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Marketing Essays

Result for Subject Marketing:
19702 essays
Buyers behaviour - samsung galaxy Marketing Essay
3 pages (750 words) , Download 4 , Essay
In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).
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Marketing plan ( part ) Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
In this plan to be presented to the mayor of Toronto, aspectual analysis of the background problem has been considered critical. The element of proper publicity and advertising has been emphasized most. Instead of furnishing the city as a hyper-center of trade and commerce, the cultural and recreational side of life in Toronto is ultimately focused.
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Fords social media marketing Marketing Essay
6 pages (1500 words) , Download 3 , Essay
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Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).
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Personal reflection on learning Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
The traditional method of teaching, which calls for a passive role from the part of the learners, has already been outdated and no longer considered the norm or the standard for best teaching practices. What this means is that in the classroom setting such as in my Marketing class, students are expected to participate and be part of the learning process.
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Integrated Marketing Communications Marketing Essay
3 pages (750 words) , Download 4 , Essay
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Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one kind of communication such as advertising or personal selling.
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Xculture Project- Disneyland in Dubai Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Market Opportunity Analysis For Disneyland to succeed in an entirely new market, it is necessary to identify three significant key market success factors. In this study, political stability, strategic location, and economic stability were chosen as the most important market success factors that can highly affect the success of the proposed international business expansion.
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Strategic marketing management Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).
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Healthcare Marketing: Breast Cancer Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
These problems of consumers can be attributed to their lack of knowledge of medical science and the difference between them and the health professionals’ language. To adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, the lay persons’ input must be taken while developing the techniques.
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Critique of Marketing Mix Concept Marketing Essay
6 pages (2008 words) , Download 10 , Essay
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The concept of the marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response (Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers.
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Marketing Plan for Sports Drink Container Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
A marketing plan of a company needs to have a vision and a mission statement of what it wants to become. The mission statement will guide strategists in the company of the kind of activities it will pursue. For KBP, (THE ASSUMED NAME), the following mission/vision, marketing plan and strategies are discussed: Vision Statement: KBP strives to be a leading company in the energy drinks sector through its responsiveness to the sports’ needs.
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PESTEL analysis Courier and Delivery market UK Marketing Essay
5 pages (1250 words) , Download 5 , Essay
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There are a large number of courier industries operating in the market due to low entry barriers and high demand for the services. The courier companies in the United Kingdom are turning to outsources and e-commerce services. The aim is to offer specialized and technical services.
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Global Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 3 , Essay
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As this paper says marketers who view customers as mere consumers and not members of the community are said to be myopic. Customers must be viewed as people with long term plans in the in the global market place. According to Jocz and Quelch, customers are political members of the global village.
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Comparative Analysis of Integrated Marketing Communication: Apple Inc vs Dell Inc Marketing Essay
11 pages (3188 words) , Download 2 , Essay
Free
Vast-changing business environments are giving birth to emerging concepts and phenomena in every field. A new concept that has been developed in the 21st century is Integrated Marketing Communications. This concept emphasizes the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers.
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Global Marketing Strategy. Project Shakti Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Global Marketing Strategy. Every organization in the world of today is started with the objective of making profits unless it is a parastatal. Thus, business organizations will strive to gain and maintain customer loyalty, to obtain a satisfying market share and maintain it.
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Memo to Paul Taylor: American Equipment Incorporated Marketing Term Paper
7 pages (1803 words) , Download 2 , Term Paper
Free
One of the major steps that AM should take is to prepare to go global. This entails establishing various managerial positions that will be responsible for overseeing the effective distribution of the products in the new markets. In its efforts to enter the three foreign markets, AM should establish an export sales department.
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Center Parcs UK SWOT Presentation Marketing Research Paper
5 pages (1503 words) , Download 3 , Research Paper
Free
These facilities are village-based and are located in forests and around streams each with a private deck. In 2005, Center Parcs Ltd had four villages, namely Sherwood Forest, Elveden Forest Brandon in Suffolk, Oasis Whinfell Forest Penrith Cumbria, and Longleat Forest in Warminster, Wilshire. They offer a variety of restaurants, bars, and retail outlets.
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New Product Marketing Plan Prepare Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
When introducing a new product into the market, it is advisable that you identify the needs of the people and ensure that the product meets these needs. The marketing mix, which is also referred to as the 7ps, refers to the choices that a business or organization requires making to ensure that a new product is received positively on being introduced into the market.
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Proctor & Gamble Marketing Mix Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
It will be most appropriate to divide the entire span of P&G’s operations in two time scales: the one that began with its inception and lasted until 1964 when the Neil Borden, the president of the American Marketing Association, first coined the term “Marketing Mix” and the second one is the post 1964 era when marketing philosophy had started taking its root as a theory and practice and its applicability had become vogue among marketing experts.
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Advertising and media in the marketing environment Marketing Lab Report
5 pages (1250 words) , Download 4 , Lab Report
Free
Impossible is nothing- Adidas This report will try to throw some light on global advertising campaign themed ‘‘Impossible Is Nothing,’ promoted by Adidas in the year 2004. Brief overview of Adidas and Industry Trend Adidas is iconic German multinational company specializes in sports apparel, footwear and accessories.
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Designing and Using the Idea Box for Creative Thinking Marketing Essay
8 pages (2417 words) , Download 4 , Essay
Free
The idea box is a useful technique that enables creative thinking. Even for creative people, using a designed tool or technique to explore their ideas is helpful. This is because it enables a systematic way of dealing with a problem. By analyzing a problem systematically, it becomes easier to identify the root cause of the problem.
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Compliance in Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumer Research Essay (Compliance in Marketing) Insert Name Insert Grade Course Insert Tutor’s Name 19th November 2012 Consumer Research Essay (Compliance in marketing) Part 1 Introduction Customers play an important part in any business. However, there have been developed methods of services provision where customers do not deal directly with their service providers.
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Reasons of Chinese Consumers for Purchasing Luxury Brands in the UK Marketing Literature review
12 pages (3446 words) , Download 2 , Literature review
Free
They are the fourth largest minority group residing in Britain following Indians, Pakistanis, and Black Caribbean (Bailey et al., 1994). China also has the fourth largest consumer base of affluent households in the world (He, Zou, & Jin, 2010), these need to be considered as well because of their ability to travel to and invest in education in the UK.
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Distribution Channels and IMC Promotion Marketing Research Paper
4 pages (1113 words) , Download 2 , Research Paper
Free
Since the target audience of the company involves 60+ aged citizens, 80% of promotional efforts should be oriented toward this audience. The rest 20% will involve younger audiences who do not have an opportunity to take care and run errands for their parents or grandparents. The distribution channels are intended to be direct.
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STRATEGIC ANALYSIS OF TUALATIN CITY FROM A HUMAN RESOURCE PERSPECTIVE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The management plans of an organisation cannot be acted upon without meeting its HR needs. If an organisation plans growth, it must also plan its personnel needs, accordingly.
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Windows 8 Tablet to Enhance HP Market Position Marketing Essay
6 pages (1608 words) , Download 2 , Essay
Free
The company must manufacture its brand to maintain its superiority in PC manufacturing. The trend in PC ownership indicated that the majority of people tend to move towards owning tablets more than any laptops. The study revealed that tablets purchase worldwide will hit 416 million, 23 million more than regular laptop’s 393 million by 2017.
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Mentoring System in Burberry Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Burberry (hereafter, is a leading brand in luxury apparel. Operating in the UK but exporting its principal products around the world, the Company has just announced a 6% rise in profit for the first half of the year, despite the sluggish economy. This is out of the ordinary because luxury is usually expected to do poorly.
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The Foundation of Electronic Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Macy’s department online store, with a large red star logo, started a lively progress in 1862 where it emerged to be the first online store offering in-store Santa services at Christmas time. In 1866, Mr. Macy made some traditional decorations on the store’s windows, attracting many customers who discovered the store’s top-quality items.
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Irrational Consumer Behavior Marketing Essay
7 pages (1944 words) , Download 2 , Essay
Free
Consumers often buy low-quality products because they were “deceived” by the advertisement. This happens because a majority number of individuals just trust tons of beautiful fonts, and words on the advertisement without making any further research about the products. The importance of the sensory receptors (eyes, ears, nose, mouth, and skin) plus peer pressure play an important role in irrational buying.
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Market Research of Australias Economy Marketing Essay
3 pages (908 words) , Download 2 , Essay
Free
Queen Elizabeth 2 of England is the Head of State of Australia. The Queen lives in England, but she is represented by the Governor-General. She does not directly participate in running Australia’s state affairs, but she has other roles such as being the commander in chief of the army, air force, and navy.
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Application of Ansoff Matrix to Zara Marketing Case Study
8 pages (2000 words) , Download 17 , Case Study
Free
Strategic planning is one of the most critical aspects of the management process as it allows the management to plan things and to identify what needs to be achieved (Armstrong, 1985). Managers use different models, matrixes, and tools while formulating strategies and plans (Cravens, and Piercy, 2008).
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Marketing Plan-Situation Analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company did great to meet the demands of the bikers by providing them a Cyclocross bike in a complete package that includes the aluminum frame. The competitors for Masi CXR in the category of entry level are Fuji (Cross 3.0), Jamis (Nova Pro) and Specialized (CruX comp Disc Apex) (Josh, 2012).
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Business/Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 5 , Research Paper
Free
This is so because a businessperson has to weigh how their resources are going to be used. Resources are crucial elements in any business undertaking and if the resources are not utilized well, they will result in waste that may lead to increased cost of the project.
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Performance Management of Mega Widgets Marketing Essay
11 pages (3012 words) , Download 2 , Essay
Free
The performance management in the context of international human resources management depends upon the structure of the organization, management policies, strategies adopted for expansion, and the control mechanisms in place. The policies of the management concerning staffing, whether the approach is ethnocentric.
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Healthcare Marketing Marketing Essay
6 pages (1609 words) , Download 2 , Essay
Free
Antoine Charles is an extremely serious and professional public relations administrator at the local hospital. I found him to be a scintillating example of a workaholic who is not only very passionate about what he does for a living but also has a remarkable insight into elements that distinguish public relations (PR) from marketing.
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Impact of External Environment on Apple Operations Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Based on the above analyzes, the author concludes that for a company to employ effective marketing strategies, is fundamental to emulate a market audit. Based on the scarce resources and stiff competition, companies that undertake market audit are at an upper hand as far as optimum allocation of resources is concerned
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Globalization Persuasion Marketing Model Marketing Essay
5 pages (1339 words) , Download 2 , Essay
Free
As a result, these companies are keen on devising various marketing strategies to target the masses and to increase their volume in terms of market shares. For doing that companies are hiring marketers who are equipped with the succinct knowledge of engaging the masses, and who can manipulate and devise advertisements.
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Strategy Implementation - NIKE Marketing Essay
3 pages (750 words) , Download 4 , Essay
The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.
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BP Company and the Deepwater Horizon Disaster of 2010 Marketing Essay
11 pages (3090 words) , Download 2 , Essay
Free
Leaders within the BP organization have much to account for the disaster in terms of failure to assume a more proactive stance in the decision-making processes. There were evident lapses in monitoring the performance of team leaders and engineers that enabled them to make decisions that bypassed the safety of personnel.
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IPhone 5: the Latest Iteration of the Iconic iPhone Product of Apple Marketing Term Paper
9 pages (2619 words) , Download 2 , Term Paper
Free
The products revolve around an ecosystem and a platform for the consumption of content, including music, books, and apps. The key products are the iPhone, the iPod, Apple TV, the Mac, and the iPod. It also has a cloud solution in the iCloud, which is a solutions infrastructure that caters to the needs of consumers.
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Does Employee Motivation Lead to Employee Satisfaction in the SME Retail Sector in Ireland Marketing Dissertation
20 pages (5882 words) , Download 3 , Dissertation
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Companies across the globe are dealing with challenges posed by the economic recession. The growth is slow in practically every nation amidst political uncertainties. The global economy grew 5% in 2010 and 3.8% in 2011 (Reddy and Davis, 2012). The spillover effects of the global economic recovery, declining exports, and volatile capital flows call for adjusting economic policies.
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Introduction to the Phenomenon of Marketing Marketing Research Paper
3 pages (878 words) , Download 2 , Research Paper
Free
AMA (2007) defines it as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". Encompassing many aspects of marketing, the terse and objective definition of marketing can be given in this way.
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Retail Industry for Eyewear and Its Dynamic Marketing Essay
7 pages (2185 words) , Download 4 , Essay
Free
Bright Eyes needs to decide its marketing strategy after doing proper research on customer lifetime value or CLV. Customer lifetime value can also be calculated using the model proposed by Sunil Gupta. Reducing service maintenance costs will help them to offer a product portfolio in a cost-effective manner.
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Feasibility Proposal Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company must manufacture its branded windows 8 tablets to maintain their superiority in the PC manufacturing. The long term target should be focused towards emerging markets. Background statement/introduction The trend in the PC ownership has indicated that majority of people tend to move towards owning tablets more than any laptops.
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Advantages of Monsanto Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.
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Strategy Formulation - NIKE Marketing Research Paper
5 pages (1250 words) , Download 6 , Research Paper
Free
The researcher of the paper will begin with the overview where history of the company will be described. The paper performed the SWOT analysis of the NIKE Company to find the internal and the external environmental situation of the company. The paper also makes appropriate recommendations for NIKE to meet the current market demands and competition in the industry.
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The Market Positioning of the Chocolate Brands Marketing Essay
6 pages (1829 words) , Download 5 , Essay
Free
The top five brands in the chocolate industry taken into consideration for analyzing the positioning of each of the brands are Cadbury which comprises 15% of the market share followed by Mars which also has a 15% market share. Both the brand manufactures chocolate of high quality but differs in pricing strategy.
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Partnership and Business Strategy of John Lewis Marketing Essay
8 pages (2354 words) , Download 2 , Essay
Free
John Lewis has the opportunity to sell its own branded goods due to strong brand equity and enviable corporate reputation. Although the company has limited its own branded products to furniture, curtains, carpets and homeware but they have the capability to enter the white goods category such as electronics equipment in near future. 
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The Strategy of Zappos Regarding Building Consumer Trust Marketing Essay
6 pages (1700 words) , Download 2 , Essay
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Market Assessement Marketing Essay
3 pages (909 words) , Download 2 , Essay
Free
Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote the advertiser's corporate responsibility toward the environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behavior.
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Marketing Myopia Article Critique Marketing Essay
4 pages (1078 words) , Download 4 , Essay
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Taken literally, the name means short-sightedness in marketing, due to which the audience is unable to see the objects in the distant (future) and hence fails to plan adequately for them in the present. This phenomenon results in the audience losing out on an opportunity which it could’ve capitalized on if it could have had a more visionary approach.
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