Nobody downloaded yet

SONY - Essay Example

Comments (0) Cite this document
Sony Corporation Name University Marketing is the most important component of any business regardless of its type and size. It plays the vital role in growth of businesses. The purpose of this assignment is to know about marketing, its different types and how Sony Inc uses marketing and apply different marketing tactics to it to sustain in this competitive environment (AMA, 2004)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Read TextPreview

Extract of sample "SONY"

Download file to see previous pages Marketing can be said as identifying the wants of the customer and providing them with those wants at a price they are willing to buy. It is not only about advertising your product but also making sure that your marketing of a product reaches to the right target market. To get better results, we use several components of marketing which include planning, pricing, promotion and distribution (Kotler, 2012). The concept of 4p’s that is product, pricing, placement and promotion mixed together in an efficient manner gives out effective results (Joshi, 2005). Talking briefly about the 4p’s, they are said to be the backbone of marketing. Using the 4p’s in correct manner can bring out good results. The first P is taken as product, the product or service being sold by a company (Adcock & Al Halborg, 2001). This may include the product characteristics such as quality, design, service warranty, variety and brand name. The second P is the place. It concerns majorly with the target market of the company’s product. What product is made for whom and in what geographical location it should be sent the most is what is decided in place. The third P is the price which decides what price to a company should charge for its product. This is decided by the purchasing power of the consumers, the demand for the product and its utility. The forth and the last P is promotion in which the company decides what promotional techniques to use to gain maximum sales and profit from their product. This may include advertising, door to door selling, distribution channels etc (David A. Acker, 1988). The company we have chosen to study the marketing techniques and the application of these techniques is Sony Inc. The word Sony is a Latin word which means sound and in Japanese it means smart and presentable (Inc., 2013). Sony Corporation known as Sony is a Japanese company and have it’s headquarter in Tokyo, Japan. It has many diversified businesses under its umbrella. The company is majorly known for its entertainment products it provides to its customers which include televisions, stereo systems and playsation games. It also has a financial service head which includes banks and investment companies, though Sony is majorly recognized as a company which provides high quality electronic entertainment products. Sony stands on 87th in the top 500 companies of Fortune (Global, 2013). Sony Corporation is the subsidiary of Sony Group which deals in the electronics. It has a research and development department which is responsible for the development of the new products. This makes Sony one of the greatest and largest electronic manufacturing companies in the world. We will now examine that how Sony’s marketing techniques have given the company a huge brand name and success globally. We will look into the four P’s that is product, place, price and promotion of the company and discuss their roles in building up what Sony is now today (Sony Corporation, 2012). Product Sony’s product portfolio is extremely vast ranging from a variety of electronic devices to a number of products in the entertainment category. Sony manipulates the attributes of its products to satisfy its diversified large target market. Customers constantly demand new and innovated ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“SONY Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(SONY Essay Example | Topics and Well Written Essays - 2000 Words)
“SONY Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Sony Corporation

...?Introduction SONY CORPORATION was founded on 7th May 1946. Its headquarters are in Minato, Tokyo, Japan. The present Chairman is Howard Stringer, Kazuo Hirai is the CEO and President and the Vice Chairman is Ryoji Chubachi. There are six broad categories of products that SONY produces: audio, video, televisions, information and communications, semiconductors and electronic components. In the audio category there is home audio and portable audio, in video category there are video cameras, digital still cameras, and DVD-Video players/recorders, and Digital-broadcasting receiving systems. It makes LCD televisions in the Television category and PC, printer system, broadcast and professional use...
7 Pages(1750 words)Essay

Sony Playstation

...?Sony Playstation Introduction: Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. Sony Playstation is the one of their brand sequence of video game consoles developed and made by the Sony Computer Entertainment. “The Playstation was released in 1994 and enjoyed great success, mainly because of the company's strong financial back enabling it to market the PS widely and its ability to get hundreds of developers to license games for the console” (Sony Playstation n.d., para. 3). Sony Playstation turned out to be an instant success, and Sony offers a large variety of games obtainable... with it. At...
4 Pages(1000 words)Essay


...? Sony E-marketing Introduction Nowadays e-marketing is an effective tool in products or goods publi policy. It is possible for thecompanies to go global in case they are available on the web. The advantages of social media can be found for any sphere of human activity. Thus, for example, even celebrities use social networks as communicating means with their fans or free-of-charge promotion of their creativity. They invest nothing, but they gain money hand over fist. The same can be said about the modern companies. For example, bricks-and-mortar trade is currently substituted by a more efficient clicks-and-mortar campaign (Burt). To be the most competitive and outstanding market player, it is desirable for...
6 Pages(1500 words)Essay

Sony Corporation

...Sony Corporation Table of Contents Introduction 3 Strategic Planning 4 Mission Statement 4 Market Summary 4 Advertising 5 Channel sales expansion 7 Service Operation Enhancement 7 Local Talent Development 7 Push Strategy 7 Segmentation and Targeting 8 Positioning 10 Marketing Mix (4Ps) 12 Product 13 Price 14 Place 15 Promotion 16 Social Responsibility 17 Conclusion 20 References 22 Introduction Sony Corporation is a Japan-based multinational conglomerate formed in 1946. It changed its name to Sony Corporation in January 1958. It has its headquarters in Tokyo, Japan. It has diversified its business mainly into electronics, game, entertainment and financial services sectors. It is...
20 Pages(5000 words)Research Paper


...Building Brands: Creating Added Value for the Inserts His/Her Inserts Grade Inserts Name (06, December, 2009) CONTENTS 1. Introduction ..................................3 2. Marketing...3 3. Product from consumer's perspective....4 Analysis of Adidas.4 Products .4 Marketing Mix5 Brand Positioning...5 Market Segmentation and Targeting..6 Promotion...6 4. Adidas in Competition....................................................................7 5. Conclusion................................7 6. References .8 Introduction Marketing is the process of interesting potential customer and clients in your products and/or services. The name of the game in marketing is attracting and retaining a growing base of satisfied... Brands:...
6 Pages(1500 words)Essay

Sony Corporation

...Case Study on Sony Corp ID 19714 Order No. 281477 [Name] [University Name] [Course Name] [Supervisor] [Any other details] 15 March 2009 Table of Contents: Introduction: In this presentation, the competencies & strategies of Sony Corp has been mapped with three prominent Marketing theories - Schumpeter's theory of "Creative Destruction", Michael Porter's "Generic Theories" and Michael Porter's "Five Competitive Forces Theory". Sony's R&D strategy mapped with Schumpeter's Theory Schumpeter is popular for his original theory in 1911 that linked entrepreneurship with innovation in which he stated that an entrepreneur is an innovator... that brings to table new ideas & innovations that result in the creative destruction of established...
4 Pages(1000 words)Case Study

Sony corp

...Sony The Sony Corporation was founded in 1946 in post World War II Japan to become one of the largest and most innovative electronics companies in the world. The introduction of the Sony transistor radio in 1955 helped establish Sony as a competitor in the global consumer electronics market. Subsequent products, such as the Walkman, have continued to shape the way we transport, listen to, view, and store a wide variety of home entertainment media. The company has often been faced with challenges as they restructured their marketing strategy over the years to meet the demand of a rapidly changing marketplace. Though not all have been successful, Sony has...
3 Pages(750 words)Essay

Marketing Spotlight of Sony

...Marketing Spotlight of Sony ID 19714 Order No. 274866 [Name] [University Name] [Course Name] [Supervisor] [Any other details] 11 March 2009 Table of Contents: Introduction: This presentation is pertaining to the Marketing Spotlight of Sony and the questions asked pertaining to the case study. There are three questions that have been answered in the sections below. What have been the key success factors for Sony? The first key factor of Sony’s success has been their capability to build new products and new markets. They applied commendable innovation in their product development strategies thus creating entirely new kind... of products like fully transistorized radio, audio cassette recorders & television, Walkman, entertainment...
3 Pages(750 words)Essay


...Strategic Analysis of Sony Corporation Contents Introduction to the Company 5 Internal Analysis of Sony Corporation 6 Organizational Design and Structure 6 Physical Resources of Sony Corporation 7 Technological Resources of Sony Corporation 7 Human Resource of Sony Corporation 7 Innovative Resources 8 Reputation Resources 8 Risk Management 9 Value Chain Analysis 9 In-Bound Logistics 9 Operations 9 Out-Bound Logistics 10 Marketing and Sales 10 Service 10 Strengths and Weaknesses Analysis 11 Strengths 11 Weaknesses 11 PESTEL Analysis 12 Political Scenario 12 Economic Outlook 12 Social Outlook 13 Technological Outlook 13 Environmental Concerns 13 Legal...
33 Pages(8250 words)Coursework


...Following the current technological advancement, e-business and mobile e-commerce strategies form part and parcel of any successful business organization. The success is reached through a two stage process, i.e. creating and capturing value. According to Tawfik and Enders, value and creation and capturing can be met through the value process framework (VPF) which incorporates different strategy analysis. Sony BMG is used a real life example of a company that has incorporated VPF in its operations. Sony launched its mobile value network operator (MVNO) project in efforts to improve its competitive advantage. A critical analysis of this project discloses various value drivers as well as cost drivers. ...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic SONY for FREE!

Contact Us