Academic Knowledge Theory and Good Business Management in the Success of News Corporation - Essay Example

? Academic knowledge theory and good business management News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations in the entire planet due to its elaborate work place diversity as far workers academics is concerned. Business journals like Forbes ranked the corporation the second best media group, considering its profit turns up. This work is about the role of academic theories in improving News Corporation marketing. The media group has ventured in different fields. It produces different newspapers like Community media group as well as the daily telegraph among others. Media group possesses half of the National rugby League shares. Furthermore, it is the main share holder of Brisbane Broncos together with Melbourne Storm in the rugby league. The media also owns several studios, broadcasting channels, as well as satellite televisions and internet providing companies among others. The main academic theories applicable in the media industry include mathematical, physics, social, political and legal theories. Human resource academic knowledge is very important in the running of any company. News Corporation has over 50,000 employees of different academic background and skills. It requires appropriate human resource knowledge to manage such work place diversity to ensure the media group maintains its large pool of customers and stakeholders. The company’s human resource teams are Masters Degrees holders in human resources in addition to their vast experiences. Further more; appropriate human resource academic knowledge would help the corporation make appropriate decisions when entering partnership deals with other companies. The essence of knowing the existing work place diversity would determine the lacking skills and professional to be hired. Academic knowledge could be associated with good leadership skills based on equality and this would enable the corporation maintain its customers and other stakeholders. Human resources and business leadership principles could of great help in these situations (Slaughter, 2004). The media group ventures in news papers where appropriate writing skills and English mastery is a plus. Good writing and language skills are associated with good academics. Further more, the newspapers team comprise of researchers who have to engage good data collection methods before publishing. Academics theories enable the researchers understand the social, cultural and religious values of an individual so that whatever information required from him does not violate any of his or her rights. Not every information obtained from the community is worth being published; some news or information could evoke violence if not well handled, and academic theories provide several media acts and policies to govern the industry. Any editor or columnist ought to fully understand such laws to keep a smile in their newspapers’ readers among other stake holders. The corporation ventures in satellite TV channels. A lot of technological knowledge and skills are applied in the industry. For instance, the employees involved need to understand the frequency and wave bands of the satellite signals before they are converted to normal waves so that such channels can be watched by millions of people. News Corporation satellite TV channels are the most quality in the entire Europe and other parts of America. The media group is associated with sophisticated machineries and telecommunication gadgets like dishes, decoders, GPS among other equipment. Such machineries and gadgets require good technological skills to be operated. The corporation so far has the widest pool of TV demand in the entire world. Quality TV channels due to good academic knowledge would not only maintain the existing customers but attract more. Physics, mathematical and electrical theories play great role in such incidences. The corporation is associated with a wide pool of stakeholders, consultants, partners among other parties. Legal knowledge plays a vital role when entering any business deal. The issues of contracts among other agreement documents need legal knowledge attained in academic institutions. The corporation has experienced lawyers who represent the media group in several instances. A good media group should observe the stipulated media, industrial, human resource as well as public laws. This would ensure good relationships between the corporation and its business partners, clients, stake holders and customers, good business relationships are associated with high returns. Further more, the lawyers would assist the corporation manage its logo, brand name, patents, licenses and copyrights among other issues. This hinders its competitors from stealing News Corporation’s important information. The lawyer represents the media group during such incidences. The media group sociologists or psychologists who are meant to interact with the community in general to attain some data or information that would benefit the corporation. The sociologists have academic knowledge that is applied to maintain good understanding between the media group and the community. The sociologists may also offer counseling services to their fellow employees and the community in general. Media industry is greatly associated with the social, cultural and religious issues of its customers and violation of their rites may discourage the listeners, readers and viewers of News Corporation products or services. Social, political and cultural sciences’ theories are ideal in such incidences. Media corporation TV anchors among other employees must have attended media schools before being recruited. They have good understanding of several languages like French, English and German among other languages to ensure effective communication. News broadcasters have efficient summery skills to provide short and precise information to the TV viewers. Further more, they must have read different literatures from different countries to understand cultural diversity among other important issues in the media sector (Slaughter, 2004). Academics knowledge theories play great roles as far as the success of the News Corporation is concerned. Any employee is expected to have undergone relevant academic training before assigned any role in the media group. In addition to academic knowledge, practical experiences ensure quality services to the customers. Some academic theories may not apply in the real life or practical situations due to emergencies, lack of adequate machinery, inadequate personnel among others. During such incidences, one may be compelled to apply practical knowledge that could have in taught in the classrooms. Bibliography Slaughter, S. 2004. Academic capitalism and new economy. London: JHU press. Read More