JURNAL 4 + 5 ( Marketing subject ) - Assignment Example

The new 2010 GLK is positioned as an affordable and reliable SUV in the economic situation that everyone faces. The demographics of the city offer the best audience for the SUV as the populations’ age, income are the qualities that the Mercedes-Benz 2010 GLK positions to target. The Denver Post is the most read newspaper in Denver. By placing the advertisement in Denver Post, the company wishes to target all the young as well as adult females and males who wish to drive affordable cars in style.

The 2010 GLK is being advertised not by the Mercedes-Benz showrooms but by a retail/used cars importer called Murray Motor Imports. The advertisement is black and white and uses simple bold writing style giving much detail of the vehicle as possible. The black and white advertisement is usually perceived by the readers as dull and boring. The writing style of the advertisement uses one font with different font sizes which is plain not very attractive. The advertisement has one 2010 GLK image with a bold tagline.

The advertisement is flat with no vibrant features and no scenario that could best represent the SUV. No logo of the Mercedes-Benz company or the Murray Motor Imports has been used except for the name of the latter company. The advertisement is basically placed to introduce the new SUV at the lowest rates that the company has to offer in competition with other retail car outlets in the area. The objective of the advertisement is to attract the potential customers to the showroom so that they can come and have a look at the new SUV.

In order to catch the attention of target audience, Murray Motor Imports is offering various promotional offers such as a free test drive. In addition to this, the company is offering an attractive lease rate to lure in customers. Another offer used by the company to attract the customers is a lucky draw for a shopping spree. All these marketing offers are aimed to the target audience of 2010 GLK