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Business Strategy in a Global Environment - Case Study Example

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This study, Business Strategy in a Global Environment, is focused on Samsung Mobile and it includes the PESTLE analysis of the company and the analysis of the competitive forces in the industry. It also includes the discussion about the key success factors (KSF) of the company…
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Business Strategy in a Global Environment
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Download file to see previous pages As the discussion stresses Samsung Mobile falls under the IT and Mobile Communications division. Currently, Samsung Mobile holds the leading position in the smart phone industry with a market share of 23.7 %.  The global smart phone industry grew by 27.2 % in the second quarter of 2014. The number of units shipped has increased from 218.8 million to 281.5 million in a year in 2014. Samsung Mobile caters to a wide range of customer base, from budget conscious to premium consumers. The company holds the 13th rank in the Fortune 500 list with revenue of $ 208.9 billion. 
This paper highlights that the political scenario of a region puts significant effect on the business operations of a company. The sudden change in overseas business regulations is likely to hamper the business of multinational companies like Samsung. Moreover, large multinational companies become easy target politicians in their power play. In 2005, politician Roh Hoe-Chan allegedly released evidences of illegal fund channelling by Samsung’s chairman Lee Kun-Hee. Although the final verdict announced Samsung’s chair man to be innocent, but as a result of the long lasting law suit, the brand image of the company was hampered and it also broke the investor’s trust. The hostility between North Korea and South Korea has also emerged as a growing concern for Samsung. The company’s massive production plant in Tangjeong, South Korea will be affected badly if North Korea attacks South Korea. ...Download file to see next pagesRead More
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