Marketing Discussion - Assignment Example

For example, I got ripped off when the seller sold me an 8 oz bottle of mineral water at $5 each stating the water has health-revitalizing ingredients. Next day, I later learned that the all mineral water competitors, regardless of price sell the same type of mineral water. I could have bought a lower priced competitor’s product and save money for a snack food. Two days later, I took advantage of a store’s “discount sale” promotion and saved 70 percent on my purchase. Further, the average company can honestly make profits and similarly offer value to its current and prospective customers.

To increase customer demand, the company must advertise the benefits of buying its products. For example, AMD grabbed a huge share of the Intel’s computer chip market segment because Microsoft refused to incorporate the changing needs of its current clients (Jagpal, 2008). REFERENCES: Jagpal, S. (2008). Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. New York: University Press. Lilien, G. (2012). Principles of Marketing . New York: Decision Pro Press. Question 5) Nike, Gatorade, and other companies implement both emotional and intellectual marketing strategies (Moehlman, 2010).

Nike persuades its current and prospective customers that its shoe products are high quality products and fashion trend makers, a necessary ingredient of sport lifestyles (Hill, 2009). Gatorade insists that Gatorade is a high quality sports ability enhancing beverage, thirst quencher plus energy drink (Nestle, 2007). Further, the product advertising’s promise of a better sports life makes the consumer feel they are reaping the advertisement’s promises. For example, the Nike shoe wearer feels proud he or she intelligently bought and current feels the quality comfort.

Consequently, other competitive products offer different benefits. For example, including Coke and Pepsi beverages, offers different benefits that include lower prices and availability of the products. The companies maximize the point of differentiation in marketing communications by focusing on a market niche. Nike focuses on selling sports shoes. Gatorade markets sports drinks. REFERENCES: Hill, C. (2009). Strategic Management Theory. New York: Cengage Learning Press. Lilien, G. (2012). Principles of Marketing .

New York: Decision Pro Press. Moehlman, M. (2010). Target Market. New York: BeWrite Press. 6) The United States sports shoe industry includes many competitors. The sports shoe industry caters to the shoe needs of athletes, sports buffs, and sports shoe lovers. Nike is the industry leader (2011 $24.13 billion) generating the highest 2011 revenue. Adidas is the challenger (2011 $18.82 billion) because of its lower revenue. Further, Adidas will exert additional efforts to reach Nike’s higher revenue level.

To increase revenues, the three company types (leader, follower, and nicher) allocate significant budgets to advertise their products’ many advantages (Lamb, 2011). The three sports shoe competitors offer quality luxury products at competitive store prices. Each competitor offers comfort, reasonable price, and quality shoe products. The company having the best advertising appeal, pricing, availability or location, will win the current and prospective clients’ mind, heart, and money (Graf, 2009).

Puma is the nicher (2011 $3.9 billion) by creating unique, individual, personalized products