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Market Research and Business Plan of Apple - Essay Example

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This essay presents the analysis of Apple's market research and business plan regarding the launch of Apple products that took Apple on leading position. With continuous innovation, Apple’s defining trait, this report develops a plan for another innovative edition of laptops from Apple Inc…
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Market Research and Business Plan of Apple

Download file to see previous pages... The essay "Market Research and Business Plan of Apple" presents a plan for an innovative edition of laptops from Apple Inc. The underlying report accounts the performance of tablets of Apple Inc. and its immediate rivals going head to head in competition as current market revolves around it. Assessing market trend and performance with the latest tablet invasion is also very difficult as a large number of companies have landed in with their versions. Tablets are differentiable on the basis of brand, size, features, storage size, etc. There are almost more than 35 brands of tablets present in the market; within three sizes; five types of operating systems; six features variation parameters and four storage sizes. Apple has been in competition with Samsung’s Galaxy, Google’s Nexus and Amazon’s Kindle Fire. The market has been gradually sharing the Apple’s market share pie to Samsung’s broader variation offering as and to Amazon’s reasonable offering. Apple has been dominating the market with its high price; Apple Mini iPad launched at a price of $499.00 in the US whereas the analysts presented an estimate of the material bill for Apple Mini iPad to be $188.00; gross profit of $ 311.00 or 62% per unit. Whereas Amazon is offering its latest Fire Kindle for $ 199.00 while latest Samsung Galaxy Tablet is offered with a price of $ 358.00 and Asus Google Nexus tablet is being offered for $267.36. Further, Asus Transformer tablet version is also charging the price of $.499.99; 0.99 cents higher than iPad mini....
e has been dominating market with its high price; for instance, Apple Mini iPad launched at price of $499.00 in US whereas the analysts presented an estimate of material bill for Apple Mini iPad to be $188.00; gross profit of $ 311.00 or 62% per unit. Whereas Amazon is offering its latest Fire Kindle for $ 199.00 while latest Samsung Galaxy Tablet is offered with price of $ 358.00 and Asus Google Nexus tablet is being offered for $267.36 (Bradshaw, 2012; Osawa, 2012 ;PC World, 2013). Further, Asus Transformer tablet version is also charging price of $.499.99; 0.99 cents higher than iPad mini. Prices range for tablet has been from $.79.72 offered by Pan digital R70D256 1 GB Wi-Fi White E-Reader to $.3199.99 offered by Motion Computing (HP3C4A3C3C3B2A).  Despite huge variation, various website rate iPad as the first choice and while on second place suggestions are made on the basis of various aspects as shown in the Figure 3. Comprehensive comparison of the iPad’s two closes competitors is as shown in Figure 4 in the appendix. Analysts have been largely favoring Apple iPad over rivals and associate the presence of competition to Apple’s high price weakness (Dolcourt, 2012). While Apple Inc considers price of Apple iPad mini justified in light of the popularity of the earlier original version of iPad despite its huge price (Westaway, 2012). Moreover, nurturing the debate over price factor, critics also hold opinion that Apple’s price is dominant factor of its strategy to keep product as luxury while superior product and mass market are mutually exclusive factors. Further, despite its most debated high price, it is within capacity of sizeable population (Cox, 2013). Another factor that supports the high priced iPad over other competitors is the fact that over 91% ...Download file to see next pagesRead More
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