Advertisement and marketing communication - Essay Example

Comments (0) Cite this document
Summary
The new economy has brought success to e-bay and other organizations that use technology to apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanisms for satisfying customer needs and wants. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Advertisement and marketing communication
Read TextPreview

Extract of sample "Advertisement and marketing communication"

Download file to see previous pages The new economy has brought success to e-bay and other organizations that use technology to apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanisms for satisfying customer needs and wants. Basically marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003). Whether the marketer is Procter & Gamble, which created crest white strips in response to people's desire for whiter teeth; or Monster.com, which developed an online resume databank so job-hunters and employers can find each other more efficiently; or CarMax which invented a new way to sell used cars because people want more certainly when buying such vehicles, all illustrate a drive to turn a private or social need into a profitable business opportunity. Companies must carefully monitor their customers and competitors, continuously improve their value offerings, carefully define the target market and value proposition, and take a long term view to satisfy customers, stockholders, employees, suppliers and channel partners. Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with present and potential stakeholders as well as general public. For companies it is not important to communicate but rather what to say, to whom and how often. The marketing communication mix consists of advertising, sales promotion, public relations and publicity, personal selling and direct marketing (Kolter, 1997).
Advertising is any paid form of non-personal presentation and promotion of ideas, good or service by an identified sponsor. Ads are a cost effective way to disseminate message, whether to build brand preference. In developing an advertisement programme, marketing mangers start by identifying the target market and buyer motives. Then they make 5 critical decisions known as five M's i.e. Mission (objectives) Money, Message, Media & Measurement. An advertising objective is a specifics communication task and achievement level to the accomplished with a specific audience in a specific period. Advertising objectives can be classified according to whether their aim is to inform, persuade, remind or reinforce. The international charity recruiting business school playing the major role through providing students who are voluntarily help small business to grow in the developing market. We are required to show in the advertisement that it conveys goodwill and image of the organization. So this advertisement could be categorized as institutional advertisements, which advocates its act and show its pioneer work. To develop an effective advertisement one has to identify the target audience. Here we have an organization, which has some genuine motives. Our target audience is the people, who are young, willing to be the part of society and work for the betterment of the society, people and organizations. So seeing the target audience of the advertisement we selected red color, which, depicts vibrant, energetic and highly self-motivated nature of youth and this color attracts people immediately. Here picture is showing the two basic domain of people or society that is haves and have-nots. There is a path, which is very difficult, but it can take the people from the category of have-nots towards who have. In between the path there are lots of roadblocks and potholes, which makes journey very difficult but our business school graduates have the capacity to make the transition much easier and he/she is right there to help voluntarily. Specifying the objective of the message plays a crucial role in deciding the nature. Simple and humorous massages which could be able to convey the message effectively will play the trick. It's an advertisement about voluntary service so it must contain some motivating message, which could easily attract ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertisement and marketing communication Essay”, n.d.)
Advertisement and marketing communication Essay. Retrieved from https://studentshare.org/marketing/1517116-advertisement-and-marketing-communication
(Advertisement and Marketing Communication Essay)
Advertisement and Marketing Communication Essay. https://studentshare.org/marketing/1517116-advertisement-and-marketing-communication.
“Advertisement and Marketing Communication Essay”, n.d. https://studentshare.org/marketing/1517116-advertisement-and-marketing-communication.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertisement and marketing communication

Marketing communication

...? Marketing Communication Introduction Integrated Marketing Communications (IMC) is a simple and modern concept used by organisations to ensure careful and effective linkage of all forms of communication. The concept of IMC enables organisation to effectively co-ordinate and integrate all of its marketing communication tools and functions into a seamless programme that promotes end user satisfaction at fairly low cost. This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques,...
5 Pages(1250 words)Essay

Marketing Communication

... stand at, 57.60+59.20+59.35+60.12+59.58 = 298.85 295.85/5 = 59.17 In rounding of the figures, the mode of the company share prices will stand at 59 and 60, and its meridian is 59.35. The last five days of the company’s share price can be reflected graphically as follows. By analyzing its share prices, it shows that the company is experiencing some growth. By use of interviews, from the ten respondents interviewed, eight of them knew about the operations of the company and two have never heard of it. Most of them spoke favorably of the company and cited its lack of enormous capital as compared to its rival as its main limitation, but it’s marketing strategies of aggressive advertisements and social responsibility endears... the ability to...
5 Pages(1250 words)Essay

Print Advertisement Marketing Assignment

...and content, signs and symbols, language and typefaces, spatiality and background (Checklist for Analyzing Print Advertisements, 1996). All the three ads are example of ostensive communication. The message is communicated overtly and explicitly and the reader can grab the information that is being conveyed. However there are other advertising tools, like web advertising, that the marketing managers of these brands may have thought of opting. But since print ads play a very significant role in the marketing campaign and that not all people have access to the web, many businesses still opt for conventional print...
5 Pages(1250 words)Assignment

Marketing and advertisement

...Marketing and advertisementMarketing is the way companies interact with consumers to create a mutual relationship. Businesses market their products to identify their audience before advertising to them. From societal viewpoint, marketing is the link between a society’s material requirements and its economic patterns of response (PHILLIPS 1997, pg56). Generally, marketing is regarded as the science of choosing target markets via market analysis and market segmentation, in addition to understanding the buying behavior of the customers and hence greater customer value. ...
14 Pages(3500 words)Essay

Advertising and marketing communications

...Advertisement and Marketing Communication Order # 194715 Deadline: 2007-12-05 18:28 Style: General Language Style: English (UK) Pages: 12+ Sources: 30 Writer ID: 6746 Abstract This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the...
11 Pages(2750 words)Assignment

Advertisement: Essentials of Marketing

...Advertisement: Essentials of Marketing There are various ways in which Cadbury’s Dairy Milk television commercial creates an argument that targets consumers. This is in terms of its characteristics such as visual rhetoric, tone and composition. Similarly, there are also the appeals of the commercial in the context of ethos, logos and pathos that it invokes upon the viewers (Lamb, et al 123). Alternatively, there is also the recognition of appeals that are intrinsic in the commercial that makes it better than other milk products in the market. Therefore, in the analysis of the commercial, it is imperative to also rate how it translates to profits for the company especially when it is...
4 Pages(1000 words)Essay

ADVERTISEMENT

...HERE HERE YOUR HERE HERE Advertisement Analysis The advertisement being analyzed was a magazine promotion in Good Housekeeping for Purell brand hand sanitizer. The ad shows a variety of different cartoon germs that are acting terrified by the presence of this product. The germ leader is holding his hands out in an effort to stop his friends from going anywhere near the product, reminding them that Purell destroys other germs. Purell is attempting to persuade consumers to buy the product by, first, showing its benefits. In this particular case, it is the 99.99 percent effectiveness of the anti-bacterial hand cleaner as part of its benefits focus. In marketing theory, certain product...
2 Pages(500 words)Essay

Advertisement

...Advertisement Some people say that they are not influenced by advertising, while the truth is that everyone is influenced. Advertising is everywhere from billboards to newspapers where the overwhelming presence of advertising is hardly ignorable, and whether you want it or not, it subconsciously influences your decisions. To begin with, many say they are not influenced by advertisement and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products and services to buy seem to them as completely free of any...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advertisement and marketing communication for FREE!

Contact Us