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Marketing Essays

Result for Subject Marketing:
19930 essays
Phil Company Limited Marketing Analysis Marketing Essay
6 pages (1725 words) , Download 2 , Essay
Free
Its headquarters is located at 123 Way, Cambridge, US. Phil Company has four industrial sites located at the Heart of Cambridge city. It also has two manufacturing sites in Kingston, Jamaica.  Phil Company is one of the many electronics manufacturing companies in the US. The company belongs to the Electronics and Information technology industry.
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Hayek's Conception of the Market Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Perhaps two of the most opposing economists whose economic theories are in almost diametric opposition against each other are Friedrich August Hayek (1899-1992) and John Maynard Keynes (1883-1946). Hayek was a stout defender of free market and classical liberal idea of economy and against centralized planning and socialist economies.
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Chatham Branch of Canadian National Bank Marketing Case Study
8 pages (2021 words) , Download 2 , Case Study
Free
The final blow to this interpersonal conflict came when Pam came in with a request to Lesley to allow her to attend an accounting course offered on Thursday evenings. Again she came in at a point in time when the Customer Service Capacity Management had recommended a new schedule for the employees of the bank.
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Moral Effects of Advertising Marketing Literature review
8 pages (2000 words) , Download 2 , Literature review
Free
Most products are advertised ways that create desire, eroticism or love in the society. Through advertisements, businesses increase their sales by attracting more customers, even unwilling ones. This art has evolved from simple advertisement to huge spending departments and professions.
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Positioning and Differentiation Strategies for UnitedHealth Group and WellPoint Marketing Research Paper
5 pages (1534 words) , Download 2 , Research Paper
Free
Competition has reached new heights in today’s business world. Every industry and market is seeing intense competition among numerous players. There are very few companies or businesses that dominate a market or an industry. It becomes very important for businesses to market their products and services in an effective way to reach the target market.
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The Oil Industry Marketing Essay
6 pages (1000 words) , Download 2 , Essay
Free
The conclusion from this study states that the interaction of supply and demand curves in the short-run reveals interesting results. In case of inelastic supply, higher demand for oil pushes up the prices. This is because an increase in demand serves to reduce oil reserves. Reduction, in oil reserves, serves to increase prices.  
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The Political Characteristic of the Declining Economy Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The derived article from the New York Times provides an inconclusive approach to the worsening economic crisis, fueled by the weakening of the Euro. The analysis provides an in-depth discussion of the current economic platform. The first paragraph provides the amount of recession that was suffered by many countries in the Eurozone from early 2012 and the significant consequences thereafter.
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Environmental Analysis of Louis Vuitton Marketing Assignment
9 pages (2250 words) , Download 11 , Assignment
Free
Environmental analysis of an organization seems to be an essential part of any business since it allows an understanding of the internal and external factors that might affect the normal operations of a company. Having clear ideas on these factors would allow an organization to consider preventive measures accordingly.
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Marketing Management in a Global Economy Marketing Essay
6 pages (1590 words) , Download 3 , Essay
Free
The product mix also consists of what the product will be named, branded, differentiated from your competitor’s products, and what its most effective price would be to ensure profitability. When dealing with the place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels.
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Psychology of Marketing Marketing Essay
7 pages (2254 words) , Download 2 , Essay
Free
Many customers believe that possessing a particular valued item will reflect and communicate their character to the external world. Value possession can be judged on the ground of materialism and personal trait. Customers who prefer value possessions are not always status seekers because sometimes they purchase the valuable product to show self-image to the external world.
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Marketing Portfolio for International E-Z UP, Inc Marketing Essay
9 pages (2543 words) , Download 2 , Essay
Free
International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products and hence satisfying the needs and the wants of the customers.
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Marketing Mix and its Importance for the Marketers Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Marketing Mix and its Importance for the Marketers The marketing mix is a tool that is used for marketing purposes in business. The marketing mix plays an important role in determining the product or service made by a brand. There is a set of four Ps that help achieve this purpose in service marketing, that stand for the price, place, product, and promotion.
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A critical response to the Marketing Myopia Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A critical response to the Marketing Myopia article Student’s The article, “The Marketing Myopia”, is a release article that has influenced the manner in which business was being undertaken in the 20th century. The article focuses on business strategies that can help an organization grow and sustain growth and profitability.
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E-marketing Business Plan for GlassInfinity Marketing Essay
4 pages (1352 words) , Download 3 , Essay
Free
This technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
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Leatherman Tools Brand Analysis Marketing Essay
3 pages (940 words) , Download 3 , Essay
Free
Today, Hoovers reports that most of the tools produced by Leatherman can squeeze or put a squeeze on a host of items in a little over than ten disparate ways. The pocket tools produced by the company have a dozen ways in which to fold while boasting a rich number of products in the market, averaging thirty products.
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Difference between Traditional Marketing and Customer Relationship Management Marketing Essay
7 pages (1993 words) , Download 4 , Essay
Free
Marketing does focus on orchestrating one-on-one communication with early-stage prospective customers and on the routing of new prospects for managing subsequent marketing and selling activities of a firm. Organizations have to compete in the global markets and in these markets, it is impossible to avoid the transfer of goods without the use of protection laws among other different obstacles.
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The Market Plan for Blue Sky Clothing Marketing Book Report/Review
8 pages (2000 words) , Download 6 , Book Report/Review
Free
Conclusion Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company.
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The Comprehension and Effective Execution of the Marketing Principles Marketing Assignment
8 pages (2285 words) , Download 2 , Assignment
Free
The business function of all business organizations is hinged on marketing. This rests on the assumption that organizations survive on a foundation of sales in the absence of which there would be no production or in essence any other form of managerial activity. Marketing is the activity entailed in the creation, communication, delivering, and exchanging offerings that have value for customers.
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FINANCIAL SERVICES MARKETING Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Adaptability to certain various situations can help enhance the future employability. This adaptability comes from the knowledge. When an individual has the required knowledge about various things he can adapt very easily. This is because he is ready and aware of the upcoming challenges that he would have to face.
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Marketing Simulation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Competition is extremely fierce in the smartphone market. The main competitors are Best Sport, Brandy A1, Super Sport1, H2, and O2. Ocean Blue is the biggest threat since its range of Sports products are the market leaders in Europe. Most people in the other markets also prefer the products to the others.  
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Small Business Marketing Challenge Marketing Case Study
5 pages (1382 words) , Download 2 , Case Study
Free
The restaurant business of Café Bijoux was commenced in the year 2001 by Julie Sanders and Mary Carter who act as manager and co-owner of the restaurant respectively. The business of the restaurant was perceived to be running at a depressed level. In this respect, it has been observed that there are certain reasons or factors responsible for such ineffective performance of the restaurant.
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Counter Techniques for Successful Project Planning Marketing Assignment
9 pages (2378 words) , Download 3 , Assignment
Free
TransAD would have achieved the desired results and objectives by appointing a democratic leader. This appointment would have boosted the morale of the employees and their willingness to work towards achieving higher productivity, which would have resulted in higher benefits and compensations to further boost the performance.
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Marketing: Real People, Real Choices Marketing Essay
3 pages (961 words) , Download 2 , Essay
Free
Although some of the upstart chains had been gearing up with many new entries in their market industry, Wal-Mart has held the best entries for its products. The company has been a willing trainer, often training its suppliers on the best point of their cost efficiency and control. The major focus of the company is its customers, who they favor more than their suppliers.
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Role of Globalization in Structuring Economy Marketing Research Paper
25 pages (7131 words) , Download 3 , Research Paper
To understand economic structures associated with globalization, it is important to relate them with economic history. During the epoch (1896-1914), global progress was directly related to transportation developments such as steam ships and railroads. Compared to this, aeroplanes have played an influential role in recent global developments.
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The European Sovereign Debt Crisis Marketing Essay
6 pages (1781 words) , Download 2 , Essay
Free
Sovereign Debt is the debt incurred by the government of a nation. Many European countries under the Maastricht have clubbed together their monetary authorities under the rules and regulations of the European Central Bank (ECB). All these nations were combined together and were known as the European Monetary Union (EMU).
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The Competitive Advantage of Compass Group Food, Associated British Foods Marketing Essay
14 pages (3933 words) , Download 4 , Essay
Free
Both companies have registered exemplary performance over the last few years and they have emerged among the top market players in the industry. Below is a summary of the performance of these two multinational companies. The compass group food has witnessed good and exemplary performance over the past years.
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Marketing Analysis of Nike Fuel Band Marketing Essay
7 pages (1905 words) , Download 2 , Essay
Free
As the number of health-conscious individuals and athletic people surges in an upward spiral, various product and service offerings that promise to help the people reach a maximum level of physical fitness flooded in the market or in the health and wellness industry. Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements.
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Goodwill Industries - Marketing to a Variety of Customer Types Marketing Essay
4 pages (1112 words) , Download 4 , Essay
Free
Goodwill has three types of customers, which are dependent on the various product lines within which the business operates. The first line is retail training; the company trains people of various selling skills. The first bunch of customers refers to those seeking training on retail skills such as selling skills, marketing skills, and stores management.
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Business Communication Trend - Online Social Networking Marketing Essay
5 pages (1566 words) , Download 2 , Essay
Free
The main purpose of this article is to discuss the expansion EduTot is an educational toy company. The company wants to expand its business in France and Ireland. Paper discusses infrastructure of France and Ireland and makes the debate on country's ability to make distribution, promotion and price of products properly EduTots.
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Marketing Analysis of Cartier Marketing Essay
10 pages (3121 words) , Download 4 , Essay
Free
The stimuli related to the brand that evokes various behavioural responses of the consumers are due to various features of the brand which are namely, the communications of the brand, the packaging of the products offered under the brand names and the market environment created by the brand strategies of the company (Aaker, 1996, p.47).
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Proposed Business Expansion of the Tennis Club Marketing Case Study
6 pages (1665 words) , Download 10 , Case Study
Free
Ladies and gentlemen of the board, it is with great delight and gratitude that I take this opportunity to present our proposal for the expansion of the Playa Dorada Tennis Club. I am honored to present the proposal to you. I hope that I will be able to highlight the potential feasibility, profitability, and suitability of the proposed expansion, in such a way that enhances our investment returns.
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Nando's Opening Restaurant in Hong Kong - Business Plan Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
Nando’s Opening Restaurant in Hong Kong - Business Plan. Nando's is an off-the-cuff dining restaurant clutch initiating from South Africa with a Mozambican/Portuguese ambience. Created in 1987, Nando's functions in thirty countries through 950 branches on five continents. Nando's specifies in chicken foodstuff with one or the other lemon and herb, medium, hot or extra hot ‘Peri-Peri marinades’(accurately famous as Galinha a Africana).
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Market Performance of Scholz & Friends Advertising Agency Marketing Essay
9 pages (2970 words) , Download 2 , Essay
Free
The rapid pace of globalization and industrialization enhanced global affiliation among various intercontinental regions resulting in a reduction of trade barriers leading to the up-gradation of international business. Globalization enhanced the economic growth of the varied developed and developing countries along with improvement in business activities.
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Phil Company Marketing Strategies Marketing Personal Statement
17 pages (4485 words) , Download 3 , Personal Statement
Free
Phil Company aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. Phil has been employing the best available marketing agencies. Advertising generally consists of an identified sponsor putting across a message.
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The Impact of Advertising on Consumer Behavior Marketing Dissertation
11 pages (2500 words) , Download 4 , Dissertation
Free
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
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Entrepreneurship Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
An entrepreneur is one who discovers opportunities, brings innovative ideas to explore these opportunities and to make them profitable business venture and think creatively to stay long in the business field.
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Marketing in Emirate Airlines: Potential of Airline Business Marketing Research Proposal
12 pages (3725 words) , Download 4 , Research Proposal
Free
Even though the major revenue source of the majority of the Middle Eastern countries is oil, the major revenue source of Dubai is business rather than oil. Even though Dubai witnessed rapid growth during the latter part of the twentieth century, a national airliner was a dream until 1985, despite having an excellent airport.
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Family and Consumer Behavior Marketing Literature review
12 pages (3163 words) , Download 4 , Literature review
Free
Consumer behavior has a direct impact on the success of any marketing campaign. It refers to the stages that a customer usually goes through while making a final decision regarding the purchase of any particular product or service. Consumer behavior refers to the selection, purchase, and consumption of goods and services to satisfy their wants.
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Volkswagen Marketing Policy in Vietnam Marketing Literature review
11 pages (4085 words) , Download 2 , Literature review
Free
Research Philosophy is a belief about the way data must be gathered, used, and analyzed for a particular phenomenon. In general, there are two major research philosophies namely positivist and interpretivism (City University of Hong Kong, 2011). Positivists are often referred to as scientific methods whereas interpretivists are often regarded as anti-positivist.
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The Interior Market of Debenhams in 2014 Marketing Essay
10 pages (2790 words) , Download 2 , Essay
Free
With more than 240 stores in 28 countries, Debenhams has effectively penetrated the market an aspect that has made it to become the 11th biggest online store in the UK market (Rosie, 2010). One of the major aspects that have made the company attain a competitive edge in the homeware industry is the employment of skilled designers that have embarked on the production of brands.
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Effect of Branding on the Increase of Tablet Computers Market in the UK Marketing Dissertation
16 pages (5921 words) , Download 2 , Dissertation
Free
Achieving the research aims and objectives will require primary and secondary research. The study will gather perceptions of UK consumers on branding practices and tablet PCs as well. The study will employ a quantitative cross-sectional study using about 25 variables to collect the perception of 50 respondents.
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Healthcare Debate and Scare Tactics Marketing Essay
4 pages (1108 words) , Download 2 , Essay
Free
The Americans in the present times may choose to think that most of their political decisions are backed by rational thinking and analysis. However, the reality is that people today are as much exposed to fear and psychological influences as they were in the past.
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Dominos Pizza in Mexico Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Formally working on the slogan of "30 minutes or free" Domino's Pizza has ensured taste with speedy transportation to their client which in return has led to its popularity. (Donald J Vlcek, 1992) The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees.
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Logistics Processes of Fresh Mart and Seal Honey - Vulnerability Dimensions, Status Marketing Essay
6 pages (1706 words) , Download 2 , Essay
Free
Companies cannot perform supply chain functions independently; they depend on their suppliers and customers. There has been a trend in logistics to either pay attention to the supplier side or to the customer side for optimization of the supply chain although both aspects of supply chain management are critical to manage as both  are open to competition in the marketplace.
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The Free Trade and Industrial Zones in the UAE Marketing Research Paper
7 pages (2084 words) , Download 2 , Research Paper
Free
The Middle East has always been known as a region where some of the world’s largest oilfields are concentrated.  Because of this, nearly all countries in the region have economies that solely or primarily rely on the production of crude oil.  However, the UAE has distinguished itself from the rest because of its willingness to venture into economic programs that are not based on oil production.
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The Role of Consumer Behavior Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Branding is a tremendous strategy because it allows a company to charge a premium price for its products. The current proposal of introducing men and women suits is an excellent idea. This opportunity is an untapped market that is aligned with the vision and principles of the company.
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Marketing Responses to Retailing Challenges Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies. These retail companies and outlets all come together to compose the overall retailing industry.
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Service Marketing Mix in McDonalds Marketing Essay
8 pages (2538 words) , Download 2 , Essay
Free
Analysis of the service marketing mix of McDonald’s, a world-renowned fast food restaurant, would not only entail the study of the first four marketing mixes relating to the product, price, place and promotion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidence from the consumer’s viewpoint.
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A Discussion of the Marketing Concept and the Implementation of those Concepts Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.
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Mobile Marketing Paper Marketing Assignment
3 pages (750 words) , Download 9 , Assignment
Free
The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.
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