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The war between Samsung and Apple - Essay Example

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The author of this essay "The war between Samsung and Apple" investigates the war between Samsung and Apple on the marketing field. Admittedly, Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and Smartphone…
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The war between Samsung and Apple

Download file to see previous pages... instance, California there was a ruling by the jury stipulating that Samsung is to compensate Apple damages amounting to 1.05 billion for infringement, whereby dismissing allegations made by Samsung (Helena,1). There are intentions by Samsung to seek an appeal for the ruling, though it would result to reduced choices, less innovation and increase in prices. In terms of the company’s marketing strategies, they select a range of products through which a marketing strategy can be implemented focusing on supply and demand and an aim of raising the attractiveness of the products, which results to increased sales turn over (Botha, Strydom and Brink, 29). Apple has made the necessary effort of adapting the strategy of releasing its products such as iPhone 5, which has been an effective strategy of marketing. Customers of Apple products are always waiting to acquire the latest products from Apple Company. Moreover, they have a strategy of regulating volumes of iPhone 5 that are supplied to the market, in order to ensure that it is below the demand. On the other hand, Apple needs a reform of their marketing strategy, by ensuring that they are entering the market using attractive features on their products, which are no present in their competitors. Marketing theory of 4ps is necessary in comparing products from Samsung and Apple; whereby there are some advantages of Apple’s iPhone 5 over Samsung Galaxy S3, which entail the size of the screen, resolution, life of the battery. However, Samsung has exploited the hype of iPhone 5 launching, by using the chance to inform their customers about the features of Galaxy S3 using the media and the channels offered by the social media. Samsung had ensured that are stores in main cities at the time when iPhone 5 is being launched,...
In terms of the company’s marketing strategies, they select a range of products through which a marketing strategy can be implemented focusing on supply and demand and an aim of raising the attractiveness of the products, which results in increased sales turnover (Botha, Strydom and Brink, 29). Apple has made the necessary effort of adopting the strategy of releasing its products such as iPhone 5, which has been an effective strategy for marketing. Customers of Apple products are always waiting to acquire the latest products from Apple Company. Moreover, they have a strategy of regulating volumes of iPhone 5 that are supplied to the market, in order to ensure that it is below the demand. On the other hand, Apple needs a reform of their marketing strategy, by ensuring that they are entering the market using attractive features on their products, which are no present in their competitors.Marketing theory of 4ps is necessary for comparing products from Samsung and Apple; whereby there are some advantages of Apple’s iPhone 5 over Samsung Galaxy S3, which entail the size of the screen, resolution, life of the battery. However, Samsung has exploited the hype of iPhone 5 launching, by using the chance to inform their customers about the features of Galaxy S3 using the media and the channels offered by the social media. Samsung had ensured that are stored in main cities at the time when iPhone 5 is being launched, whereby they used a clear message for their customers. ...Download file to see next pagesRead More
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