Advertising Ad Plan - Essay Example

Advertising Plan ADVERTISING AD PLAN The projected sales of Identify your budget a) Calculate projected sales and set aside apercentage of the total figure for marketing expenses. 3% - 7% average figure. Projected sale $14, 870,000, 000 Less operating cost $ 9, 453, 700, 000 Gross profit $ 5, 416, 300, 000 Total expenses $ 12, 173,000, 000 Partial factor 3.573 % Total 5.222 % Marketing department $ 270.8 million employed in expenses Projected sales of $ 24.4 billion (Wood, 2003) Identify which media your competitors and your industry use the most.

Most of the competitors in the food industry use television. The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy for the advertisements on offer. Countries like Canada require the advertisements done on radio and television to comply with the Foods and Beverage Clearance Section of advertising Standards Canada (ASC). Now, there is no centralized rules come in play to facilitate published advertisement regarding foods and beverages.

The media awareness network provides a significant level of policies adapted by food advertising industries (Wood, 2003). Amount of waste; Define as closely as possible the characteristics of your audience you want your advertising to reach, as well as your geographic area (Savannah, GA) you plan to cover The advertisement is aimed at children, in Savannah, GA. The advertisement targeted at children usually includes advertisement containing fun messages, movies that kids love watching, meal promotions designed to suit kids and licensed characters.

Kids’ advertisements on the internet involve the use of advergames and virtual features. When advertising for the kids; branding remains outstanding disregarding the foods on the market. The moment the food comes in play, the advertisers display the healthy foods option. McDonald’s foods stuffs like the burger king, Subway, and Diary queen are designed for the kids’ likings. The restaurant prefers the use of television and the internet to advertise the foods available. The use of television for the kids is preferable as the children spend considerable time watching television.

The internet use also appears relevant as the McDonalds children segment sites for advertisement are visited on a daily basis. The McDonalds focus on children products is intense as they even have categories for children of almost ages (Wood, 2003). Identify the media your prospects use for information on your type of product or service The prospects use the health issues magazines for information on the foodstuffs to produce. The healthy magazines provide the audience with healthy and delicious options that they can snack and not to worry of their health situation.

This way parents will buy their kids the foodstuffs, as they seem healthy, preventing their kids from reaching a situation whereby they end up obese. Food stuffs such as salads remains unhealthy snack that kids can consume and enjoy. When advertising such foods to the kids; the use of colors such as the orange, green and yellow colors to represent carrot, spinach, and bananas respectively to entice kids turns out successful. It remains paramount to note that kids enjoy the use of color and would go for anything colorful as they assume the food seem to be delicious (Wood, 2003).

Identify the media in which you can afford to advertise with enough frequency to penetrate your target market. Television appears as the best advertising media to advertise for the kids’ foodstuffs. This is supported by the fact that kids spends a significant amount of their times watching television hence most kids will get information on the advertisements. Using billboards for advertisement will also attracts kids while travelling (Wood, 2003). What is your measurement of success? Success of the medium used in is measured in an increase in sales by 3- 8 percent of the previous sales.

An increase in leads and prospects up to 5% means that the organization will soon be dominating the sales market in the food industry. Increased levels of web traffic by 6% daily may means that the number of customers accessing the websites has increased. Effective advertising strategy ensures an increased level of brochure requested by at least 5% of the previous requests (Wood, 2003). The sales strategy applicable in the food industry Creating a sales budget for the McDonalds Cost of advertising- $ 130.

8 million Cost in paying the individual’s involves in making the sales possible $ 140 million (Wood, 2003). Sales forecast for the McDonalds The McDonalds foresee a sales volume of $ 24.4 billion during the next financial statement (Wood, 2003). Sales presentation for the McDonalds Firstly, set goals for the presentation. Target the sales pitch to connect the gap between clients and the organization. The seller must try to find out the details that the customers prefers in the products. Secondly, know the strategies in use by the companies proving fast foods.

Knowing the strengths and weaknesses of the competitors gives McDonalds an edge over their competitors. Thirdly, it proves paramount to develop an engaging pitch for McDonalds’ potential customers. This enables the sales person to counteract the views of the competitors; if the competitors release their goods at a lower price, bring customers to note the values beyond pricing (Wood, 2003). Steps required while making a typical sale Step 1: A typical sale requires the sales person’s presentation as a person of integrity and display professionalism.

Facial expressions and use of positive; language complement the clients and listen to their needs. Step 2: Strategically move to the intended need for the meeting and ask open-ended questions to determine the genuine needs of the clients. Step 3: Show the client that the need specified is met by the products on sale. The clients are moved by the fact that the seller understands them. Step 4: Give useful information about the company, its level of integrity, focusing on differentiation points from the competitors.

Step 5: Sell the product to the customer. This entails the physical movement of the product from seller to the buyer. Step 6: Seal the association between the corporation and the purchaser. This ensures repeated purchase; as the customers will be satisfied with the products sold by the organization (Wood, 2003). References Wood, M. B. (2003). The marketing plan: A handbook. Upper Saddle River, NJ: Prentice Hall.