Marketing Trends - Assignment Example

Internet marketing is a broad field since it not only deals with marketing over the internet, but also incorporates marketing done through wireless media and e-mail. Electronic customer management and digital customer systems are also grouped together when it comes to internet marketing (Harris, 2011). Internet marketing also brings the technical along with creative aspects of the internet like design, development, sales and advertizing together. Consumer Movement Consumer movement refers to a marketing symptom, which indicates the changing relations between buyers or consumers and sellers (Dameron, 2012).

The alerting and changing relationships in consumer attitudes are a long run and continuous character. A person needs to search beyond consumer attitudes in order to understand the consumer movement. Furthermore, it is only the current years that these consumer activities and interests have enhanced to such a point where it could be termed as a movement (Dameron, 2012). Consumer movement is known to affect marketing in various ways that will be discussed later in this article. Brand Identity A brand refers to the term, name, symbol, design or any other feature, which identifies one seller’s products from those of other sellers (Kinsley, 2009).

Brand identity started as a way of telling one person’s goods from another. . Unique items, which could only be formerly be located at flea markets, are now being auctioned over the internet with websites such as Amazon and eBay. The effects of putting a company ad over the internet are profound. Online marketing has a large impact on numerous industries including banking, music, flea markets, as well as advertising (McDaniel, 2009). As advertisers are increasing and putting more budget than before in the online world, online marketing is now overtaking other mediums such as radio advertizing in market share, in terms of market share.

In the music industry, a lot of consumers have begun downloading music files with fee over the internet. The internet has provided a large platform for musicians to sell their music over the internet. Exceptional items, which were formerly located at flea markets, are now being sold over the internet on sites such as eBay and Amazon (Pearson, 2010). Consumers also tend to look at internet prices before they go to flea markets. It is, therefore, advisable for firms to consider internet marketing since it is proving to be beneficial.

Consumer Movement The consumer movement is not a strenuous movement. It comprises of diverse elements with different interests and objective (Dameron, 2012). However, what unifies these groups is that they all advocate for consumer protection. Some fascinating developments that are assisting the consumer movement comprise of enhancements occurring in the field of consumer education and a number of noticeable changes, which have occurred among business organizations. Consumer protection is now being incorporated in educational courses at diverse levels