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Marketing Essays

Result for Subject Marketing:
19914 essays
The Strategic Position of Volkswagen Marketing Essay
9 pages (2536 words) , Download 3 , Essay
Free
The paper examines the strategic position of Volkswagen, as one of the foremost automakers in the global arena. The external analysis is aided by the incorporation of PESTEL analysis, Porter’s five forces analysis, and the industry life cycle. The internal strategic capabilities of the business are understood by the implementation of VRIN analysis, value-chain analysis, and SWOT analysis.
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Relationship Marketing a Consumer Experience Approach Marketing Essay
7 pages (1750 words) , Download 3 , Essay
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It is the so-called “last mile” between a company product or service to its eventual consumers or customers, to use today's more relevant word in the world of marketing. Reportedly, this function decidedly is also part science and part art; a fast-changing world is making this task more difficult. 
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Transformation of Samsung from Copycat to Product Leader Marketing Essay
10 pages (2771 words) , Download 2 , Essay
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In the world of consumer electronics, copycat brands are in abundance. A consumer usually buys products belonging to such brands when they do not want to have to pay higher prices required to buy products of reputed brands. Samsung electronics was a brand that was known for producing cheap products.
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Understanding Retail Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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Companies in first-world countries have quickly picked up e-tailing and it has been to their benefit. On the other hand, countries from the underdeveloped regions are yet to keep up with this trend of retail. Well-established e-tail companies including Amazon.com have enjoyed massive success since their inception, however, sceptics argue that the profits generated from such ventures are inadequate.
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The Relevance of Marketing Concept to the 21st Century Business of Boots Marketing Essay
8 pages (2164 words) , Download 3 , Essay
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Marketing is an important management process that communicates the products’ or services’ value to the end-customers in order to sell the products or services. Marketing is the critical business function that helps to attract customers. Organizations can choose five different competing concepts in order to operate a business.
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Correlation Between Employee and Customer Satisfaction in the UK Hospitality Service Sector Marketing Research Proposal
7 pages (1750 words) , Download 2 , Research Proposal
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The notion considered for this study postulates the in-depth understanding of the correlation existing between customer satisfaction and employee satisfaction will provide empirical evidence to the underlying factors influencing such a dependency of its market performance on the internal organizational environment and managerial strategies.
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Professional Marketing Application in Steve Marden Limited Marketing Essay
7 pages (2033 words) , Download 2 , Essay
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This research paper analyzes vital marketing issues facing Steve Madden Ltd. and brings to the fore various elements that are to be addressed in the Integrated Marketing Campaign. It also identifies critical challenges including economic, competition and communication. The paper discusses some of the communication objectives and campaigns that categorize the target audience in terms of demographic, geographic and psychological factors.
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The role of social media in managing customer relationship Marketing Essay
15 pages (3750 words) , Download 4 , Essay
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‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships.
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The Secret Garden Party Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
In this paper, the researcher will conduct strategic analysis of Secret Garden Party/Secret Productions in order to understand the business environment and positioning of the company.
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Situational Analysis of the UK Market for C. and J International Ltd Marketing Assignment
7 pages (1750 words) , Download 5 , Assignment
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There is a need for Clarks to establish a stable market brand that would help them in retaining their presence because the constant innovations tend to distort the brand in the market. Clarks will also improve on its digital capabilities in order to build its global brand presence as this has proven effective in online trading and potential market space to maximize profit margins. 
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Kerrys cheestrings flavoured debuts: marketing news analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
Kerry’s cheestrings flavoured debuts: marketing news analysis Name: Course: Tutor: Date: Introduction From a literal point of view, marketing can be defined as the promotion of consumer or other product types, pricing, advertising, branding and distribution networks.
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Justice of criminal economic corporations and individual activities in pipe-dream Marketing Essay
3 pages (750 words) , Download 4 , Essay
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The affected people hope that through this prosecution, they will have justice. However, in some instances, this is not the case. Although the courts could be willing to prosecute criminals, it is difficult to prosecute a corporation. It could take a while for the affected to see justice done, while in other instances, there is no justice served at all.
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Zara's Company Situation Analysis Marketing Essay
4 pages (1315 words) , Download 5 , Essay
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Calculation of the historical data of operating revenues of Inditex (see Appendix, Table 1) has shown 24% overall sales growth within the two-year period from 2010 to 2012. Benetton, the Gap, and H&M have shown 0%, 2%, and 8% sales increase, respectively. Comparing to its direct competitors, Inditex has illustrated a very high level of sales.
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Strategic Management Analysis - Better Place Marketing Essay
7 pages (1920 words) , Download 2 , Essay
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Better Place, a start-up company, is changing its transportation mode from relying on the combustion engine that is internally destructive to electric power derived from renewable materials. As a way of overcoming the current technology limitations as well as making use of the shelf hardware, the company is extensively distributing infrastructure to offer opportunities for ubiquitous charging so as to meet the driver requirements.
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Direct Marketing: Techniques And Ways Of Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway.
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Strategic Marketing- Coca Cola Marketing Essay
11 pages (2750 words) , Download 5 , Essay
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Coke has been easily termed as junk food that contains empty calories which contribute towards the number of obese in the world. With the consumer concern growing, governments may be forced to take action against Coke and other junk foods.
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Marketing Plan For An Art Gallery National Gallery of Art Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The National Gallery of Art has come up with a new marketing strategy in order to cope with the rising completion and to retain the existing customers. The new marketing strategy involves market expansion and penetration strategies.
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Dinner is the Sky: Launch in Pakistan Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This report presents an opportunity to study the feasibility of launching service in the growing market of Pakistan. The franchisee in Pakistan will be the owner of Dinner in the Sky in the UK and will purchase the property in Pakistan as a corporate entity or as an individual under business interest according to International Law.
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International Trade Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Still if the government plans to impose tariffs over the imported goods, the result would be that other countries will do the same. End result would be increased unemployment in the export competing industries and decreased unemployment in import competing industries.
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Contemporary issues in marketing-Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The study affirms Apple Inc. with its iPod and iPhone has been able to become a strong brand and a strong organization. However, there are still scopes for further improvement regarding certain marketing aspects. Although, Apple Inc. have tie ups with various media companies and thereby offer its products as well as its services like podcast producers, it can ‘ink’ more tie-ups with other content providers.
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Effectiveness of Marketing Communication Strategies and Technologies Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
This article demonstrates the convincing force of the semantic onsets that can really revolutionize the concept of modern advertising. It has been proved very assertively that the properly used words can play a very effective role in the process of communication as compared to the conventional or earlier substitutes.
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The effect of price elasticity in the decision of consumers in Saudi Arabia to acquire Toyota SUVs Marketing Dissertation
27 pages (6750 words) , Download 2 , Dissertation
The questions below will be addressed in the succeeding discussions: How do consumers react to price increase and at what level of price change are consumers swayed at buying Toyota SUVs? When the price of a certain Toyota SUV model increases, do consumers decide to look into another Toyota SUV model or do they explore on other SUV models from different manufacturers available in the market?
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The Process of Making International Integration: Wal-Mart's German Misadventure Marketing Term Paper
24 pages (6483 words) , Download 3 , Term Paper
Wal-Mart Stores, INC is an American public stock company, which is a business that runs a chain of warehouse stores and discount departments worldwide. Sam Walton founded it in 1962 and since then, the company hasn’t stopped growing. Nowadays, the company operates in 4400 stores in the US only and has expanded its activities internationally.
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Nature and Characteristics of a Marketing Plan Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
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The author states that marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding. Arguably, the marketing plan is the starting point for all marketing stratagems and resolutions. A marketer can provide the starting point by which definite and anticipated output is evaluated.
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Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group Marketing Essay
13 pages (3552 words) , Download 3 , Essay
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A number of authors have attempted to define definitions and confirmed what people perceive about innovation. Innovation entails coming up with new ideas and implementing them into the new processes, services, and products, resulting in the dynamic growth of the organization or national economy and increase employment opportunities
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Contrast Between Starbucks and Second Cup Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
At their entry into the coffee market, their product was top-notch and their price was favourable. Their effort was of course crowned with positive effects even though it was not immediate. This is another point where Second Cups differs from Starbucks. Starbucks recognised the fact that for them to totally gain entry into the market.
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Market Potential Indicators for Laptop Computers Marketing Essay
2 pages (694 words) , Download 41 , Essay
Free
The eight dimensions of measurement include the size, growth rate, intensity, consumption capacity, and receptivity of the market; the commercial infrastructure; economic freedom, and country risk (globalEDGE, 2011). This paper suggests a lifestyle that will not lend itself to the perceived need and purchase of a laptop, considering that desktop PCs cost far less.
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Branding and Brand Management - Red-Bull Marketing Essay
10 pages (2749 words) , Download 2 , Essay
Free
Generally speaking, this report examines the salient features of branding and brand management related to the Red-Bull case study. It really examines the sources of brand equity, the relationship between marketing strategy and brand success, as well as possible survival techniques for the Red-Bull brand.
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Personal Experience of Marketing Management in the 21st Century Marketing Term Paper
5 pages (1414 words) , Download 3 , Term Paper
Free
In today’s world of globalization, the Internet can provide a strong tool for marketing and promotion. S/he has been working in this field for quite a few years and has worked on the marketing and promotion of different kinds of products and services, from software development companies to films. Internet marketing is the future of marketing.
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Toyota Case Study Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The report will consider a number of options open to Toyota in the future in order to maintain and develop a competitive advantage. Alternative energy news gives a range of definitions of energy saving vehicles indicating that an energy saving vehicle has one of more of the following qualities. There are cars which run entirely from an electrical source.
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Pacaking and Labelling: Important Aspect of Marketing Mix Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
According to the paper marketing in its broad aspect can be termed as a process through which individuals or organizations create value for customers and gain what they want, that is profitability and long term relations from customers in exchange of the value they provide. Traditionally marketing mix was only comprised of four P’s.
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The World is Flat Marketing Book Report/Review
8 pages (2153 words) , Download 2 , Book Report/Review
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The fourth chapter explores the way countries and individuals will have to incorporate changes in order to become part of the globalization scenario. He mentions that since the following and adopting of the Triple Convergence was an entirely new phenomenon thus the rising of confusion was a very likely phenomenon.
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Situational Analysis for BMWi to Identify Main Issues for the Marketing Plan Marketing Essay
6 pages (1595 words) , Download 2 , Essay
Free
BMWi has the advantage of drawing heavily from the brand BMW in terms of customer loyalty. Additionally, the new series has taken a holistic approach in addressing the future needs of the increasingly mobile and technically savvy end-user. It has gone the extra mile to painfully invent the future concept car that considers sustainability and energy efficiency as the core of its design considerations.
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Organizational Development Intervention for a Cloth Manufacturing Company Marketing Essay
8 pages (2208 words) , Download 6 , Essay
Free
The company has been running for 50 years. It deals in apparel for all ages. Its driving force is to make clothes affordable without comprising quality. It has 800 employees, all on a permanent basis. In recent times, as numerous other clothing companies have come up, sales have significantly reduced from $600 million in 2008 to $400 million in 2011. This has lead to the need for a reevaluation of strategy.
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Phil Company Limited Marketing Analysis Marketing Essay
6 pages (1725 words) , Download 2 , Essay
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Its headquarters is located at 123 Way, Cambridge, US. Phil Company has four industrial sites located at the Heart of Cambridge city. It also has two manufacturing sites in Kingston, Jamaica.  Phil Company is one of the many electronics manufacturing companies in the US. The company belongs to the Electronics and Information technology industry.
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Hayek's Conception of the Market Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Perhaps two of the most opposing economists whose economic theories are in almost diametric opposition against each other are Friedrich August Hayek (1899-1992) and John Maynard Keynes (1883-1946). Hayek was a stout defender of free market and classical liberal idea of economy and against centralized planning and socialist economies.
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Chatham Branch of Canadian National Bank Marketing Case Study
8 pages (2021 words) , Download 2 , Case Study
Free
The final blow to this interpersonal conflict came when Pam came in with a request to Lesley to allow her to attend an accounting course offered on Thursday evenings. Again she came in at a point in time when the Customer Service Capacity Management had recommended a new schedule for the employees of the bank.
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Moral Effects of Advertising Marketing Literature review
8 pages (2000 words) , Download 2 , Literature review
Free
Most products are advertised ways that create desire, eroticism or love in the society. Through advertisements, businesses increase their sales by attracting more customers, even unwilling ones. This art has evolved from simple advertisement to huge spending departments and professions.
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Positioning and Differentiation Strategies for UnitedHealth Group and WellPoint Marketing Research Paper
5 pages (1534 words) , Download 2 , Research Paper
Free
Competition has reached new heights in today’s business world. Every industry and market is seeing intense competition among numerous players. There are very few companies or businesses that dominate a market or an industry. It becomes very important for businesses to market their products and services in an effective way to reach the target market.
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The Oil Industry Marketing Essay
6 pages (1000 words) , Download 2 , Essay
Free
The conclusion from this study states that the interaction of supply and demand curves in the short-run reveals interesting results. In case of inelastic supply, higher demand for oil pushes up the prices. This is because an increase in demand serves to reduce oil reserves. Reduction, in oil reserves, serves to increase prices.  
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The Political Characteristic of the Declining Economy Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The derived article from the New York Times provides an inconclusive approach to the worsening economic crisis, fueled by the weakening of the Euro. The analysis provides an in-depth discussion of the current economic platform. The first paragraph provides the amount of recession that was suffered by many countries in the Eurozone from early 2012 and the significant consequences thereafter.
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Environmental Analysis of Louis Vuitton Marketing Assignment
9 pages (2250 words) , Download 11 , Assignment
Free
Environmental analysis of an organization seems to be an essential part of any business since it allows an understanding of the internal and external factors that might affect the normal operations of a company. Having clear ideas on these factors would allow an organization to consider preventive measures accordingly.
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Marketing Management in a Global Economy Marketing Essay
6 pages (1590 words) , Download 3 , Essay
Free
The product mix also consists of what the product will be named, branded, differentiated from your competitor’s products, and what its most effective price would be to ensure profitability. When dealing with the place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels.
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Psychology of Marketing Marketing Essay
7 pages (2254 words) , Download 2 , Essay
Free
Many customers believe that possessing a particular valued item will reflect and communicate their character to the external world. Value possession can be judged on the ground of materialism and personal trait. Customers who prefer value possessions are not always status seekers because sometimes they purchase the valuable product to show self-image to the external world.
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Marketing Portfolio for International E-Z UP, Inc Marketing Essay
9 pages (2543 words) , Download 2 , Essay
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International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products and hence satisfying the needs and the wants of the customers.
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Marketing Mix and its Importance for the Marketers Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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Marketing Mix and its Importance for the Marketers The marketing mix is a tool that is used for marketing purposes in business. The marketing mix plays an important role in determining the product or service made by a brand. There is a set of four Ps that help achieve this purpose in service marketing, that stand for the price, place, product, and promotion.
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A critical response to the Marketing Myopia Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
A critical response to the Marketing Myopia article Student’s The article, “The Marketing Myopia”, is a release article that has influenced the manner in which business was being undertaken in the 20th century. The article focuses on business strategies that can help an organization grow and sustain growth and profitability.
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E-marketing Business Plan for GlassInfinity Marketing Essay
4 pages (1352 words) , Download 3 , Essay
Free
This technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
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Leatherman Tools Brand Analysis Marketing Essay
3 pages (940 words) , Download 3 , Essay
Free
Today, Hoovers reports that most of the tools produced by Leatherman can squeeze or put a squeeze on a host of items in a little over than ten disparate ways. The pocket tools produced by the company have a dozen ways in which to fold while boasting a rich number of products in the market, averaging thirty products.
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Difference between Traditional Marketing and Customer Relationship Management Marketing Essay
7 pages (1993 words) , Download 4 , Essay
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Marketing does focus on orchestrating one-on-one communication with early-stage prospective customers and on the routing of new prospects for managing subsequent marketing and selling activities of a firm. Organizations have to compete in the global markets and in these markets, it is impossible to avoid the transfer of goods without the use of protection laws among other different obstacles.
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