BlackBerry Mobile Phones in the United States - Essay Example

? BlackBerry Mobile Phones in the United s BlackBerry mobile phones in the United s The BlackBerry mobile phone has declined in popularity and usage in the United States. It has been a device commonly used in communication. It has been on the decline in the recent past years according to the census with regard to this product in the United States. Notably, the product gained base in the United States in the initial stages of its development in which case it was used mostly by adults and less used by the youths during its initial entry in to the United States market. Ideally, the target market is basically anyone who wishes to communicate over long distances. The BlackBerry previously was restricted to corporate only. However, it has recently been opened to any user of the mobile phone. The current population in the United States is composed on majority youths who increasingly need to communicate through the social media with peers as well as with corporations in which they have interest to work for. It can be well repositioned in the market through doing market research in order to identify the market segmentation so that marketing strategies can be developed so as to market the product in the most significant segments of the market (United States Census Bureau, 2010). The population of the United States is composed of corporations, individuals and other organizations of different lifestyles and ages. Repositioning this product in the market would involve carrying a market analysis of the demographic factors of the United States population. It is important to identify certain significant research methods applicable in finding necessary means of repositioning BlackBerry in the market. One such research method would be comparative research methodology, which involves finding of the various aspects of the demographic factors of the United States, in which case, differences and similarities with regard to the cultural aspects as well as lifestyles of the different market segments will be considered. Proper analysis of the characteristics of United States demographics will be scrutinized in order to ensure that significant findings which can assists in drawing of relevant conclusions are found. Surveys can be conducted with regard to popularity of this product so that data and information can be obtained (United States Census Bureau, 2010). Comparisons should be made with regard to the various factors contributing to the decline in the usage of the product in the United States. Similarities which exist with regard to different demographic factors should be considered in which case differences should as well be analyzed concerning the differences among the demographic factors. This will be significant in identifying various concerning issues which impact on the fresh marketing of this product so that it strongly establishes in the United States market. As such, it is clear that comparative research method will be significant in carrying out this kind of research in order to enhance repositioning of the product in the market. In order to increase adoption rates, certain significant methods should be used so as to encourage people to revert to usage of the BlackBerry in the United States. Marketing strategies would be high significant in this regard. Advertising of the products should be done through various advertising media including the television, radios, the as well as print press. Essentially adverts should be repeated on certain intervals within the televisions and radios in order to keep the masses informed and aware of the product. Product features should be well displayed and demonstration on the usage of the product well done in order to make prospective buyers to develop interest in the product (United States Census Bureau, 2010). Sales agents should be positioned in different areas and regions which are the target market for the organization producing the BlackBerry. Essentially, promotional strategies would be applicable to ensuring creation of awareness as well as popularity of the product in the United States market. Samples should be carried by sales men in which case they should demonstrate to customers on the use and give the important features of the product so as to make it appeal to the customers. Market research would as well be significant since there will be identification of various important aspect of marketing that need to be improved so as to enhance the adoption rates of the product. Essentially, a new service component will significantly provide new interest in this product. Certain improvements in features of this product are necessary so that they adequately cater for the needs of the different and requirements of the customers. Essentially, it is highly recommendable that some service is incorporated like for instance a larger storage memory which is coupled with high sped of the product while accessing the internet would be very important in attracting the prospective buyers so that they can adopt the usage of this product. Ideally new product features will definitely interest the customers so that they can shift to adoption of the product (United States Census Bureau, 2010). Essentially, product features will determine the extent of demand for a product. If a new and well improved service is incorporated in the product, then the product will definitely appeal to customers as long as proper marketing is done and the appropriate strategies to marketing are applied in order to create awareness of the improved product features of BlackBerry (Stewart, n.d.). A new service component for the product will serve certain demands made by the customers with regard to the various needs that they might have. Ideally, various significant product features should be incorporated in the product after it has been innovated so as to improve its usefulness to a variety of aspects as needed by different prospective users of this product. There are various distribution problems which are possible including unavailability of agents might be a problem during to the fact that agents might not be well versed with the product which would hinder their competence in explaining to the customer about the usability of the product. Ideally the mode of transport of the product may as well be a problem since it will be difficult identifying the most appropriate mode of distribution that will ensure that the product penetrates in to the market (Stewart, n.d.). Essentially, distribution channels might be a problem since the existent channels within the United States with regard to this product may not suffice the marketing objectives which might be geared to achievement of the goals of repositioning the product in the market. In addressing these problems, it would be important to train distribution agents on how to handle customer issues and how to distribute the product (United States Census Bureau, 2010). Distributors may not be willing to distribute the product due to the declined performance of the product since they do not have trust in whether the products will be highly regarded in the market by the customers (Stewart, n.d.). Essentially, these problems can be solved through having quite influential marketing strategies in which case agents and distributors should be well trained on how to market the product. Identifying distributors and gaining the strategic approaches to dealing with customers would enhance distribution since the product would be able to move. Therefore it is clear that for the declining trend of the popularity of BlackBerry within the United States to take a different direction, it is important to consider improving the features of the product so that they match and even surpass those of the competitors (United States Census Bureau, 2010). Notably competitors like the producers of Smartphone have had strategic innovative moves which have led to increased demand for the product (Stewart, n.d.). The blackberry corporation should seek to improve the product features it should carry out extensive market research in which case appropriate research methodology like comparative research should be applied so as to ensure proficiency in finding out the issues that have led to the decline of the popularity of BlackBerry in the United States. Distribution problems should be well addressed through training of the different agents of distribution (United States Census Bureau, 2010). Competitive strategies should be adopted which will make the product to do well in the market. There should be continued product innovation in order to increasingly ensure that product features are improved in order to make the product appeal to customers (Stewart, n.d.). The product should be developed further in which case research should be done from the market level so as to identify the opinions of customers with regard to their take on the product since this will help collection of data and information from the response given by customers on the area in which improvements and adjustments are necessary. References United States Census Bureau. (2010). Computer and Internet use. Retrieved from http://www.census.gov/hhes/computer/publications/2010.html. Stewart, C. (n.d.). U.S. mobile phone usage statistics. Retrieved from http://www.talkandroid.com/116169-infographic-u-s-mobile-phone-usage-statistics/. Read More