Samsung - Research Paper Example

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Samsung Date Thesis statement The change in the marketing strategy of Samsung will lead to a development. Body 1: How is the new marketing strategy effect on the Samsung Company? Samsung as a company has devised the strategic marketing strategy as the new marketing strategy…
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Download file to see previous pages Samsung currently capitalizes on cheap technology to displace apple from the market. We witness the latest run ads of the Galaxy s II show Apple fans waiting in line in the cold while those for the perfectly content Galaxy S owners are living their lives freely. The ad further shows Gal Pals poking fun at fan boys who are waiting for a small-screened phone without 4G connectivity, while one dude gets a date by using Samsung’s Siri competitor, S-voice (Koekemoer, 2004). The current marketing strategy has made Samsung be the current king of the mobile holding majority of the market from the US throughout the whole world. The company has the technical knowhow of building the technology quickly and cheaply. They are also able to emulate the likeable competitor’s device given the top brains they possess. As a competitive edge Samsung uses product innovation as a strategy as another form of its latest marketing strategy. Its product range covered all the categories in the consumer electronics and home appliances right from audio and video products, It products, mobile phones and home appliances (Koekemoer, 2004). Analysts felt that the wide product range of Samsung was one of main reasons for its success in the worldwide market. Samsung positioned itself on the technology platform through through advertising and sales promotion after they realized that in most of the world markets like India consumers were still not aware of them. Samsung latest marketing strategy being the use of K-pop Superstar as the face of their brand hence increased sales of the products. Body 2: Products and services that help the company be famous The products that have made Samsung become famous in the electronic industry range from mobile phones, televisions both audio and video, camera/cam recorder, home appliances and lastly we have the PC/Peripherals printers. The company keeps repositioning such products. The repositioning of these products take place in for of pricing after Samsung realized that they were always associated with bargains due to their extremely low prices (Koekemoer, 2004). They realized that the up market is associated with high price leaving the low prices for the low market. To Samsung higher price would bring more profit and at the same time it is the better imply of good quality. The strategy of reposition helps Samsung starting to build its noblest image. In its service provision, Samsung realizes the need for global competitiveness in the era of global competition and then argue that to remain relevant understanding of the clients is major through knowing who your customers are, what they need and the dynamism within them. In this way, the company is fully committed to understanding their customers throughout the world across all the functions of their products from development and production to the marketing and the after sales services. They also change their thinking and working procedures to serve the customers better through innovative products and services such as the provision of the customer delight services, product quality and safety. Samsung provides these services through its numerous applications such video apps from Netflix, Vudu, or Hulu Plus, which are to be included on, network TVs.  However, the concept of other types of apps on our TV is still new and we may wonder why we would want applications on TVs.  Some of the applications are useful while others may be ...Download file to see next pagesRead More
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