Web 2,0, Social Media, and Creative Consumers - Essay Example

In fact, creative consumers are identified as the latest valuable locus in web 2.0. These creative consumers propel the world into future development in the business world. In some instances, these creative consumers are involved in the promotion or even demotion of certain brands through advertising videos. Thus, these creative consumers can also be engaged in the modification of products and services and also the distribution of innovations. In addition, social media is also vital in the marketing strategies of most businesses. The authors of the journal assert that social media is a product of internet-based applications, which enhance the technological foundations of web 2.0 (Berthon, Pitt, Plangger and Shapiro 263).

The argument presented in the journal is clearly arranged. The authors describe how the 21st century has eliminated all the boundaries in the world. The information is presented in a logical manner, and it is easily understandable by the reader. The article contains information about the merits and demerits of web 2.0, creative consumers, and social media. These facts have been stipulated to enable managers in various institutions to learn about the five axioms (Berthon, Pitt, Plangger, and Shapiro 264). The knowledge about axioms has enabled marketers to embrace technological advancement and other opportunities in social media.

This article is closely related to several articles, which talk about the marketing industry. In the recent past, it is evident that the marketing strategy in several institutions utilizes social media, creative consumers, and web 2.0 in order to improve the marketing efficiency in several corporations. This information relates to my personal experiences because I use social media and the internet to improve my personal online presence. Based on an international marketing strategy, most executives should monitor any progress in the industry to develop the overall marketing strategy of numerous corporations (Berthon, Pitt, Plangger, and Shapiro 266).

This article is relatively significant to globalization and international marketing. This is because social media and the availability of internet access have improved the online presence of several corporations all over the world. This technological era has also enabled several companies to solve certain adverse predicaments facing various corporations. Corporations are usually advised to customize several aspects in their social media pages so as to cope with the adverse differences on the national scene. According to the 4th axiom, international marketers are supposed to realize that there are several consumers in certain countries who modify the offerings (Berthon, Pitt, Plangger, and Shapiro 267). In fact, the emergent markets portray the importance of marketing strategists who are supposed to be aware of how products in several countries can be repurposed.

Axiom 5 is also vital because it fully explains that technology is dependent on various historical factors. Some of these strategies include the culture of a country, the state of current and previously deployed technologies, and legislation of the country (Berthon, Pitt, Plangger and Shapiro 268). The authors substantially discuss the issue of strategic marketing in the developing world. The article proves that marketing is one of the crucial reactors in developing countries.

International marketers have become extremely susceptible to consumers who are of considerable influence in social media. The axioms discussed in the article are also vital in the distribution of information in local and other general components. The information presented clearly highlights that the article contains crucial information that can lead to international marketing and globalization (Berthon, Pitt, Plangger, and Shapiro 269). Read More