Marketing Essays

If there is no marketing, then all logistics and operations are of no use as the revenue needs to flow. “Marketing may once have been regarded as more an art than a science. Executives may once have cheerfully admitted that they knew they wasted half the money they spent on advertising, but they didn’t know which half. Those days, however, are gone.” (Farris et al., 2006).

The promotion of the product is reasonably and undoubtedly salient and preeminent. The promotion depends upon how the marketing strategies have come under development. With proper, accurate, and precise marketing strategies, the marketers are in a better situation to promote and market the product or service.

Children play a crucial role of influence in the purchase decisions of their parents, especially in decisions regarding less expensive products such as food and playthings.  Marketing researches in the past couple of decades have focused on how the children are involved in the household decision making, in which stages, and in which product categories.  

The five-gallon dispensers are well insulated and easy to clean. The dispenser can keep the beverage hot, warm, or cold as per an individual’s preference. This product is quite effective since it can be used anywhere and is portable, hence can be carried by families and friends for trips.

Principles of Brand Extension and its Rationales Brand extension is a good strategy to increase the input of a certain company in the market (Gelder, as cited in Kapferer, 1997). Thus, exploring new ideas through this paper to know how and what to consider before conducting a brand extension.

The current paper focuses on the marketing needs of a well – known organization, in the context of the airline industry, Classic Airlines. It should be noted that the above firm has, traditionally, focused on the limitation of its costs, so that its potentials for high profitability are increased.

The Starbucks chain of coffee stores has a long history, which began in 1971. It was then a humble, single store founded by three partners: Jerry Baldwin an English teacher, Zev Siegel a History teacher and Gordon Bowker a writer. These three scholars were influenced by Alfred Peet, a Dutch immigrant and importer of Arabica coffee.

In this article the author discussed about the unique marketing initiatives of Apple Inc. Furthermore the article highlighted some interesting facts about the company. In the introduction part of the article the author demonstrated about the hype that Apple creates before launching a product in the market place.

Their business concept involved the development of desktop interface preferably for people between the ages of 12 and 24. It incorporated a 3D “brandable” browser for gaming (Crane, 2009). When it was due time for Vickers-Willis to make a decision, she suddenly found herself in the midst of her three likely options.

Market Research Implementation Plan: Research Tools Paper. Both, primary and secondary research tools will be utilized to determine the extent and kind of demand for Wal-Mart in India. This shall be more productive as primary research tools such as interviews, questioners; observation will provide first hand data from direct contact with customers and public.

American Goods Wholesale Club (AGW) is a service-providing company that offers products made in America to local retailers and to the members of the club. AGW Club is situated in Virginia, United States of America. The club has also planned to expand the company in other States in the future with enhanced growth and prosperity.

Viral marketing or viral advertisement is a recent buzzword in the field of marketing. Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies. Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms.

The increasing oil prices in the world oil market have also forced airlines and shipping companies to increase fares. This has even forced some people o stay at home rather than burn their savings on fare. Access to some amenities may also affect revisits. Some regions especially in rural areas are not fully developed in terms of infrastructure.

Although Wal-Mart has been severally accusing of paying its employees’ salaries below the wage rate, taking customers from neighborhood stores and hurting its neighboring communities, and its predatory pricing, in the recent past, it has undergone a major transformation and focused to commit itself on progressive policies aimed towards corporate social responsibility.

There are certain issues that are deemed quite important as far as the development of the fast-food business in Birmingham is concerned. This issues human resources, accounting, and marketing. To be able to develop a complete organizational structure for this business to be able to realize success this issue will have to be adequately addressed.

The main tactics and DIM activities for Morrison include the use of media and messages. Social media will be used across all the online shops in order to create awareness of the organization’s move towards employing online shopping. It is also important to understand that there will be the use of other forms of media.

He found that few if any of his books would have sold had he included some derivative or discussion of globalization within the title. However, regardless of whether or not such an inclusion is made, the fact of the matter is that the influence and power that globalization plays upon the economic system which Friedman defines is vast.

In regard to Volvo, its entry to the Curitiba market can be analyzed to represent Volvo’s best practices and competitive advantage. In essence, both managerial and innovation strategies play a great part in putting the organization at its current place in Curitiba market. The following sections will deliberate on Volvo’s strategies of maintaining a competitive advantage in the Curitiba market.

It improves shareholder value as it helps establish a proper relationship with customer segments. Apart from establishing, maintaining, and enhancing relationships, CRM also helps to terminate the relationship with customers when necessary, to ensure the objectives of all parties are met (Grönroos, 1996 cited in Boedeker, 1997).

Recommendations After analyzing the marketing strategy of Aer Lingus, it has become evident for the researcher that the Irish airline is moving through an industry shift where international airlines are consolidating the industry through merger & acquisition of small airlines.

According to the paper several important aspects have been taken into concern while devising an effectual marketing plan for the company. These aspects embraced conducting market analysis, identifying the target marketsas well as buying behavior of the customers and performing competitor’s analysis among others.

The paper examines the strategic position of Volkswagen, as one of the foremost automakers in the global arena. The external analysis is aided by the incorporation of PESTEL analysis, Porter’s five forces analysis, and the industry life cycle. The internal strategic capabilities of the business are understood by the implementation of VRIN analysis, value-chain analysis, and SWOT analysis.

It is the so-called “last mile” between a company product or service to its eventual consumers or customers, to use today's more relevant word in the world of marketing. Reportedly, this function decidedly is also part science and part art; a fast-changing world is making this task more difficult. 

In the world of consumer electronics, copycat brands are in abundance. A consumer usually buys products belonging to such brands when they do not want to have to pay higher prices required to buy products of reputed brands. Samsung electronics was a brand that was known for producing cheap products.

Companies in first-world countries have quickly picked up e-tailing and it has been to their benefit. On the other hand, countries from the underdeveloped regions are yet to keep up with this trend of retail. Well-established e-tail companies including Amazon.com have enjoyed massive success since their inception, however, sceptics argue that the profits generated from such ventures are inadequate.

Marketing is an important management process that communicates the products’ or services’ value to the end-customers in order to sell the products or services. Marketing is the critical business function that helps to attract customers. Organizations can choose five different competing concepts in order to operate a business.

The notion considered for this study postulates the in-depth understanding of the correlation existing between customer satisfaction and employee satisfaction will provide empirical evidence to the underlying factors influencing such a dependency of its market performance on the internal organizational environment and managerial strategies.

This research paper analyzes vital marketing issues facing Steve Madden Ltd. and brings to the fore various elements that are to be addressed in the Integrated Marketing Campaign. It also identifies critical challenges including economic, competition and communication. The paper discusses some of the communication objectives and campaigns that categorize the target audience in terms of demographic, geographic and psychological factors.

‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships.

In this paper, the researcher will conduct strategic analysis of Secret Garden Party/Secret Productions in order to understand the business environment and positioning of the company.

There is a need for Clarks to establish a stable market brand that would help them in retaining their presence because the constant innovations tend to distort the brand in the market. Clarks will also improve on its digital capabilities in order to build its global brand presence as this has proven effective in online trading and potential market space to maximize profit margins. 

Kerry’s cheestrings flavoured debuts: marketing news analysis Name: Course: Tutor: Date: Introduction From a literal point of view, marketing can be defined as the promotion of consumer or other product types, pricing, advertising, branding and distribution networks.

The affected people hope that through this prosecution, they will have justice. However, in some instances, this is not the case. Although the courts could be willing to prosecute criminals, it is difficult to prosecute a corporation. It could take a while for the affected to see justice done, while in other instances, there is no justice served at all.

Calculation of the historical data of operating revenues of Inditex (see Appendix, Table 1) has shown 24% overall sales growth within the two-year period from 2010 to 2012. Benetton, the Gap, and H&M have shown 0%, 2%, and 8% sales increase, respectively. Comparing to its direct competitors, Inditex has illustrated a very high level of sales.

Better Place, a start-up company, is changing its transportation mode from relying on the combustion engine that is internally destructive to electric power derived from renewable materials. As a way of overcoming the current technology limitations as well as making use of the shelf hardware, the company is extensively distributing infrastructure to offer opportunities for ubiquitous charging so as to meet the driver requirements.

There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway.

Coke has been easily termed as junk food that contains empty calories which contribute towards the number of obese in the world. With the consumer concern growing, governments may be forced to take action against Coke and other junk foods.

The National Gallery of Art has come up with a new marketing strategy in order to cope with the rising completion and to retain the existing customers. The new marketing strategy involves market expansion and penetration strategies.

This report presents an opportunity to study the feasibility of launching service in the growing market of Pakistan. The franchisee in Pakistan will be the owner of Dinner in the Sky in the UK and will purchase the property in Pakistan as a corporate entity or as an individual under business interest according to International Law.

Still if the government plans to impose tariffs over the imported goods, the result would be that other countries will do the same. End result would be increased unemployment in the export competing industries and decreased unemployment in import competing industries.

The study affirms Apple Inc. with its iPod and iPhone has been able to become a strong brand and a strong organization. However, there are still scopes for further improvement regarding certain marketing aspects. Although, Apple Inc. have tie ups with various media companies and thereby offer its products as well as its services like podcast producers, it can ‘ink’ more tie-ups with other content providers.

This article demonstrates the convincing force of the semantic onsets that can really revolutionize the concept of modern advertising. It has been proved very assertively that the properly used words can play a very effective role in the process of communication as compared to the conventional or earlier substitutes.

The questions below will be addressed in the succeeding discussions: How do consumers react to price increase and at what level of price change are consumers swayed at buying Toyota SUVs? When the price of a certain Toyota SUV model increases, do consumers decide to look into another Toyota SUV model or do they explore on other SUV models from different manufacturers available in the market?

Wal-Mart Stores, INC is an American public stock company, which is a business that runs a chain of warehouse stores and discount departments worldwide. Sam Walton founded it in 1962 and since then, the company hasn’t stopped growing. Nowadays, the company operates in 4400 stores in the US only and has expanded its activities internationally.

The author states that marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding. Arguably, the marketing plan is the starting point for all marketing stratagems and resolutions. A marketer can provide the starting point by which definite and anticipated output is evaluated.

A number of authors have attempted to define definitions and confirmed what people perceive about innovation. Innovation entails coming up with new ideas and implementing them into the new processes, services, and products, resulting in the dynamic growth of the organization or national economy and increase employment opportunities

At their entry into the coffee market, their product was top-notch and their price was favourable. Their effort was of course crowned with positive effects even though it was not immediate. This is another point where Second Cups differs from Starbucks. Starbucks recognised the fact that for them to totally gain entry into the market.

The eight dimensions of measurement include the size, growth rate, intensity, consumption capacity, and receptivity of the market; the commercial infrastructure; economic freedom, and country risk (globalEDGE, 2011). This paper suggests a lifestyle that will not lend itself to the perceived need and purchase of a laptop, considering that desktop PCs cost far less.

Generally speaking, this report examines the salient features of branding and brand management related to the Red-Bull case study. It really examines the sources of brand equity, the relationship between marketing strategy and brand success, as well as possible survival techniques for the Red-Bull brand.

In today’s world of globalization, the Internet can provide a strong tool for marketing and promotion. S/he has been working in this field for quite a few years and has worked on the marketing and promotion of different kinds of products and services, from software development companies to films. Internet marketing is the future of marketing.