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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Draft for a Shoe Manufacturing Marketing Essay
11 pages (3030 words) , Download 5 , Essay
Free
J. Clark International Ltd‘s background is provided describing how it has emerged to be a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth investing in it.
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Service Quality & Customer Satisfaction Marketing Essay
3 pages (750 words) , Download 4 , Essay
The author states that to regulate service delivery, supervisors tend to enforce procedures and rules on the staff to restrict their discretion and autonomy. These similar procedures and rules are envisioned to restrict the magnitude of service delivered for the client and the subsequent absence of customization.
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Relationship Marketing, Electronic Marketing and Integrated Marketing Communications Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
This paper discusses how relationship marketing, electronic marketing and integrated marketing communications go hand in hand with one another to produce that vital formula which brings about success. It will help establish where these three ingredients of marketing play their pivotal roles and how the overlapping happens.
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Emirates Airlines Company Analysis Marketing Research Paper
6 pages (1720 words) , Download 5 , Research Paper
Free
The company also has an interest in wholesaling and retailing consumer goods, food and beverage services, and hotel and resort operations. In addition, the company offers services on visa processing, cargo support, freight forwarding and logistic, call center, sports, engineering, training services, risk management and security, and club services.
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TESCO Loyalty Card Marketing Essay
5 pages (1677 words) , Download 2 , Essay
Free
With the emerging trends of online business dealings and the growing competition in the market, it is becoming difficult for TESCO to carry on with its ingenious plan anymore. These loyalty cards provided the consumers with an opportunity to share their data with the company and at the same time enjoy financial benefits against the points they earned by shopping at TESCO.
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Ethics in Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper describes the four fundamental principles that managers should apply while managing the operations of their companies; these principles are based on the ideologies of Mark Pastin. The author begins by discussing the state of cigarette export in the United States of America as well as in the third world countries.
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Entrepreneurship, Innovation, and Creativity: Evaluation of Entrepreneurial Creativity Marketing Assignment
8 pages (2313 words) , Download 2 , Assignment
Free
Skills and competencies that entrepreneurs require in order to perform their tasks efficiently play a decisive role in the way services are delivered. Entrepreneurship can be viewed as a process through which an entrepreneur devotes his time and effort to come up with something new despite the risks involved.
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Co-Branding as a Brand Strategy Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
The author states that the demographic profile chosen for the products of Soul Mate are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are the USA and Canada. The lion part of the revenue comes from the US market.
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Panera Breads Strategy, Financial Analysis of Companys Condition Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Based on the expose, it is evident that the company’s strategy has been a delight to the stakeholders and customers. By offering products different from its competitors, the company has been able to obtain a competitive edge in the industry, making it one of the most successful companies in the fast chain segment of the industry.
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Marketing and Sponsorship for Events and Sports Marketing Essay
6 pages (1635 words) , Download 3 , Essay
Free
The event dubbed as “Rearing Champions: A Sports Open Day” will showcase a variety of sports being played within the university, and engage the teams that compete in the British Universities & Colleges Sports Events. This will be a one-day activity which aims to bring together the city’s top players and have an exhibition game which will showcase their sports prowess.
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Reasons Why Anti-Smoking Campaigns Have Been Largely Ineffectual in Curbing Teen Smoking Marketing Research Paper
8 pages (2159 words) , Download 2 , Research Paper
Free
However, these strategies remain ineffective since teenagers continue to smoke irrespective of the numerous antismoking campaigns. Additionally, teenagers continue to be influenced to start smoking through marketing strategies. There are several reasons why antismoking advertisements remain ineffective in curbing teen smoking.
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Changes in Samsung Marketing Strategy Marketing Research Paper
4 pages (1033 words) , Download 3 , Research Paper
Free
The aim of the strategic marketing strategy as the latest strategy is to improve the sale of the brands of the company from a lower percentage of 55%-90%. Alongside this, the company through strategic marketing would wish to create a new market-driven strategy and create valuable designs for their customers. Samsung capitalizes on cheap technology.
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Toyota Supercar Marketing Plan Marketing Research Paper
4 pages (1141 words) , Download 2 , Research Paper
Free
Thus the month of December will be spent researching. Marketing management and product management teams will be formed for appointing the required teams and identifying the budget for market research, engineering research, parts, research, and development, identifying the distribution channels, promotion techniques, and the costs of promotion.
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Distinctive Managerial, Organisational and Developmental Characteristics of Small Businesses Marketing Essay
10 pages (2664 words) , Download 3 , Essay
Free
Coaching and mentoring are considered as two similar terms indicating an act of leading and sharing knowledge. Where these two terms emerged in the 18th century, they have their roots in the work of classic scholars such as Aristotle and Plato. Over time, the definitions of these two terms have evolved greatly.
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Strategy to Enter International Markets for Weichert Realtors Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Weichert Realtors was founded around the year 1969 in a humble setup comprising of a single office. The company has grown and has expanded into becoming one of the largest and major providers of home affair related services. During the course of their handling of business, the company has realized that many people develop a very emotional corner with the process of buying their individual homes.
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Environmental Factors at General Motors Marketing Research Paper
4 pages (1165 words) , Download 2 , Research Paper
Free
In most countries, it operates through its direct subsidiaries. The World automobile market has expanded manifold in the last few decades. During the ‘50s through the '70s, the US manufacturers played a dominant role in automobile markets but thereafter the onslaught of companies from Japan such as Toyota, Honda, Mitsubishi, and Nissan.
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Perfect Game Theory of Equilibrium Marketing Essay
3 pages (902 words) , Download 4 , Essay
Free
In its broadest sense, it looks at the probability or chance of a person winning or losing when doing an assessment. It takes into account two cases namely; normal form and extensive form as shone below (McCain, 25). The normal form will always reveal that both (R, 1) and (W, q) are Nash equilibrium. It relies on the unbelievable threat by player 2.
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Brands and Businesses Building, Cultivating, and Measuring Success in the New Web Marketing Assignment
5 pages (1444 words) , Download 2 , Assignment
Free
The world of city marketing has become a truly integral part to such an extent that if a city does not develop an effective marketing strategy then chances may be high the business will not be a success. At the same time, it is also worth noting that, in the present business world, all enterprises aim at having a global outreach.
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Media Plan for Jays Sporting Goods Marketing Essay
10 pages (2833 words) , Download 2 , Essay
Free
To get this we have first carefully observed the company’s philosophy and the 4P’s of marketing namely Product, Price, Place, and Promotion. The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with the same product, and tries to understand their marketing strategy.
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Annual Report for Firm F Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The rationale used to make choices on the customer segment include the attractiveness of the segment, synergies, and market gaps and whether the segment fits with the resources. The chosen segments are quite attractive as they all need vehicles for style, transport or as an indication of their success in life.
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The Role of Marketing Analysis in Management Marketing Essay
6 pages (1712 words) , Download 4 , Essay
Free
Marketing analysis intensively involves the study of customers who buy or might buy from a certain seller (Kotler, 2008). Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering a similar product and at what cost, and what market constraints exist.
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International Market Entry and Development Marketing Research Paper
3 pages (1001 words) , Download 3 , Research Paper
However, the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
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Fiji Water Company Analysis and Market Strategies Marketing Term Paper
8 pages (2139 words) , Download 3 , Term Paper
Free
It is evident, from this study, that, environmental issues related to the consumption of Fiji water should be addressed by replacing the current packaging materials with non-biodegradable (Gary and Philip, 134). The marketing strategies and tactics selected in this survey meet the criteria of the meaningful memorable and likeable brand.
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Zara Marketing Plan Marketing Essay
10 pages (2000 words) , Download 5 , Essay
Free
According to the essay the products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the Inditex retail stores total sales as it majors in development of fashion at an affordable price. 
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Services and Relationship Marketing Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
Classical economists argue that goods are value objects, which rights of ownership could be well-known and or exchanged. Services are within and around people while the people are the consumers to the services.
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Relevant Marketing Technologies Marketing Essay
5 pages (1457 words) , Download 2 , Essay
Free
Brand equity is a term referring to the value quality realized by a company from product through a prominent name compared to generic equivalent products or services (Kotler & Keller, 2012). Brand equity is acquired through outstanding products offered by a company, which are recognized for their superiority in terms of value and consistency.
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Qualitative Presentation of the Marketing Simulation That Was Undertaken for Pirateeye Marketing Term Paper
9 pages (2662 words) , Download 2 , Term Paper
Free
A six-year marketing plan was developed to be used in entering into the marine transportation industry as a new entrant. Among other things, the plan has a goal of possessing 37% of the market size by the sixth year. This will be preceded by a 30% entry share with estimated sale strength of 600 units per year.
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Marketing Simulation Report for the Product PirateEye Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%. This would involve the sale of 1500 pieces of PirateEye products in a year by the sixth year. The target market is identified to be boat owners.
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Marketing Communication and Semiotic Analysis Marketing Essay
8 pages (2481 words) , Download 2 , Essay
Free
The essay begins with an overview of Semiotic analysis, explaining in context to text and images and in which form it was being used by UCB. It deals with the overview of the company, United Colours of Benetton, and a discussion on the relationship between branding and semiotic. Semiotic analysis is done on the advertisement of United Colours of Benetton.
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Northeast Utilities Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The conclusion from this study states that the company should also endeavor to cut themselves a niche in the market share, this they can do by offering their utilities at a cheaper cost than most of their competitors. Northeast company has a good head start for the staging a viable strategy in consolidating and expanding its market area thereby realizing more profit.
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NASCAR Marketing Strategies Marketing Research Paper
4 pages (1185 words) , Download 2 , Research Paper
Free
The NASCAR Company uses different types of ads. Each race fan spreads news of the NASCAR race events. The company uses the news report advertising genre. The news networks report the race results of the NASCAR race events. The newspaper, radio, television, and the Internet genre report NASCAR race schedules, results, and other topics.
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IBM Strategic Management Marketing Essay
4 pages (1218 words) , Download 2 , Essay
Free
IBM invested in the service business by divesting from low-margin industries that included producing hard drives and personal printers. Effectively, the company started investing in acquiring businesses that gave the company high-profit margins instead of low-profit margins. The company had realized the products that gave the company low-profit margins were not centered on fulfilling customer needs.
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SWOT analysis paper Marketing Essay
3 pages (750 words) , Download 28 , Essay
Free
For this reason, all its franchise restaurants are based on chicken products. Kyochon is one of the largest fried chicken restaurants in South Korea and the company has its head office in Osan, Gyeongi-do. The company operates several restaurants in the United States.
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International Market Entry and Development Marketing Essay
6 pages (1805 words) , Download 2 , Essay
Free
Commercial entities in the era of globalization have warmed up to and necessitated a shift in the direction of the internationalization of companies. Organizations that aspire to enter into the global market must adopt an appropriate style of admission into the foreign market in order to render the finest utilization of their reserves.
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Theory of Compliance - Employee Control in Call Centers Marketing Essay
10 pages (2778 words) , Download 2 , Essay
Free
The studies analyze the factors impelling customer compliance to service provider’s instruction. Numerous services today are not dependent on the daily interaction between the provider and the customer. These services are instead dependent on the willingness of the customer to follow the instructions of the provider when they are not together. This willingness has been called customer compliance.
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Marketing Mix - Apple iPad's Target Customers Marketing Essay
7 pages (1935 words) , Download 2 , Essay
Free
Apple iPad's target customers are basically businessmen and professionals who require various applications to perform their duties. Another notable target market is that of the aging demography who want to explore new things. In addition, the younger generation has not been left behind, notably the students who desire trendy and innovative devices that provide various options in performing tasks.
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Fred Bailey - an Innocent Abroad Marketing Essay
4 pages (1399 words) , Download 2 , Essay
Free
Before venturing out on any project, a global project manager must do a complete examination of communal, fiscal, governmental, traditional, and technical factors so that he is better equipped to alleviate trials posed with global projects. Cautious scrutiny of this case discloses an unsophisticated lack of cross-cultural knowledge, Personality stereotyping, miscommunication, and poor decision-making ability.
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Hyundais Marketing Plan Marketing Research Paper
8 pages (2220 words) , Download 5 , Research Paper
Free
Hyundai Motor Group is the second-largest automaker company in Asia following Toyota and the fourth largest in all of the world. The company is a South Korean conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second-largest car company.
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Corporate Strategy of Black Rock Inc Marketing Essay
10 pages (2784 words) , Download 2 , Essay
Free
Black Rock Inc. is rated as the largest investment organization with international status. The organization was founded in 1988, and it has grown in clients, size, and employees ever since. The firm has helped many investors build diverse portfolios that have showed strong and consistent returns. The company has employed more than ten thousand professionals in 27 countries globally.
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Comparative Analysis of Ipad and Tablet Marketing Essay
6 pages (1664 words) , Download 3 , Essay
Free
IPad provides its users the best experience when in regard to the use of mobile phone devices and computers. IPad is brilliant in every aspect and the sense of the world is attributed to its admirable features. The distinct factor in contrast with its competing products comprises of. Touch screen and other features including the fast processor which adds speed to the system as well as the graphics power.
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The Internal Marketing Environment of Apple Inc Marketing Essay
8 pages (2449 words) , Download 3 , Essay
Free
The goal of Apple’s marketing audit is to outline the assessment of the current environment, customers, target market, competition, services, and marketing strategies to be utilized in developing a marketing audit plan for the firm. The approach, resources, and stages of undertaking Apple’s marketing audit will also be explained.
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Dell Inc SWOT Analysis Marketing Essay
6 pages (1766 words) , Download 2 , Essay
Free
Michael Dell founded Dell Inc in 1984. It is one of the world’s leading suppliers of personal computers and other electronic accessories. The company designs, manufactures, markets, distributes, and services, personal computers, printers, servers, storage systems, and peripherals. The company’s headquarters are in Round Rock, and it employs more than 60,000 people across the globe.
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Success Strategy and Business Factors of the Sift Company Marketing Essay
11 pages (2921 words) , Download 2 , Essay
Free
This childhood baking experience along with her passion propelled her dessert bar into the Bay Area spotlight. Andrea has also received help from her husband who manages the finances of Sift and is at times in the business offering a helping hand in the baking and delivery all in an effort to make Sift a better business and a successful one too.
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How Consumer Attitude and Behavior Affect Their Purchases Marketing Essay
7 pages (1933 words) , Download 2 , Essay
Free
Companies engaging in direct marketing use look-alike modeling techniques to create response rates among the consumers. Consumer behavior, which is the study constituting consumer feelings, brand choices, and beliefs, is an essential tool in understanding the attitude, beliefs, behavior, and purchasing decisions of the consumers.
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Distribution Channels and Strategies Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011).
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BlackBerry Mobile Phones in the United States Marketing Essay
5 pages (1467 words) , Download 2 , Essay
Free
BlackBerry mobile phones have been a device commonly used in communication. It has been on the decline in the recent past years according to the census with regard to this product in the US. Notably, the product gained its base in the United States in the initial stages of its development in which case it was used mostly by adults and less used by the youths during its initial entry into the US market.
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McDonald's Marketing Activities Marketing Essay
5 pages (1334 words) , Download 3 , Essay
Free
This marketing plan attempts to highlight some of the possible causes on one side and possible solutions to the problem of product failure on the other side. McDonald’s’ Arch Deluxe is a hamburger that was sold in 1996 by McDonald's. The hamburger specifically targeted the adult population. Despite recording a substantial volume of sales, the product was discontinued from the market.
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Social Networking Plan in the Coca-Cola Marketing Strategy Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Over the last few years, social media have turned out to be a decisive driving force in facilitating a productive marketing and communication strategy. Social media are, therefore, a vital marketing and public relations tool in global business practices. The Coca-Cola Company is the market leader in the production of carbonated beverages and using social media to advertise its brands.
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Consumer Behavior and E-Dating Marketing Essay
9 pages (2714 words) , Download 2 , Essay
Free
Consumer behaviour is a widely used term in the business world. It refers to the study of individuals, groups and organizations in relation to the procedures used to secure products, services, ideas that are aimed at satisfying the needs of the clients. Consumer behaviour includes the effects or consequences that result from its application.
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Operations Management of BP Plc Marketing Essay
9 pages (2583 words) , Download 6 , Essay
Free
Substitute’ threat is high when buyers consider substituting products or services especially due to the price performance of the substitutes. When companies competing with BP have little substitute cost, it becomes easy for buyers to shift their loyalty. This poses a considerable threat to BP (Pragman1996).
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