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Marketing Essays

Result for Subject Marketing:
19930 essays
Consumer Frugality Issues Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The recent and persistent economic downturn has led to most consumers becoming very frugal because of the uncertainty surrounding economic conditions. Basically, frugal consumers have a number of common traits which include low buying behavior, less appetite for material things, and prefer repairing and reusing items (Craig-Lees & Hill, 2002).
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HEB Grocery Company Micro-environmental Analysis Marketing Case Study
9 pages (2402 words) , Download 8 , Case Study
Free
HEB is a perfect example of a company that has altered its marketing mix by the environment. Since the company is popular with Americans of Mexican origin, they carry many Mexican vegetables that are foreign to most Americans. HEB altered its marketing mix in accordance with the environment presented by the influx of Mexican Americans.
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IPhone 5: the Latest Iteration of the Iconic iPhone Product of Apple Marketing Term Paper
9 pages (2619 words) , Download 2 , Term Paper
Free
The products revolve around an ecosystem and a platform for the consumption of content, including music, books, and apps. The key products are the iPhone, the iPod, Apple TV, the Mac, and the iPod. It also has a cloud solution in the iCloud, which is a solutions infrastructure that caters to the needs of consumers.
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Globalization Persuasion Marketing Model Marketing Essay
5 pages (1339 words) , Download 2 , Essay
Free
As a result, these companies are keen on devising various marketing strategies to target the masses and to increase their volume in terms of market shares. For doing that companies are hiring marketers who are equipped with the succinct knowledge of engaging the masses, and who can manipulate and devise advertisements.
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Critical Marketing Thinking: Advertising Gender Images of Women Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
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This research aims to characterize and analyze the use of the images of women in advertising and in marketing. Advertisement gives a product a meaning. In addition, advertisements create different perceptions on consumers. Women are the most affected parties in respect to advertisements of gender images.
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Factors Contributing to Retail Marketing Marketing Essay
4 pages (1118 words) , Download 2 , Essay
Free
Retail marketing is the selling of goods and services from people or businesses to the last user. Retailers buy goods in large quantities from manufacturers wholesale or directly, then sell them to consumers in small numbers for a profit. Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers.
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IKEA: Entering Russia Marketing Case Study
7 pages (1750 words) , Download 5 , Case Study
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IKEA is one of the world’s largest produces and retailer of high quality, but inexpensive furniture. Its leadership in the industry may also be attributed to it’s believe that furniture should be packaged like any other product in retail store and assembled by customers from home.
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Marketing Issues of ShopSense at Stake Marketing Essay
8 pages (2667 words) , Download 2 , Essay
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Marketing executives rely on customer information in devising the entry behavior of their products in any given market. In some instance, the principal company seeking the information may fail to conduct marketing research or use another shortcut in acquiring such information. The privacy of the customer information is vital because it defines the relationship between the customer and the respective organization.
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Saving the Manatees Marketing Case Study
4 pages (1162 words) , Download 2 , Case Study
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The total impact rate was $23,515. The values for impact rate were arrived at by multiplying E with I. The total impact rate was used to calculate the optimal solution in order to decide which advertising medium would be more effective. From the model, the optimal solution was arrived at by the calculation in the paper.
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Marketing Trends and Target Market Growth of Best Cure Pharmacy Marketing Essay
7 pages (2015 words) , Download 3 , Essay
Free
The company will use different marketing strategies like marketing mix and market positioning. The company will position itself in a way that will make them a premier and customer service-oriented pharmacy in the US. The company will then offer a good selection, better prices, and great service which are better than other pharmacies.
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Why do consumers love GreyGoose Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Why Do Consumers Love Greygoose. Greygoose is vodka with a natural taste and smell produced and processed traditionally in France. The spirit won a platinium award at the world spirit competition held at San Francisco by Chicago Beverage Testing Institute.
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Five Years Marketing Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The project deals with the 5 years marketing plan for a company in UK. The company that has been chosen is Hotel Chocolat. Hotel Chocolat is a well known chocolate making company which makes new types of chocolates (Hotel Chocolat, 2010). The company is one of those few companies which manufacture chocolates by growing the cocoa themselves (Hulten, Broweus and Dijk, 2009).
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McDonald's Seniors Restaurant Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Thus, even frequent customers to these restaurants may remain as mere acquaintances to the staff members working in those restaurants. Quinn McMahon’s McDonald’s restaurant is definitely unique when compared with your average fast-food eatery. It is situated in a town whose demographics consist of a large number of senior citizens.
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Applied Buyer Behaviour in Global Context Marketing Essay
8 pages (2302 words) , Download 2 , Essay
Free
In the November 2012 theme of Rolling Stone, Snickers permits readers to vigorously engage in their comedic ad, the advertisement first seizes the reader’s concentration by situating “You are not you when you are ravenous” as well as the utterances “Satisfies” wrong way up at the top hub of the page (Sunshine 2013).
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Value-Based Marketing and Market Penetration Marketing Article
19 pages (4766 words) , Download 2 , Article
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The article in question analyzes the means by which thou you based marketing can be used in pharmaceuticals to ensure that long-term ability to innovate and value is not lost. Moreover, the article indicates that the pharmaceutical firms have suffered a great deal with regards to the public image in the past three years as exorbitantly high prices have not been able to integrate correctly.
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Implementation of Social Marketing in Birmingham Library Marketing Essay
13 pages (3734 words) , Download 3 , Essay
Free
Birmingham University introduced the program that saw all the materials in the library digitalized and available in soft copy through which the students can conveniently access from their comforts. This was aimed at avoiding the high traffic and loss of textbooks that are currently experienced by the university.
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International vs Domestic Marketing Marketing Essay
4 pages (1295 words) , Download 2 , Essay
Free
Due to the impact of the external environmental factors, the marketers have to think about changing the designs, functionality, and specifications of the products. In the case of product positioning in the international markets, the marketers usually have two options such as the straight extension and adaption.
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Marketing Strategies of Louis Vuitton Marketing Research Paper
8 pages (2158 words) , Download 4 , Research Paper
Free
Louis Vuitton motivates its employees through what can be considered as social drivers, namely: recognition, opportunities for advancement, and the fostering of the feeling of belonging to a family. The company puts a lot of emphasis on awards and celebrations and, if one were to walk into any Louis Vuitton store in the world, one would be able to notice that its employees are highly motivated in their work.
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A Critical Analysis of Branding and Marketing Strategy of Starbucks Marketing Assignment
5 pages (1607 words) , Download 3 , Assignment
Free
Starbucks Corporation is a USA-based global coffee chain based in Seattle, Washington. Starbucks also happens to be the largest coffee chain in the world. The first-ever Starbucks opened in Seattle in the year 1971. It was opened by Jerry Baldwin, Zev Siegl, and Alfred Peet. From the year 1971 to 1976, Starbucks was at Western Avenue.
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Competitive and Marketing Landscape for Steve Madden Marketing Essay
6 pages (1780 words) , Download 2 , Essay
Free
The company is primarily associated with selling cutting-edge and fashionable items. However, the company is under threat from various entrants in the market such as BCBG that competes along the same lines as Steve Madden making points of differentiation less visible. Also, competitors such as Nike represent an untapped segment for Steve Madden- that of athletic and sportswear.
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Market segmenatation Marketing Essay
3 pages (750 words) , Download 2 , Essay
They are smaller units that are within the larger market that are made up of like-minded consumers. In addition, one segment of the market differs from the other. Within this market segments, there are individuals who have similar thoughts on products, as well as similar interests.
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The Channel Market, Competition, and Distributions Patterns of Rolex Company Marketing Research Paper
10 pages (2805 words) , Download 6 , Research Paper
Free
Rolex is one of the leading names in the luxury wristwatch industry and is considers a status symbol worldwide. Since the company has been successfully meeting demands of its consumer and consistently introducing creative and innovative designs in the market, the management and distribution strategies followed by the wristwatch manufacturer is of great interest.
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Resume Workshop Marketing Essay
4 pages (1028 words) , Download 2 , Essay
Free
I was excited to attend the resume workshop because there were many things that I did not know and most of them will be useful for me later on in my career. I already knew roughly what information was to be included on a resume, but it was nice to be shown how it should be done professionally. It is really important to have a professional essay because that is the first thing that employers will look for.
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Marketing Planning and Strategy - Daloo3a Marketing Essay
13 pages (3526 words) , Download 4 , Essay
Free
This marketing report deals with a small and exclusive boutique store named Daloo3a. The organization started its business operations in the year 2013. Lana Khoury and Mohamed Saeed are the two business owners of this organization. It is an online designer boutique store used to sell shoes, clothes, and accessories for women.
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Security Analysis of 10k Form Of McDonalds Marketing Assignment
5 pages (1338 words) , Download 3 , Assignment
Free
This security analysis will comprise a corporate history and life cycle scrutiny including the demographic trends as depicted in the 10k form. Industry forces along with competition are also put into analysis. This analysis will focus on security and the return on equity of the corporation its utility as a measure of the basis for growth.
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OXO Kitchen Gadgets : Developing marketing strategy on a budget Marketing Essay
3 pages (750 words) , Download 2 , Essay
It has been very successful with sales increasing by 50% each year since its inception Question 1 Oxo has a huge base of royal customers. Having carved out a niche for itself in the industry, the manufacturing giant has cultivated an ever-increasing market for its products.
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Analysis of Doves Real Beauty Sketches campaign Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others.
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E-Marketing Strategic Planning and E-Marketing Objectives Marketing Essay
14 pages (3896 words) , Download 4 , Essay
Free
The e-marketing domain is largely affected by competition, technology, newer trends in the advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly impact their business and how they can be effectively managed so as to create a long-term sustainable competitive edge.
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Rhetorical Analysis of an Ad: An Extended Outline Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
The Ad promotional Ad “Yes We Can” has been excellently produced in a manner that the audience readily identifies with the Ad in context, context, and meaning. The timing was excellent in the sense that it was produced when people knew elections were coming and presidential candidates would be campaigning.  
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Samsung Galaxy S4 Consumer Review and Satisfaction Marketing Assignment
6 pages (1601 words) , Download 2 , Assignment
Free
Consumer satisfaction is an aspect of any business establishment whose main aim is to realize profits. This is so since consumer satisfaction ensures that the business establishment maintains a wide range of consumers through consumer loyalty, which gives the establishment an upper hand especially where there is competition.
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Market Strategy, Market Positioning and Marketing Mix Marketing Assignment
5 pages (1386 words) , Download 4 , Assignment
Free
Metrao is a brand name that is made up of a wide range of calorie calculators. This can be attributed to the marketing strategies applied by the company. In a highly competitive environment such as the personal care sector, it is important for Metro to improve its marketing in addition to organizational approaches to meet the customers’ needs.
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Part 2: Individual Report (15%) Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The company has been moving forward to upgrade its technology and go for internationalization of its operations. This report will take a look at the market entry strategy of Fujairah Cement Industries in India and analyses the marketing environment which the company will face in India.
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Exploring Organisations Marketing Essay
11 pages (3054 words) , Download 2 , Essay
Free
Though this model is unpopular, it helps to illustrate relations between assortments of objects. This tool finds ready to use in systems development. However, William Hill also has diverse systems. This model suits situation requiring the resolution of hitches, which result from the interface of several factors. William Hill is an entity that faces multiple problems.
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Defining the brand identity of Benetton:Semiotic analysis of company advertisements Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The intention of this study is Benetton as a shock marketer, utilising racism-inspired advertisements as a means to promote its corporate values and also establish its market position as a colour-intensive fashionista. Benetton operates in a highly competitive fashion marketplace, therefore creative advertisements are provided by the firm in order to differentiate itself significantly from other fashion retailers.
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Marketing of General Electrics Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The firm that is analyzed in the paper is General Electrics, one of the most famous companies of all time that is famous all over the world. It is a corporate giant that has established it to be the best brand and it has capitalized well on the brand aspect. It is a company that is operating all over the world and has got a huge resource base as well.
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Managing the marketing process of Jims Cleaning Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
In relation to the study the company which has been selected is Jim’s Cleaning in Australia. It is used to demonstrate on how a company manages the marketing process. Jim’s Cleaning uses measurement metric approach to make business and marketing strategies. Business and market metrics are used by Jim’s Cleaning to evaluate its performance.
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Ethics of Consumers Engaging in Ethical Purchases Marketing Essay
9 pages (2529 words) , Download 2 , Essay
Free
Various scholars have studied consumer ethics from different perspectives. Newman (2011) studied them and explained that those consumers who try to make ethical purchases only to realize they were duped may become cynical and feel their efforts were futile. DaVinney et al. (2010) studied them in terms of consumer social behaviors.
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Marketing Within The Airlines/Aviation Industry Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The airlines have to strive to meet the ever increasing demands of their customer base. As a part of these quality increasing measures, airlines have also introduced ticketless air travel, in-flight entertainment systems and more comfortable seating space and travel experience to attract new customers and keep their old ones loyal to themselves.
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Various Sales Promotion Techniques Adopted by Companies Marketing Research Paper
10 pages (2914 words) , Download 3 , Research Paper
Free
Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity. Finally, the study will try to discuss various budgeting techniques applied for sales promotion in brief.
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Consumer Behaviour: Hellmans Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The marketing therefore, provides the necessary linkages to facilitate the awareness, needs and access to the products by the consumers. In the current times, the globalization and technology have contributed to a paradigm shift in the consumer behaviour.
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How does Starbuck or IKEA create the customer experience in their marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This research will begin with the statement that IKEA was started up in 1943 in Sweden since then the company has grown into a huge conglomerate with a large employee base and diverse global presence. It generates its highest sales volumes from Germany, followed closely by USA and France.  Its top three purchasing countries, however, are China, followed by Poland and Italy.
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Marketing as a Science Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Marketing can be viewed as art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today.  A great opportunity is the rise of mobile advertising. Marketers can utilize the rising popularity of smartphones such as the iPhone to deliver marketing ads to mobile users.
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Rossetta Stone: A brief insight into marketing strategy Marketing Research Paper
3 pages (1162 words) , Download 3 , Research Paper
Free
Rosetta Stone has placed great emphasis on the advertising of its products in recent times. It has relentless marketing, with swaying TV commercials that have attracted many consumers towards the brand. Some of its advertisements feature Michael Phelps who is a celebrity and this helps to strengthen its marketing efforts.  
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Small Business Marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
However, it is important to understand that while both concepts are significantly different, they are aimed to facilitate each other and the existence of any one of the practices in isolation would be extremely difficult. It is for this reason that marketers and salespeople alike, focus on integration and alignment of the two functions and a greater focus on the ultimate objective.
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Hospitality Industry Marketing Marketing Research Paper
5 pages (1474 words) , Download 3 , Research Paper
Free
For those working in hotel management, understanding what the customers need is vital. Better hospitality services; involve maximum cooperation between managers and leaders of both hospitality and human resource. It is important for them to have an agreement that, for them to achieve their goals, they should recognize their customers and do their best to please them.
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Design a Marketing Metrics System for a Commercial Organisation - Coca-Cola Marketing Essay
12 pages (3281 words) , Download 3 , Essay
Free
If there is no marketing, then all logistics and operations are of no use as the revenue needs to flow. “Marketing may once have been regarded as more an art than a science. Executives may once have cheerfully admitted that they knew they wasted half the money they spent on advertising, but they didn’t know which half. Those days, however, are gone.” (Farris et al., 2006).
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The Different Types of Marketing Strategies Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The promotion of the product is reasonably and undoubtedly salient and preeminent. The promotion depends upon how the marketing strategies have come under development. With proper, accurate, and precise marketing strategies, the marketers are in a better situation to promote and market the product or service.
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Understanding the Factors Affecting the Influence of Children on Their Parents Total Purchases Marketing Dissertation
35 pages (9833 words) , Download 3 , Dissertation
Children play a crucial role of influence in the purchase decisions of their parents, especially in decisions regarding less expensive products such as food and playthings.  Marketing researches in the past couple of decades have focused on how the children are involved in the household decision making, in which stages, and in which product categories.  
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New Product to the Market Marketing Essay
5 pages (1360 words) , Download 2 , Essay
Free
The five-gallon dispensers are well insulated and easy to clean. The dispenser can keep the beverage hot, warm, or cold as per an individual’s preference. This product is quite effective since it can be used anywhere and is portable, hence can be carried by families and friends for trips.
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Principles of Brand Extension and its Rationales Marketing Essay
3 pages (750 words) , Download 2 , Essay
Principles of Brand Extension and its Rationales Brand extension is a good strategy to increase the input of a certain company in the market (Gelder, as cited in Kapferer, 1997). Thus, exploring new ideas through this paper to know how and what to consider before conducting a brand extension.
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