Inter-Global Medicare Entrepreneurs - Essay Example

 Inter-Global Medicare Entrepreneurs This is a carefully crafted business venture that encompasses both service and product delivery. The combination and strategy employed by this company is likely to widen the client base thereby increasing its profits. However, there is a catch to this in that it requires strategies and effective marketing decisions to prosper since failure in either results in an absolute failure in the other. Understanding this just too well, the firm has put in place foolproof marketing strategies to ensure that it gets the desired results for the time it projects to be in operation. Inter-Global Medicare Entrepreneurs is a firm that offers medical services which, as popularly known, encompasses the sale of drugs and medical services dispensation. Medical services include offering emergency medical attention given to clients that include diagnosis, prescription, and treatment of common diseases and victims of accidents. Drug dispensation, on the other hand, will be run in the form of a pharmacy set up in the very premises; the idea of the pharmacy is informed by understanding that there are times when people feel obliged to get drugs over the counter. Such drugs as painkillers literally fly off the shelves because of the high demands (Debelak, 2006). Following this two-tire approach to the industry, the facility’s plan will thus be fragmented to offer effective homage to both the facilities and it hopes to benefit more from strategic location of its premises. In the health care sector, access to quality care together with timely response is important. The event of seeking medical attention is usually necessitated by acute need for urgency. An effectively planned institution offers solution to all these. The firm seeks to build its facility in a highly populated area such as in the residential settlements of a city. This is an idea formed by the understanding that in the health sector, humans form the sole target. Consequently, situating a facility closer to the people makes it easier for them to reach the facility without much hustle. People will always seek medical services no matter how far the facilities may be situated. However, it is also understandable that should the facility be closer to the target market and offer effective and efficient services, then it is likely that the business will receive high demand. Emergency response is another aspect of medical service dispensation that will determine the success of any business venture in the sector. Accidents of varied forms occur in the society on a day-to-day basis; these require quick responses to help save life. Inter Global Medicare understands this quite well and is set to create a wing purposely for accidents and emergencies; this wing will be differ in its structure. It will have wider doors with free standing stretcher to help wheel clients into theatres and treatment rooms. This wing will also be deliberately situated to face the road and be accorded an ample parking lot. Strategy of placement and the design of the wing are important factors in the determination of the wing’s success; easier access and timely response will only be guaranteed if the wing conforms to the building standards of emergency rooms. The facility will have adequately qualified doctors and nurses whose services will be hired on a contract basis. A contract is more beneficial especially to a new facility such as the one in question. This is specifically so to try to cushion it against the volatilities in its operation. Should it fail to sustain the estimated postulations in its operations, then the business can very comfortably close operations without incurring unnecessary losses. The doctors and nurses hired by the firm will be highly qualified personnel whose services will guarantee the quality standards set by the institution. There are different market segments; there are is a segment is attracted to a product or service based on its prices while there is the average citizen who will only want the basic services. On the other hand, there are the middle and the upper class who attach more value on the quality of the service they receive. Consequently, they will seek services regardless of the price provided the quality is worth the amount. Coincidentally, the upper and the middle class are the majority in the American population; this thus means that the facility is more likely to have a stable client base (Frey, 1956). There are two types of drugs doing rounds in the American market: the generic and the original drugs. The facility boasts its indulgence in high quality service; its products will thus be of high quality. It is therefore only logical that it indulges in the sale of original drugs. The market segment that it targets is people not influenced by price. They will purchase any product provided it promises effectivity (Abrams & Eugene, 2003). The sale of over the counter drugs is preceded by the knowledge of the drug dispenser, the employee of the firm entrusted with the pharmacy will be a qualified pharmacist and this aids in adding a touch of professionalism to the position and enhances the quality of service delivery. The pattern of over the counter drug intake is formed by a largely uninformed client base. Consequently, it is the chemist’s responsibility to try to weigh the symptoms raised by the client and determine the effective drugs to help ease the pain. In doing this, the success of the drug subscribed by the chemist is never guaranteed especially given the fact that he does this without carrying out tests to the patients. The other type of clients targeted by the drug-dispensing unit will be those who have doctors’ prescription. This is a vulnerable lot; they utterly rely on the interpretation of the pharmacists to help administer effective drugs. This requires knowledge in pharmacy. This way, the clients go home happy while the facility benefits an increased profit. Inter Global Medicare has a chance to become a recognized product line which is an opportunity it plans to exhaust. To achieve this, it has to ensure that its products and services are sought after by people from all over the region. This is achievable through expansion; as it expands, its client base also expands. The increased branches increase the visibility of the brand thereby attracting more clients to the products and services of the company (Fournier, 1998). In brief, Inter Global has strategies to make it last long in the market. The execution of the laid down strategies will be fast tracked to ensure that results are borne out of the articulate strategies developed by brains of the project at inception. References Abrams, R.& Eugene K. (2003). The Successful Business Plan: Secrets & Strategies. 4th ed. Palo Alto, Calif: The Planning shop. Debelak, D. (2006). Perfect Phrases for Business Proposals and Business Plans: Hundreds Of Ready-To-Use Phrases For Winning New Clients, Launching New Products, And Getting The Funding You Need. New York: McGraw-Hill. Frey, A. W. (1956). The Effective Marketing Mix; Programming For Optimum Results. Hanover, N.H.: Amos Tuck School of Business Administration. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. New York: New York Times. Read More