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Marketing Essays

Result for Subject Marketing:
19702 essays
Strategies Marketing in Cleveland Clinic and CVS Minute Clinic Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Health care organizations are planning marketing and branding approaches in order to offer action for developing effective marketing campaigns through hospital marketing and branding strategies. Nevertheless, there are key factors considered in developing a comprehensive marketing plan. Cleveland Clinic and CVS Minute Clinic have engaged in effective marketing.
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Target Market and Brand Strategy of Johnson and Johnson Marketing Essay
6 pages (1773 words) , Download 3 , Essay
Free
Johnson’s & Johnson’s were innovators, who brought a new product category to the market and successfully marketed it to the consumers with great returns. They understood the basic consumer needs and adapted their strategies when the time was right for a change and they have maintained their brand equity throughout the years.
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Market Research Implementation Plan: Research Tools Paper. Wal-Mart in India Marketing Essay
3 pages (750 words) , Download 2 , Essay
Market Research Implementation Plan: Research Tools Paper. Both, primary and secondary research tools will be utilized to determine the extent and kind of demand for Wal-Mart in India. This shall be more productive as primary research tools such as interviews, questioners; observation will provide first hand data from direct contact with customers and public.
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A critical response to the Marketing Myopia Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A critical response to the Marketing Myopia article Student’s The article, “The Marketing Myopia”, is a release article that has influenced the manner in which business was being undertaken in the 20th century. The article focuses on business strategies that can help an organization grow and sustain growth and profitability.
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Competitor analysis on Tesla Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The escalating costs of fuel and the environmental hazards of emissions make electric vehicles (EVs) the best viable option in the present times. As such, a major share of consumers will prefer EVs such as Tesla
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Analysis of Article about Marketing Myopia Authored by Theodore Levitt Marketing Essay
4 pages (1093 words) , Download 2 , Essay
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According to the writer, most businesses that do not grow, or whose growth keeps declining have a management problem. This management is of the top executives of a company since they are the policymakers and implementers. For a long time, companies have been focusing on the kind of products they think suits the customers.
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Coca cola in china market Marketing Essay
3 pages (750 words) , Download 2 , Essay
Despite its attempt to popularize its products in China, Coca Cola Company faced a lot of challenges. The company had entered the new foreign market with very high expectations, but her methods of market approach and advertisement strategies failed to give the results expected In its effort to influence people and create awareness of its products, coca cola opted to use the traditional Medias that were commonly used by the local firms.
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Growth and Strategy of Vodafone Company Marketing Essay
7 pages (2521 words) , Download 2 , Essay
Free
The extent of Vodafone's business operations in Europe gives it a competitive edge over its peers, permitting it to procure handsets as well as equipment at relatively less prices. Owing to its multinational existence, Vodafone can also build up a product in one nation and market it to a number of other nations at negligible added expense.
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Inter-Global Medicare Entrepreneurs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a carefully crafted business venture that encompasses both service and product delivery. The combination and strategy employed by this company is likely to widen the client base thereby increasing its profits. However, there is a catch to this in that it requires strategies and effective marketing decisions to prosper.
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A critical response to the Marketing Myopia article Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A Critical Response to the Marketing Myopia Article The article Marketing Myopia by Theodore Levitt focuses on the marketing strategies that executives should consider for their businesses. Moreover, Levitt through his article introduces the most influential marketing ideas that seem to have been effective for the better part of the half this century (Levitt, 2004).
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Answer questions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.
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How does one apply sustainability sales and marketing What are the implications Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The terms and conditions of a good or service are used to boost the number of sales (the ability to sell a good or service in exchange for money or any other payment) an organization makes in a given period of time. Sustainability refers to goods and services or even designs that have a lengthy lifespan, recycling possibility, less energy requirement and minimal environmental impact (Apollo, 2009).
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Hero Honda Motors Limited in Asia Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Hero Honda achieves annual revenues of more than $1 billion in the fiscal year 2002-2003 was hampered by the uncertainty towards the long term future of the company and the refusal of Honda Motors to commit to the cause in the future. However, since the current contract of this joint venture will expire in the year 2004.
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Web 2,0, Social Media, and Creative Consumers Marketing Essay
3 pages (802 words) , Download 20 , Essay
Free
Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262).  It is also evident that web 2.0 has significantly led to the rise of social media and creative consumers.
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Marketing Mix and its Importance for the Marketers Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Marketing Mix and its Importance for the Marketers The marketing mix is a tool that is used for marketing purposes in business. The marketing mix plays an important role in determining the product or service made by a brand. There is a set of four Ps that help achieve this purpose in service marketing, that stand for the price, place, product, and promotion.
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Creating Value to Customers and Firm as Part of Marketing Marketing Essay
9 pages (2581 words) , Download 4 , Essay
Free
Creating value for customers is an intrinsic part of marketing in the contemporary global market because it creates an opportunity for achieving a competitive advantage. Many companies are nowadays creating brand products of high quality; thus, they utilize technologies with the purpose of achieving a competitive advantage.
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International Marketing Environment Issues Marketing Essay
4 pages (1112 words) , Download 2 , Essay
Free
Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. Social changes have also taken place affecting the economy of the world in general.
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Analysis of Target Corporation Marketing Case Study
7 pages (1950 words) , Download 2 , Case Study
Free
Sales growth in private labels has increased over recent years. Profit margin is much higher for these products than branded ones. Private brands of Target Corporation include Choxie, Embark, Circo, Archer Farms, Kool Toyz, Merona, Room Essentials, Target Limited Edition, Trutech, Market Pantry, Gilligan & O’Malley, ProSpirit, Xhilaration etc.
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HEB Grocery Company Micro-environmental Analysis Marketing Case Study
9 pages (2402 words) , Download 8 , Case Study
Free
HEB is a perfect example of a company that has altered its marketing mix by the environment. Since the company is popular with Americans of Mexican origin, they carry many Mexican vegetables that are foreign to most Americans. HEB altered its marketing mix in accordance with the environment presented by the influx of Mexican Americans.
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Ethics in Marketing Practices Marketing Term Paper
7 pages (1822 words) , Download 3 , Term Paper
Free
It is, therefore, deducible that market researchers engage in unethical behavior, which undermines the effectiveness of marketing research. Volunteer participation is the focal point of marketing research since customer research procedures would ultimately become impractical without cooperation from the public from which researchers draw data.
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Situational Analysis of Toyota in Australia Marketing Essay
4 pages (1419 words) , Download 3 , Essay
Free
Toyota Motor Corporation (Toyota Australia) deals with the manufacture and sale of automobiles. Toyota automobiles are widely preferred due to their great efficiency in the oil system, which makes them cheap to maintain, and more environmentally friendly. Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company.
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Virgin Group Company Profile and Entrepreneurial Skills Marketing Lab Report
6 pages (1753 words) , Download 3 , Lab Report
Free
Virgin Group is the leading and largest airline in the world that encompasses a consolidation of 400 companies. Founded by Richard Branson in 1970, Virgin Group started as a record retailer before it expanded to records shops in London 2 years later. Its commitments concentrate on modern technology, providing excellent customer service.
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Operations of Inter-Global Medicare Entrepreneurs Marketing Essay
4 pages (1112 words) , Download 2 , Essay
Free
It will avoid inefficiencies and operational disruptions characterized by unsteady cash-flows and hence eliminate supply shortages. Inter-global Medicare plans to operate from one store that is to serve both mail-order customers and those who visit the facility in person. The firm seeks to thrive through the employment of friendlier and skilled staff.
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Individual Global Market Research Analysis Marketing Essay
5 pages (1398 words) , Download 3 , Essay
Free
Drew Sperry from Nova Scotia Technical college decided to set up a small firm instead of being formally employed. His architectural firm has been doing good for about six years now and until he realizes that normalcy and complacency are threatening its operations. He decides to extend the operations of his company operations to newer markets.
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Performance of Saudi Stock Market Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The Saudi stock market has evolved extensively since it was first inaugurated in 1984. The structural changes and regulatory changes in the market have brought in more investment in the market. The market has grown to the largest stock market in the Middle East contributing about 33% of the total traded volume in the region (Samba Financial Group, 2009).
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British Airlines Marketing Analysis Marketing Essay
3 pages (1395 words) , Download 2 , Essay
Free
The airline ranks the best on its long-haul flights. Moreover, the airline is cheaper on long flights compared to its competitors. However, the airline faces a high level of competition from its competitors in short domestic flights. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).
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Strength, Opportunities and Threats of Pound Shops Marketing Essay
11 pages (2903 words) , Download 3 , Essay
Free
With people having more money to spend, they will consume more products in the near future and they will do this by spending this money on the $1 shops. The people, in general, are still pessimistic about their consumption patterns and they prefer that they do not spend astronomical amounts of money on luxury items as yet.
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Volkswagen and BMW Marketing Essay
3 pages (943 words) , Download 2 , Essay
Free
The soaring popularity of green vehicles is proving to be a major boon for the Zacks Automotive – Foreign industry. Sales of electric vehicles (EVs) are witnessing a massive jump in most countries amid heightening climate concerns. Despite economic worries, vehicle sales in major car markets, including China, Europe, and India.
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HMV Company in the UK Marketing Essay
4 pages (1289 words) , Download 3 , Essay
Free
HMV provides products and services in the UK market and beyond, in the entertainment arena. Games, movies, and music in audio and video are in digital form to suit the growing demand for digital products in the market. Consumers have various products to choose from, either purchasing in Blu-ray disc formats or online music downloads in MP3.
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Branding - Creating Perceptions in the Consumers Mind Marketing Essay
3 pages (832 words) , Download 3 , Essay
Free
There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid. Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns. This primarily happens to owe to a misplaced and faulty understanding of the overall concept of branding.
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Visual Elements of Arguments in Oreo French Ad Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Oreo’s “Father and Daughter” French commercial was produced by ad agency, Draft FCB. Louisa Moxey produced this ad with the help of audio engineer Mark Hellaby and Alastair Ross who provided the creative contributions (Oreo Explanation – Father & Daughter).
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The Marketing Concept Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This research will begin with the statement that there are various ways of defining marketing as a subject or concept. According to Kotler, marketing has been considered as a social or managerial process wherein different groups of individuals get hold of their desired products through the creation and exchange of various products and value amongst each other.
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Integrated marketing communication Marketing Coursework
2 pages (500 words) , Download 6 , Coursework
Free
Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage.
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Mobile marketing is more effective than e-mail marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
As a result of research, it was suggested that mobile technology is more and more common these days, all through the world. In addition, the business marketers all through the world are developing strategies using mobile technology for their business promotion. It is simpler, easier and covariant to use. Through mobile marketing, we can have better support and promotion of business.
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Marketing Plan for Crystal Pepsi Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes
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PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES . In order to comprehend consumer behaviors, it is important for marketers to recognize the economic constraint of consumers because it influences their decision making process concerning what they want to buy.
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Aligning Marketing Initiatives with the Company's Mission and Vision Marketing Research Paper
4 pages (1200 words) , Download 4 , Research Paper
Free
The importance of aligning marketing initiatives to any organizations’ mission and vision statement leads towards the sustainability of an organization. This is because both the mission and vision statements of a corporation represent the organizational goals, performances, and operations.
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Marketing Myopia by T. Levitt Critique Marketing Essay
4 pages (1040 words) , Download 2 , Essay
Free
Two industries that were not able to take advantage of market opportunities are the railroad business and the Hollywood movie industry. The author analyzed the nylon and glass industries through the analysis of two real firms: DuPont, and Corning Glass Works. Both these companies were product-centered, but they were also customer-oriented as well.
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Projective Techniques in Marketing and Management Research Marketing Literature review
8 pages (2000 words) , Download 2 , Literature review
Free
From the inception of research work to date, diverse research methodologies have been adopted by the researchers to uncover the hidden data. Projective techniques are immensely applied in the field of psychology, law, sociology and business management-especially marketing. Projective techniques have been viewed by psychologists and marketers from a different perspective.
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Promotion Practices for Verizon Communications Marketing Research Paper
4 pages (1211 words) , Download 3 , Research Paper
Free
In products promotion, it is essential to ensure that a company has a target market, understands the benefits of their products, and has a strategy in the way to position the services and products. In Verizon, the promotion appears in many dimensions and can be achieved using the Internet, direct marketing, public relations, or advertisements.
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Marketing Audit and Marketing Objectives Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.
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Managing the Hospitality Experience Marketing Essay
8 pages (2173 words) , Download 3 , Essay
Free
Customers are said to be attracted by the high-level predictability of the nature of the services provided by these chains. The globalization of food production has redefined hospitality and focused on efficiency and profits. Differentiation of services is a preserve of the wealthy since they can pay from individualized treatment.
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National Branding vs Private Label Branding Marketing Essay
3 pages (750 words) , Download 2 , Essay
In all probabilities, consumers believe that the national brands are typically of higher quality. Whether this belief is factual or not is irrelevant to the outcome in the market, as long as consumers believe it. There is very small difference in quality between some national brands and private brands; yet consumers pay more for the national brands.
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Sense Making and sustainability in Petroleum industry Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
  The intertwining of the information exchange and bridging the trade gaps between countries have led the companies enjoy maximum profit with cost effective dimensions. In order to maximize profit and minimize cost, there emerge some adverse ethical issues which are not all desirable for the health of the organizations
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Celebrity Endorsement Articles Critique Marketing Essay
4 pages (1265 words) , Download 2 , Essay
Free
It focuses on the reasons why most institutions are adopting the use of a strong brand name or celebrities and trademarks to execute their product advertisement. The brand name is used to define entities with unique credibility and attraction levels. They are used to drive marketing activities in various jurisdictions due to their influential nature.
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Evaluation of Methodologies Related to Customer Compliance Models Marketing Essay
7 pages (1994 words) , Download 2 , Essay
Free
Marketing research and the mainstream media highlight the weaknesses of CCBM in an unfair manner. Marketing concepts for traditional service models cannot all be applied to CCBM. The studies are significant to research because they point out research gaps, which when explored, could improve the validity and reliability of their propositions.
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Psychology and Marketing Articles Analysis Marketing Essay
4 pages (1254 words) , Download 2 , Essay
Free
It is imperative to note that the number of online consumers has significantly increased over the years. The situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision-making concerning online shopping.
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Marketing Concept in Business Promotion Marketing Essay
7 pages (2087 words) , Download 5 , Essay
Free
This has called for the upholding of ethics, in terms of the products that they provide their consumers. This calls for the need for a marketing concept. It ensures that the decisions of a firm are not only profit oriented. They take care of the spoken and unspoken interests of the customer. This forms the main basis of this survey.
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Financial Analysis and Pricing Structure for Off 2 Gran Grans Marketing Research Paper
6 pages (1718 words) , Download 3 , Research Paper
Free
The understanding of the financial status and pricing of an organization is important in the overall implementation of a strategy to work better for the specific organization. Start-up businesses, as well as established ones, can leverage the different opportunities because of their ability to have a proper analysis of their financial and pricing status.
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Product and Service Marketing Marketing Essay
11 pages (3098 words) , Download 2 , Essay
Free
Often services that are to be offered are shown to the consumer so that they feel convinced of the benefit of it. In television marketing services are usually shown with a random member of the public so that consumers can see the service in action. In product marketing, the marketer only needs to explain the benefits of the product because the customer can witness the product for themselves.
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