CHECK THESE SAMPLES OF Branding - Creating Perceptions in the Consumers Mind
14 Pages
(3500 words)
Essay
The aim of this research is to identify the effect of branding on consumer buying behavior.... Research objectives are to understand what branding is and its effect in the form of simply trademarks and logos and to recognize the role that branding plays on buyer behavior in the grocery sector.... The literature review highlights previously researched concepts of branding and its effects on buyer behavior.... The literature review's aim is to establish a range of concepts and theories associated with branding's effects on buyer behavior in the grocery sector....
13 Pages
(3250 words)
Research Paper
Skilful pricing can convince consumers they are indulging in their desires while economizing and thereby reducing their guilt for the extravagance.... The numerous studies and strategies developed to try to influence consumer's brand perceptions through price reveal the widespread acknowledgement that consumers are led through the purchasing decision by their emotions as well as the fact that emotions after the purchase continue to influence the consumer's perception of the brand....
20 Pages
(5000 words)
Research Paper
This concept forms the basis of Customer-based Brand Equity which in turn is dependent on the Brand Knowledge which precedes all perceptions from both the consumers and the manufacturers' viewpoint.... On a deeper level, however, the scope of a brand transcends its physical or external attributes since a brand 'ultimately resides in the mind of consumers' (278).... On a deeper level, however, the scope of a brand transcends its physical or external attributes since a brand 'ultimately resides in the mind of consumers' (278)....
9 Pages
(2250 words)
Literature review
Brands have the power to change consumer perceptions, attract more customers to a particular store and sustain those customers through brand loyalty.... The field of Marketing and branding has evolved as the World continues to grow and newer and faster methods of selling emerge.... The retail industry is highly competitive and hence, the importance of branding in the industry is further elevated....
8 Pages
(2000 words)
Essay
Since introducing its open-door policies and market reforms in 1978, China's consumer market has expanded with Chinese consumers enjoying unprecedented spending power, although there are significant inequalities (Taylor, 2003).... Samiee, Yip, and Luk (2004) argue that China's consumer market is a large draw for foreign retailers and provides significant opportunities for foreign retailers, particularly since Chinese consumers are attracted to foreign goods.... ccording to Chevalier and Gutsatz (2012), the pop-up store is amenable to Chinese consumers as Chinese shoppers, particularly women spend a significant amount of time visiting shops each week....
33 Pages
(8250 words)
Literature review
In fact, the development of the internet environment has helped in governing the purchase decisions of the consumers to a large extent.... According to the findings, it can, therefore, be said that the development of marketing activities online has helped the consumers to gain access to a larger number of options for products and services from a large number of companies.... The online marketing of goods and services conducted through the creation of attractive websites excites both the sight and sound stimulus of the consumers and compels them to go for the product....
10 Pages
(2500 words)
Essay
From this work, it is clear that the product image must appeal to the culture of the consumers and be a part of their lifestyle.... the consumers have not only, started to change their self-concept, attitude, characters, etc without any hesitation but also have started following contradictory value systems and lifestyles.... he frequent changeability of the consumers is creating discomfort among consumer behavior researchers.... The traditional strategic marketing theory states that the products have certain values and this image of the product is the value proposition perceived by the consumers (De Chernatony, 1999)....
6 Pages
(1500 words)
Essay