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Marketing Essays

Result for Subject Marketing:
19702 essays
Southwest Airlines Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.
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Tata Nano International market Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The paper states that the objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. The realization of the unexplored opportunities and the desire to invent solutions to the challenges afflicting the low-income and middle-income earners contributed to the strategic move of exploring the low-cost market in India and the global market.
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Benefits of a Retailer Operating on Multiple Platforms Marketing Essay
6 pages (1966 words) , Download 2 , Essay
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Multiple formats benefit organizations in that; some of the formats used by retailers tend to influence the consumers, hence increasing profits for the organization. The use of advertisements by companies helps in increasing awareness among the consumers. When users check into the website, they become aware of the different stores available.
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Academic Knowledge Theory and Good Business Management in the Success of News Corporation Marketing Essay
4 pages (1016 words) , Download 2 , Essay
Free
News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations on the entire planet due to its elaborate workplace diversity as far workers academics is concerned. Business journals like Forbes ranked the corporation the second-best media group, considering its profit turns up.
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Key Consumer Psychology & Buying Behavior Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
According to the report thee psychological factors are further classified into an individuals, motivation, expectations and past experience, attitudes and beliefs, as well as their perception. Consumer psychology has recently attracted a lot of attention in both theory and practice of marketing due to its importance.
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Social Networking and Enterprise Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
From this paper, it is clear that businesses tend to focus on social media and social networking even if risks have not been eliminated. Also, in banks and financial institutions, the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems.
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Social Networking and Enterprise Marketing Essay
9 pages (2000 words) , Download 2 , Essay
Free
As the study outlines internet marketing is basically marketing using the Internet. In this case, marketers exploit the fact that the Internet is inherently interactive in eliciting instant responses, and its omnipresence means that it attracts spontaneous responses. Internet marketing combines the innovative and technical sides of the Internet.
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Advertising and Marketing of Audi Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Audi has been involving in direct confrontation with its immediate class competitor, which is BMW. The latest direct confrontation involved of Audi and BMW appeared in an advertisement intended to familiarize a new Audi A4. Audi used the words “Your Move, BMW” that directly targeted to warn BMW that its perceived dominance in the class.
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Creation of Innovation in an Organization Marketing Essay
6 pages (1767 words) , Download 2 , Essay
Free
The management team should also consider offering a  conducive environment that will allow a participative leadership style so as to give the employees a challenge to be more creative through the challenges they are subjected to. When hiring employees, the Talent management team should not rely so much on the level of academic qualification.
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EBay's Overall Digital Marketing Efforts Marketing Case Study
8 pages (1500 words) , Download 2 , Case Study
Free
Pierre brought in Jeff Skoll and Meg Whitman, who made up an experienced team to form a strong and firm vision for the company (eBay is an organization that its mission is to help people connect). With up to 4.5 million likes on Facebook and over 170 thousand followers on Twitter, eBay is actively increasing its popularity all around the world.
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Chinese Consumer Reasons for Purchasing Luxury Brands in the UK Marketing Dissertation
23 pages (6766 words) , Download 2 , Dissertation
The research topic is “An investigation into Chinese consumers’ reasons for purchasing luxury brands in the UK”, this qualitative research would be categorized as Ethnographic research. Ethnographic research is described as a systematic approach to understand the culture and social life of communities and emphasize and build on the perspective of respondents in the research setting.
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Twinkie Eating Vultures Company Analysis Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
When a great company is ruined, many fingers will be pointed to anyone that can take the blame. A case in point is when a great company is destroyed by a vulture capitalist; the vultures will be haste to shift the blame away from them as happens in most the great companies destroyed by vulture capitalism. Blame will be shifted to the union and even workers of the given company.
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Theoretical Concepts of Consumer and Shopping Behavior Marketing Essay
8 pages (2308 words) , Download 6 , Essay
Free
This study reveals that consumers become brand conscious when it comes to buying occasional products. Consumer behaviour is dynamic in nature and it’s hard to exactly predict what consumer actually wants. The purchasing behaviour of the consumers depends upon the intensity and type of purchase.                  
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Griggs v Duke Power Company Case Analysis Marketing Research Paper
4 pages (1191 words) , Download 2 , Research Paper
Free
The company allowed incumbents to transfer from an outside job opportunity to an inside job opportunity by passing two tests, The Bennett Mechanical Aptitude Test, and Wonderlic Personnel Test that measures general verbal facility. The African American employees filed a class-action suit to argue that these practices were a violation of Title VII.
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McDonalds-arch delux burger Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The study aims at discussing the case of advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.
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Establishment Credibility of Rolex Marketing Essay
7 pages (2163 words) , Download 2 , Essay
Free
Rolex is different from other mentioned brands of timepieces based on the image and identity it wants to promote to its target audience or probable users. First, unlike any other brand, it tries to transform itself into something special. So in this way, it seeks to formulate something remarkable about its image and identity.
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SOCIAL MEDIA MARKETING STRATEGY Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
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Marketing: Product Differentiation Marketing Essay
9 pages (2449 words) , Download 2 , Essay
Free
This process involves differentiating a product from both competitors and other offerings by the same company. Edward Chamberlain proposed the concept in the year 1933. Product differentiation aims to showcase the differences inherent between products. It makes products more attractive via contrasting unique qualities with competing products.
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Pricing at Deutsche Telekom Marketing Essay
4 pages (1200 words) , Download 4 , Essay
Free
Deutsche Telekom is a German telecommunications company with its headquarters in Bonn, North Rhine-Westphalia, and Germany. In Europe, this is the largest telecommunications company, and it was formed in 1996 in the privatization of the former state-owned monopoly Deutsche Bundespost. However, as of the year 2008, the governmental state of Germany still owned fare share of the company.
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Facing Marketing Problems Marketing Essay
3 pages (975 words) , Download 2 , Essay
Free
The value will depend on the degree of newness and hence uncertainty in the environment, the degree of complexity of the environment, strategic importance and cost of making wrong decisions, the degree of importance the company attaches to the decisions that have to be made, and the caution that cost of the research project should never rise above the value of the results.
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Social Media Marketing Plan Analysis Marketing Term Paper
4 pages (1127 words) , Download 4 , Term Paper
Free
However, some of them have not successfully implemented programs based on various obstacles such as the inability to define social media goals. The author's company is already practicing social media marketing and some activities have been partly successful. However, the fans and followers are not acting according to the company’s expectations.
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Marketing Action Programs Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
It will be done by airing on television, an advertisement about the risks of poor hand washing habits will air on television from 7pm to 9pm when most people have come back from work and are watching the news at home. These advertisements will be done by the head of marketing from the company.
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BASF AG - The Nanjing Project Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, other BASF segments are supplied with chemicals used for the production of downstream products. The company’s portfolio vary from essential chemicals, adhesives and electronic chemicals used for the solar cell industries and semiconductors to plasticizers and solvents, as well as starting material for plastics, detergents textile fibers, coatings and paints, and pharmaceuticals (Abelshauser, Hippel, Johnson and Stokes 7).
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Marketing Management of BMW Marketing Coursework
12 pages (2000 words) , Download 3 , Coursework
Free
The conclusion states that the potentials of the firms to compete with their rivals usually depend on their ability to identify marketing strategies that are appropriate for promoting their products/ services. As noted above, successful marketing strategies are rather difficult to be implemented and monitored, due to their complexity and the continuous changes in global market trends.
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Approaches to Decision-Making and Problem-Solving Marketing Essay
6 pages (1807 words) , Download 2 , Essay
Free
Good decision-making and problem-solving skills are advantageous for every person, especially those who are in leadership positions. These are frequently faced with situations, which require them to make important decisions and choices. Decision-making skills put a demarcation between leaders and non-leaders.
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Business Models, Narrative and Numbers About a Pharmaceutical Company Marketing Essay
10 pages (2988 words) , Download 3 , Essay
Free
This paper has aimed to analyze the business model of Pfizer and also evaluated its significance and applicability in the strategic functions of the company. Pfizer’s shift in the business model was for meeting the changing requirements of the present pharmaceutical market. The focus was shifted from research to commercialization.
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The superior brand strength of Sainsburys Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.
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The Brand Strength of easyJet Plc Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
In the essay, we are introduced to easyJet, which maintains over 600 different routes with presence in over 30 countries, utilising a fleet of 200 aircraft that serves 55 million passengers annuall (easyJet 2012). The business strategy and its analysis is being discussed throughout the whole essay.
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Critical Marketing Thinking: Advertising Gender Images of Women Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
This research aims to characterize and analyze the use of the images of women in advertising and in marketing. Advertisement gives a product a meaning. In addition, advertisements create different perceptions on consumers. Women are the most affected parties in respect to advertisements of gender images.
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Integrated Organizational Communication Marketing Essay
10 pages (2778 words) , Download 3 , Essay
Free
This report will mainly cover the principles of marketing by the usage of the main concepts and theories. In Dell’s case, we shall use the 7P’s of service marketing with the main emphasis being placed on the customer.  This research will be divided into sections each explaining how the case product has been placed for marketing.
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Retail Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the text mentioned that retailing is the direct sale of services and goods from businesses or individuals to the consumer. Retailers are part of the supply chain, which is an integrated system. Consequently, a retailer usually buys products or goods in large amounts or quantities directly from the manufacturers or wholesalers.
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Case studies questions Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is significant that note that, the firm offered additional products, which ranged from banking, and finance, retail manufacturing, media, transportation, automotive and other professional services. The firm uses the Six Sigma methodology in its operations.
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The Ethical Implications from Marketing Cigarettes to Young People in African Countries Marketing Essay
9 pages (2000 words) , Download 2 , Essay
Free
The conclusion from this study states that in developed countries, certain ways of advertising cigarettes have been banned. However, cigarette industry continues to use appealing messages and images in advertising cigarettes in African countries. This has led to misconception such that young people begin to consider cigarette smoking a noble practice.
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Financial Analysis of Netflix Marketing Essay
5 pages (1607 words) , Download 3 , Essay
Free
The role of corporate governance is to have a set of rules, procedures, and policies that would help achieve the company’s goals and objectives. The aim is to add value to the company so that stockholder benefit is maximized. Good corporate governance is one of the important criteria a company is judged upon by potential investors and helps to obtain capital at lower prices.
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World Vision research Paper Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
World Vision. World Vision was founded in United States of America in 1950 by Dr. Robert Pierce. It was found with the objective of helping orphans and other children facing any sort of difficulties. Their work began in South Korea but was expanded to other areas including Latin America, Eastern Europe, Africa, and the Middle East.
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Brand Extension - Coca-Cola Marketing Essay
3 pages (827 words) , Download 17 , Essay
Free
Coke is one of the most recognizable brands on the planet and also owns a large portfolio of share market. Due to the brand loyalty and awareness Coke enjoys, it will be much easier to sell another product with Coke similarities because consumers of Coke will be more likely to buy the product (Chien & Moutinho, 2007).
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Reassessment of SABMiller Products Marketing Essay
5 pages (1362 words) , Download 2 , Essay
Free
A critical analysis of the company’s market demographics is an element that will be utilized to boost its image as one of the top beer companies in the US. The total US population, as of 1st November 2012, stands at approximately 311,591,917 (Rosenberg, 2012). Current statistics show that nearly 50% of the US population consumes beer.
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Samsung: The Making of a Global Brand Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
A brand is anything that differentiates one seller’s product from that of his competitor’s. A brand may be a sign, a symbol, a color, a shape, a name, a design; any feature that becomes a differentiating factor for the product (Marketingpower.com, 1995).
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The war between Samsung and Apple Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In fact, the conflicts escalated after an injunction was given to Apple Company, which required Samsung Company to provide its future products as their last packaging to the lawyer representing Apple Company for inspection in order to determine whether have infringed the patents.
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International Marketing Strategy of Harper Collins Publisher Marketing Essay
6 pages (1874 words) , Download 2 , Essay
Free
HarperCollins publishers operate a publishing business that involves the use of texts written by different authors to produce books for sale. A product is defined as any commodity available in the market for use, or acquisition in order to satisfy either a need or want. The development of economies across the globe has increased global markets.
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Kudler Fine Foods Marketing Research Marketing Research Paper
4 pages (1211 words) , Download 2 , Research Paper
Free
Their strength is to offer 350 different kinds of fresh fruits and vegetables and 250 varieties of cheeses. It is meant for a savvy shopper that no one else in that region can offer such a diverse variety of products. Kathy herself directly interacts with the customer and knows very well what customer really needs and offers them promptly.
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Blending Innovation With Premium Positioning in Outdoor Advertising Marketing Essay
9 pages (2657 words) , Download 2 , Essay
Free
Cadbury does an excellent job of creating advertising content that meets the attitudes and quality expectations in desired target markets. Psychographic-based, behavioral segmentation has identified two distinct markets with the most likely to select Cadbury based on personal characteristics of sophistication.
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International Marketing Performance Marketing Essay
5 pages (1583 words) , Download 2 , Essay
Free
Both companies are driven by a mutual acknowledgment of the threats they pose on each other concerning the control of the market niche (The Growth Agenda, 2012, p. 60). In the past, competition between the two companies revolved around technological innovations, and the drive to eat into each other’s market segmentation.
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Apple SWOT analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
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Marketing plan for dove skin-care products for men Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix.
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Consumer Psychology and Buying Behaviour Marketing Essay
10 pages (2250 words) , Download 2 , Essay
Free
The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.
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Discussing the Keys to Successful Revenue Synergy Programs Marketing Essay
6 pages (1748 words) , Download 2 , Essay
Free
Post-merger revenue synergies can accrue through first-mover benefits besides creating assets in the form of properties when the land rates are not high enough to create affordability issues. It is important to apply a methodological process to recognize and measure revenue synergies by developing a mechanism to lead the effort. 
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Marketing Plan Issues Marketing Essay
11 pages (3262 words) , Download 16 , Essay
Free
In this context, first, the role and nature of a marketing plan are discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of the marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section.
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Segmentation, Targeting and Consumer Behavior Factors Marketing Essay
6 pages (1892 words) , Download 2 , Essay
Free
Segmentation is a process of dividing a large segment into various small units as per similar needs or even related characteristics. Segmentation is mainly done based on demographic, geographic, product usage along with benefits. Here segmentation will be done based on demographic, geographic, psychographic, and behavioral variables. 
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Disadvantages of the Yellow Pages Marketing Campaign at DiFeo Glass and Mirror Water Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The company, which is owned by Michelle DiFeo, operates within New York’s Westchester County and has relied on the Yellow Pages for marketing since 2004, thereby ignoring other options of advertisement that are being adopted by many companies nowadays especially in the wake of the internet explosion. The study is conducted by issuing questionnaires to a sample of 50 potential customers.
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