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The Global Business Environment - Essay Example

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The paper "The Global Business Environment" describes that promotion and advertising can be considered as the most important marketing activities that help an organization to enhance high sales growth rate. Samsung and Vizio are the recognized brands in Smart TV manufacturing…
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The Global Business Environment
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Extract of sample "The Global Business Environment"

Download file to see previous pages Brands are familiar and recognized names in the global Smart TV manufacturing and distributing industry. Throughout the years, these two organizations have developed unique marketing promotional strategies in order to increase the global market share in the global Smart Television industry. However, this essay will compare and contrast the promotional strategies used by both Samsung and Vizio. Moreover, the essay will assist and suggest the organizations best possible ways enhance the development and implementation of marketing promotional and advertising strategies based on the determination of the market leader’s developed and implemented strategy.
The global television industry has become highly competitive as each and every organization is trying to capitalize on the potential business operation strategies in order to meet the developed market demand and needs of target customers. This part of the essay will try to answer each and every developed question for this assignment based on the knowledge about advertising and marketing promotional strategies.
It is true that both organizations are leading and popular brand names among consumers around the globe. In terms of contrast of advertising and promotional strategies, both Samsung and Vizio use traditional and contemporary promotional marketing strategies for Smart TVs in order to create significant brand awareness to enhance competitive advantages. Consideration of each and every traditional print media and modern digital media promotional strategy helps these organizations to create awareness among each and every target customer group.
In terms of comparison, Samsung Electronics used to significantly consider social media promotional strategy and print media strategies in business operation process to create brand awareness for the Smart TVs (Michell, 2010).  ...Download file to see next pagesRead More
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