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NASCAR Marketing Stategies - Research Paper Example

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NASCAR Marketing Strategies Subject: Professor: December 1, 2012 Marketing increases product and service demand. The research delves on NASCAR’s advertising types. The research delves on the phenomenon of advertising one’s products on the side of a NASCAR race car unit…
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NASCAR Marketing Stategies

Download file to see previous pages... The company uses news report advertising genre. The news networks report the race results of the NASCAR race events. The newspaper, radio, television, and internet genre report NASCAR race schedules, results, and other pertinent NASCAR topics. Further, NASCAR embarked on a very aggressive marketing plan. The company’s holding of regular car racing events precipitated to a growing racing fan database. The company’s aggressive marketing plan included the setting up of its online marketing website, http://www.nascar.com. The current and future customers can open the company’s website to get additional information about future race schedules. The current and future customers can also view the company’s websites to get updates of car racing entries, car racing results, and car racing promotional products. The company’s racing events has created a mindset among its current and future customers that watching a car race is like visiting an unforgettable celebrity night out. After seven continuous researches on car racing, NASCAR unfolded it architecture race car of the future. The new NASCAR car model promotes higher racing speeds. The new NASCAR car model allows more advanced car racing safety procedures (Solomon, 2008). By setting up its won online website, the company advertises its NASCAR racing events to current and future customers around the world. ...
The NASCAR website mentioned that both Frank Sinatra and Brad Keselowski “did it their way” (www.NASCAR.com). Further, NASCAR racing events are major news topics. Consequently, many people are eager to hear news reports pertaining NASCAR racing events. Many television stations air the NASCAR racing events live. By watching the NASCAR racing event, the television audiences are glued for several hours to the suspenseful NASCAR racing action. During the entire time, the television audience views the NASCAR name. NASCAR race lovers meet to discuss their favorite pastime, watching the NASCAR games. ESPN, a 24 hour 7 days a week television station shows the NASCAR racing events both live and on a delayed show basis (http://espn.go.com/racing/NASCAR/). Furthermore, NASCAR uses the entertainment genre to advertise its brand. The entertainment avenue is sports. The mere mention of the word NASCAR immediately brings to mind the racing sports. The NASCAR advertising scheme is to connect with the product, NASCAR, with its product consumers. The company targets sports consumers, people who love car racing (Guinn, 2011). Moreover, NASCAR racing started prior to 1959. Colin Chapman joined the Formula 1 car race in the Indy NASCAR racing circuit. Colin Chapman entered his formula 1 car in the NASCAR races. After the tryouts, Mr. Chapman qualified to join the main NASCAR races. Chapman was one of the most successful NASCAR racers of all time. Another NASCAR Racer, Mr. Paul Goldsmith, was inducted into NASCAR’s Auto Racing Hall of Fame in 1958. (Wheeler, 2010). Description of the phenomenon that occurs when Companies get their name on a car. When people get their name on a NASCAR Racecar, the name is advertised around the world. The whole world sees the advertised brand ...Download file to see next pagesRead More
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