BASF AG - The Nanjing Project Report - Essay Example

Plastics This segment includes a wide range of goods, services, and system solutions. The company offers numeral production plastics for the electrical and the automotive industries as well as for use in domestic appliance, games, and leisure time products. The styrene froths are used as protective equipment in the construction firms and in packaging. The polyurethanes are very flexible. Soft froth for example, is used to manufacture mattresses and car seats, and as stiff foams, they augment the energy effectiveness of refrigerators.

Performance Products Performance products credit stability and color to countless everyday items and help in the improvement of their functional profile. The firm’s product range includes food additives and vitamins as well as component for pharmaceuticals and sanitation and household items for personal care. Other Products of performance improve processes of oil and gas production, paper industry, mining, and water treatment. They can also improve the effectiveness of petroleum and lubricants, the efficiency of glue and coatings, and the stability of plastics.

Functional Solutions In this segment, there are the package system solutions and pioneering products for particular sectors and clients, specifically for the automotive, construction, and chemical firms. Their group comprises of industrial catalysts and automotives, industrial coatings and automotives, and concrete mixtures as well as constructions such as tile glue and architectural varnishing. Agricultural Solutions For crop security products that are used to kill insects, fungal diseases, and weeds are manufactured and they augment quality and protect crop yields.

The study in plant biotechnology focuses on vegetation for greater agricultural activities, healthier nourishment and for application as renewable materials. Oil and Gas As the major producer of oil and gas in German, the industry center its exploration and manufacture on oil- and gas-rich sections in North Africa, Europe, South America, Caspian sea region, and Russia. Together with their Russian associate Gazprom, they remain active in the transport, trading, and storage of natural gas in the European countries.

Competencies of BASF AG Brand associated with quality The company produces many brands which are reliable, affordable, and of high quality. The company has integrated the AG employees and the current technology. It has ready market whereby customers and suppliers are given quality products, performance, and highly valued services. Across each industry, customers require products that increase comfort, improve quality, and reduce the consumption of energy. In 1993, the company was recognized as the worldwide trading firm for BASF SE.

Due to the international trade, it has become a participant in the large-scale products markets of LPG, aromatics, and naphtha. The international trade maintains presence of market in three continents covering the relevant trading hubs around the world. The company has three main locations, which are Zug (Switzerland), Houston (USA), and Singapore. The company does not only offer valuable products but also support the customers in facing many challenges by offering