Marketing Essays

The different issues faced by Mathmos Ltd have been identified along with the suggested solutions to encounter the stated problems. One can conclude from the above discussion that Mathmos has great potential to grow its business but it must focus on a change management process to deal with the issues at hand. 

The HTC was founded by HT Cho and Cher Wang in May 1997. While evaluating its last 13 years’ operations, it is obvious that the company has achieved a greater position in the market within this short time span. Timely and fruitful management strategies are found to be the key factors that led the company to rapid growth.

Procter and Gamble is an international manufacturer and distributor of consumer products, carrying some of the most popular brands of beauty and grooming, health and well-being, and household care products.  It has a flourishing market worldwide, and consistent demand for its product lines enables the company to maintain a relatively consistent sales and profit performance even during the economic crisis. 

The goal of the organization is to help the producers of goods and services, the importers, and the exporters to conduct the business effectively. The WTO was established on 1 January 1995 in Geneva, Switzerland. The agreements of WTO are lengthy and complex because they deal with legal issues covering a range of activities. WTO is known as the multilateral trading system.

The consumer packaged product under evaluation is Coca-Cola Zero. The product is of interest because it is among the company’s most successful products in the market. The Coca-Cola Company produces the product to increase its sale in the competitive beverage market. The company has been in business for over 125 years with its product sales in over 200 countries.

There are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in the market. In this regard, the role of consumer behaviour plays a critical role as it largely includes the thought process of the consumer while making the purchase decision for buying a new product.

Running Head: Entrepreneurial marketing Name: Course Name: Course Instructor: Date: Table of contents Abstract…………………………………………………………………………….1 Introduction………………………………………………………………………..2 Research questions…………………………………………………………………3 Literature review…………………………………………………………………..4a Entrepreneurial approaches to promotion………………………………………..4b Guerrilla marketing……………………………………………………………….4c Buzz marketing…………?

The Coca-Cola Company is the world-leading company in the production of soft drinks. Unlike most of its competitors, Coca-Cola has successfully marketed its different brands of soft drinks around the globe. Currently, the soft drink referred to as Coke is the most preferred drink in different countries around the globe while Coca-Cola has become a household brand.

The client is a leading Coffee store brand in West Australia. It has both its own and franchise stores in the region. It already has a considerable presence in the region. The percentage of Franchisee stores is relatively low. However, lately, it has been facing stiff competition from stand-alone coffee stores in almost all existing locations.

Market research is an important aspect that can help a company or any other business entity understand the nature of the market the business aims to serve, who are the likely competitors, and how the business can apply marketing strategies to overcome its competitors (Kish, 1965 p21). Thus, there are various research methods that Kellogg's can adopt while undertaking its research.

After the successful launch of the hybrid family car Toyota Prius, the company started facing several microenvironmental factors that affected their business concerning this car. Consumers of the car always have been drawn to horsepower, vehicle size, and fuel sippers that were not likely to be seen on the roads.

The consumer often makes judgments and also delivers a perception of services based on the behavior of the employees with whom they interact. ABC Ltd has trained its staff so that they are able to handle any kind of issue and have appropriate skills service knowledge and aptitude in delivering the service for which the customers are paying.

The terms and conditions of a good or service are used to boost the number of sales (the ability to sell a good or service in exchange for money or any other payment) an organization makes in a given period of time. Sustainability refers to goods and services or even designs that have a lengthy lifespan, recycling possibility, less energy requirement and minimal environmental impact (Apollo, 2009).

The conclusion from this study states that in developed countries, certain ways of advertising cigarettes have been banned. However, cigarette industry continues to use appealing messages and images in advertising cigarettes in African countries. This has led to misconception such that young people begin to consider cigarette smoking a noble practice.

According to Kaser and Oelkers, marketing research helps to explore a series of issues, also known as research questions that are critical for achieving the targets set through a particular marketing plan. The practical implications of the above views are made clear by referring to the case of the firm under examination, i.e. the Chicken Coop.

From this paper, it is clear that the packaging and branding decisions may be more important than physical product decisions. Also, successful promotion of Packaging and Branding concepts have helped to make Lowes Home Improvement Stores the second largest home improvement retailer in the world today.

The efficacy of a marketing plan depends on how well the marketer has researched information, as well as the ability to create indicators that offer feedback with regards to the success achieved.  A marketing plan has to be made on solid information with regards to the customer base and the potential of outreach information.

Based on its wide market segment, Best lady will increase its sales in the next five years an aspect that will see its profits rise to a high level. Currently, the company controls 45% of the market with its key competitors controlling the remaining part. Our main value is to sell quality outfits that make every woman including celebrities and executives to feel special.

Customers are subjected to hundreds of adverts every day, and this calls for organizations to create a unique position and receive consideration from customers.  The use of celebrities in advertisements creates uniqueness and prompts positive effects on the consumer’s attitudes and sales intent towards the products.

The researcher collected secondary data from secondary sources while primary data was collected from 100 respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while the validity of the research result was also being checked in context to evidence of secondary data.

The author states that in most countries, famous celebrities including film stars have been used as brand ambassadors for Coke. These endorsements have created a strong bondage between the product and its users. In most of its ads, Coke has made effective use of music and catchy jingles to promote the product to its target market.

Consumer awareness of healthy food products has been at an all-time high in recent years. Many consumers today would prefer to pick the foodstuffs in supermarkets or retail chains that offer diet-friendly products. This is because there have been increasing concerns that foods with high-calorie content.

This study has selected two companies such as McDonald’s (a major player in the food service industry) and Nestle (a market leader in the nutrition and consumer goods industry) in order to understand their inventory management policy. It is essential to understand the concept of inventory in order to create a background for the study.

Future Perfect was just recently rebranded as the new Estee Lauder Time Zone skincare line, with the minor reformulation of its active ingredients. The product is intended to be utilized as a night and day-wearing product, wearable under make-up as an all-day moisturizer, designed to improve the appearance of fine lines and wrinkles.

The factors that affect relationships in the workplace range from the personalities of the members of the organization, the spiritual orientation that the organizational members possess, gender, disability, culture, generation as well as age. These factors affect interpersonal relationships in the workplace in different ways (Allen, 2002). 

The term diversity plays a decisive part in structuring the design of an organization. Practicing diversity in a work environment can lead to increased productivity which can trigger creativity in the work pattern of the employees by a greater level. The activities linked with diversification intend to minimize problems related to the performance of different types of roles pertaining to the job.

In the given research paper, it is also described that here everyone can share ideas about taste and preferences for a particular brand. Social media has curbed the marketer’s control of brand management and promotion. Social media has curbed the marketer’s control of brand management and promotion.

One of the prime objectives would be to develop high-quality filtration machinery which would purify the beverages and remove the pesticides. After the company has been able to establish itself in the market it would consider plans of providing services like downloading of free music, nutritional information, etc. This would help the company to position itself strongly in the beverage market.

For the majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply. Luxury products have become reasonably priced to more customers and hence, luxury brands have the probability to grow globally.

The luxury product encompasses a broad category of more than necessary products and is extraordinary when compared to other products falling under a similar category. Luxury products are characterized by six major characteristics like symbolism, extraordinariness, rarity, aesthetics, quality, and price.

In the market, the Microsoft Corporation’s Xbox is in competition with Sony’s PlayStation and Nintendo Wii. Therefore, the Xbox games console creation concentrated on increasing fun rather than on emphasizing on the graphics output. As Sony enjoys their motion-controlled gaming technique, the Xbox 360 uses Kinect that allows users movements and body gestures, which it in turn acts on appropriately.

The commonly known plastic surgeries are usually conducted in the form of hand surgery, reconstructive surgery, burn treatments, and microsurgery. Plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries (Thompson 28). Reconstructive surgeries are usually procedures that usually conducted to correct defects on the human body including faces.

The paper points out the best country or location into which the subject company can expand its operations to be Brazil. This country has a stable political regime that has supported the growth of the economy by implementing sound policies. The country has a large population that provides cheap skilled labor. 

These factors affect the performance but can be controlled by the manager. It involves being proactive and ensuring that the actions are taken based on evaluation. The case of tip top is simple because of the management system. In fact, the focus of the business has been on geographical production and marketing focusing on the local customers only (Kotler and Keller, 2007, p.

As a manager of an IT firm, I found that there are several corporate problems an organization faces like a drop in market share, profit fall, employee turnover reduction, quality assurance issues, problems from client ends, government policies and several rules and regulations, etc. But here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations.

Of notable concern is the fact that organizations during the contemporary period operate in global environments and their activities are affected by a wide range of factors. It can be noted that there are major environmental influences that affect global and international markets. As such, this paper seeks to evaluate the factors that impact Kentucky Fried Chicken (KFC).

This study aims to evaluate and present the influences that the corporate buyers have in a business-to-business (B2B) situation such as corporate information, rules and regulations, integration, economic pattern, values, cultural practices, corporate image of the supplier and the company, quality and price.

This study looks into marketing research as the process by which an organisation collect, record, and analyse the data related to certain products and services which come in its line. The primary requirement of conducting such a survey or research is to find out the needs and wants of the people in the market.

In the year 1992, Southwest Airlines lost almost $2 billion, and combined with the loss till 1991, the airlines lost almost $8 billion TWA, Continental, and America West were three carriers that faced a severe financial crisis and were called bankrupt during this time. This crisis situation began in the late 1960s.

The company holds 50 percent of the market comprising both New Zealand and Australia. It is currently operating in a tough economic climate that is putting pressure on its current operational procedures. To complicate the situation further, the company is carrying too much debt on its balance sheet. In addition to this, the company is finding its current market potential as fully maximized.

This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.

Gardenia is an online garden shop based in Doha, Qatar. Its goal is to basically provide the common public quick access to floral arrangements and styling services at an affordable price. It is a corporation owned by five college friends whose career experiences are a mix of event planning, styling and business management.

The author of the following paper states that the parent company is listed in the Qatar stock exchange and the Abu Dhabi stock exchange. The Ooredoo group is a key communication service provider in the Middle East, North Africa, and Southeast Asia and caters to around 83 million customers all over the world.

This is a unique and big step taken by Nestle because usually organizations do not disclose their secret recipes to other firms. When people go to these ice cream parlors, the coffee lovers are looking for an excellent and delightful cold coffee that can enhance their coffee experience.

However, this is largely due to the lack of innovative product varieties available from other cola producers and limited advertising budgets. This proposal identifies a new type of soft drink, Bubble Up Cola, that allows consumers to create their own flavors with just a drop of a tablet fortified with unique flavor varieties.

The most efficient and effective manner to research products is through the internet. B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led to the following findings: 93.2% of the participants make B2B by making a search online; etc.

Similar to other brands marketed by the company, Special K and Special K Chocolatey Crunch Bars are also based on cereals and intend to serve the customers with a low-fat breakfast item. For instance, Special K cereal is produced from rice cereal and contains only 110 calories without any fat (Kellogg Company, “Special K Cereal”).

Through its pioneering work in developing personal computers that are easy to use, the owners, Steve Jobs and Steve Wozniak, and later partner, A.C. “Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. It generated success from non-PC products.

It is apparent that marketing managers play a major role in the profitability of an organization. Marketing as a career - 1. People can embark on marketing as their sole source of livelihood. 2. Marketing managers must be in a position to make independent decisions for them to survive in the competitive industry.