Marketing Essays

Branding is a tremendous strategy because it allows a company to charge a premium price for its products. The current proposal of introducing men and women suits is an excellent idea. This opportunity is an untapped market that is aligned with the vision and principles of the company.

A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies. These retail companies and outlets all come together to compose the overall retailing industry.

Analysis of the service marketing mix of McDonald’s, a world-renowned fast food restaurant, would not only entail the study of the first four marketing mixes relating to the product, price, place and promotion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidence from the consumer’s viewpoint.

Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.

The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.

Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand.

The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. 

This research paper seeks t o establish the actual problem with the police department in Lausanne. This includes looking into the current state of the police and trying to offer research based solutions. Problem statement The police force in Lausanne has been ineffective.

A Critical Response to the Marketing Myopia Article The article Marketing Myopia by Theodore Levitt focuses on the marketing strategies that executives should consider for their businesses. Moreover, Levitt through his article introduces the most influential marketing ideas that seem to have been effective for the better part of the half this century (Levitt, 2004).

The extent of Vodafone's business operations in Europe gives it a competitive edge over its peers, permitting it to procure handsets as well as equipment at relatively less prices. Owing to its multinational existence, Vodafone can also build up a product in one nation and market it to a number of other nations at negligible added expense.

Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.

An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).

According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of an international brand. This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry.

Businesses need to market their products since; the customers are less than the suppliers. Businesses need to find ways of attracting customers and making people choose their products instead of the competitors’ products. However, even though monopolists do not have competitors, they also need to market their goods in order to increase their consumer base.

The emphasis on the sports benefits of the drinks, as an improvement to water, and as an aid to intense sports activities that are able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. As a product range, the Lucozade brand benefits from insights and inputs from hardcore research undertaken on behalf of the brand.

Turkey represents a viable market for entry if certain operational components of the business model are altered. The company, prior to Turkish entry, must be considerate of the religious practices of Turkish consumers, the infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, and economic conditions in the state.

In recent times organizations are focusing on matching its products and their customers’ needs through the use of elements of a marketing mix that include products, price, promotion, and place. This helps the company to have an advantage over its competitors. The marketing mix helps the company overcome the challenges that are a result of the unpredictable and changing the macro environment.

This paper will delve on relationship marketing and its application within one specific organization which is Starbucks. As competition is increasing throughout the world, companies have to constantly readjust their marketing strategies in order to gain an edge over the competition. Companies are becoming increasingly people oriented.

Vertical FDI can be classified as either “pure vertical FDI” or “complex vertical FDI”. Also known as the “two-country version” of vertical FDI, the pure vertical FDI indicates that multinational companies operate a production process in a foreign country and eventually export the intermediate goods to their overseas affiliated firms where the final assembly would take place.

In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA.

Integrated marketing approach recognizes the value that is present within comprehensive planning through which evaluation of strategic roles, personal selling and sales promotion is achieved.  Integrated marketing communication seeks to integrate all the marketing or promotional tools to ensure harmonious and successful marketing of a product (Chen, 2011).

Personal selling by definition is important despite technology.  Personal selling refers to the process of influencing the customer to make a specific purchasing decision (Kalb, 1997). Personal selling has some advantages for sales’ personnel that distinguishes it from other promotional techniques.

There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or species of propaganda, the purpose of which is to gain the allegiance of a mass-market (McGarry 131), implying the indoctrinating nature of propaganda.

Diversification in financial markets should be approached with a lot of caution. The investor should do an analysis of the different portfolio options and their profitability in the preceding years. Data for such investments and markets are available through brokers, online service providers, and governmental institutions. Only portfolios that have been generating profits previously should be considered.  

Generally speaking, it is quite essential to state that the smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their health and smoothies are becoming more popular due to the fact that they offer healthy, natural ways of nourishing the body (Garlough & Campbell, 78).

The researcher denotes that a denial of market access, such as the imposition of embargos, cannot be considered an appropriate tool to enforce a country’s environmental standards. According to the case study, In February 1991, the United States imposed trade embargos on fishing imports from Mexican fishermen using the purse seine method in the ETP region.

Wearers of the band from Nike are thus well-informed persons who know the implications of living an active lifestyle but may not always do what is required. They need an extra nudge to get them going. The band may also act as a visible reminder of their commitment to living a healthy lifestyle (Wortham, 2012).

According to the report there is information gathering by the buyers and sellers. This is important in helping to remain informed about the major aspects influencing different forces in the market. A market also plays the role of price control. This includes ensuring stable prices for commodities and services.

These strategies drive the growth of the company to being one of the top multi-national companies in the world. Company has employed regional segmentation, concentrated and differential marketing and various business structures to have a stronghold of customers.

DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.

Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and range of products, and this leads to decreased dependence on the UK; though they are also widening their international focus.

With the help of digital marketing platforms, companies can take their products and services much faster to their domestics as well as international customers. There are a few areas that need attention when a business plan is created. For instance, supply chain, good local distributor or franchise selection, aggressive competitors, market volatility, and most importantly government restrictions.

A company uses brands for the purpose of enhancing its visibility in the market place and thus, branding is an essential tool in the marketing strategy of a firm. Building better brand perception is considered primary for successful firms. The notion of branding came into existence with the principal aim of giving identity to a product and differentiating itself from the other products,

Retailers always tend to purchase their goods from either manufacturers, producers, or even inventors in bulk so as to in one way or another get a discount. With this in hand, it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.

According to Michael Porter, the five competitive forces that affect an organization are; Threat of substitute products, the threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers, and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given below explains Porter’s five forces theory.

He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.

The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.

In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.

The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.

The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities, particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.

In comparison with Human Resource Management (HRM), SHRM is an innovative thought of the 21st century in the field of management. SHRM includes planning and executing a set of effectual strategies and practices which can certify the degree of contribution made by the human capital of that particular organization towards the accomplishment of the overall business objectives.

With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing productivity along. Developing an effective marketing mix for the organizations is one of the crucial aspects in the present advanced technological era.

The disparity comes in terms of offering chocolate drinks together with other chocolate products to sophisticated clientele in search of “approachable gourmet chocolates” in an impeccable environment. The case study would aim to address the issues of consumer buying decisions; factors that influence consumers to spend, and factors that motivate them

For instance, ordinary pants may function as affordable, used clothing to skilled laborers, but as trendy, class symbol piece of clothing to wealthy people. Decisions stemming from standards of living are learned as an outcome of numerous factors like the family, social class, subculture, and culture.

This paper conducts an ethnographic study on Starbuck Coffee Company UK Ltd in the context of globalization. Focusing on the market positioning of the café and the buying habits of its customers, this paper will analyze the potential of this firm to create a coffee culture across the United Kingdom.

From this research it seems like the 3rd Cluster is the most feasible option as it has the second highest ARPU and highest growth opportunity as the median age of the consumers of this cluster is 22 along with the fact that they value transfer of photos, sharing them through email, Facebook, desktop, etc.

Target is a business enterprise that does not provide many choices of products for customers. In addition, Target has been widely accused of poor customer service and its lack of concern for customer needs. In contrast to the expensive Nordstrom, Target sells designer merchandise at discount prices but there are stringent rules for their sales.

These various categories of goods are divided by department and each department is headed by a department head responsible for the functioning of his or her department. While department heads take are responsible for promotion, personnel, buying and other controls within the department, the central management sets broad policies regarding the type of merchandise, prices, customer service, chain wide advertising and other decisions that affect the entire chain.

Moreover, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation. They also approach the development of technology and engaging customers collaboratively. Currently, the trend of foundries expansion is very rapid as many cultures, individuals, and companies are more connected than before.

The journey of small cars began in late 1930 where Dr. Ferdinand Porsche challenged the development of cars for the German people. This idea was postponed due to the involvement of other projects and designs on the cars’ prototypes. Adolf Hitler dreamed to render every German a car, including ordinary individuals. The term was also referred to as the people’s car.