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Marketing Essays

Result for Subject Marketing:
19914 essays
The Market Plan for Blue Sky Clothing Marketing Book Report/Review
8 pages (2000 words) , Download 6 , Book Report/Review
Free
Conclusion Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company.
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The Comprehension and Effective Execution of the Marketing Principles Marketing Assignment
8 pages (2285 words) , Download 2 , Assignment
Free
The business function of all business organizations is hinged on marketing. This rests on the assumption that organizations survive on a foundation of sales in the absence of which there would be no production or in essence any other form of managerial activity. Marketing is the activity entailed in the creation, communication, delivering, and exchanging offerings that have value for customers.
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FINANCIAL SERVICES MARKETING Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Adaptability to certain various situations can help enhance the future employability. This adaptability comes from the knowledge. When an individual has the required knowledge about various things he can adapt very easily. This is because he is ready and aware of the upcoming challenges that he would have to face.
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Marketing Simulation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Competition is extremely fierce in the smartphone market. The main competitors are Best Sport, Brandy A1, Super Sport1, H2, and O2. Ocean Blue is the biggest threat since its range of Sports products are the market leaders in Europe. Most people in the other markets also prefer the products to the others.  
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Small Business Marketing Challenge Marketing Case Study
5 pages (1382 words) , Download 2 , Case Study
Free
The restaurant business of Café Bijoux was commenced in the year 2001 by Julie Sanders and Mary Carter who act as manager and co-owner of the restaurant respectively. The business of the restaurant was perceived to be running at a depressed level. In this respect, it has been observed that there are certain reasons or factors responsible for such ineffective performance of the restaurant.
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Counter Techniques for Successful Project Planning Marketing Assignment
9 pages (2378 words) , Download 3 , Assignment
Free
TransAD would have achieved the desired results and objectives by appointing a democratic leader. This appointment would have boosted the morale of the employees and their willingness to work towards achieving higher productivity, which would have resulted in higher benefits and compensations to further boost the performance.
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Marketing: Real People, Real Choices Marketing Essay
3 pages (961 words) , Download 2 , Essay
Free
Although some of the upstart chains had been gearing up with many new entries in their market industry, Wal-Mart has held the best entries for its products. The company has been a willing trainer, often training its suppliers on the best point of their cost efficiency and control. The major focus of the company is its customers, who they favor more than their suppliers.
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Role of Globalization in Structuring Economy Marketing Research Paper
25 pages (7131 words) , Download 3 , Research Paper
To understand economic structures associated with globalization, it is important to relate them with economic history. During the epoch (1896-1914), global progress was directly related to transportation developments such as steam ships and railroads. Compared to this, aeroplanes have played an influential role in recent global developments.
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The European Sovereign Debt Crisis Marketing Essay
6 pages (1781 words) , Download 2 , Essay
Free
Sovereign Debt is the debt incurred by the government of a nation. Many European countries under the Maastricht have clubbed together their monetary authorities under the rules and regulations of the European Central Bank (ECB). All these nations were combined together and were known as the European Monetary Union (EMU).
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The Competitive Advantage of Compass Group Food, Associated British Foods Marketing Essay
14 pages (3933 words) , Download 4 , Essay
Free
Both companies have registered exemplary performance over the last few years and they have emerged among the top market players in the industry. Below is a summary of the performance of these two multinational companies. The compass group food has witnessed good and exemplary performance over the past years.
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Marketing Analysis of Nike Fuel Band Marketing Essay
7 pages (1905 words) , Download 2 , Essay
Free
As the number of health-conscious individuals and athletic people surges in an upward spiral, various product and service offerings that promise to help the people reach a maximum level of physical fitness flooded in the market or in the health and wellness industry. Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements.
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Goodwill Industries - Marketing to a Variety of Customer Types Marketing Essay
4 pages (1112 words) , Download 4 , Essay
Free
Goodwill has three types of customers, which are dependent on the various product lines within which the business operates. The first line is retail training; the company trains people of various selling skills. The first bunch of customers refers to those seeking training on retail skills such as selling skills, marketing skills, and stores management.
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Business Communication Trend - Online Social Networking Marketing Essay
5 pages (1566 words) , Download 2 , Essay
Free
The main purpose of this article is to discuss the expansion EduTot is an educational toy company. The company wants to expand its business in France and Ireland. Paper discusses infrastructure of France and Ireland and makes the debate on country's ability to make distribution, promotion and price of products properly EduTots.
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Marketing Analysis of Cartier Marketing Essay
10 pages (3121 words) , Download 4 , Essay
Free
The stimuli related to the brand that evokes various behavioural responses of the consumers are due to various features of the brand which are namely, the communications of the brand, the packaging of the products offered under the brand names and the market environment created by the brand strategies of the company (Aaker, 1996, p.47).
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Proposed Business Expansion of the Tennis Club Marketing Case Study
6 pages (1665 words) , Download 10 , Case Study
Free
Ladies and gentlemen of the board, it is with great delight and gratitude that I take this opportunity to present our proposal for the expansion of the Playa Dorada Tennis Club. I am honored to present the proposal to you. I hope that I will be able to highlight the potential feasibility, profitability, and suitability of the proposed expansion, in such a way that enhances our investment returns.
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Nando's Opening Restaurant in Hong Kong - Business Plan Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
Nando’s Opening Restaurant in Hong Kong - Business Plan. Nando's is an off-the-cuff dining restaurant clutch initiating from South Africa with a Mozambican/Portuguese ambience. Created in 1987, Nando's functions in thirty countries through 950 branches on five continents. Nando's specifies in chicken foodstuff with one or the other lemon and herb, medium, hot or extra hot ‘Peri-Peri marinades’(accurately famous as Galinha a Africana).
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Market Performance of Scholz & Friends Advertising Agency Marketing Essay
9 pages (2970 words) , Download 2 , Essay
Free
The rapid pace of globalization and industrialization enhanced global affiliation among various intercontinental regions resulting in a reduction of trade barriers leading to the up-gradation of international business. Globalization enhanced the economic growth of the varied developed and developing countries along with improvement in business activities.
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Phil Company Marketing Strategies Marketing Personal Statement
17 pages (4485 words) , Download 3 , Personal Statement
Free
Phil Company aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. Phil has been employing the best available marketing agencies. Advertising generally consists of an identified sponsor putting across a message.
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The Impact of Advertising on Consumer Behavior Marketing Dissertation
11 pages (2500 words) , Download 4 , Dissertation
Free
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
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Entrepreneurship Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
An entrepreneur is one who discovers opportunities, brings innovative ideas to explore these opportunities and to make them profitable business venture and think creatively to stay long in the business field.
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Marketing in Emirate Airlines: Potential of Airline Business Marketing Research Proposal
12 pages (3725 words) , Download 4 , Research Proposal
Free
Even though the major revenue source of the majority of the Middle Eastern countries is oil, the major revenue source of Dubai is business rather than oil. Even though Dubai witnessed rapid growth during the latter part of the twentieth century, a national airliner was a dream until 1985, despite having an excellent airport.
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Family and Consumer Behavior Marketing Literature review
12 pages (3163 words) , Download 4 , Literature review
Free
Consumer behavior has a direct impact on the success of any marketing campaign. It refers to the stages that a customer usually goes through while making a final decision regarding the purchase of any particular product or service. Consumer behavior refers to the selection, purchase, and consumption of goods and services to satisfy their wants.
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Volkswagen Marketing Policy in Vietnam Marketing Literature review
11 pages (4085 words) , Download 2 , Literature review
Free
Research Philosophy is a belief about the way data must be gathered, used, and analyzed for a particular phenomenon. In general, there are two major research philosophies namely positivist and interpretivism (City University of Hong Kong, 2011). Positivists are often referred to as scientific methods whereas interpretivists are often regarded as anti-positivist.
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The Interior Market of Debenhams in 2014 Marketing Essay
10 pages (2790 words) , Download 2 , Essay
Free
With more than 240 stores in 28 countries, Debenhams has effectively penetrated the market an aspect that has made it to become the 11th biggest online store in the UK market (Rosie, 2010). One of the major aspects that have made the company attain a competitive edge in the homeware industry is the employment of skilled designers that have embarked on the production of brands.
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Effect of Branding on the Increase of Tablet Computers Market in the UK Marketing Dissertation
16 pages (5921 words) , Download 2 , Dissertation
Free
Achieving the research aims and objectives will require primary and secondary research. The study will gather perceptions of UK consumers on branding practices and tablet PCs as well. The study will employ a quantitative cross-sectional study using about 25 variables to collect the perception of 50 respondents.
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Healthcare Debate and Scare Tactics Marketing Essay
4 pages (1108 words) , Download 2 , Essay
Free
The Americans in the present times may choose to think that most of their political decisions are backed by rational thinking and analysis. However, the reality is that people today are as much exposed to fear and psychological influences as they were in the past.
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Dominos Pizza in Mexico Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Formally working on the slogan of "30 minutes or free" Domino's Pizza has ensured taste with speedy transportation to their client which in return has led to its popularity. (Donald J Vlcek, 1992) The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees.
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Logistics Processes of Fresh Mart and Seal Honey - Vulnerability Dimensions, Status Marketing Essay
6 pages (1706 words) , Download 2 , Essay
Free
Companies cannot perform supply chain functions independently; they depend on their suppliers and customers. There has been a trend in logistics to either pay attention to the supplier side or to the customer side for optimization of the supply chain although both aspects of supply chain management are critical to manage as both  are open to competition in the marketplace.
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The Free Trade and Industrial Zones in the UAE Marketing Research Paper
7 pages (2084 words) , Download 2 , Research Paper
Free
The Middle East has always been known as a region where some of the world’s largest oilfields are concentrated.  Because of this, nearly all countries in the region have economies that solely or primarily rely on the production of crude oil.  However, the UAE has distinguished itself from the rest because of its willingness to venture into economic programs that are not based on oil production.
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The Role of Consumer Behavior Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Branding is a tremendous strategy because it allows a company to charge a premium price for its products. The current proposal of introducing men and women suits is an excellent idea. This opportunity is an untapped market that is aligned with the vision and principles of the company.
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Marketing Responses to Retailing Challenges Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies. These retail companies and outlets all come together to compose the overall retailing industry.
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Service Marketing Mix in McDonalds Marketing Essay
8 pages (2538 words) , Download 2 , Essay
Free
Analysis of the service marketing mix of McDonald’s, a world-renowned fast food restaurant, would not only entail the study of the first four marketing mixes relating to the product, price, place and promotion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidence from the consumer’s viewpoint.
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A Discussion of the Marketing Concept and the Implementation of those Concepts Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.
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Mobile Marketing Paper Marketing Assignment
3 pages (750 words) , Download 9 , Assignment
Free
The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.
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Business Analysis of Mountain Man Brewing Company Marketing Essay
8 pages (2154 words) , Download 2 , Essay
Free
Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand.
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Measure of Consumer Well-Being Marketing Research Paper
2 pages (750 words) , Download 3 , Research Paper
Free
The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. 
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How to improve police image in Luassane, Switzerland Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
This research paper seeks t o establish the actual problem with the police department in Lausanne. This includes looking into the current state of the police and trying to offer research based solutions. Problem statement The police force in Lausanne has been ineffective.
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A critical response to the Marketing Myopia article Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A Critical Response to the Marketing Myopia Article The article Marketing Myopia by Theodore Levitt focuses on the marketing strategies that executives should consider for their businesses. Moreover, Levitt through his article introduces the most influential marketing ideas that seem to have been effective for the better part of the half this century (Levitt, 2004).
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Growth and Strategy of Vodafone Company Marketing Essay
7 pages (2521 words) , Download 2 , Essay
Free
The extent of Vodafone's business operations in Europe gives it a competitive edge over its peers, permitting it to procure handsets as well as equipment at relatively less prices. Owing to its multinational existence, Vodafone can also build up a product in one nation and market it to a number of other nations at negligible added expense.
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Hotel marketing Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
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Qualities of a Successful International Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
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Effective Positioning Is a Vital Element of International Brand Strategy Marketing Essay
6 pages (1781 words) , Download 2 , Essay
Free
According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of an international brand. This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry.
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Marketing of NCR Company Marketing Research Paper
8 pages (2187 words) , Download 2 , Research Paper
Free
Businesses need to market their products since; the customers are less than the suppliers. Businesses need to find ways of attracting customers and making people choose their products instead of the competitors’ products. However, even though monopolists do not have competitors, they also need to market their goods in order to increase their consumer base.
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The Development of an Export Market Marketing Assignment
11 pages (3364 words) , Download 3 , Assignment
Free
The emphasis on the sports benefits of the drinks, as an improvement to water, and as an aid to intense sports activities that are able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. As a product range, the Lucozade brand benefits from insights and inputs from hardcore research undertaken on behalf of the brand.
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Marketing Across Cultures - Expansion of Food Brand into Turkey Marketing Essay
8 pages (2359 words) , Download 2 , Essay
Free
Turkey represents a viable market for entry if certain operational components of the business model are altered. The company, prior to Turkish entry, must be considerate of the religious practices of Turkish consumers, the infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, and economic conditions in the state.
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Marketing Mix Strategy at Canadian Dessert Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
In recent times organizations are focusing on matching its products and their customers’ needs through the use of elements of a marketing mix that include products, price, promotion, and place. This helps the company to have an advantage over its competitors. The marketing mix helps the company overcome the challenges that are a result of the unpredictable and changing the macro environment.
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Marketing Concept to the 21st century Business of Starbucks Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
This paper will delve on relationship marketing and its application within one specific organization which is Starbucks. As competition is increasing throughout the world, companies have to constantly readjust their marketing strategies in order to gain an edge over the competition. Companies are becoming increasingly people oriented.
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Determinants of Complex Vertical FDI and Affiliated Firms Productivity Marketing Dissertation
15 pages (7520 words) , Download 3 , Dissertation
Free
Vertical FDI can be classified as either “pure vertical FDI” or “complex vertical FDI”. Also known as the “two-country version” of vertical FDI, the pure vertical FDI indicates that multinational companies operate a production process in a foreign country and eventually export the intermediate goods to their overseas affiliated firms where the final assembly would take place.
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Lancome Brand Management in China & USA Marketing Dissertation
47 pages (11750 words) , Download 2 , Dissertation
In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA.
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Integrated Marketing Communication Marketing Essay
7 pages (2003 words) , Download 2 , Essay
Free
Integrated marketing approach recognizes the value that is present within comprehensive planning through which evaluation of strategic roles, personal selling and sales promotion is achieved.  Integrated marketing communication seeks to integrate all the marketing or promotional tools to ensure harmonious and successful marketing of a product (Chen, 2011).
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