Organizational Strategies, Performance Indicators, the Efficiency of the Racing Team's Management - Essay Example

As case facts revealed, the company’s top management team’s goal was to “make the sport grow in a way that invigorated hard-core fans and made it attractive to people who might want to sample racing” (Case#3: Speed Bump 221). This goal has implications for corporate strategy in terms of focusing on hard-core fans, which is a limited niche in car racing as a sport.

Further, the goal’s statement that intends to make the sport attractive to people who might want to sample racing is not effective and actually sends an ambiguous message. One might reflect the questionable targeting to ‘people who might want to sample racing’ as unsure and sends a weak goal that would not assist the company in designing appropriate and effective strategies to achieve this. In terms of functional strategies, the goal identified makes it difficult for organizational functions to determine how they would contribute towards the attainment of the corporate goal.

How, for example, would the marketing function assist in designing strategies that would increase sponsorship or entice viewers to increase attendance in games? To what extent would the France family delegate responsibilities, accountabilities, and control to give their management team the opportunity to think outside the box and suggest ways to respond to declining market share and viewer appeal? Competitive strategies could only be effectively designed if the France family would acknowledge the kind and level of changes that need to be instituted to encourage and address competition (would they be open to objectively evaluate the franchise system?

Sharing of revenues with race team owners?). By implementing diverse motivational programs and incentive schemes for various stakeholders, France might be able to effectively respond to the challenges that face NASCAR. - The success of NASCAR depends on its ability to satisfy the race teams, the drivers, the advertisers-sponsors, and the customers. What are the implications for the company as it formulates appropriate strategies?