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Marketing Essays

Result for Subject Marketing:
19897 essays
Defining the brand identity of Benetton:Semiotic analysis of company advertisements Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The intention of this study is Benetton as a shock marketer, utilising racism-inspired advertisements as a means to promote its corporate values and also establish its market position as a colour-intensive fashionista. Benetton operates in a highly competitive fashion marketplace, therefore creative advertisements are provided by the firm in order to differentiate itself significantly from other fashion retailers.
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Marketing of General Electrics Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The firm that is analyzed in the paper is General Electrics, one of the most famous companies of all time that is famous all over the world. It is a corporate giant that has established it to be the best brand and it has capitalized well on the brand aspect. It is a company that is operating all over the world and has got a huge resource base as well.
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Managing the marketing process of Jims Cleaning Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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In relation to the study the company which has been selected is Jim’s Cleaning in Australia. It is used to demonstrate on how a company manages the marketing process. Jim’s Cleaning uses measurement metric approach to make business and marketing strategies. Business and market metrics are used by Jim’s Cleaning to evaluate its performance.
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Ethics of Consumers Engaging in Ethical Purchases Marketing Essay
9 pages (2529 words) , Download 2 , Essay
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Various scholars have studied consumer ethics from different perspectives. Newman (2011) studied them and explained that those consumers who try to make ethical purchases only to realize they were duped may become cynical and feel their efforts were futile. DaVinney et al. (2010) studied them in terms of consumer social behaviors.
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Marketing Within The Airlines/Aviation Industry Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The airlines have to strive to meet the ever increasing demands of their customer base. As a part of these quality increasing measures, airlines have also introduced ticketless air travel, in-flight entertainment systems and more comfortable seating space and travel experience to attract new customers and keep their old ones loyal to themselves.
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Various Sales Promotion Techniques Adopted by Companies Marketing Research Paper
10 pages (2914 words) , Download 3 , Research Paper
Free
Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity. Finally, the study will try to discuss various budgeting techniques applied for sales promotion in brief.
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Consumer Behaviour: Hellmans Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The marketing therefore, provides the necessary linkages to facilitate the awareness, needs and access to the products by the consumers. In the current times, the globalization and technology have contributed to a paradigm shift in the consumer behaviour.
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How does Starbuck or IKEA create the customer experience in their marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This research will begin with the statement that IKEA was started up in 1943 in Sweden since then the company has grown into a huge conglomerate with a large employee base and diverse global presence. It generates its highest sales volumes from Germany, followed closely by USA and France.  Its top three purchasing countries, however, are China, followed by Poland and Italy.
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Marketing as a Science Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Marketing can be viewed as art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today.  A great opportunity is the rise of mobile advertising. Marketers can utilize the rising popularity of smartphones such as the iPhone to deliver marketing ads to mobile users.
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Rossetta Stone: A brief insight into marketing strategy Marketing Research Paper
3 pages (1162 words) , Download 3 , Research Paper
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Rosetta Stone has placed great emphasis on the advertising of its products in recent times. It has relentless marketing, with swaying TV commercials that have attracted many consumers towards the brand. Some of its advertisements feature Michael Phelps who is a celebrity and this helps to strengthen its marketing efforts.  
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Small Business Marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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However, it is important to understand that while both concepts are significantly different, they are aimed to facilitate each other and the existence of any one of the practices in isolation would be extremely difficult. It is for this reason that marketers and salespeople alike, focus on integration and alignment of the two functions and a greater focus on the ultimate objective.
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Hospitality Industry Marketing Marketing Research Paper
5 pages (1474 words) , Download 3 , Research Paper
Free
For those working in hotel management, understanding what the customers need is vital. Better hospitality services; involve maximum cooperation between managers and leaders of both hospitality and human resource. It is important for them to have an agreement that, for them to achieve their goals, they should recognize their customers and do their best to please them.
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Design a Marketing Metrics System for a Commercial Organisation - Coca-Cola Marketing Essay
12 pages (3281 words) , Download 3 , Essay
Free
If there is no marketing, then all logistics and operations are of no use as the revenue needs to flow. “Marketing may once have been regarded as more an art than a science. Executives may once have cheerfully admitted that they knew they wasted half the money they spent on advertising, but they didn’t know which half. Those days, however, are gone.” (Farris et al., 2006).
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The Different Types of Marketing Strategies Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The promotion of the product is reasonably and undoubtedly salient and preeminent. The promotion depends upon how the marketing strategies have come under development. With proper, accurate, and precise marketing strategies, the marketers are in a better situation to promote and market the product or service.
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Understanding the Factors Affecting the Influence of Children on Their Parents Total Purchases Marketing Dissertation
35 pages (9833 words) , Download 3 , Dissertation
Children play a crucial role of influence in the purchase decisions of their parents, especially in decisions regarding less expensive products such as food and playthings.  Marketing researches in the past couple of decades have focused on how the children are involved in the household decision making, in which stages, and in which product categories.  
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New Product to the Market Marketing Essay
5 pages (1360 words) , Download 2 , Essay
Free
The five-gallon dispensers are well insulated and easy to clean. The dispenser can keep the beverage hot, warm, or cold as per an individual’s preference. This product is quite effective since it can be used anywhere and is portable, hence can be carried by families and friends for trips.
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Principles of Brand Extension and its Rationales Marketing Essay
3 pages (750 words) , Download 2 , Essay
Principles of Brand Extension and its Rationales Brand extension is a good strategy to increase the input of a certain company in the market (Gelder, as cited in Kapferer, 1997). Thus, exploring new ideas through this paper to know how and what to consider before conducting a brand extension.
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Classic Airlines Marketing Solution Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The current paper focuses on the marketing needs of a well – known organization, in the context of the airline industry, Classic Airlines. It should be noted that the above firm has, traditionally, focused on the limitation of its costs, so that its potentials for high profitability are increased.
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Starbucks Culture as per Hofstedes Cultural Dimensions Marketing Essay
10 pages (2656 words) , Download 6 , Essay
Free
The Starbucks chain of coffee stores has a long history, which began in 1971. It was then a humble, single store founded by three partners: Jerry Baldwin an English teacher, Zev Siegel a History teacher and Gordon Bowker a writer. These three scholars were influenced by Alfred Peet, a Dutch immigrant and importer of Arabica coffee.
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Marketing and the Apple global organization Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
In this article the author discussed about the unique marketing initiatives of Apple Inc. Furthermore the article highlighted some interesting facts about the company. In the introduction part of the article the author demonstrated about the hype that Apple creates before launching a product in the market place.
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Entrepreneur Marketing: Vickers A Case Study Analysis Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Their business concept involved the development of desktop interface preferably for people between the ages of 12 and 24. It incorporated a 3D “brandable” browser for gaming (Crane, 2009). When it was due time for Vickers-Willis to make a decision, she suddenly found herself in the midst of her three likely options.
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Market Research Implementation Plan: Research Tools Paper. Wal-Mart in India Marketing Essay
3 pages (750 words) , Download 2 , Essay
Market Research Implementation Plan: Research Tools Paper. Both, primary and secondary research tools will be utilized to determine the extent and kind of demand for Wal-Mart in India. This shall be more productive as primary research tools such as interviews, questioners; observation will provide first hand data from direct contact with customers and public.
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Marketing American Products in the China Market Marketing Essay
7 pages (2101 words) , Download 2 , Essay
Free
American Goods Wholesale Club (AGW) is a service-providing company that offers products made in America to local retailers and to the members of the club. AGW Club is situated in Virginia, United States of America. The club has also planned to expand the company in other States in the future with enhanced growth and prosperity.
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Viral Marketing of FMCG Using Social Media Marketing Essay
3 pages (750 words) , Download 2 , Essay
Viral marketing or viral advertisement is a recent buzzword in the field of marketing. Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies. Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms.
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Summary of Mauritian Tourist Industry Marketing Assignment
8 pages (2395 words) , Download 2 , Assignment
Free
The increasing oil prices in the world oil market have also forced airlines and shipping companies to increase fares. This has even forced some people o stay at home rather than burn their savings on fare. Access to some amenities may also affect revisits. Some regions especially in rural areas are not fully developed in terms of infrastructure.
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Business Ethics and Corporate Social Responsibility Marketing Assignment
5 pages (1540 words) , Download 2 , Assignment
Free
Although Wal-Mart has been severally accusing of paying its employees’ salaries below the wage rate, taking customers from neighborhood stores and hurting its neighboring communities, and its predatory pricing, in the recent past, it has undergone a major transformation and focused to commit itself on progressive policies aimed towards corporate social responsibility.
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Eastern Foods in Marketing Marketing Coursework
8 pages (2408 words) , Download 2 , Coursework
Free
There are certain issues that are deemed quite important as far as the development of the fast-food business in Birmingham is concerned. This issues human resources, accounting, and marketing. To be able to develop a complete organizational structure for this business to be able to realize success this issue will have to be adequately addressed.
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Market Analysis of W M Morrison Supermarket Marketing Essay
9 pages (2430 words) , Download 2 , Essay
Free
The main tactics and DIM activities for Morrison include the use of media and messages. Social media will be used across all the online shops in order to create awareness of the organization’s move towards employing online shopping. It is also important to understand that there will be the use of other forms of media.
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The World is Flat Approach to International Marketing Marketing Essay
4 pages (1012 words) , Download 2 , Essay
Free
He found that few if any of his books would have sold had he included some derivative or discussion of globalization within the title. However, regardless of whether or not such an inclusion is made, the fact of the matter is that the influence and power that globalization plays upon the economic system which Friedman defines is vast.
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Marketing Strategy and Competitive Positioning of Volvo Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
In regard to Volvo, its entry to the Curitiba market can be analyzed to represent Volvo’s best practices and competitive advantage. In essence, both managerial and innovation strategies play a great part in putting the organization at its current place in Curitiba market. The following sections will deliberate on Volvo’s strategies of maintaining a competitive advantage in the Curitiba market.
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Customer Relationship Management Marketing Coursework
4 pages (1197 words) , Download 2 , Coursework
Free
It improves shareholder value as it helps establish a proper relationship with customer segments. Apart from establishing, maintaining, and enhancing relationships, CRM also helps to terminate the relationship with customers when necessary, to ensure the objectives of all parties are met (Grönroos, 1996 cited in Boedeker, 1997).
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Marketing Strategy of Aer Lingus Marketing Assignment
20 pages (5000 words) , Download 9 , Assignment
Free
Recommendations After analyzing the marketing strategy of Aer Lingus, it has become evident for the researcher that the Irish airline is moving through an industry shift where international airlines are consolidating the industry through merger & acquisition of small airlines.
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A New Line of Organic Products for an Existing Company Marketing Assignment
9 pages (2250 words) , Download 4 , Assignment
Free
According to the paper several important aspects have been taken into concern while devising an effectual marketing plan for the company. These aspects embraced conducting market analysis, identifying the target marketsas well as buying behavior of the customers and performing competitor’s analysis among others.
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The Strategic Position of Volkswagen Marketing Essay
9 pages (2536 words) , Download 3 , Essay
Free
The paper examines the strategic position of Volkswagen, as one of the foremost automakers in the global arena. The external analysis is aided by the incorporation of PESTEL analysis, Porter’s five forces analysis, and the industry life cycle. The internal strategic capabilities of the business are understood by the implementation of VRIN analysis, value-chain analysis, and SWOT analysis.
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Relationship Marketing a Consumer Experience Approach Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
It is the so-called “last mile” between a company product or service to its eventual consumers or customers, to use today's more relevant word in the world of marketing. Reportedly, this function decidedly is also part science and part art; a fast-changing world is making this task more difficult. 
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Transformation of Samsung from Copycat to Product Leader Marketing Essay
10 pages (2771 words) , Download 2 , Essay
Free
In the world of consumer electronics, copycat brands are in abundance. A consumer usually buys products belonging to such brands when they do not want to have to pay higher prices required to buy products of reputed brands. Samsung electronics was a brand that was known for producing cheap products.
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Understanding Retail Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Companies in first-world countries have quickly picked up e-tailing and it has been to their benefit. On the other hand, countries from the underdeveloped regions are yet to keep up with this trend of retail. Well-established e-tail companies including Amazon.com have enjoyed massive success since their inception, however, sceptics argue that the profits generated from such ventures are inadequate.
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The Relevance of Marketing Concept to the 21st Century Business of Boots Marketing Essay
8 pages (2164 words) , Download 3 , Essay
Free
Marketing is an important management process that communicates the products’ or services’ value to the end-customers in order to sell the products or services. Marketing is the critical business function that helps to attract customers. Organizations can choose five different competing concepts in order to operate a business.
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Correlation Between Employee and Customer Satisfaction in the UK Hospitality Service Sector Marketing Research Proposal
7 pages (1750 words) , Download 2 , Research Proposal
Free
The notion considered for this study postulates the in-depth understanding of the correlation existing between customer satisfaction and employee satisfaction will provide empirical evidence to the underlying factors influencing such a dependency of its market performance on the internal organizational environment and managerial strategies.
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Professional Marketing Application in Steve Marden Limited Marketing Essay
7 pages (2033 words) , Download 2 , Essay
Free
This research paper analyzes vital marketing issues facing Steve Madden Ltd. and brings to the fore various elements that are to be addressed in the Integrated Marketing Campaign. It also identifies critical challenges including economic, competition and communication. The paper discusses some of the communication objectives and campaigns that categorize the target audience in terms of demographic, geographic and psychological factors.
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The role of social media in managing customer relationship Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships.
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The Secret Garden Party Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
In this paper, the researcher will conduct strategic analysis of Secret Garden Party/Secret Productions in order to understand the business environment and positioning of the company.
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Situational Analysis of the UK Market for C. and J International Ltd Marketing Assignment
7 pages (1750 words) , Download 5 , Assignment
Free
There is a need for Clarks to establish a stable market brand that would help them in retaining their presence because the constant innovations tend to distort the brand in the market. Clarks will also improve on its digital capabilities in order to build its global brand presence as this has proven effective in online trading and potential market space to maximize profit margins. 
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Kerrys cheestrings flavoured debuts: marketing news analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
Kerry’s cheestrings flavoured debuts: marketing news analysis Name: Course: Tutor: Date: Introduction From a literal point of view, marketing can be defined as the promotion of consumer or other product types, pricing, advertising, branding and distribution networks.
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Justice of criminal economic corporations and individual activities in pipe-dream Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The affected people hope that through this prosecution, they will have justice. However, in some instances, this is not the case. Although the courts could be willing to prosecute criminals, it is difficult to prosecute a corporation. It could take a while for the affected to see justice done, while in other instances, there is no justice served at all.
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Zara's Company Situation Analysis Marketing Essay
4 pages (1315 words) , Download 5 , Essay
Free
Calculation of the historical data of operating revenues of Inditex (see Appendix, Table 1) has shown 24% overall sales growth within the two-year period from 2010 to 2012. Benetton, the Gap, and H&M have shown 0%, 2%, and 8% sales increase, respectively. Comparing to its direct competitors, Inditex has illustrated a very high level of sales.
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Strategic Management Analysis - Better Place Marketing Essay
7 pages (1920 words) , Download 2 , Essay
Free
Better Place, a start-up company, is changing its transportation mode from relying on the combustion engine that is internally destructive to electric power derived from renewable materials. As a way of overcoming the current technology limitations as well as making use of the shelf hardware, the company is extensively distributing infrastructure to offer opportunities for ubiquitous charging so as to meet the driver requirements.
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Direct Marketing: Techniques And Ways Of Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway.
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Strategic Marketing- Coca Cola Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Coke has been easily termed as junk food that contains empty calories which contribute towards the number of obese in the world. With the consumer concern growing, governments may be forced to take action against Coke and other junk foods.
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Marketing Plan For An Art Gallery National Gallery of Art Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The National Gallery of Art has come up with a new marketing strategy in order to cope with the rising completion and to retain the existing customers. The new marketing strategy involves market expansion and penetration strategies.
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