Free Marketing Essay Examples and Topics | Page 340

Why There Are Numerous Challenges Experienced by the COSCO Company Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

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China follows the rules of free trade and the shipping industry of China experiences an evident breakthrough in the service sector of the shipping industry. COSCO could survive during the post-crisis period and it continues fighting for potential customers on the background of the dynamically changing global market.

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External Marketing Environment Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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The author states that the organization’s management must first understand the external environment in order to plan for the future. A firm is frequently oblivious to the factors that affect its future. A marketer can comprehend the marketing environment through conducting a marketing research.

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Simulation and Decision Making Marketing Essay

2 pages (500 words) , Download 2 , Essay

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The business also has to come up with plans and simulation models that direct it to achieve its objectives. These models play a major role of preventing instances such as project failure. Hence, a project can only be implemented once the trials in the models prove to be successful.

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Michael Murphy Brand Analysis Marketing Essay

3 pages (831 words) , Download 2 , Essay

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Many people would associate youthfulness with creativity and aggressiveness; characteristics that the parties are gunning for in surviving in the current political climate. Murphy’s compelling biography attracted the attention and empathy of the delegates and party members. Murphy’s message is geared towards enhancing democracy and equality.

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International Marketing Environment Issues Marketing Essay

4 pages (1112 words) , Download 2 , Essay

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Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. Social changes have also taken place affecting the economy of the world in general.

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Global Marketing Strategy. Project Shakti Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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Global Marketing Strategy. Every organization in the world of today is started with the objective of making profits unless it is a parastatal. Thus, business organizations will strive to gain and maintain customer loyalty, to obtain a satisfying market share and maintain it.

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Service Quality & Customer Satisfaction Marketing Essay

3 pages (750 words) , Download 4 , Essay

The author states that to regulate service delivery, supervisors tend to enforce procedures and rules on the staff to restrict their discretion and autonomy. These similar procedures and rules are envisioned to restrict the magnitude of service delivered for the client and the subsequent absence of customization.

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Issues in AmFam Health Policy Marketing Essay

3 pages (843 words) , Download 2 , Essay

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Health insurance is one of the key policies that are sold by various insurance companies. In some cases, however, these services fail to satisfy the needs of the people to whom they are given. One of the insurance companies that offer these services around America is American Family Insurance commonly known as AmFam.

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Market Oriented Product Innovation Marketing Case Study

8 pages (2000 words) , Download 2 , Case Study

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The study evaluates the critical success factors of the Samsung Galaxy S series and analyzes the strategic options that have been utilized to achieve those success factors. Further, the strategic option tools have also been utilized for deeper insights into the strategic implementation and its impact on the company.

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Online Bookstore E-marketing Marketing Term Paper

4 pages (1000 words) , Download 2 , Term Paper

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Online Bookstore E-marketing Name: Institution: ONLINE BOOKSTORE E-MARKETING Introduction The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time.

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Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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Repeat Purchases. It is crucial for marketers to ensure repeat purchases for profitability reasons and for ensuring long-term loyalty to a particular brand. As it is related to profitability, when a consumer is willing to repurchase a product, it ensures that there will be stable revenues.

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Agency or in house advertising Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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These factors will assist the company before and during the formulation of marketing and advertising strategies. After reviewing the case, an analysis has been done which is mentioned in the subsequent sections of this paper. They are: Lack of Expertise in Relevant Field Improved Technological Features such as Graphics, Animation etc Improved and Unique Advertisement Concepts/ Ideas etc Changing Trends in the field of Advertisement Protection from communication mistakes in messages, which are delivered through advertising.

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Market Segmentation Marketing Essay

3 pages (750 words) , Download 4 , Essay

This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.

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Managing People - British American Tobacco Marketing Essay

3 pages (1035 words) , Download 2 , Essay

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Flexible working refers to working according to the needs of an employee according to Romer (2011, 6). Flexible working entails part-time work, flexible working hours, leave, part-year working, and variable year working (Romer 2011, 6). Flexible working can also allow an employee to work remotely or at home as long as the expectations are met.

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Black & Decker (SWOT analysis) Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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Black & Decker is one of the world’s biggest manufacturers of power tools and accessories. The products range from the smallest of screwdrivers which are used rarely by domestic consumers to heaviest parts of machinery used at the industrial scale. The products are classified into two categories: home use and industrial use.

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Gold Coast Tafe marketing and survey research Marketing Case Study

4 pages (1000 words) , Download 3 , Case Study

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The focus group technique will be used to research the GCIT brand’s effectiveness with regards to different segments of the target market. A small number of individuals can be brought together to talk about the topic. A moderator is used to co-ordinate the discussion and the persons selected for the focus group have to be of a shared background and possess similar experiences in their education preferences (Krueger & Casey, 2010).

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Comparison of Marketing Strategies Marketing Essay

7 pages (1750 words) , Download 3 , Essay

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Comparison of Marketing Strategies Table of Contents Table of Contents 2 Overview of the Company 3 Service marketing mix for British Airways in UK’s and USA’s perspective 3 Product 4 Pricing 5 Promotion 6 Place 8 People 8 Process 9 Physical Evidence 9 Conclusion 10 Overview of the Company British Airways is located in Waterside, close to London Heathrow Airport in UK.

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Analyse the business situation facing KuIuIa.com from a marketing point of view Marketing Essay

3 pages (750 words) , Download 3 , Essay

Recommendations • It should further enhance its customer services and develop an organizational culture that empowers employees. By increasing the number of customer service agents it would be able to provide passengers with improved personal service and emotional support and security at the time of crisis.

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Experience as a Project Manager of IRTC Marketing Assignment

5 pages (1406 words) , Download 2 , Assignment

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Our criteria for selecting one or a few sellers to participate in the contract are brands and end-users feedbacks about them. Statistics won’t like so I used to collect feedback from different types of end-users. One of the trickiest parts is contract negotiation, as a project manager, I always see to it that the contract would always in favor of the company.

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Analyzing and Reporting Results Marketing Essay

3 pages (750 words) , Download 2 , Essay

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They are more knowledgeable and sophisticated than the standard consumers. They are characterized as industrial, institutional, intermediate and government or public sector organizations. The industrial organizations are usually more risk averse and will buy more proven brand name products.

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Marketing Strategy for Business - Marketing and Enterprise Marketing Essay

24 pages (6624 words) , Download 3 , Essay

Midland News Association (MNA Media) is the largest independent regional news company in the UK. The company is owned and operated by the Graham family of Wolverhampton. Two of its daily titles, Express & Star and the Shropshire Star, are Britain’s biggest selling regional daily newspapers and sell more than 200,000 copies every day.

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Elaboration of Marketing Strategies to Target and Position the Products Marketing Research Paper

4 pages (1442 words) , Download 2 , Research Paper

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The research paper elaborates the fact behind the obsolescence of landline usage in the United States of America (USA). In the 20th century the USA has been the leader in landline density in the world. Slowly with the advent and the rapid response in the usage of wireless phones and Voice Over Internet Protocol (VoIP) the usage of landlines has come to the verge of extinction in the USA.

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Future Marketing Communications Strategy Marketing Essay

10 pages (2813 words) , Download 2 , Essay

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There are stakeholders called consumers who have the power and freedom to choose from thousands of services and product offerings. The objective of marketing communication is to provide a platform where businesses are able to attract and retain all interested parties and stakeholders are made aware of the value of services and goods offered to them (Rossiter and Bellman, 2005).

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Tools of Monetary Policy Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

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The financial crisis had various effects on the economies of many countries such as reduction in the level of employment due to poor economic performance which went on for a long period, reduction in the wealth of consumers, and poor performance of the major business, which made some collapse. These worsen the living standards of the citizens.

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Why Vsauce Website Can Be Interested Marketing Essay

3 pages (966 words) , Download 2 , Essay

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VSauce plays an important role in promoting creativity in an industry where science and technology have taken over even in the simplest activities which have captured the interests of all age brackets. Technological advancements in web hosting services and server distribution necessitate the community and/or content website to have several visits.

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International Marketing Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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According to the paper foreign branding is marketing and an advertising term which describes the implied superiority or cachet of several products and services with attractive foreign-sounding names. Several manufacturing or service providing organizations use foreign branding strategies in order to attract significant number of target customers towards the brand.

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Strategic Objectives Marketing Dissertation

95 pages (10261 words) , Download 3 , Dissertation

Additionally, legal and environmental factors will also be discussed (completes PESTLE analysis). Under Porters 5 Forces analysis, the 5 forces that influence any given industry will be discussed. These include powers handled by the supplier and the buyer, threat of substitution, competitive rivalry, and threat of new entry.

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Under Armour Marketing Assignment

9 pages (2250 words) , Download 3 , Assignment

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These fabrics are offered in a variety of styles and help regulate body temperature and increase performance in all weather conditions. Under Armour sells their products worldwide and are worn by many athletes in various sports, as well as people with active lifestyles.

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Pros and Cons of Celebrities in Marketing Campaigns Marketing Essay

4 pages (1295 words) , Download 2 , Essay

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The celebrity endorser is a ubiquitous feature of modern marketing and millions of dollars are spent annually on celebrity endorsements contracts. There are often three types of endorsers: the celebrity, the professional, and the typical consumer. For celebrities, it is often a huge victory when they are under a contract with big corporations.

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International Marketing Environment of Australia Marketing Essay

8 pages (2363 words) , Download 3 , Essay

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Australia has given the major emphasis on exporting manufactured goods. Australia has a strong infrastructure along with stable institutions to support its trading activities. It is rich in skilled workforce and agricultural produces. Australia has been adopting Technology in its business environment.

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Marketing Campaign of Nike Marketing Essay

7 pages (1750 words) , Download 4 , Essay

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The research explores the ways through which the Nike persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater masses by taking advantage of Olympic coverage and alert television audience.

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Business Plan for Niche Interiors Marketing Research Paper

6 pages (1605 words) , Download 3 , Research Paper

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The interior design industry has witnessed tremendous growth over the last decades. This is particularly so in Canada, where the industry has grown tremendously in the past few years. The growth is partly attributable to the strengthening of the economy and the increasing number of homeowners who seek interior designers to beautify and charm their homes.

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Integrated Marketing Strategy Marketing Essay

14 pages (3500 words) , Download 3 , Essay

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According to the paper this shows the popularity of the product and the acceptance among general public. The response that this product received led to Apple continuously trying to innovate and add new features to its new versions. In this report we will first analyse the marketing mix of iPad, which is the four key elements of marketing, Product, Price, Place, and Promotion.

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Global Marketing of Automotive Industry Marketing Essay

16 pages (4806 words) , Download 2 , Essay

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Toyota has experienced brand reputation problems in the European market, making it critical to enter new markets to offset revenue losses in this part of the world. Recurring recalls have damaged the brand and a new market opportunity, Brazil, could produce revenue growth until the brand is able to re-establish its quality reputation in Europe.

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Marketing planning for Starbucks Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for.

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Marketing and Entrepreneurship Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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The study of economic development of a country studied based on the parameters of per capita growth in income, generation of large scale employment opportunities, increase in the level of national income and growth in the export and import activities owes due to the actions of the entrepreneur.

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Strategic Marketing Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.

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Marketing Plan for Rent a Runway Marketing Essay

16 pages (4386 words) , Download 3 , Essay

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This will be followed by monitoring the results, such as the ROI and the activity on the website. Analysis and traffic will be created to build the right alternatives in finding the results and in recognizing the trust among customers. All of the reviews will be monitored before going into final use; however, these will also help to add to the campaigns and the growing structure of the website.

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Main Line of Marriott - Implementation of Concept in Different Countries Marketing Essay

5 pages (1466 words) , Download 3 , Essay

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A service industry refers to the industry that provides services for people but does not result in the productions of goods. It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is the hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 on the Fortune 500 list.

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Zara Plus Sized A Case Study for a New Product Line Marketing Assignment

18 pages (4500 words) , Download 3 , Assignment

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The changing dynamics of the average feminine physique coupled with the average weight of individual consumers forces apparel companies to be even more flexible with their overall product offerings and evolve with changing market demands. Currently, in the United States alone, the average size of a single article of woman’s apparel that is sold is a size 14.

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Argos of Leadership and Management Marketing Essay

20 pages (5473 words) , Download 4 , Essay

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Relationship with the third part vendors tends to provide a viable means for retailers in order t grow their business cost-effectively and manage the resources. Therefore it can be said that the use of multiple channels tends to create significant opportunities for the retailers to increase revenue and target as well as interact with the customers.

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Comparative International Marketing - Common Elements of Highly Recognized Brands Marketing Assignment

14 pages (4064 words) , Download 2 , Assignment

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International marketing can be recognized as the marketing activity that is conducted by companies in overseas markets. It can further be referred to as company-level marketing criteria in the global market. It comprises the market determination along with other parameters such as targeting, marketing mix, entry-mode choice, and tactical decisions so that the firms can vie in the global markets.

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Consumer Behavior and Purchasing Decisions Marketing Essay

11 pages (3365 words) , Download 2 , Essay

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In the business spectrum, business people survive through their capacity to develop products that align with the expectation of their customers all over the world (Trocchia & Luckett, 2013, p. 36). The concept of understanding how these customers act and react in response to certain marketing dynamics is a very important concept for any person who engages him or herself in the world of business.

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Masafi Strategic Marketing Analysis Marketing Essay

16 pages (4410 words) , Download 4 , Essay

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The study will propose a marketing plan for Masafi’s mineral water. The project will start with the mission and vision of the organization. Following these, the study will provide a brief history of Masafi. A PLC and BCG matrix has been implemented for the purpose of the study. Then a market analysis has been conducted in order to understand the customer value and current customer trend.

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Thorr Motorcycles Inc. Perceptual maps marketing simulation Marketing Essay

3 pages (750 words) , Download 3 , Essay

The company holds a market share of 40% in an oligopoly marketplace. Perceptual maps are used in the simulation to develop a positioning strategy. A perceptual map is the visual representation of the customer’s perception of a brand. In the simulation I served the role of marketing manager.

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Factors Affecting the Adoption of New Financial Services Marketing Essay

6 pages (1772 words) , Download 3 , Essay

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Advertisement can generate new leads for personal selling by the salesmen and middlemen for being able to augment the buying psychology beforehand. Effective advertisements can create a positive image about the brand and improve the parameter of public relations of the company. Advertisements are often used in a conjoint manner with direct marketing to attract customers to the point-of-purchase display.

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Managerial Ways for Mathmos Ltd Marketing Dissertation

22 pages (5694 words) , Download 2 , Dissertation

The different issues faced by Mathmos Ltd have been identified along with the suggested solutions to encounter the stated problems. One can conclude from the above discussion that Mathmos has great potential to grow its business but it must focus on a change management process to deal with the issues at hand.

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Corporate Strategy of HTC Marketing Case Study

6 pages (1598 words) , Download 4 , Case Study

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The HTC was founded by HT Cho and Cher Wang in May 1997. While evaluating its last 13 years’ operations, it is obvious that the company has achieved a greater position in the market within this short time span. Timely and fruitful management strategies are found to be the key factors that led the company to rapid growth.

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Procter and Gambles Marketing Strategy Marketing Term Paper

2 pages (520 words) , Download 2 , Term Paper

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Procter and Gamble is an international manufacturer and distributor of consumer products, carrying some of the most popular brands of beauty and grooming, health and well-being, and household care products. It has a flourishing market worldwide, and consistent demand for its product lines enables the company to maintain a relatively consistent sales and profit performance even during the economic crisis.

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Advantages and Disadvantages of International Business Marketing Assignment

8 pages (2376 words) , Download 3 , Assignment

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The goal of the organization is to help the producers of goods and services, the importers, and the exporters to conduct the business effectively. The WTO was established on 1 January 1995 in Geneva, Switzerland. The agreements of WTO are lengthy and complex because they deal with legal issues covering a range of activities. WTO is known as the multilateral trading system.

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Marketing Essays