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The Use of Twitter: the Purposes of the Social Media and the Success of a Business - Research Paper Example

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The paper describes Twitter as an immediate access line of communication for a business to promote its best moments. Kelsey refers to Twitter as a ‘microblog’, a place where short concepts are given a wide audience. The key to Twitter is the tweets…
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The Use of Twitter: the Purposes of the Social Media and the Success of a Business
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Extract of sample "The Use of Twitter: the Purposes of the Social Media and the Success of a Business"

Download file to see previous pages Communicating online is a way of publishing one’s thoughts to the world. Comm states that “the low cost of publishing online has had another effect: We aren’t being talked to by professional writers and publishers anymore; we are talking to each other” (2). The result is that available content; critiques, recommendations, and expose articles, as an example, can be written by those without a vested interest creating professional looking content from those who are not within the professional sphere of interest. According to Thomases as he quotes a blog called Telecrunch written by Brian Solis, “The new media economy will embrace a shift in content creation and revenue generation from a top-down model to a bottom-up groundswell” (69). Through Twitter and other publishing forms like it on the internet, the people have more than just their purses from which to voice their opinions and affect the future of the market experience of business. The global world has become a consumerist society, connected in ways it has never been connected before this time through the use of the internet. Twitter is a perfect example of how the socialization of the world has become part of a consumerist based society that reaches most people in most countries. Zaccai explains the consumerist society, specifically in regard to relative status, as an evolutionary extension of survival; the higher the status, the more likely it is to survive. As an extension, consumerism has become a resource from which identity is now formed, the consumption of specific goods creating a sense of identity as associations with others who consume those goods is established (49). Communicating online is a way of publishing one’s thoughts to the world. Comm states that “the low cost of publishing online has had another effect: We aren’t being talked to by professional writers and publishers anymore; we are talking to each other” (2). The result is that available content; critiques, recommendations, and expose articles, as an example, can be written by those without a vested interest creating professional looking content from those who are not within the professional sphere of interest. According to Thomases as he quotes a blog called Telecrunch written by Brian Solis, “The new media economy will embrace a shift in content creation and revenue generation from a top-down model to a bottom-up groundswell” (69). Through Twitter and other publishing forms like it on the internet, the people have more than just their purses from which to voice their opinions and affect the future of the market experience of business. The global world has become a consumerist society, connected in ways it has never been connected before this time through the use of the internet. Twitter is a perfect example of how the socialization of the world has become part of a consumerist based society that reaches most people in most countries. Zaccai explains the consumerist society, specifically in regard to relative status, as an evolutionary extension of survival; the higher the status, the more likely it is to survive. As an extension, consumerism has become a resource from which identity is now formed, the consumption of specific goods creating a sense of identity as associations with others who consume those goods is established (49).  ...Download file to see next pagesRead More
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