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Marketing Essays

Result for Subject Marketing:
19702 essays
Company Culture Report Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Currently the company has a total of 150,000 employees, with almost 21,000 locations in over 61 countries. The company’s location mostly serves hot and cold beverages, full leaf tea, pastries and snacks (Newman, Amy, Ober, and Scot, 2013, pp342). Evening locations mostly serves beers, wines and also small bites.
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To Tweet or Not to Tweet: That Is the Question Marketing Essay
8 pages (2362 words) , Download 2 , Essay
Free
Having reviewed the organization's marketing situation, it is clear that the product is brand new among its intended clients. Developing and managing a Twitter presence for the product will help popularize the products and other products line an immense deal. As a result, breakfast cereal bars should have a Twitter presence as part of the marketing mix.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4 Reference 6 Bibliography 6 Why is the internet a particularly good promotional medium for Harley-Davidson? The internet has been acting as one of the most popular means of promotion for many brands and one such brand is Harley Davidson. The internet provides new means for advertisers in order to communicate with the consumers.
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Marketing Process Model by Robert J. Dolan Marketing Term Paper
14 pages (2750 words) , Download 3 , Term Paper
Free
The author states that in relation to the business performance of the organisation, it can be witnessed that the European roots of EADS is quite stronger. However, the aerospace and defence industry based operations of EADS is one of the major considerations for the organisation which entails a range of products and services.
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Multinational orporations: Blessing or Damnation Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
The company that is the subject of this research is Wal-Mart As the largest retail store in the world with more than 20% market share in the United States of America only. Research shows that the success story of Wal-Mart actually starts with the perfect utilization of the core components of retail internationalization.
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Old advertising and marketing vs. effective new media campaigns Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations
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Analyses and evaluate the micro-external environment of (two) international markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Mintel Oxygen (2012) has segregated two types of bedroom furniture such as fitted bedroom furniture and non-fitted bedroom furniture in order to analyse the unique selling proposition (USP) of an individual product portfolio of the bedroom furniture industry in UK.
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E-marketing Business Plan for GlassInfinity Marketing Essay
4 pages (1352 words) , Download 3 , Essay
Free
This technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
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Marketing Strategy of Marina Bay Sands Marketing Essay
6 pages (1774 words) , Download 5 , Essay
Free
Marina Bay Sands as a service-oriented organization needs to improve on its competitiveness through sharpening its marketing strategies in order to retain customers. When the demand is created, the hotel now needs to handle this demand as well as its capability to deliver to customer satisfaction (Kim and Oh, 2004:65-71).
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Positioning of Armani Hotel (Dubai) Marketing Coursework
5 pages (1250 words) , Download 5 , Coursework
Free
The hospitality industry has grown over the years and is one of the most important sectors. Hotels and resorts form an important part of the hospitality sector; and, with economic development, the growth in this sector has also been vital and quick.
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Bind Testing of Coca-Cola Marketing Case Study
4 pages (1082 words) , Download 2 , Case Study
Free
In Coca-Cola Company, there was poor judgment during the interpretation of research planning strategies by the managers. The poor judgment occurred when they found sixty percent of consumers who preferred the new Coke taste and this led to an assumption that the new coke would be the solution to their problem.
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SUPERMARKETS-GLOBAL BUSINESS ENVIROMENT Marketing Essay
3 pages (750 words) , Download 2 , Essay
The growth rate of these supermarkets since the last few years explains one major reason of the economic improvement of the entire UK. However, changing trends and customer attitudes in the era of inflation and globalization have forced many supermarkets to review their strategies and selling schemes to attract more customers, offering both product quality and reasonability in prices (Experian, 2011).
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Consumer Behavior Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
The marketers also focus on psychology of the consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviors while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies.
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American Goods Wholesale Club's Perspectives Marketing Essay
22 pages (5651 words) , Download 2 , Essay
Contrary to popular notion, more than 80% of the American consumer spending actually goes towards products made in America, according to a research conducted by the Federal Reserve Bank of San Francisco (Hale, Galina, Hobijn, Bart, 2011). The same research also revealed a surprising fact about how much of US consumer products come from China – less than 3%.
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Improving Customer Services Marketing Essay
4 pages (1304 words) , Download 2 , Essay
Free
Offering effective, friendly customer service is crucial to product selling and building of strong and loyal customer base. Otherwise, if a business allows the service to slip, then the company may take a drastic tumble. Customer service as defined by economists is the organization's ability to give their clients what they desire and require.
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How to recover from a social media PR disaster Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
So to identify, and get to the major chunk of the market, social media is the cheapest and most effective way to achieve these targets (Saravanakumar & SuganthaLakshmi, 2012). Talking about the social media disaster, it has the potential of destroying the image of any company.
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Marketing is more of an art than a science Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science “has damaged marketing’s relevancy” as data and research methodology are often superimposed over practical judgment and analyses of market conditions.
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Marketing Principles of Virgin Atlantic Marketing Assignment
13 pages (3250 words) , Download 5 , Assignment
Free
The paper will show that it is important to think out of the box, to think logically, and not to follow market trends blindly. It is differentiation that would put the Virgin Atlantic apart from its competitors. Consumers are always looking for something new, something that will intrigue and fascinate them
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Micro-External Environment - Bedroom Furniture in Europe Marketing Essay
5 pages (1264 words) , Download 2 , Essay
Free
Mintel Oxygen (2012) has reported that bedroom furniture products in the UK can be segregated into various sub-products such as fitted bedroom furniture and freestanding bedroom furniture. Analysis of features and benefits of portfolio and unique selling proposition (USP) of bedroom furniture can be explained in the following manner.
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Apple iPad Marketing, Mission Statement of Coca-Cola Marketing Assignment
4 pages (1095 words) , Download 2 , Assignment
Free
I would classify Apple iPad as the star product of the company. A star product has a high market share as well as a high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in recent years as customers are catching on to the touch screen phenomenon.
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Changes to Meet New Market Demand Marketing Essay
5 pages (1588 words) , Download 2 , Essay
Free
The short-term job rotation, though insufficient for raising motivation by those involved in the process, is a hard approach to HRM which, according to Storey (2001) is about ensuring proper alignment of human capital to strategic goals, emphasizing more focus on the management of human capital rather than on coaching or similar development models.
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Maximising Sales and Client Base of Contemporary Art Gallery Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The main aspect of the paper is the success of any business, its dependency upon its mission statement and objectives (long run and short run) which should be very clear to everyone from the management to the employees and from the suppliers to the clients. The clarity of the objectives leads the organization to work in the correct dimension.
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Development Plan of Apple Marketing Essay
8 pages (2430 words) , Download 5 , Essay
Free
The proposal has accounted for the performance of Apple Tablet in the market overall along with customer response has been taken as reference. The proposal also suggests a product, price, place, and promotion dimensions for the D-Roll. However, improvement in the proposed project can be made in any aspect. It can be concluded the project D-Roll will be another success for Apple.
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The Growth in Sales in Mercadona Marketing Case Study
7 pages (1798 words) , Download 2 , Case Study
Free
The company offers up high-end market products, so only a few people at the top could be able to afford to buy there. Although housewives do not work for themselves, they do have control of the family finances when it comes to shopping. Also, the working class has disposable income to spend so they can afford to buy high-end products.
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Strategic Marketing for Pure Blonde Premium Beer Marketing Essay
5 pages (1304 words) , Download 2 , Essay
Free
Fosters Group’s premium beer brand, Pure Blonde, became a cultural icon in Australia because the product has been introduced at a time when they recognized the socio-economic shifts in the nation’s preferences and modulated the quality of the drink to match the prospective consumers’ needs. This reveals that the company has the potential to understand the evolving nature of customer needs.
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Simulation Perceptual Maps in Marketing Marketing Research Paper
3 pages (1025 words) , Download 2 , Research Paper
Free
The creation process of the marketing plan for Thorr Motorcycles Inc'clearly illustrated how positioning and differentiation of a product can increase the volume of sales and re-new the image of the product. Also, the simulation clearly illustrates how the product lifecycle impacts product success.
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Impact of the Economic Environment on a Success of New Enterprise in a Country Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay mainly focuses on the assessment of the relative importance of the economic environment of a country, compared with other factors, that should be assessed to determine potential outcome of launching an enterprise in a country. This environment provides important information on wealth, consumer buying power, and income level in a country
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Confirming Caretaking Services and Responses in Cleaning Services Marketing Essay
8 pages (2363 words) , Download 2 , Essay
Free
The author of this paper will provide a summarize data and findings of comprehended interviews conducted by the local estate authority from the local residents. The data is extracted from the 400 interviews taken from tenants and leaseholders of seven states, comprising 80 male and 183 female respondents.
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IMPORTANCE OF RELATIONSHIP MARKETING Marketing Essay
7 pages (1750 words) , Download 5 , Essay
Free
CONCLUSION Relationship Marketing has gained a dominant position in marketing and business literature. Its importance can be gauged from fact that form of relationship marketing as Customer Relationship Marketing (CRM) is now being identified as strategic goal in business (Jang, 2010).
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Marketing Management - Elements of Marketing Strategy Marketing Essay
6 pages (1722 words) , Download 3 , Essay
Free
The author of the paper argues in a well-organized manner that efficient marketing management uses the company’s resources in order to increase the customer base, as well as improve the customers’ opinions on the company’s products and services. Marketing management further increases the company’s perceived value.  
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Marks and Spencer Marketing in the United Kingdom Marketing Research Paper
8 pages (2390 words) , Download 4 , Research Paper
Free
Focus on the importance of conducting an in-depth analysis of the marketing exercises that are being conducted by some of the highly popular global organizations for the purpose of communicating. Part of the project will draw its focus to selecting a specific organization that has a highly diversified product portfolio.
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MARKETING PLAN (Lucozade Sport) Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Market description and development of strategy. Outline of the product The sports drink market is presently experiencing a growth stage and analyzing the trend product from sport drink category has been chosen. Lucozade Sports is one of the leading sport drinks in UK and also plays a vital role in New Zealand in managing lifestyles of the people.
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Global Marketing Strategy for Entering New Markets Marketing Essay
8 pages (2450 words) , Download 3 , Essay
Free
The induction and diffusion of the effects of globalization have been fast-forwarded in a tremendous manner by the easy availability of high-speed internet connectivity. The availability of information in the various forms of virtual media like online media forums, social networking sites, and blogs has significantly contributed to the faster dispersion of the effects related to globalization.
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Internationalization of Koyo Jeans from Hong Kong Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The author would recommend Koyo Jeans to continue producing at a lower price than their competitors. They should also set up more out lets across the globe to maximize their sales. They should also focus on improving the quality of their products. They can achieve this by intensifying their technology to increase the efficiency of production.
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Customer Perception Towards Electric Bikes in the UK Marketing Essay
4 pages (1746 words) , Download 3 , Essay
Free
Marketing is defined as the process of the activity of creating, informing, delivering, and transferring goods or services that create value for individuals in society (Gundlach, 2007). Perception is a psychological term that defines the capability of an individual to construct a sense of reality from the situations they face.
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Critical Overview of Brand Personality of Aaker Marketing Literature review
8 pages (2400 words) , Download 2 , Literature review
Free
While several people identify the brand by the logo of the company and audio jingle, a brand is denoted as one of the largest identification elements. The brand is a concept that is set in mind as a prospect. It is nothing else than an ongoing motion in which the consumer interchanges marketing value in terms of financial value.
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Kudler Fine Foods Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
This means that marketing research helps the company in making managerial decisions. Marking research goes beyond the competition in the market with other competitors because it helps the company understand areas where customers are not served well, and specifically, which market segments are left out (Pride and Ferrell 2012).
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UK Footwear Market Marketing Case Study
8 pages (2000 words) , Download 9 , Case Study
Free
At the time of recession, some companies got recovered including Retailer Faith which administrated its place in the period 2010 April. At the same time, some brands like “Stylo PLC” were badly affected as were posed to deepest threats of the recession 2008. Changes in fashion and consumer behavior have also been influential (Key Note 2012).
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Advertising Ad Plan Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Most of the competitors in the food industry use television.The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy for the advertisements on offer. Countries like Canada require the advertisements done on radio and television to comply with the Foods and Beverage Clearance Section of advertising Standards Canada.Now, there is no centralized rules come in play to facilitate published advertisement regarding foods and beverages.
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Marina Bay Sands Customer Analysis Marketing Essay
5 pages (1590 words) , Download 3 , Essay
Free
Marina Bay Sands Casino is one of the most advantaged casinos in the world. This is because it has relatively low competition being a duopoly while still enjoying the lowest interest rates of as low as 5 percent. To add to this, it has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires.
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A Crisis of Trust: Importance of Customer Service Excellence in Establishing Trust Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
A Crisis of Trust: Importance of Customer Service Excellence in Establishing Trust Part One The customers are considered as the lifeblood of the business industry; therefore, it is important for business organisations to gain their trust and loyalty. In line with this, they employ customer service excellence in order to get and maintain a good rapport with their customers.
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Marketing Strategy for Coffee Maker Promotion Marketing Essay
11 pages (3383 words) , Download 2 , Essay
Free
The small appliance chosen is a Coffee Maker. The particular appliance supports the company’s mission statement as follows: using the particular appliance consumers are able to prepare coffee of various types, such as espresso, filter coffee, or cappuccino, within an extremely short period of time. Also, due to its design, the particular appliance is quite easy to use.
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Internet Websites Customers Marketing Essay
4 pages (1072 words) , Download 2 , Essay
Free
Though these numerous websites are cost-free for any internet user, in the real sense they distract the concentration and attention of internet users as they try to advertise the products of their different customers (White and Kamal, 2012). This call for attention from internet users serves as the price charged by these sites.
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Marketing Plan for Camp Wahanowin Marketing Term Paper
10 pages (2706 words) , Download 4 , Term Paper
Free
This is a proposed marketing plan for camp Wahanowin for the upcoming promotional year. The organization has been operational since 1955 to become a market leader in camping of children during the summer breaks. However, it is been faced with stiff competition from alternative vocational options of which this marketing plan proposes to eliminate.
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Electric Bicycle Market Description Marketing Term Paper
6 pages (2025 words) , Download 3 , Term Paper
Free
Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e. 24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in a recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disabled or older people.
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International marketing Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
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Strategy for Koyo Jeans to Enter into the Market of China Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
To enter into the market of China, “Koyo” jeans can take the entry strategy of the joint venture. There are certain players in the clothing industry in Japan. Koyo jeans can identify some local players and deal with a joint venture with them. These local brands already enjoy a small proportion of market share.
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Global marketing management Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
I would suggest my friend to think about relationship marketing and he therefore needs to treat his customers always welcomed to the business and to maintain friendly relationship.
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Competing in Mature Product Markets Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The author states that one of the concerns facing the management is satisfying all involved stakeholders, including shareholders, customers, vendors, and to a lesser extent the society-at-large. Satisfying this diverse group is arduous at the best of times, but it gets close to impossible during an economic downturn or an industry-wide recession.
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Three Year Marketing Plan of G Company Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The researcher of this essay describes the three year marketing plan of G Company, follows a strict plan and answers on several questions, that are structured as a key points of the plan. The researcher focuses on discussing of the market, products of the company, it's competitive environment and etc.
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