Iphone 5 Holographic laser Key Board & Wide Screen Projector - Term Paper Example

In the computer market, where this company has traditionally been very strong, Apple has continued to strengthen its products by increasing their quality especially in desktops and laptops (Rouse, 1999). The latter has led to a great increase in the sales of the company, the sales in the Mac units alone brought in more than 10 billion dollars in revenue to the company, and this was a forty percent increase in sales from the previous year. Its continued innovative style and its ingenious marketing strategy, especially when unveiling new products, have continued to make Apple one of the leading companies in the IT sector. II. SITUATION ANALYSIS a) INDUSTRY There seems to be always a shift in the priorities of the IT sector every few years and this is most likely because this sector is currently thick with new product developments from the different companies involved in it.

These products have become a part of everyday life and very few people all over the world can do without them. It is therefore certain that the demand for IT products, especially those developed by Apple, is going to continue rising significantly unless another company comes up with better and more advanced products than the ones it currently has on the market. There have been dramatic improvements in the functionality of Apple products and this can be exemplified by the recently introduced iPhone 5.

This has been facilitated through the development of faster chips as well as the simplification of wireless technology as well as network servers to ensure that there is faster access to information through the internet (Yao, 2012). The IT industry is heavily influenced by the popular culture more than anything else is and it is because of this that many of the companies involved in it have remained successful through the years. b) COMPETITION In recent years, it can be said that most of the companies that manufactured computers such as Dell and Alien ware have been major competitors of Apple in the market.

Furthermore, Apple has come to face fierce competition from other companies in the online media sector and the greatest of these rivals has been Samsung, which has tended to produce products similar to those of Apple only selling them at cheaper prices (Burt, 2005). c) COMPANY The greatest strength of Apple as an IT company has been its ability to gauge and make the products which the public like and would like to acquire. Moreover, because of the high quality of its products, this company has come to be well known all over the world.

Innovation is one of the things, which keep Apple going, and in fact, it is the main reason for its success globally. However, this company also has some core weaknesses and one of these is the competition, which it has with other companies that try very hard to outdo it by attempting to make better products. Furthermore, Apple products tend to be quite expensive and this discourages people from buying them even though they would have liked to (May Wong, 2005). Apple is one of the leading IT companies in the world and its progress in the market has risen over the years.

This means that that the rate of its growth in the market has increased hence opened new doors for more ideas hence increased growth opportunities more and more. Many other IT