Nobody downloaded yet

Marketing - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Marketing"
Internet marketing has become the major medium of marketing activities today and this can be elaborated by various online sites trying to entice and convey information to…
Download full paper
Read TextPreview

Extract of essay "Marketing"

Download file "Marketing" to see previous pages... come the basic idea of marketing just before the discovery of internet marketing, it is important to understand the level in which businesses or firms have eventually evolved based on their capacity to introduce their offerings to prospective customers.
Part of this paper prior to arguing the impact of internet on the dominant logic of marketing is the discussion of the basic concept of marketing.
Let us write or edit the essay on your topic "Marketing" with a personal 20% discount.. Try it now
The basic information about this portion is the basis of probable identification on the level if any; the marketing concept has evolved from the basic.
Marketing as we know about it is composed of sub functions such as selling, advertising and promotions. These sub functions are common areas where companies can actually establish their corporate advantage (Kotler and Keller, 2008). What makes marketing so alive today is due to underlying five orientations guiding any marketing effort of any organisation in their marketing activities. These five orientations involved production concept, product concept, selling concept, marketing concept and societal marketing concept.
Products or services are two most common offerings of companies, but today some of them seldom get much attention because of poor communication of information given to people. Some might have encountered a certain product or service but do not care enough due to lack of details or familiarity about it. A market-driven strategy is therefore important in order to get the consumers acquainted with company’s offerings. One of the ways to depict a market-driven company is to observe their interaction with their target buyers. Companies are always looking forward to unfed needs of their customers and thus they usually reward them with corresponding solutions. This is the case of customer-centered way of dealing business with marketing (Kotler and Keller, 2008). However, what seems to be the most significant and contrasting part here lies on the capacity of each firm to convey or impart information to its ...Download file "Marketing" to see next pagesRead More
Cite this document "Marketing"
  • APA
  • MLA
(“Marketing Essay Example | Topics and Well Written Essays - 2750 words - 6”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1572485-marketing
(Marketing Essay Example | Topics and Well Written Essays - 2750 Words - 6)
“Marketing Essay Example | Topics and Well Written Essays - 2750 Words - 6”, n.d. https://studentshare.org/miscellaneous/1572485-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
Intensive research conducted on integrated marketing communication for introducing the product requires a promotional strategy that includes a number of media platforms to promote the customised cell phone. Discussion on internet marketing, print media, integration of
8 Pages(2000 words)Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us