Nobody downloaded yet

Channels of Distribution and IMC Promotion/Budgets - Research Paper Example

Comments (0) Cite this document
Distribution Channels First, it should be emphasized that Off 2 Gran Grans is intended to resort to the issues of corporate social responsibility as a positioning and competitive tool. And, since the target audience of the company involves 60+ aged citizens, 80% of promotional efforts should be oriented at this audience…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Channels of Distribution and IMC Promotion/Budgets
Read TextPreview

Extract of sample
"Channels of Distribution and IMC Promotion/Budgets"

Download file to see previous pages Therefore, the services are provided with the assistance of highly mobile employees. Team of couriers and executives will reach the target market by scooters or other vehicles. Central office involves dispatching point, call center, coordination facility, and information provider. Therefore, additionally to the administrative functions, the central office is intended for ensuring the efficiency of the services provided. It provides information concerning working hours of the supermarkets and drugstores, traffic jams and bypasses, etc. IMC Promotion Plan The primary objective of the promotional approach is closely associated with the necessity to persuade the target audience that the Off 2 Gran Grans is the company that can be trusted, and the services it provides are worth the fee asked. The target audience has to trust the company’s personnel; hence, the advertisement approach should be aimed at creating the image of a personal consultant, assistant, and a housekeeper. (Kitchen and Pelsmacker, 67) Promotional efforts for the Off 2 Gran Grans Company are focused on hitting the target audience through the promotional channels available for it. Therefore, the key channels are radio, television, direct sales, commercial booklets, yellow pages, newspapers etc. Additional accent are made on internet and social media for the rest 20% target audience. This helps to diversify the advertising efforts, as well as find the proper balance for advertising, public relations, direct marketing, and personal selling. (Schultz and Kitchen, 116) Such a balance is essential for creating the necessary image of the organization, as well as improving the efficiency of the advertising strategy. Considering the nature of the target audience, the most effective advertising is through a bush telegraph, therefore, proper communication process will help to launch additional advertising capacity. Hence, the advertising is considered successful when 200 customers base is achieved. Promotional activities are as given below: 1. Advertising. This is the traditional approach towards promoting the company. It involves newspapers, radio, TV, magazines as well as outdoor advertisement. 2. Personal selling. This approach requires establishing proper communication with the target audience, and then mobilizing interpersonal and persuasive skills. This is achieved by arranging public surveys, collecting personal info for further communication with the potential customers. 3. Direct marketing means sending letters and booklets. It may be followed by personal communication and selling for increasing the efficiency of the efforts. 4. Public relations. Instead of promoting services, it is directed at creating a particular image of the company within the audience. Hence, the personnel of the company will have to give interviews, arrange socially attractive actions, and participate in charity. 5. Sales promotion. This aspect involves price offs, discounts, and free services. (Groom, 39) IMC Budget Considering the rollout plan, the promotion strategy will include the following promotion activities: 1. East County Times advertising costs are $13 inch b/w. 8x8 block would cost $832. Once a month publication totals $9,984 per year. 2. Radio commercial running (WBAL-AM) costs $196 per 60 seconds. 10 seconds clip, (3 times a day on weekdays, 8 times – on weekends) will cost $2430 per month. ($29,164 per year) 3. Small billboards range from $300 to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Channels of Distribution and IMC Promotion/Budgets Research Paper”, n.d.)
Retrieved from https://studentshare.org/marketing/1461559-channels-of-distribution-and-imc-promotion-budgets
(Channels of Distribution and IMC Promotion/Budgets Research Paper)
“Channels of Distribution and IMC Promotion/Budgets Research Paper”, n.d. https://studentshare.org/marketing/1461559-channels-of-distribution-and-imc-promotion-budgets.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Story hotel --- distribution channels
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
3 Pages(750 words)Research Paper
In Verizon, promotion appears in many dimensions and can be achieved using internet, direct marketing, public relations or advertisements. Internet advertising has caused great success in the world of marketing too. Promotion has been heightened in the company by choosing unique prepositions in the selling strategy.
4 Pages(1000 words)Research Paper
The Effect on Sales of Digital Music Through Legal and Illegal Distribution Channels
This study will address the positive factors which enabled the growth of Apple iTunes Store to a major music distribution channel by selling over 6 billion songs till beginning of January 2009. Though emergence of Apple iTunes provided global music industry a thrust but the major concern lays on the fact that is globally 95% of the music track downloads are acts of online piracy which is making the legal distributors lose huge amount of revenue. The aim of the research is to analyze the impact of piracy on the legal music distribution channels and recommending steps for the crisis resolution.
11 Pages(2750 words)Research Paper
Marketing Plan for Polo Ralph Lauren
Second, it creates a positive and aspirational image towards the brand.1 This second effect is important because unless the brand image registers positively on those who cannot afford to buy the product, it would be meaningless to those who can afford to buy it.
13 Pages(3250 words)Research Paper
Different companies from various industries use different types of budgets. This paper discusses different types of budgets, which are recommended for a certain company, PepsiCo, Inc., or simply PepsiCo. Before presenting the
4 Pages(1000 words)Research Paper
E-Business In Airlines: Distribution Channels & Competitive adventage
This paper examines the impact of implementing E-Business in airlines in the developing countries. The research will especially focus on the influences and effects of E-Business replacing the traditional distribution channels and whether or not it can improve or sustain
17 Pages(4250 words)Research Paper
Internet advertising has caused great success in the world of marketing. Promotion can be heightened if a company chooses to use unique prepositions in the selling strategy. It is essential to have a unique selling price
4 Pages(1000 words)Research Paper
These whole processes are combined in a perfect proportion to achieve the optimum output of marketing. This whole combination of product, price, distribution
3 Pages(750 words)Research Paper
Distribution Channels
Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which
3 Pages(750 words)Essay
Distribution Channels and Strategies
Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011).
3 Pages(750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Channels of Distribution and IMC Promotion/Budgets for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us