This research paper “Strategic Planning for Tourism in Abu Dhabi” will attempt to deal with the company’s Masdar City as this unit is engaged in infrastructural development that lead to the growth of the travel and tourism industry…
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However, the primary aim of this paper is to identify role of Masdar in improving the travel and tourism industry Masdar City and to develop a set of plausible and actionable strategic recommendations to the company that will help it in this respect. Currently, the company has five units i.e. Masdar City, Masdar Power, Masdar Carbon, Masdar Capital and Masdar Institute (Masdar-b, n.d). This paper will attempt to deal with the company’s Masdar City as this unit is engaged in infrastructural development that lead to the growth of the travel and tourism industry. This unit strives to develop a “global clean-technology cluster” called Masdar City which is situated “17km from downtown Abu Dhabi” (Masdar-c, n.d.). Masdar City can be developed as a major tourists’ destination. The company is aiming to develop this city backed with renewable energy and it is well designed with 40,000 residents. The primary essence of the Masdar City is on innovative technologies through R&D. United Arab Emirates (UAE) is now focusing on its tours and travel industry. The UAE Government has aimed to develop its important cities as a popular tourist attraction. For example, in Dubai, the leisure and hotel industry has grown significantly. The travel and tourism industry of Masdar City has a direct competition with Dubai. Moreover, other Gulf countries like Saudi Arab, Kuwait, and Oman etc are also trying to develop their travel and tourism industry. On the other hand, Middle East courtiers like Egypt are major tourist destinations and they are the major competitor of Masdar City in travel and tourism industry (Deulgaonkar, 2011). Tourism and travel industry primarily belong to global market as it targets entire global population. Therefore, the competition in travel and tourism industry is very high. 1.2. Communications Analysis The Masdar is highly respectable company of UAE and it has developed a higher corporate image in the market. The company is a focus-point for the entire nation as it is one the most developed renewable energy company. It has been continuously working for the development of the entire country especially for Abu Dhabi. One of the major tools for the company is its communicational and promotional activities. Its corporate website is critical medium for developing communication with its target audience. In order to develop ‘two-way’ communicational system, it has partnered with several social networking sites like Facebook, Twitter etc. It is also using its website for its advertising strategies and for delivering market signals. The organization generally communicates with target audience to spreading awareness regarding renewable energy, its projects, recent developments etc. Its communicational developments can play a very significantly role in developing the Masdar City as major tourists’ attraction. 1.3. Issue Analysis The Masdar has been successfully maintaining its public relation with its target audience through media partnering and through its corporate website. However, in order to develop the tourism industry of Masdar City in the global market, its communication is not unique and effective. It must be taken into consideration, that for competing in the global market, its communication must reach to global market.
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This study is being carried out to provide the readers with information on Abu Dhabi as a city in the United Arab Emirates and its concomitant strengths and capabilities as a functional economic unit; to supply the readers with an account of the current systemic process involved in the tourism industry of Abu Dhabi; to identify the significance of such enactments on the economic stability of the nation;
The County has never had any endorsed or cohesive plan for tourism; rather, it has various collaborative tourism endeavors over recent years. Many people and organizations have taken various leadership and stewardship roles including the Chamber of Commerce, the Jacksonville Center for the Arts, Blue Ridge Heritage, Inc., and Round the Mountain.
Abu Dhabi is the capital of United Arab Emirates and the also the second largest city, the first being Dubai. It generates more than 50 percent of the annual GDP of United Arab Emirates. Abu Dabhi was known for its pearl trade before the discovery of large reserves of oil in 1930s, however today it is a cultural and economic hub in the region.
This chapter examines the methodology to be used to conduct the research. Research seeks to identify important things that will help boost business tourism in Abu Dhabi. It draws on the contribution of business professionals and related matters to the main elements that can support the creation of a good environment for business tourism.
Abu Dhabi economy Introduction Abu Dhabi, a Muslim dominated society, believes Ramadan is a moment of reflection which gives corporate cultures and entities a chance to exemplify the religious implication of the Holy Month. Majority of Islamic Foods tries to fulfill the perspective associated with this philosophy by fulfilling the religious responsibility and commitments to their employees and customers.
The notion of urbanization is practically translated into development of less developed areas into more advanced ones with the passage of time (Parnell pp. 350). The importance of corporate activities is more than valuable in this regard. The localities tend to have a competitive advantage in the form of an industry.
To acquire a better comprehension in this context, the growth of healthcare sector of the UAE can be taken into concern. The development of healthcare sector of this nation can be better comprehended by the establishment of numerous
The foundation of Abu Dhabi Aviation company is traced back in 1976 by way of a joint project contract between a foreign company which owned 20 per cent and the Emirate of Abu Dhabi who owned 80 per cent of the company with a capital of AED 2 million(Abu Dhabi Aviation, 2010). It's full transfer to public status was due in effect on 16 May 1982.
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