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IMC...? Inventory Management Control Inventory Control Executive summary Inventory management is a serious issue in the modern society; it provides a company with a competitive edge compared to other similar companies. Generally, the word inventory is used to make reference to any kind of resource that has economic value and is subject to maintenance in order to fulfill the present as well as the future needs of that organization. According to Dervitsiotis (123) Inventory is defined as an idle resource of any type for as long as such a resource has an economic value. Resources Inventory is maintained to provide desirable service to clients as well as achieve sales turnover estimates. Investment in large inventories believed to have... Inventory...
12 Pages(3000 words)Essay
The Marketing Mix: Distribution Channels (Place)...? The business world in the 21st century has become globalized. s worldwide have gained access to vast amounts of information and product selection due to the internet. Different products and services require the use of alternate distribution channels. The distribution channels of a company are part of the place marketing mix variable. Companies can use different channel options. Three channel options are direct marketing, sales forces, and vertical marketing systems. Two products that require different distribution plans are automobile and canned foods. The purpose of this paper is to describe the different...
3 Pages(750 words)Essay
Product, Price, Distribution and Promotion...?Product, Price, Distribution, and Promotion Table of Contents Product, Price, Distribution, and Promotion Table of Contents 2 Introduction 3 Intensity Level 3 Marketing Mix 3 Product 3 Price 4 Place/Distribution 5 Promotion 5 Conclusion 6 References 7 Introduction In the age of increased work pressure and large scale environmental pollution healthcare industry has emerged as one of the most important segments. There have been numerous scientific discoveries in the healthcare sector with advanced medical facilities for patients. The present study would deal with the marketing strategies for setting up a new healthcare facility towards...
4 Pages(1000 words)Essay
Determining the Distribution Channels...? Determining the Distribution Channels This paper deals with the determination of various distribution channels for a household item ‘Gain Laundry Detergent’ that is the new product of the company. The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market. A system can be designed by the company to ensure effective distribution. After analyzing the targeted market’s needs and expectations, and not to forget the company’s targets, the best suited distribution channel will be determined... for the...
3 Pages(750 words)Admission/Application Essay
Story hotel --- distribution channels...market segments previously controlled by competitors. The Hotel also relies on a system that enables it to break into unexplored market segments at the local and international arena. For instance, the regulation of prices has made the hotel a favourite choice of people from across the socioeconomic ladder. Story Hotel markets itself as a favourite destination both for the domestic customers and those from across the space. Through the internet resources, the Hotel disseminates the right kind of information that would be of value to customers who want to make their travel budgets ahead of the journey. Some of the information relayed to customers includes issues of location. The internet distribution...
3 Pages(750 words)Research Paper
Budgets...?Budgets College Finance benchmarking is the process where a company compares itself with another in order to access its performance in reference to the other company used as a benchmark (Platen & Heath, 2009). By so doing, the company will be able to identify areas that need to be improved and those tasks that are wasting a lot of companies’ capital to be completed. It is a framework for monitoring the financial performance of the business. Financial benchmarking enables businesses to learn lessons from others and help them identify areas they have to concentrate on (Platen & Heath, 2009). The benchmarking technique used include; operational review and financial ratios. Operational review enables the company to compare...
3 Pages(750 words)Assignment
Distribution Channels and Strategies...consumed or whether it is perishable kind. The distribution channel would need more channel members along with proper logistics if the goods are fast moving and needs to be replenished in shorter duration so that channel does not go dry ever. Answer 2 There are two kinds of promotional strategies in marketing management and they are known as push and pull kinds of strategies to enhance sales of product or services. Push strategy uses very little or no advertising to get the products in the hands of consumer. In a push strategy, the company deploys their sales force and myriads of trade promotional means and ways to create demand for its...
3 Pages(750 words)Research Paper
The Marketing Mix: Distribution Channels (Place)...The Marketing Mix: Distribution Channels Vehicles Switchblade Transition Carter Copter
Price
Performance
Operational Costs
Attributes
Target market
Starting in 2011Terrafugia Corporation will start the scheduled delivery of the first commercially available road legal airplane on the market; with a projected price of $194,000 the product is aimed for the affluent individuals who have ever dreamed of flying .The second company, Samson Motors, promises to revolutionize the marketplace with the first true flying car for the masses known as the Switchblade. The projected price is just $80,000 for the kit with engine and avionics. Although is technically a motorcycle, The...
4 Pages(1000 words)Essay
IMC...IMC affiliation WEEK 2 Tangible and intangible resources are crucial for companies because they give opportunities and meaning to them. Tangible assets I this case can mean equipments or company’s products while intangible resources skills and knowledge about products. Places also have a brand that needs to be marketed. This has become one of the “hottest topics” today. Tangible and intangible resources are crucial in the overall growth and value of companies and markets.
There are different marketing approaches highlighted in the article that can be used for tangible products and intangible places. It is not easy to market an intangible place because of the conflicting interests that come as a result of it having many...
5 Pages(1250 words)Essay
Distribution Channels...Distribution Channels al Affiliation) Marketing mix is the incorporation of the elements of marketing in the promotion of products and services to the customers. These elements play different roles in the promotion of products and services. These four elements include product, place, price, promotion, and people. Product is what is offered to the customer, this includes the features of the product, and the benefits they provide. Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which communications are made to the end user. It involves...
3 Pages(750 words)Essay