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Current Digital Marketing Strategy of Samsung - Report Example

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The paper "Current Digital Marketing Strategy of Samsung" highlights that the development of several social Media encourages marketers to consider all possible channels; they need to work in unison with technologists to make sure the strategies are executed efficiently. …
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Current Digital Marketing Strategy of Samsung
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Download file to see previous pages The company adopted the viral marketing strategy in promoting the Note PCs. In this case, the company promoted brand interactions through participation in online contests. The fan pages assist in describing the company's products. The Facebook pages are used to address customers complaints and communicate information on the company's products and brand. Customers often share their opinion on the company's products on the Facebook fan page of the company. Twitter is increasingly becoming an attractive approach for marketing companies products to consumers.
Samsung’s Digital Marketing has been one of the key features of the company’s recent success. However, in the area of digital marketing, things change as quickly as technology changes. Twitter has been one of the favourite playgrounds for digital marketing by top MNCs worldwide. However, recent trends indicate a fall in its popularity and a surprising rise in the popularity of LinkedIn. (Boris, 2013). Instagram too has evolved into a major player in terms of a platform for digital marketing. (Boris, 2013). Hence, Samsung should shift some of its resources from Twitter and concentrate on LinkedIn and Instagram. Facebook remains a favorite and Samsung should keep investing in marketing activities on Facebook. Social networks like Google Plus have not deviated much, i.e. no significant gains or losses, hence Samsung can continue with the current level of investment at Google Plus. Some of the approaches for enhancing Samsung’s Digital Marketing Campaign are described below:
Social Media is an excellent platform for marketers to effectively communicate with their target market. Often organizations think that marketing on Social Media means having a dedicated Facebook page or a Twitter account. It is not that simple. Effective marketing on these platforms require a combination of things; Companies need to evaluate their present social media presence. ...Download file to see next pages Read More
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