Business/Marketing Plan - Research Paper Example

Business/Marketing Plan Business/Marketing Plan The need or reason for the project is identified. In any business of investmentfor profit making, investors often need to identify the project because that is what they will be investing on and they have a right to know all the details about the projects. This is so because a businessperson has to weigh how their resources are going to be used. Resources are crucial elements in any business undertaking and if the resources are not utilized well, they will result in waste that may lead to increased cost of the project.

The other reason the project should be identified is for the stakeholders to evaluate the profitability of investing and if it is worth carrying on with the project development. Uncertain projects often have no estimated costs till their completion and may make stakeholders incur huge expenses on a simple project. Mainly, practicum projects have some fixed number of participants who are to attend the project. Identifying the project is thus, essential to know what benefits it has on individuals and plan appropriately for the expected number of participants.

Identifying the project is also fundamental to know the scope and the expected clients. A times, some projects are developed in inaccessible areas where it will be hard for clients to reach for instance, clinical dispensaries. If the project is not identified resources will be wasted; if after setting up that project no one comes/visits the facility, then it would cost some people yet, the project is not working as initially planned. Therefore, identification of a project is fundamental business activity to reduce some uncertain losses and ensure it meets its set goals and objectives of giving desired profits. 2. The clinic The health care is set up with the intention of meeting the needs of all the patients within the region.

The health care facility is expected to expand with time and that is why it has been established in a free area where there is room for extension when the time comes. After completion of the tools and apparatus installation, a physician who has been practicing since 1999 as the Chief of Podiatry will be in charge of the facility. The health clinic is located 4200 N Rodney Parham Little Rock AR. This region is the most strategic for all patients and the facility expects to serve a good number of clients because of its location.

To help in the administering of services, the clinic has two physicians who have high experience in the group. A private doctor is also stationed here making a total of three physicians. The clinic staff is made up of two front desk/insurance, two technicians and one nurse. Jointly, the physicians and the staff are expected to work hand-in-hand to ensure smooth service delivery to all patients. As a new health facility, the clinic strives to offer the best care to each patient daily via education, incorporated practice, and research.

The clinic design of care is stated top quality, concerned medical care presented in multispecialty and incorporated academic body. The main concentration, satisfying the patients’ wants, is attained through adopting the following crucial features as the practice keeps evolving. Patient care Cooperative, friendly, staff teamwork with real multi-specialty incorporation A measured investigation with time for listening to patients Staff taking individual responsibility for guiding patient care with time in association with the regional physician Excellent patient quality offered with trust and consideration Environment Top quality staff motivated in the tradition of the clinic and cherished for their contributions Appreciated expertise allied-health staff having a concrete work ethic, distinct specialization and commitment to the clinic operations Physician guidance A scholarly surrounding of education and research 3.

The implementation plan is presented Implementation plan is essential to determining the overall success of the institution. The clinic plan for flourishing beginning is founded on immediately developing a name and top profile identification at the society by networking, public speaking, print advertising, as well as promotional events. These marketing devices will be pursued up with a sales plan, which depends on a satisfying and accessible location, highly motivated, committed, and well-trained workers as identified above will offer the most credible care and patient encounter likely in each meeting.

The benefit of this implementation plan is that each attribute of it is within the management reach. This clinic facility will possess a competitive edge depending on its timing of establishment, location, accessibility to patients, quality of care, weekend hours, office environment, quality time, after-hour care, as well as compassionate staff. After launching of the clinic facility, it is essential to develop a momentum before the real day of opening. In line with an advertising and marketing team, this momentum will be developed 1 month before the date of opening.

The clinic will attempt to make the facility name recognized in line with campaigning for the services provided and location. 4. Means used to communicate project results After the project is established, its results have to be communicated to its participants. For this project both verbal and nonverbal means of communication will be used. Nonverbal means that will be used include haptics, body language, chronemics, gestures, facial expression, posture, and eye contact. Speech may also be included in this form.

On the other hand, oral communication entails presentations, speech, factors of interpersonal communication, and discussions. Written means include charts, figures, graphs, notices, memo, and even sending people messages or emails of the results of the project. 5. Methods for evaluating outcome of the project are defined. Projects can be evaluated by examination, carrying out a survey or questionnaire among the stakeholders as well as asking questions to patients and members of the management.