Feasibility Proposal - Essay Example

In a study conducted by Display Search, it was revealed that tablets purchase worldwide will hit 416 million, 23 million more than regular laptop’s 393 millions by the year 2017. This trend is supported by the increasing demand of the tablets from the emerging markets around the world. In the study, many people revealed their preference to tablets to be based on its user-friendly nature, classiness and convenience. According to Richard Shim, an analyst and a member of the team who conducted the research, consumers continuously shift towards mobile computing against the traditional notebook, a trend that has picked up well in mature markets around the world.

For example, tablet PCs are expected to grow by annual average of 28% in the next 5 years within the mature markets of United States, Japan, and West Europe. The challenge for HP is to ensure it manufacture tablets that are sleek and trendy, which will resonate with the increasingly trendy consumer. In a market where internet business giants such as Google and Microsoft have taken by storm through their flagship tablets in the market, it is logical to note that any failure by the HP to embrace the tablet market will deal a big blow to its market share.

The strategy is to ensure the company maintains or improve its 16% market share around the global consumption of PC usage. Problem statement While many tablet manufacturers have concentrated their tablet market share within the established or rather mature markets, HP has not involved itself in the manufacturing of tablets despite the growing trend in the tablet PC usage around the world. Companies such as Apple, Samsung, Microsoft, and Google have consolidated their market share in the tablet PC manufacturing, leaving HP still struggling with its notebook PCs.

A point to note, however, is that many of these companies only focus their products towards mature markets. This trend leaves the gap in the emerging markets, which are expected to grow in equal measure in the projected years. HP can take a leap into the emerging markets, which seem to be catching up with the established markets in the tablet PC usage on a daily basis. However, this should not mean that HP needs to ignore the mature markets, which sets trends for the emerging markets. The company, however, can develop cheap but classy tablets to match the buying trends in emerging markets.

A proper study, however, will be needed to ensure a pricing criteria, design and consumption trend is established. The goal of this study is to establish the consumption trend, both in the mature as well as emerging markets. Methodology The research will largely be an internet based, and phone calls. This study will involve web searches on what customers of competitors say on online forums, design online questionnaires, as well as feedback forms for HP notebook users. This strategy will ensure that information about the established and emerging markets are defined, the customers’ behaviours, and the future business prospects of both markets.

This research will include acquiring of products information, analysis of the existing brands, profiling of the users psychology, and geographical information. Document Specification In about 3000 words report, the study is expected to give a comprehensive result of the strategies HP should use to enter the tablet PC market. The report is expected to outline the following key areas: 1. Project description: indentifying and exploring