StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Marketing Mix of LED Television by Samsung - Case Study Example

Comments (0) Cite this document
Summary
The objective of the "The Marketing Mix of LED Television by Samsung" paper is to focus on the marketing mix used by Samsung to sell its range of brands under the product category “LED television”. Information about each category in the marketing mix is collected and evaluated in this paper…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
The Marketing Mix of LED Television by Samsung
Read Text Preview

Extract of sample "The Marketing Mix of LED Television by Samsung"

Download file to see previous pages The paper will significantly concentrate on product, price, and place and promotional attributes of the selected product. It was Sony who manufactured a “LED-backlight LCD television” in the year 2004. However, Samsung was the first company to coin the term “LED TV” when they manufactured this product on their range of Edge-LED lit LCD televisions in the year 2009. There is even an enormous number of competitors in the marketplace of LED TVs such as LG, Vizio, and Sharp. Focussing on the marketing mix strategy of Samsung LED TVs, the research paper will also try to recommend a few modifications in the existing strategy followed by the company.

The LED (Light Emitting Diodes) is a modern technology in the range of televisions. It has swapped the use of ‘standard florescent tubes’ on television. This technology is used by Samsung for producing high quality and fine images. This section of the research paper will focus on the product qualities that are offered by the company along with the likely qualities sought by the customers.

The picture of Samsung C6500 has a stellar view with its input of High Definition signals. This feature makes the picture look extremely bright. On the other hand, Sony EX700 has a major drawback of contrast degradation at the side angles that ranges to even more than 15 degrees off-center. Thus, it is evident that the picture quality of Samsung LED TVs is better than that of Sony’s.

The black level/contrast ratio of Samsung is better than that of Sony as in the dark scenes it maintains an inky black view. But the series of Sony EX700 maintains a view that is a little ineffective than Samsung C6500.

In the case of appearance, Sony EX700 has a drawback of framing bezel which is wider. Moreover, it has a depth of 2.25 and a rotating table stand. On the other hand, Samsung C6500 has a depth of just 1.2 inches along with a bezel frame that has a thickness of just 1 inch. The “swiveling chrome quadruped stand” makes it look expensive and attractive. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Marketing Mix of LED Television by Samsung Case Study - 2, n.d.)
The Marketing Mix of LED Television by Samsung Case Study - 2. https://studentshare.org/marketing/1748784-marketing-mix
(The Marketing Mix of LED Television by Samsung Case Study - 2)
The Marketing Mix of LED Television by Samsung Case Study - 2. https://studentshare.org/marketing/1748784-marketing-mix.
“The Marketing Mix of LED Television by Samsung Case Study - 2”. https://studentshare.org/marketing/1748784-marketing-mix.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Mix of LED Television by Samsung

Marketing Mix

...? Marketing mix Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits. All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right price, suitable proportions and in the right place. When developing a befitting marketing program for an organization...
8 Pages (2000 words) Essay

Marketing Mix

...?Table of Contents Introduction 2 Tasks a. Review of the marketing mix 2 b. Discussion of the pre-launch plan. 2 c. Objectives of the marketers 2 d. Pre-launch activities pre-launch activities 3 e. Elements of the Marketing Mix being focused and missing 3 g. Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions. a.. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations...
4 Pages (1000 words) Essay

Marketing mix

...?The concept of marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response(Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers. As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995). All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context...
6 Pages (1500 words) Essay

Marketing Mix

...1 Marketing Mix Introduction A lot rides on a company's marketing mix: On the strategic choice of product, price, promotion and place depends the success or failure of the enterprise. These four Ps are the basic tools of marketers everywhere. "Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market" (Kotler 15). However the marketing mix of most companies is in constant flux; it is often changed to reflect market dynamics and to optimise marketing effort. The most successful companies find an inimitable mix of these elements to deliver unique new value to their customers. Product "On this path the business grows either by logical extensions of the existing product line (new...
4 Pages (1000 words) Essay

Marketing Mix

...MARKETING MIX ID: Submitted Signed: Marketing Mix The elements of the marketing mix are also known as the marketing tactics which basically bring forward the issue of marketing ideology in the real sense. The marketing mix is composed of 4P’s which are known as the Product, Price, Place and Promotion. The concept of the marketing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing mix is the mix that a company offers to its target consumers. It is for the audiences to pick and choose and thus be attentive towards. The basic purpose however is to make a sale during all this while on the part of the marketing team coming under...
6 Pages (1500 words) Essay

Marketing Mix

...Marketing mix Marketing mix comprises a set of four key decisions that a company has to take into consideration before introducinga new product into the market. These four variables help the managers in an organization to develop appropriate key decisions essential for smooth running of any organization operation. These variables are; product, price, place and promotion (Ferrell, 2010). Product Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any marketing plan. Product can usually be divided into three parts i.e. the core product, the augmented product and the tertiary product (Ferrell...
5 Pages (1250 words) Research Paper

Marketing Mix

...Insert of Marketing mix Successful businesses often employ certain marketing strategies which aim at improving their products to their prospective consumers. The amount of goods sold by a given business organization is strongly determined by the types of marketing strategies she has put in place to attract the customers. This paper will examine various marketing procedures for different Products. According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses for instance the television networks. Since television is a common property in most regions, the wash can be marketed through this means by simply airing the whole advertisement on the local television network so that people can view...
1 Pages (250 words) Essay

Marketing mix

...Marketing Mix Marketing Mix At Eat Smart Supermarket, we are committed to providing high quality services at competitive prices for the benefit of all our clients. After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps. All these will be done after carrying out a market analysis and ascertaining the prevailing conditions in the market, our clients’ needs and the level of competition in the market. With the high level of obese cases in the country, there is a high demand...
2 Pages (500 words) Coursework

Marketing Mix

rious education programs through DVDs, online lessons, interactive museum lessons, as well as support for families, kids, and teachers on creating awareness about art in the entire USA. The theme of the arts is the traditional American and European paintings though there has been the incorporation of the modern, a perfect example being the Ginevra de Benci by Leonardo. Fundraising is done on the basis of becoming a member by donating a gift of $1,000 enabling one to enjoy exhibitions, education programs and other programs. Besides, the museum owns stationery, and other art galleries can be accessed online.
The Getty is among the best art museums in Los Angeles, having a population of 3.884 million, with the cheapest collection...
4 Pages (1000 words) Assignment

Marketing mix

...Critical Review of Marketing Mix Critical Review of the Marketing Mix. A critical review of Constantinides, E. (2006). The marketing mix re-visited: Towards the 21st century marketing. Journal of marketing management, 407-438. By reviewing several past publications regarding the marketing mix being adopted and their suitability to the changing consumer trends, Constantinides (2006) conducted a study on the suitability of the application of the 4Ps marketing mix in the 21st century. The study was aiming at further shedding light on the need to change the approach marketing practitioners use especially with regards to 4Ps marketing framework with a bias in disfavor of the same framework. Constantinides described from many research scholars...
11 Pages (2750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Marketing Mix of LED Television by Samsung for FREE!

Contact Us