitors’ products. However, even though monopolists do not have competitors, they also need to market their goods in order to increase their consumer base.
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The Development of an Export Market Marketing Assignment
11 pages (3364 words) , Download 3 , Assignment
Free
The emphasis on the sports benefits of the drinks, as an improvement to water, and as an aid to intense sports activities that are able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. As a product range, the Lucozade brand benefits from insights and inputs from hardcore research undertaken on behalf of the brand.
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Marketing Across Cultures - Expansion of Food Brand into Turkey Marketing Essay
8 pages (2359 words) , Download 2 , Essay
Free
Turkey represents a viable market for entry if certain operational components of the business model are altered. The company, prior to Turkish entry, must be considerate of the religious practices of Turkish consumers, the infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, and economic conditions in the state.
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Marketing Mix Strategy at Canadian Dessert Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
In recent times organizations are focusing on matching its products and their customers’ needs through the use of elements of a marketing mix that include products, price, promotion, and place. This helps the company to have an advantage over its competitors. The marketing mix helps the company overcome the challenges that are a result of the unpredictable and changing the macro environment.
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Marketing Concept to the 21st century Business of Starbucks Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
This paper will delve on relationship marketing and its application within one specific organization which is Starbucks. As competition is increasing throughout the world, companies have to constantly readjust their marketing strategies in order to gain an edge over the competition. Companies are becoming increasingly people oriented.
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Determinants of Complex Vertical FDI and Affiliated Firms Productivity Marketing Dissertation
15 pages (7520 words) , Download 3 , Dissertation
Free
Vertical FDI can be classified as either “pure vertical FDI” or “complex vertical FDI”. Also known as the “two-country version” of vertical FDI, the pure vertical FDI indicates that multinational companies operate a production process in a foreign country and eventually export the intermediate goods to their overseas affiliated firms where the final assembly would take place.
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Lancome Brand Management in China & USA Marketing Dissertation
47 pages (11750 words) , Download 2 , Dissertation
In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA.
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Integrated Marketing Communication Marketing Essay
7 pages (2003 words) , Download 2 , Essay
Free
Integrated marketing approach recognizes the value that is present within comprehensive planning through which evaluation of strategic roles, personal selling and sales promotion is achieved.  Integrated marketing communication seeks to integrate all the marketing or promotional tools to ensure harmonious and successful marketing of a product (Chen, 2011).
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Consumer Relationship and Personal Selling Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Personal selling by definition is important despite technology.  Personal selling refers to the process of influencing the customer to make a specific purchasing decision (Kalb, 1997). Personal selling has some advantages for sales’ personnel that distinguishes it from other promotional techniques.
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How Airlines Companies Use Propaganda Techniques in Advertising Marketing Research Paper
5 pages (1562 words) , Download 2 , Research Paper
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There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or species of propaganda, the purpose of which is to gain the allegiance of a mass-market (McGarry 131), implying the indoctrinating nature of propaganda.
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Diversification in Financial Markets Marketing Essay
5 pages (1493 words) , Download 2 , Essay
Free
Diversification in financial markets should be approached with a lot of caution. The investor should do an analysis of the different portfolio options and their profitability in the preceding years. Data for such investments and markets are available through brokers, online service providers, and governmental institutions. Only portfolios that have been generating profits previously should be considered.  
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Zummo Smoothie Bar International: Marketing Strategy Marketing Research Paper
8 pages (2460 words) , Download 3 , Research Paper
Free
Generally speaking, it is quite essential to state that the smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their health and smoothies are becoming more popular due to the fact that they offer healthy, natural ways of nourishing the body (Garlough & Campbell, 78).
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Dolphin-Safe Tuna Labeling Dispute Marketing Case Study
4 pages (1264 words) , Download 2 , Case Study
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The researcher denotes that a denial of market access, such as the imposition of embargos, cannot be considered an appropriate tool to enforce a country’s environmental standards. According to the case study, In February 1991, the United States imposed trade embargos on fishing imports from Mexican fishermen using the purse seine method in the ETP region.
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Consumer Behavior and Big Idea Concept for the Nike Fuel Band Marketing Essay
6 pages (1762 words) , Download 2 , Essay
Free
Wearers of the band from Nike are thus well-informed persons who know the implications of living an active lifestyle but may not always do what is required. They need an extra nudge to get them going. The band may also act as a visible reminder of their commitment to living a healthy lifestyle (Wortham, 2012).
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The Market Education Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
According to the report there is information gathering by the buyers and sellers. This is important in helping to remain informed about the major aspects influencing different forces in the market. A market also plays the role of price control. This includes ensuring stable prices for commodities and services.
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Marketing Strategy Analysis 1 Marketing Assignment
3 pages (750 words) , Download 6 , Assignment
Free
These strategies drive the growth of the company to being one of the top multi-national companies in the world. Company has employed regional segmentation, concentrated and differential marketing and various business structures to have a stronghold of customers.
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Social Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.
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Marketing Management: Marks and Spencer Marketing Essay
6 pages (1915 words) , Download 2 , Essay
Free
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and range of products, and this leads to decreased dependence on the UK; though they are also widening their international focus.
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A Situation Analysis and Clearly Defined Objectives - Case of My Sofa Marketing Essay
11 pages (3003 words) , Download 8 , Essay
Free
With the help of digital marketing platforms, companies can take their products and services much faster to their domestics as well as international customers. There are a few areas that need attention when a business plan is created. For instance, supply chain, good local distributor or franchise selection, aggressive competitors, market volatility, and most importantly government restrictions.
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Business-To-Business Brand Management Marketing Essay
7 pages (2270 words) , Download 2 , Essay
Free
A company uses brands for the purpose of enhancing its visibility in the market place and thus, branding is an essential tool in the marketing strategy of a firm. Building better brand perception is considered primary for successful firms. The notion of branding came into existence with the principal aim of giving identity to a product and differentiating itself from the other products,
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Technology in Retailing and Management Marketing Essay
10 pages (2692 words) , Download 3 , Essay
Free
Retailers always tend to purchase their goods from either manufacturers, producers, or even inventors in bulk so as to in one way or another get a discount. With this in hand, it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.
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How the Internet May Change Michael Porters Five Competitive Forces Marketing Essay
5 pages (1500 words) , Download 2 , Essay
Free
According to Michael Porter, the five competitive forces that affect an organization are; Threat of substitute products, the threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers, and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given below explains Porter’s five forces theory.
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Marketing Planning Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
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He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
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Strategic Analysis: McKesson Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
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The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.
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Market analysis/ Audit Marketing Essay
11 pages (2750 words) , Download 3 , Essay
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In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.
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