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An entrepreneur is one who discovers opportunities, brings innovative ideas to explore these opportunities and to make them profitable business venture and think creatively to stay long in the business field.
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, Research Proposal
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Even though the major revenue source of the majority of the Middle Eastern countries is oil, the major revenue source of Dubai is business rather than oil. Even though Dubai witnessed rapid growth during the latter part of the twentieth century, a national airliner was a dream until 1985, despite having an excellent airport.
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12 pages (3163 words)
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, Literature review
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Consumer behavior has a direct impact on the success of any marketing campaign. It refers to the stages that a customer usually goes through while making a final decision regarding the purchase of any particular product or service. Consumer behavior refers to the selection, purchase, and consumption of goods and services to satisfy their wants.
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Research Philosophy is a belief about the way data must be gathered, used, and analyzed for a particular phenomenon. In general, there are two major research philosophies namely positivist and interpretivism (City University of Hong Kong, 2011). Positivists are often referred to as scientific methods whereas interpretivists are often regarded as anti-positivist.
With more than 240 stores in 28 countries, Debenhams has effectively penetrated the market an aspect that has made it to become the 11th biggest online store in the UK market (Rosie, 2010). One of the major aspects that have made the company attain a competitive edge in the homeware industry is the employment of skilled designers that have embarked on the production of brands.
Achieving the research aims and objectives will require primary and secondary research. The study will gather perceptions of UK consumers on branding practices and tablet PCs as well. The study will employ a quantitative cross-sectional study using about 25 variables to collect the perception of 50 respondents.
The Americans in the present times may choose to think that most of their political decisions are backed by rational thinking and analysis. However, the reality is that people today are as much exposed to fear and psychological influences as they were in the past.
Formally working on the slogan of "30 minutes or free" Domino's Pizza has ensured taste with speedy transportation to their client which in return has led to its popularity. (Donald J Vlcek, 1992) The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees.
Companies cannot perform supply chain functions independently; they depend on their suppliers and customers. There has been a trend in logistics to either pay attention to the supplier side or to the customer side for optimization of the supply chain although both aspects of supply chain management are critical to manage as both are open to competition in the marketplace.
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, Research Paper
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The Middle East has always been known as a region where some of the world’s largest oilfields are concentrated. Because of this, nearly all countries in the region have economies that solely or primarily rely on the production of crude oil. However, the UAE has distinguished itself from the rest because of its willingness to venture into economic programs that are not based on oil production.
Branding is a tremendous strategy because it allows a company to charge a premium price for its products. The current proposal of introducing men and women suits is an excellent idea. This opportunity is an untapped market that is aligned with the vision and principles of the company.
A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies. These retail companies and outlets all come together to compose the overall retailing industry.
Analysis of the service marketing mix of McDonald’s, a world-renowned fast food restaurant, would not only entail the study of the first four marketing mixes relating to the product, price, place and promotion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidence from the consumer’s viewpoint.
Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.
The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.
Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand.
The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility.
This research paper seeks t o establish the actual problem with the police department in Lausanne. This includes looking into the current state of the police and trying to offer research based solutions. Problem statement The police force in Lausanne has been ineffective.
A Critical Response to the Marketing Myopia Article The article Marketing Myopia by Theodore Levitt focuses on the marketing strategies that executives should consider for their businesses. Moreover, Levitt through his article introduces the most influential marketing ideas that seem to have been effective for the better part of the half this century (Levitt, 2004).
The extent of Vodafone's business operations in Europe gives it a competitive edge over its peers, permitting it to procure handsets as well as equipment at relatively less prices. Owing to its multinational existence, Vodafone can also build up a product in one nation and market it to a number of other nations at negligible added expense.
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of an international brand. This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry.
8 pages (2187 words)
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, Research Paper
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Businesses need to market their products since; the customers are less than the suppliers. Businesses need to find ways of attracting customers and making people choose their products instead of the competitors’ products. However, even though monopolists do not have competitors, they also need to market their goods in order to increase their consumer base.
The emphasis on the sports benefits of the drinks, as an improvement to water, and as an aid to intense sports activities that are able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. As a product range, the Lucozade brand benefits from insights and inputs from hardcore research undertaken on behalf of the brand.
Turkey represents a viable market for entry if certain operational components of the business model are altered. The company, prior to Turkish entry, must be considerate of the religious practices of Turkish consumers, the infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, and economic conditions in the state.
In recent times organizations are focusing on matching its products and their customers’ needs through the use of elements of a marketing mix that include products, price, promotion, and place. This helps the company to have an advantage over its competitors. The marketing mix helps the company overcome the challenges that are a result of the unpredictable and changing the macro environment.
This paper will delve on relationship marketing and its application within one specific organization which is Starbucks. As competition is increasing throughout the world, companies have to constantly readjust their marketing strategies in order to gain an edge over the competition. Companies are becoming increasingly people oriented.
Vertical FDI can be classified as either “pure vertical FDI” or “complex vertical FDI”. Also known as the “two-country version” of vertical FDI, the pure vertical FDI indicates that multinational companies operate a production process in a foreign country and eventually export the intermediate goods to their overseas affiliated firms where the final assembly would take place.
In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA.
Integrated marketing approach recognizes the value that is present within comprehensive planning through which evaluation of strategic roles, personal selling and sales promotion is achieved. Integrated marketing communication seeks to integrate all the marketing or promotional tools to ensure harmonious and successful marketing of a product (Chen, 2011).
Personal selling by definition is important despite technology. Personal selling refers to the process of influencing the customer to make a specific purchasing decision (Kalb, 1997). Personal selling has some advantages for sales’ personnel that distinguishes it from other promotional techniques.
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There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or species of propaganda, the purpose of which is to gain the allegiance of a mass-market (McGarry 131), implying the indoctrinating nature of propaganda.
Diversification in financial markets should be approached with a lot of caution. The investor should do an analysis of the different portfolio options and their profitability in the preceding years. Data for such investments and markets are available through brokers, online service providers, and governmental institutions. Only portfolios that have been generating profits previously should be considered.
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Generally speaking, it is quite essential to state that the smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their health and smoothies are becoming more popular due to the fact that they offer healthy, natural ways of nourishing the body (Garlough & Campbell, 78).
The researcher denotes that a denial of market access, such as the imposition of embargos, cannot be considered an appropriate tool to enforce a country’s environmental standards. According to the case study, In February 1991, the United States imposed trade embargos on fishing imports from Mexican fishermen using the purse seine method in the ETP region.
Wearers of the band from Nike are thus well-informed persons who know the implications of living an active lifestyle but may not always do what is required. They need an extra nudge to get them going. The band may also act as a visible reminder of their commitment to living a healthy lifestyle (Wortham, 2012).
According to the report there is information gathering by the buyers and sellers. This is important in helping to remain informed about the major aspects influencing different forces in the market. A market also plays the role of price control. This includes ensuring stable prices for commodities and services.
These strategies drive the growth of the company to being one of the top multi-national companies in the world. Company has employed regional segmentation, concentrated and differential marketing and various business structures to have a stronghold of customers.
DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and range of products, and this leads to decreased dependence on the UK; though they are also widening their international focus.
With the help of digital marketing platforms, companies can take their products and services much faster to their domestics as well as international customers. There are a few areas that need attention when a business plan is created. For instance, supply chain, good local distributor or franchise selection, aggressive competitors, market volatility, and most importantly government restrictions.
A company uses brands for the purpose of enhancing its visibility in the market place and thus, branding is an essential tool in the marketing strategy of a firm. Building better brand perception is considered primary for successful firms. The notion of branding came into existence with the principal aim of giving identity to a product and differentiating itself from the other products,
Retailers always tend to purchase their goods from either manufacturers, producers, or even inventors in bulk so as to in one way or another get a discount. With this in hand, it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.
According to Michael Porter, the five competitive forces that affect an organization are; Threat of substitute products, the threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers, and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given below explains Porter’s five forces theory.
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.
In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities, particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.