Marketing Essays

With new industrialization capacity and growth in education and jobs availability, consumer discretionary incomes are rising in China that has created a new breed of buyers. China is emerging from its traditionalist past and taking a more capitalistic approach to lifestyle, considering ostentatious and generic consumption to be lifestyle fulfilment opportunities.

The concept of new media and responses from consumer behavior has begun to alter the way in which many are approaching brand building and relationships created. An alternative approach to brand building was created as well as how the responses are received by consumers. The effect is one which is used specifically with social media.

The economic development of China, as well as trade liberalization comprising inclusive business obligations in the year 2001 on joining the World Trade Organization (WTO) agreement, had resulted in the sharp expansion of the US-China business relationships (Morrison, “China-U.S. Trade Issues”).  

The paper includes the problems experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina. Moreover, it also includes situational analysis of both the internal and external environments of DI with the help of SWOT analysis and Porter’s five forces model.

Coca-Cola was invented in the late 19th century by John Pemberton for the purpose of using it as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca-Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on top of the world’s soft drink industry throughout the 20th century.

In February 1993, the senior vice president of the organization in question, Mary Kay Cosmetics Inc was drawn to an interesting point of concern. Mr. Curran Dan Durand was thinking of the dynamics of the organization's international marketing operations. For more than fifteen years, the company had sold products outside the united states of America.

The soaring popularity of green vehicles is proving to be a major boon for the Zacks Automotive – Foreign industry. Sales of electric vehicles (EVs) are witnessing a massive jump in most countries amid heightening climate concerns. Despite economic worries, vehicle sales in major car markets, including China, Europe, and India.

AMA (2007) defines it as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". Encompassing many aspects of marketing, the terse and objective definition of marketing can be given in this way.

In this context, first, the role and nature of a marketing plan are discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of the marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section.

Premier Oil is a self-governing British oil corporation with oil and gas interests within UK, Africa, and Asia. It is dedicated exclusively to the industry’s upstream sector - the gas and oil exploitation – as contrasted with the retail and refining 'downstream' sector. Premier Oil’s strategic group is the stakeholders. Porter's five forces outline is employed for a strategic business assessment.

Strategic management in an organization demands proper timing and an acute understanding of the consumer market. The Carolina marketing mix is vibrant and pays attention of the needs of the youthful market. And Ralph Lauren, an important company in the fashion industry, for many decades failed to perform as expected in the Brazilian market.

The company “Jollibee” enjoys a lion’s share of the profits that is greater than the other multinational brands combined. The company has embarked on an international expansion with 80 stores operating outside the Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei, and 7 stores in Qatar, Kuwait, Hong Kong, and Jeddah.

The Abu Dhabi Police Institution and Training Center are some of the most important divisions. This department is responsible for providing training to the General Directorate police. According to adpolice.gov.ae, The General Directorate of Abu Dhabi Police in Abu Dhabi Emirate operates with other agencies to achieve a safer society.

Why can’t pioneering innovative companies sustain their first mover advantages? - Research in Motion case study. Research in Motion (RIM) is a leading manufacturer of wireless devices. The manufacture of first mover advantages enabled the company to emerge from an unknown small entrepreneurial firm into becoming a global force in the sector of wireless devices within a very short period of time.

Conclusion The leading organizations in global market are trying to capitalize on the opportunities that have been created due to globalization. Masafi is one of the popular mineral water producers in the Gulf region that offers mineral water with various flavours across the globe (Ehteshami, 2007, p.97).

Subway is a well-renowned global restaurant chain established in America which is engaged primarily with selling salads and submarine sandwiches. The first restaurant chain was established in 1965, initially named "Pete's Super Submarines" which was for the first time renamed Doctor’s Associates, Inc, and later as Subway.

This knowledge can be that of humanity, culture, society, or science and can be used to check for the ‘truth’ of facts, check the findings of work done earlier, find answers to new or prevailing problems, strengthen scientific principles, or form new scientific principles. The research process may also be initiated to expand onto previous work.

CAM bank has been a recognized financial institution in Spain, which has been serving a large customer base, to the extent of being classified as the fourth largest savings bank in Spain, by the year 2007 (manta 2012, Web). However, the trend has now changed making the bank collapse.

Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT). The video gaming industry has impacted IT owing to its massive and competitive nature. Due to changes in the global trends and free online videos, video gaming has undergone a restructuring program.   

The Common Agriculture Policy (CAP) is viewed as a ‘partnership between the farmers and Europe. Though it has been criticized by many on different grounds, the EU considers it as a tool to protect its farmers and the countryside. Since its introduction, it has been undergone different reforms. The latest reform is due after 2013.

There are several ways to communicate with the customers and where the product itself, the price, and the place too communicates with the customers there are some specific communication tools available for companies to reach the target audiences. The promotion mix elaborates on different ways via which a company can target its current and potential customers.

As business and marketing have become a lot more competitive in nature; marketers are looking to adopt a lot more integrated approach in case of promotion by using all the elements of the promotional mixes to maximize the impact of the communication. For event marketers, use of IMC would be critical to the success of the organizers both in order to create awareness and increase sales.

The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a completely new flavor. The main objective of Red Bull was to sell energy drinks with a unique taste that appealed to the people living in western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary, and Germany during the tenure 1992 to 1997.

The case study deals with the analysis of the business strategy of the launch of credit card in Romania by the Alpen bank. The bank has planned for a business strategy to launch a credit card in Romania but only if it can bring in a profit of € 5 million in the consumer bank segment.

The researcher of this essay aims to analyze various kinds of segmentation not only market segmentation. The conclusion from this study states that if Orbitz adopts the market penetration strategy effectively then it would be able to garner attention from potential customers and also yield sufficient amount of profits from its introductory travel services.

As a means of illustrating how Jaffe’s approach differs from the traditional approach, the analysis will consider the old paradigm alongside the new one put forward by Jaffe as a means of providing the reader with an informed understanding of the differentials between the two as well as a brief discussion of the strengths and weaknesses of both.

and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.

Understanding customer behaviors becomes essential in developing marketing strategies aimed at increasing sales volume in retail outlets. The research aims at understanding consumer behaviors through undertaking comparative research. This understanding remains an essential component in the development of services.

Marketers are always sin constant attempts of understanding the behavior of the consumers day in and day out which therefore presents a challenge to almost all marketers as to how to be influential in terms of shaping the consumption behaviors of the consumers so as to favor the products that they are selling in the market.

In relation to the automobile industry, it can often be viewed that the demand for vehicles has been constantly increasing throughout the globe. Correspondingly, The Ford Motor Company is regarded as one of the leading and renowned automobile companies in the world. The company is based in Michigan, US, and operates in excess of 200 nations across the world.

The subject of interior decoration has huge scope and is applicable to numerous fields of business. The term interior decoration goes with decoration of home, supermarkets as well as retail counters.

The author states that social networking satisfies low-cost marketing in a difficult economy and also provides opportunities for a more interactive relationship with buyers in key segments. He thinks that all-in-all, the high end fashion market must remain devoted to exclusivity in order to guarantee sales results and better image protectionism.

Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its markets.

The researcher discusses his five experiences with different companies in which, he has been given a poor customer service. Some of the companies he will discuss are very famous and his complaint might sound inconsistent with the quality of service generally given by these companies, but he is writing what happened to him.

This research will attempt to examine the different trends to understand how media should continue to approach expanding the market and working toward new mediums within Hollywood. The concepts which are associated with Hollywood are creating a global demand that is monopolizing the culture of film internationally.

1.0. Introduction This paper will discuss the operations strategy process for three companies that operate in the UK’s Quick Service Restaurant (QSR) industry, namely: McDonald’s, Subway and KFC. The paper shall focus on the market-led operations strategy process placing emphasis on the use of Hill’s methodology.

The paper deals with the critical analysis of two research journals, i.e. ‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. (2000) and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. (2001).

Facebook Inc. Facebook was launched in 2004. It is a social network with millions of active users. Most of its users use it on their mobile appliances. Before using it, the users are required to register. After registering, a personal profile is then created which includes friends, photos, and other areas of interest.

There is substantial research evidence that it is the market itself that creates the necessity to segregate consumer marketing from business marketing to maintain a competitive edge. The goal of major beer producers is to link brand professionalism or exploit brand equity with business customers while establishing connective consumer relationships.

The term can be described as how statistical data is gathered, presented, and interpreted. The methodology differs from one research to another. The methodology is extensively used in diverse academic fields. The fields include nursing, medicine, business, physics, engineering, education, philosophy, psychology, sociology, literature, feasibility study, and the like.

The author argues in a well-organized manner that the coffee retail business is the most flourishing business in the economic recession. With every business facing difficulties in operations, the coffee retail business enjoys growth (Roast Magazine, 2012). One such company is Pacific Coffee Company; a subsidiary of China Resources Enterprise Ltd.

Dell Incorporation (Dell Inc.) is regarded as one of the global leading IT (Information Technology) organisations which offer broad assortment of computing solutions as well as services to its potential global customers. The organisation directly provides its different effective services through its own distribution channels throughout the globe.

The company had a good business going due to the fact that the firm faced minimal competition, low labor costs, and the firm was able charge a premium price for its products. Then suddenly things changed as a new competitors enter the marketplace.

Luxury brands have usually been linked to the central competences of premium pricing, high quality, craftsmanship, creativity, innovation, and exclusivity, all of which are embodied by the True Religion brand. These product features provide consumers the gratification of not merely owning posh accessories or clothing but the additional psychological satisfactions like a feeling of prestige and high self-confidence that prove to themselves and to others that they are a member of an elite group who can afford these expensive products.

According to the paper the marketers and customers are facing continuous challenges due to internet technology because improper mishandling of the technology brings various hardships. In this paper, an analysis has been conducted regarding the challenges of internet and it has been found that internet technology despite the fact that is greatly advantageous, in certain cases, is detrimental for the purpose of marketing.

The company makes car models of higher quality, better performance, greater fuel efficiency, and better overall value than the competition. The Toyota cars throughout the years have become very popular because they retain better resale value than other car auto makers.

The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.

These bonds were issued to help avert the European debt crisis. Japan’s purchase of the bonds is motivated by its fear of a possible European crisis which would create a serious global financial crisis. Since Japan’s economy is largely dependent on exports, a worldwide financial crisis will definitely impact negatively Japan’s economy.

Over 100 years of its operations in the industry, the company has enormously expanded its operations and at present has manufacturing units throughout 18 countries of the world and market reach in over 180 countries. The company founded by W. K. Kellogg is historically known to be the leader in innovation, industry, and marketing (Kellogg Company, 2011).

To increase production efficiency, the managers have the great responsibility of realigning operations including the production flow layout, making changes to the staffing plan, as well as other logistics such as warehousing and distribution. The memorandum looks at three key issues at the Shuzworld namely improvement of the current workflow.