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Marketing impacts on society - Essay Example

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The paper will analyze the marketing strategies and advertisements that have three broad adverse impacts on societies that are making women conscious about their physique, generating behavioral problems in children, and families are facing high debt situations. The way…
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Marketing impacts on society
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Download file to see previous pages Similarly, children are getting obese because of food items that make them crave for it. Moreover, women are having severe body disorder like anorexia and they feel unsatisfied with their bodies due to advertisement.
The purpose of this paper is to analyze the impacts of advertisements that are affecting societies in a negative manner. It can be noticed that advertisements are playing an essential role to promote products and to increase their sales. Marketing through advertisements on TV, billboards, posters, and social media is on its peak. These marketing strategies and advertisements have three broad adverse impacts on societies that are making women conscious about their physique, generating behavioral problems in children, and families are facing high debt situations. The paper will highlight these impacts and issues in detail.
Advertising purpose is to show the best part of the product in the best way. It has been observed that women are used as a sex object in advertisements. It has become a trend to present young, smart and slim women in almost every advertisement to grab the attention of the consumers. It can be said that advertisements influence people in a negative way because of the false or unrealistic images. Various researchers that by presenting slim and smart women in advertisements are making other women unsatisfied towards their physical appearance and body shapes suggest it (n.d., 2013).
There are 69 percent women who are not satisfied with their bodies due to the advertisements (n.d., 2013). They wish to look thin same as those models in magazine ads, in TV ads and billboard ads. In order to get thin and skinny, women are now victims of body disorder like anorexia. It is an eating disorder in which health is being threatened because of the refusal to maintain healthy diet and body weight. It is bringing distorted body image between male and females. It is also a psychological disorder that is now increasing rapidly ...Download file to see next pages Read More
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