Service Quality & Customer Satisfaction - Essay Example

Yet when they asked for the manager in order to voice their concerns they were told that, the manager was out on a meeting. Still they had no lack in talking to other staff in the restaurant. Lastly, the contact between staff and the client has the component of perceived command in both par¬ties. The staff intends to control the conduct of the client to render their own job more practicable and less demanding; similarly, the consumer is attempting to obtain control over service encounter to obtain the most gain from it (Zeithaml 2010).

For instance the staff who had told the students that the manager was unavailable must have said this so us to make her work easier. While the students wanted to complain to the manger in order to get a good service. Supremely, the 3 parties benefit much by functioning together to generate a useful service encounter. The decisive moment may be dysfunctional; conversely, the minute one party controls the interface by focusing exclusively on her or his own manipulation of the service encounter.The extent of subjective features of consumer service hinges on the compliance of the anticipated gain with the alleged result.

This then relies upon the client's expectation concerning the service they may receive in addition to the service giver’s talent and ability to deliver this expected service. Prosperous Companies add reimbursements to their delivery that not only please the clients but also delight and surprise them. Delighting clients is a question of surpassing their expectations. Quality service can be linked to service prospective (for instance, worker's skills); service process (for instance, the rapidity of service) in addition to service result (client satisfaction).

The quality service of the Burger King Restaurant is poor except for the part where the staffs are polite and courteous. The environment setting of the restaurant was not accommodative for the university students. They could not obtain a table large enough to cater for