We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Marketing Case Study - Essay Example

Comments (0)
Strategic Marketing: Pure Blonde Premium Beer Case Study Discussion Question 1: Fosters Group’s premium beer brand, Pure Blonde, became a cultural icon in Australia because the product has been introduced at a time when they recognized the socio-economic shifts in the nation’s preferences and modulated the quality of the drink to match the prospective consumers’ needs…
Download full paper

Extract of sample
Strategic Marketing Case Study

Download file to see previous pages... However, at this stage, other brands, especially those from overseas countries, are in a comfortable position in the market, thereby, posing a challenge to them. Thus, it appears that the time is ripe for the company to transform its product to meet the needs of the market. Obesity is a central focus for countries across the globe as a major public health concern in the present day and, therefore, shifting their market orientation to low-carbohydrate from premium is likely to benefit Fosters to a great extent in attaining higher market share for their product. Earlier when they marketed Pure Blonde, Fosters have focused on the premium quality of the product because the need of the hour has been answering the quest of a specific segment of consumers that have suddenly attained economic prosperity. What this segment has craved at that time has been a product that meets their distinct identity as a class of its own. Fosters have quickly recognized and responded to this expectation. However, at this stage, when other brands are commanding a better position with the premium concept, Pure Blonde needs to attract more customers by projecting their advantage as a low-carbohydrate product. This will definitely draw more people to consume their product and they can enhance their market share by deploying this strategy. On the other hand, this will preclude them from being considered as a brand focused on premium quality, which may entail the loss of some loyal customers. However, by the end of the day what matters is expanding the customer base and, in this context, an orientation towards the low carbohydrate aspect is a better option for the company to increase their sales. Discussion Question 2: Customer Profile for Female Consumers of Pure Blonde in 2013: Falls within the age group of 20 – 40 years Employed in good position and/or upwardly mobile family Cares ardently for appearances and remains obsessed with fat, sugar and carbohydrate contents of food intake Considers herself as part of the class with the right perspectives Will remain on a diet and conscientiously checks carbohydrate content in food and beverages Will rather avoid a ‘risky’ beer than enjoying it for other attributes and happily forgo a beer to save calories Will socialize with friends as well as spend time in bars, pubs or restaurants Consumes alcohol at home, with friends during lunch or dinner In the present day, the females go to extent in their bid to reduce body weight and attain slimness. Therefore, the primary concern of this segment of customers is the low carbohydrate content and they will definitely expect the product to be of a high quality. The product already enjoys a reputation for its quality and unique taste. However, it will have to add some feature that will be attractive to females and promote this aspect. Discussion Question 3: Pure Blonde’s previous success has come from the fact that they recognized the market potential at that time and modulated their product according to the market needs. Similarly, they have do rethink their strategy now and modify the product accordingly. The current marketing strategy of the company needs to focus on the product’s appeal as a low carbohydrate beer. Therefore, I would suggest the marketing director to align future marketing campaigns ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing Case Study Analysis
This case analysis mainly delves at critically analyzing the case of “marketing myopia”. Specifically, this paper aims at reviewing what principally causes the failure of business as suggested by Levitt (1975). From such marketing issues raised by Levitt, the marketing concepts, theories and frameworks are applied in this analytical review.
11 Pages(2750 words)Essay
Marketing case study
This report aims at identifying various strategic and marketing elements of the company and to discuss the company’s current position. The report will firstly include a discussion of the environmental factors impacting the company’s marketing attempts, followed by a discussion of the market segmentation and use of the STP principles within Burberry.
7 Pages(1750 words)Essay
Marketing Report -- Case Study
The strategy of the company is to provide priority to the employees in order to keep the customers happy and satisfied. Hence, the internal marketing strategy has helped the company to gain competitive advantage. An alternative strategy has been presented for further development of the company in this paper.
7 Pages(1750 words)Essay
Strategic Marketing Case Study
Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.
4 Pages(1000 words)Essay
Strategic Mangement Case Study
Further discussion of the winery's strategic position is emphasized within a life cycle analysis as well as defining and evaluating critical success factors necessary to compete in the winery industry. To identify whether the product of Coopers Creek has the potential to be profitable on the New Zealand winery market, Porter's Five Forces Analysis is conducted in this section.
10 Pages(2500 words)Essay
Strategic Marketing Case Study Analysis Essay
Company had made good progress during this period. Waitrose was able to sell 20% more fruits against an industry average of 2%. Similarly the company's revenues registered an increase of 20% against the industry average of 6%. Company could achieve such encouraging results even in the backdrop of a price hike of its average pack by about 7%, while the industry actually reduced the prices by about 2%.
8 Pages(2000 words)Essay
Strategic Management Case Study
The main objective of this dissertation is to improve the company's supply chain or strategic management and the relations with its suppliers to reduce costs so that company will support its cost-saving competitive advantage. Supply chain partnerships are relationships between two or more independent entities in a supply chain.
17 Pages(4250 words)Essay
Strategic marketing Case analysis
Even though countries like the Germany and France is not much into buying products with an established brand name, it is still considered as one major factor that enables
8 Pages(2000 words)Essay
A case study of Marks & Spencers, critically analysing the marketing strategies it employs in U.K and making recommendations for future strategic directions
This has posed a challenge to the companies that want to achieve dominance in their chosen markets (Hines, 2001). The challenge before them is to satisfy the customer needs by understanding their needs better. The marketers use different methods to enhance
40 Pages(10000 words)Essay
Introduction to and Fundamentals of Strategic Marketing. case 1
Kroger and to analyse its current marketing strategy. The paper will further move on to provide recommendations for the marketing of the company to help it grow and be able to compete in the high level of competition in the current market. Before moving into
3 Pages(750 words)Essay
Let us find you another Essay on topic Strategic Marketing Case Study for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us