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Marketing Essays

Result for Subject Marketing:
19895 essays
Contemporary issues in marketing-Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The study affirms Apple Inc. with its iPod and iPhone has been able to become a strong brand and a strong organization. However, there are still scopes for further improvement regarding certain marketing aspects. Although, Apple Inc. have tie ups with various media companies and thereby offer its products as well as its services like podcast producers, it can ‘ink’ more tie-ups with other content providers.
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Effectiveness of Marketing Communication Strategies and Technologies Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
This article demonstrates the convincing force of the semantic onsets that can really revolutionize the concept of modern advertising. It has been proved very assertively that the properly used words can play a very effective role in the process of communication as compared to the conventional or earlier substitutes.
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The effect of price elasticity in the decision of consumers in Saudi Arabia to acquire Toyota SUVs Marketing Dissertation
27 pages (6750 words) , Download 2 , Dissertation
The questions below will be addressed in the succeeding discussions: How do consumers react to price increase and at what level of price change are consumers swayed at buying Toyota SUVs? When the price of a certain Toyota SUV model increases, do consumers decide to look into another Toyota SUV model or do they explore on other SUV models from different manufacturers available in the market?
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The Process of Making International Integration: Wal-Mart's German Misadventure Marketing Term Paper
24 pages (6483 words) , Download 3 , Term Paper
Wal-Mart Stores, INC is an American public stock company, which is a business that runs a chain of warehouse stores and discount departments worldwide. Sam Walton founded it in 1962 and since then, the company hasn’t stopped growing. Nowadays, the company operates in 4400 stores in the US only and has expanded its activities internationally.
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Nature and Characteristics of a Marketing Plan Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
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The author states that marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding. Arguably, the marketing plan is the starting point for all marketing stratagems and resolutions. A marketer can provide the starting point by which definite and anticipated output is evaluated.
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Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group Marketing Essay
13 pages (3552 words) , Download 3 , Essay
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A number of authors have attempted to define definitions and confirmed what people perceive about innovation. Innovation entails coming up with new ideas and implementing them into the new processes, services, and products, resulting in the dynamic growth of the organization or national economy and increase employment opportunities
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Contrast Between Starbucks and Second Cup Marketing Essay
1 pages (250 words) , Download 2 , Essay
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At their entry into the coffee market, their product was top-notch and their price was favourable. Their effort was of course crowned with positive effects even though it was not immediate. This is another point where Second Cups differs from Starbucks. Starbucks recognised the fact that for them to totally gain entry into the market.
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Market Potential Indicators for Laptop Computers Marketing Essay
2 pages (694 words) , Download 41 , Essay
Free
The eight dimensions of measurement include the size, growth rate, intensity, consumption capacity, and receptivity of the market; the commercial infrastructure; economic freedom, and country risk (globalEDGE, 2011). This paper suggests a lifestyle that will not lend itself to the perceived need and purchase of a laptop, considering that desktop PCs cost far less.
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Branding and Brand Management - Red-Bull Marketing Essay
10 pages (2749 words) , Download 2 , Essay
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Generally speaking, this report examines the salient features of branding and brand management related to the Red-Bull case study. It really examines the sources of brand equity, the relationship between marketing strategy and brand success, as well as possible survival techniques for the Red-Bull brand.
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Personal Experience of Marketing Management in the 21st Century Marketing Term Paper
5 pages (1414 words) , Download 3 , Term Paper
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In today’s world of globalization, the Internet can provide a strong tool for marketing and promotion. S/he has been working in this field for quite a few years and has worked on the marketing and promotion of different kinds of products and services, from software development companies to films. Internet marketing is the future of marketing.
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Toyota Case Study Marketing Essay
7 pages (1750 words) , Download 3 , Essay
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The report will consider a number of options open to Toyota in the future in order to maintain and develop a competitive advantage. Alternative energy news gives a range of definitions of energy saving vehicles indicating that an energy saving vehicle has one of more of the following qualities. There are cars which run entirely from an electrical source.
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Pacaking and Labelling: Important Aspect of Marketing Mix Marketing Essay
8 pages (2000 words) , Download 3 , Essay
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According to the paper marketing in its broad aspect can be termed as a process through which individuals or organizations create value for customers and gain what they want, that is profitability and long term relations from customers in exchange of the value they provide. Traditionally marketing mix was only comprised of four P’s.
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The World is Flat Marketing Book Report/Review
8 pages (2153 words) , Download 2 , Book Report/Review
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The fourth chapter explores the way countries and individuals will have to incorporate changes in order to become part of the globalization scenario. He mentions that since the following and adopting of the Triple Convergence was an entirely new phenomenon thus the rising of confusion was a very likely phenomenon.
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Situational Analysis for BMWi to Identify Main Issues for the Marketing Plan Marketing Essay
6 pages (1595 words) , Download 2 , Essay
Free
BMWi has the advantage of drawing heavily from the brand BMW in terms of customer loyalty. Additionally, the new series has taken a holistic approach in addressing the future needs of the increasingly mobile and technically savvy end-user. It has gone the extra mile to painfully invent the future concept car that considers sustainability and energy efficiency as the core of its design considerations.
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Organizational Development Intervention for a Cloth Manufacturing Company Marketing Essay
8 pages (2208 words) , Download 6 , Essay
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The company has been running for 50 years. It deals in apparel for all ages. Its driving force is to make clothes affordable without comprising quality. It has 800 employees, all on a permanent basis. In recent times, as numerous other clothing companies have come up, sales have significantly reduced from $600 million in 2008 to $400 million in 2011. This has lead to the need for a reevaluation of strategy.
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Phil Company Limited Marketing Analysis Marketing Essay
6 pages (1725 words) , Download 2 , Essay
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Its headquarters is located at 123 Way, Cambridge, US. Phil Company has four industrial sites located at the Heart of Cambridge city. It also has two manufacturing sites in Kingston, Jamaica.  Phil Company is one of the many electronics manufacturing companies in the US. The company belongs to the Electronics and Information technology industry.
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Hayek's Conception of the Market Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Perhaps two of the most opposing economists whose economic theories are in almost diametric opposition against each other are Friedrich August Hayek (1899-1992) and John Maynard Keynes (1883-1946). Hayek was a stout defender of free market and classical liberal idea of economy and against centralized planning and socialist economies.
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Chatham Branch of Canadian National Bank Marketing Case Study
8 pages (2021 words) , Download 2 , Case Study
Free
The final blow to this interpersonal conflict came when Pam came in with a request to Lesley to allow her to attend an accounting course offered on Thursday evenings. Again she came in at a point in time when the Customer Service Capacity Management had recommended a new schedule for the employees of the bank.
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Moral Effects of Advertising Marketing Literature review
8 pages (2000 words) , Download 2 , Literature review
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Most products are advertised ways that create desire, eroticism or love in the society. Through advertisements, businesses increase their sales by attracting more customers, even unwilling ones. This art has evolved from simple advertisement to huge spending departments and professions.
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Positioning and Differentiation Strategies for UnitedHealth Group and WellPoint Marketing Research Paper
5 pages (1534 words) , Download 2 , Research Paper
Free
Competition has reached new heights in today’s business world. Every industry and market is seeing intense competition among numerous players. There are very few companies or businesses that dominate a market or an industry. It becomes very important for businesses to market their products and services in an effective way to reach the target market.
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The Oil Industry Marketing Essay
6 pages (1000 words) , Download 2 , Essay
Free
The conclusion from this study states that the interaction of supply and demand curves in the short-run reveals interesting results. In case of inelastic supply, higher demand for oil pushes up the prices. This is because an increase in demand serves to reduce oil reserves. Reduction, in oil reserves, serves to increase prices.  
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The Political Characteristic of the Declining Economy Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The derived article from the New York Times provides an inconclusive approach to the worsening economic crisis, fueled by the weakening of the Euro. The analysis provides an in-depth discussion of the current economic platform. The first paragraph provides the amount of recession that was suffered by many countries in the Eurozone from early 2012 and the significant consequences thereafter.
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Environmental Analysis of Louis Vuitton Marketing Assignment
9 pages (2250 words) , Download 11 , Assignment
Free
Environmental analysis of an organization seems to be an essential part of any business since it allows an understanding of the internal and external factors that might affect the normal operations of a company. Having clear ideas on these factors would allow an organization to consider preventive measures accordingly.
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Marketing Management in a Global Economy Marketing Essay
6 pages (1590 words) , Download 3 , Essay
Free
The product mix also consists of what the product will be named, branded, differentiated from your competitor’s products, and what its most effective price would be to ensure profitability. When dealing with the place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels.
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Psychology of Marketing Marketing Essay
7 pages (2254 words) , Download 2 , Essay
Free
Many customers believe that possessing a particular valued item will reflect and communicate their character to the external world. Value possession can be judged on the ground of materialism and personal trait. Customers who prefer value possessions are not always status seekers because sometimes they purchase the valuable product to show self-image to the external world.
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Marketing Portfolio for International E-Z UP, Inc Marketing Essay
9 pages (2543 words) , Download 2 , Essay
Free
International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products and hence satisfying the needs and the wants of the customers.
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Marketing Mix and its Importance for the Marketers Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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Marketing Mix and its Importance for the Marketers The marketing mix is a tool that is used for marketing purposes in business. The marketing mix plays an important role in determining the product or service made by a brand. There is a set of four Ps that help achieve this purpose in service marketing, that stand for the price, place, product, and promotion.
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A critical response to the Marketing Myopia Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A critical response to the Marketing Myopia article Student’s The article, “The Marketing Myopia”, is a release article that has influenced the manner in which business was being undertaken in the 20th century. The article focuses on business strategies that can help an organization grow and sustain growth and profitability.
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E-marketing Business Plan for GlassInfinity Marketing Essay
4 pages (1352 words) , Download 3 , Essay
Free
This technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
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Leatherman Tools Brand Analysis Marketing Essay
3 pages (940 words) , Download 3 , Essay
Free
Today, Hoovers reports that most of the tools produced by Leatherman can squeeze or put a squeeze on a host of items in a little over than ten disparate ways. The pocket tools produced by the company have a dozen ways in which to fold while boasting a rich number of products in the market, averaging thirty products.
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Difference between Traditional Marketing and Customer Relationship Management Marketing Essay
7 pages (1993 words) , Download 4 , Essay
Free
Marketing does focus on orchestrating one-on-one communication with early-stage prospective customers and on the routing of new prospects for managing subsequent marketing and selling activities of a firm. Organizations have to compete in the global markets and in these markets, it is impossible to avoid the transfer of goods without the use of protection laws among other different obstacles.
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The Market Plan for Blue Sky Clothing Marketing Book Report/Review
8 pages (2000 words) , Download 6 , Book Report/Review
Free
Conclusion Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company.
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The Comprehension and Effective Execution of the Marketing Principles Marketing Assignment
8 pages (2285 words) , Download 2 , Assignment
Free
The business function of all business organizations is hinged on marketing. This rests on the assumption that organizations survive on a foundation of sales in the absence of which there would be no production or in essence any other form of managerial activity. Marketing is the activity entailed in the creation, communication, delivering, and exchanging offerings that have value for customers.
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FINANCIAL SERVICES MARKETING Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Adaptability to certain various situations can help enhance the future employability. This adaptability comes from the knowledge. When an individual has the required knowledge about various things he can adapt very easily. This is because he is ready and aware of the upcoming challenges that he would have to face.
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Marketing Simulation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Competition is extremely fierce in the smartphone market. The main competitors are Best Sport, Brandy A1, Super Sport1, H2, and O2. Ocean Blue is the biggest threat since its range of Sports products are the market leaders in Europe. Most people in the other markets also prefer the products to the others.  
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Small Business Marketing Challenge Marketing Case Study
5 pages (1382 words) , Download 2 , Case Study
Free
The restaurant business of Café Bijoux was commenced in the year 2001 by Julie Sanders and Mary Carter who act as manager and co-owner of the restaurant respectively. The business of the restaurant was perceived to be running at a depressed level. In this respect, it has been observed that there are certain reasons or factors responsible for such ineffective performance of the restaurant.
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Counter Techniques for Successful Project Planning Marketing Assignment
9 pages (2378 words) , Download 3 , Assignment
Free
TransAD would have achieved the desired results and objectives by appointing a democratic leader. This appointment would have boosted the morale of the employees and their willingness to work towards achieving higher productivity, which would have resulted in higher benefits and compensations to further boost the performance.
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Marketing: Real People, Real Choices Marketing Essay
3 pages (961 words) , Download 2 , Essay
Free
Although some of the upstart chains had been gearing up with many new entries in their market industry, Wal-Mart has held the best entries for its products. The company has been a willing trainer, often training its suppliers on the best point of their cost efficiency and control. The major focus of the company is its customers, who they favor more than their suppliers.
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Role of Globalization in Structuring Economy Marketing Research Paper
25 pages (7131 words) , Download 3 , Research Paper
To understand economic structures associated with globalization, it is important to relate them with economic history. During the epoch (1896-1914), global progress was directly related to transportation developments such as steam ships and railroads. Compared to this, aeroplanes have played an influential role in recent global developments.
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The European Sovereign Debt Crisis Marketing Essay
6 pages (1781 words) , Download 2 , Essay
Free
Sovereign Debt is the debt incurred by the government of a nation. Many European countries under the Maastricht have clubbed together their monetary authorities under the rules and regulations of the European Central Bank (ECB). All these nations were combined together and were known as the European Monetary Union (EMU).
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The Competitive Advantage of Compass Group Food, Associated British Foods Marketing Essay
14 pages (3933 words) , Download 4 , Essay
Free
Both companies have registered exemplary performance over the last few years and they have emerged among the top market players in the industry. Below is a summary of the performance of these two multinational companies. The compass group food has witnessed good and exemplary performance over the past years.
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Marketing Analysis of Nike Fuel Band Marketing Essay
7 pages (1905 words) , Download 2 , Essay
Free
As the number of health-conscious individuals and athletic people surges in an upward spiral, various product and service offerings that promise to help the people reach a maximum level of physical fitness flooded in the market or in the health and wellness industry. Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements.
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Goodwill Industries - Marketing to a Variety of Customer Types Marketing Essay
4 pages (1112 words) , Download 4 , Essay
Free
Goodwill has three types of customers, which are dependent on the various product lines within which the business operates. The first line is retail training; the company trains people of various selling skills. The first bunch of customers refers to those seeking training on retail skills such as selling skills, marketing skills, and stores management.
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Business Communication Trend - Online Social Networking Marketing Essay
5 pages (1566 words) , Download 2 , Essay
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The main purpose of this article is to discuss the expansion EduTot is an educational toy company. The company wants to expand its business in France and Ireland. Paper discusses infrastructure of France and Ireland and makes the debate on country's ability to make distribution, promotion and price of products properly EduTots.
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Marketing Analysis of Cartier Marketing Essay
10 pages (3121 words) , Download 4 , Essay
Free
The stimuli related to the brand that evokes various behavioural responses of the consumers are due to various features of the brand which are namely, the communications of the brand, the packaging of the products offered under the brand names and the market environment created by the brand strategies of the company (Aaker, 1996, p.47).
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Proposed Business Expansion of the Tennis Club Marketing Case Study
6 pages (1665 words) , Download 10 , Case Study
Free
Ladies and gentlemen of the board, it is with great delight and gratitude that I take this opportunity to present our proposal for the expansion of the Playa Dorada Tennis Club. I am honored to present the proposal to you. I hope that I will be able to highlight the potential feasibility, profitability, and suitability of the proposed expansion, in such a way that enhances our investment returns.
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Nando's Opening Restaurant in Hong Kong - Business Plan Marketing Essay
12 pages (3000 words) , Download 5 , Essay
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Nando’s Opening Restaurant in Hong Kong - Business Plan. Nando's is an off-the-cuff dining restaurant clutch initiating from South Africa with a Mozambican/Portuguese ambience. Created in 1987, Nando's functions in thirty countries through 950 branches on five continents. Nando's specifies in chicken foodstuff with one or the other lemon and herb, medium, hot or extra hot ‘Peri-Peri marinades’(accurately famous as Galinha a Africana).
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Market Performance of Scholz & Friends Advertising Agency Marketing Essay
9 pages (2970 words) , Download 2 , Essay
Free
The rapid pace of globalization and industrialization enhanced global affiliation among various intercontinental regions resulting in a reduction of trade barriers leading to the up-gradation of international business. Globalization enhanced the economic growth of the varied developed and developing countries along with improvement in business activities.
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Phil Company Marketing Strategies Marketing Personal Statement
17 pages (4485 words) , Download 3 , Personal Statement
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Phil Company aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. Phil has been employing the best available marketing agencies. Advertising generally consists of an identified sponsor putting across a message.
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The Impact of Advertising on Consumer Behavior Marketing Dissertation
11 pages (2500 words) , Download 4 , Dissertation
Free
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
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