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Consumer Behavior - Essay Example

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Table of Contents Table of Contents 1 Introduction 3 Company Overview 3 Product 4 MEIXIAN TV 4 Industry Trends in Consumer Electronics 4 Marketing Strategy 5 Customer Orientation 6 Consumer Perception 6 Perception Theory 7 Product Strategy 7 Customer decision making 8 Problem recognition 9 Information Search 10 Evaluation and Selection Alternatives 10 Decision implementation 10 Post-Purchase Evaluation 10 4P’s Analysis 11 Product 11 Price 13 Place 13 Promotion 13 External Influences 14 The external factors that affect Meixian TV include: 14 1.Legal Environment 14 2.Environmental Factors 14 3.Competition 14 Multimedia Strategy 14 Advertising process 14 1.Study of the target customers 14 2.St…
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Consumer Behavior
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Download file to see previous pages 10 billion (Consumer Electronics, 2010). The market offers unique opportunities for cutting-edge consumer electronic products by serving as a platform for research & development on technology and by providing the business infrastructure to stimulate and capitalize on the concept of innovation. The citizens of UK spend more on innovative electronic products compared to any other EU country. These products include mobile handsets, HD-ready TVs and Blu-Ray players. Due to its promotions in consumer electronics UK is renowned for its innovations in engineering, electronic designs and optoelectronics as it serves a hub for the technological excellence in consumer electronics. Company Overview Meituxian (Guangzhou) Electronics Co. Ltd is a privately owned company, with its head office in Guangzhou China. The company is renowned to be high-tech enterprise with keen focus on R&D, manufacturing, sales and after sales service of its range of LCD TVs. The company has patented products which include: Wardrobe LCD TV, Waterproof Mirror LCD TV, Network LCD TV and Hotel LCD TV. Since its inception in the year 2005 the company has managed to maintain a close collaboration, integrating technology exchange with domestic enterprises. The company now has well equipped facility and a high-speed automated production line. The company maintains a quality standard and adheres to ISO 9001 for the standardization of its production operations, thus ensuring to deliver high-quality products to the customer. This is quality consciousness is entrusted to the employees as “quality is the life of an enterprise”, thus bringing out the best quality in the company brand “MEIXIAN”. The company also believes in delivering technologically efficient after-sales service adhering to the philosophy of “Thoughtful, Dedicated, and Adequate” that is the preferences of the customers thus delivering more customer-centric service in order to maximize customer satisfaction (MEITUXIAN) Product Meituxian Electronics has had first-movers advantage in the industry by introducing its state-of-the art technical and innovative TV Ranges to the market. Its huge product range of LED and LCD TVs incorporates a combination of innovation and advanced technology with its integrated features. MEIXIAN TV Meituxian’s Meixian TV integrates IPTV (Internet Protocol TV) with regular TV functions. It is the TV that integrates internet and access to web channels, unlike the other TVs that have internet portal, Meixian’s service is a lot more comprehensive. It gives access to various internet channels including YouTube application, media streaming from other networks and social networking sites such as twitter and facebook on the TV screen.  The network can be accessed through a cable or a WiFi dongle that can be plugged into the USB port. The network setup is easy and user-friendly and the remote has a dedicated button to access the internet. The Aesthetics are the ultimate feature of the TV that combine the domestic specialties ...Download file to see next pagesRead More
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