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Marketing Essays

Result for Subject Marketing:
19895 essays
Contemporary Retail Environments - the Shopping Experience Marketing Essay
13 pages (3933 words) , Download 2 , Essay
Free
Generally, a retailer must offer its customers value for the product and ease of shopping with an enjoyable shopping experience. Shopping is an activity that involves the buying behaviour of individuals based on several factors such as the level of convenience, accessibility, environment and comfort.
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Pricing Strategies of Tiger Airways Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.
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What is Sustainability Marketing Essay
12 pages (3247 words) , Download 3 , Essay
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Only then does the relationship or bonding of the employees and the higher authority might get enhanced resulting in amplification of the uniqueness and reputation in the market among other rival players. So, the development of inventive eco-friendly products is extremely essential for an organization to enhance its sustainability in the long run.
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Strategic Marketing for The UK confectionery market Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Currently Cadbury’s, Nestle and Mars dominate the market with Cadbury’s sales having exceeded expectations in the UK market and it stood at £390m in 2007. The overall confectionery market in UK is set to reach £1.3bn by 2012. All competitors have introduced fair-trade chocolates with Cadbury’s selling 40m Fairtrade Dairy Milk bars.
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Global Marketing and Its Evolution from International Marketing Marketing Essay
9 pages (2478 words) , Download 3 , Essay
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International marketing is the term coined for trade between different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc.
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Best Buy's Code of Ethics Marketing Essay
10 pages (2728 words) , Download 3 , Essay
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that Best Buy identifies to be ethically relevant to its operation, the company basically addresses issues that are among the top list concerns of the international community today such as, environment, diversity, healthy and safe workplace, corporate social responsibility, child labor, and sexual harassment.
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UK marketing analysis Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Economic While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.
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Consultancy Report for Portsmouth Leather Company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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The company needs to extensively evaluate its logistics in order to assess whether it has the capability to complete the order. Portsmouth leather needs to hire additional staff in order to fulfill the order on time, or will require the current workforce to work overtime.
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What Happened to Coca Cola Companys challenges of Coca Cola Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
What Happened to Coca Cola? Company’s challenges of Coca Cola. Racial discrimination cases against black employees and consequences of these malpractices are discussed further on. Introduction In the modern global world it is relevant to every country to take care of the issues of diversity.
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Case Study of the Credit Card Processing Industry Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Credit cards are used widely today. Almost all retail stores and convenient stores in the world have accepted payments using credit cards. The credit card processing industry today has paced up in the electronics payment technology of payment .Today, a person can go anywhere in the world and purchase goods and services using a credit card.
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The Mobile Phone Market in China Marketing Essay
15 pages (4382 words) , Download 2 , Essay
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With new industrialization capacity and growth in education and jobs availability, consumer discretionary incomes are rising in China that has created a new breed of buyers. China is emerging from its traditionalist past and taking a more capitalistic approach to lifestyle, considering ostentatious and generic consumption to be lifestyle fulfilment opportunities.
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The Impact of Social Media and New Media on Business Promoting Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
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The concept of new media and responses from consumer behavior has begun to alter the way in which many are approaching brand building and relationships created. An alternative approach to brand building was created as well as how the responses are received by consumers. The effect is one which is used specifically with social media.
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International Business between China and USA Marketing Essay
6 pages (1693 words) , Download 3 , Essay
Free
The economic development of China, as well as trade liberalization comprising inclusive business obligations in the year 2001 on joining the World Trade Organization (WTO) agreement, had resulted in the sharp expansion of the US-China business relationships (Morrison, “China-U.S. Trade Issues”).  
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Marketing Decisions of Desktop Innovations Marketing Case Study
5 pages (1707 words) , Download 2 , Case Study
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The paper includes the problems experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina. Moreover, it also includes situational analysis of both the internal and external environments of DI with the help of SWOT analysis and Porter’s five forces model.
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Brand Audit at Coca Cola Marketing Essay
6 pages (1766 words) , Download 6 , Essay
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Coca-Cola was invented in the late 19th century by John Pemberton for the purpose of using it as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca-Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on top of the world’s soft drink industry throughout the 20th century.
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Mary Kay Cosmetics Company Marketing Essay
5 pages (1309 words) , Download 2 , Essay
Free
In February 1993, the senior vice president of the organization in question, Mary Kay Cosmetics Inc was drawn to an interesting point of concern. Mr. Curran Dan Durand was thinking of the dynamics of the organization's international marketing operations. For more than fifteen years, the company had sold products outside the united states of America.
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Volkswagen and BMW Marketing Essay
3 pages (943 words) , Download 2 , Essay
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The soaring popularity of green vehicles is proving to be a major boon for the Zacks Automotive – Foreign industry. Sales of electric vehicles (EVs) are witnessing a massive jump in most countries amid heightening climate concerns. Despite economic worries, vehicle sales in major car markets, including China, Europe, and India.
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Introduction to the Phenomenon of Marketing Marketing Research Paper
3 pages (878 words) , Download 2 , Research Paper
Free
AMA (2007) defines it as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". Encompassing many aspects of marketing, the terse and objective definition of marketing can be given in this way.
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Marketing Plan Issues Marketing Essay
11 pages (3262 words) , Download 16 , Essay
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In this context, first, the role and nature of a marketing plan are discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of the marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section.
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Premier Oil and Trends in the Oil Industry Marketing Essay
5 pages (1386 words) , Download 3 , Essay
Free
Premier Oil is a self-governing British oil corporation with oil and gas interests within UK, Africa, and Asia. It is dedicated exclusively to the industry’s upstream sector - the gas and oil exploitation – as contrasted with the retail and refining 'downstream' sector. Premier Oil’s strategic group is the stakeholders. Porter's five forces outline is employed for a strategic business assessment.
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Internationalisation of Fashion Company in Brazil Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Strategic management in an organization demands proper timing and an acute understanding of the consumer market. The Carolina marketing mix is vibrant and pays attention of the needs of the youthful market. And Ralph Lauren, an important company in the fashion industry, for many decades failed to perform as expected in the Brazilian market.
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Market Analysis of Jollibee Fast Food Restaurant Marketing Report
7 pages (2249 words) , Download 22 , Report
Free
The company “Jollibee” enjoys a lion’s share of the profits that is greater than the other multinational brands combined. The company has embarked on an international expansion with 80 stores operating outside the Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei, and 7 stores in Qatar, Kuwait, Hong Kong, and Jeddah.
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Abu Dhabi Police Institution and Training Centre Marketing Research Paper
7 pages (2034 words) , Download 3 , Research Paper
Free
The Abu Dhabi Police Institution and Training Center are some of the most important divisions. This department is responsible for providing training to the General Directorate police. According to adpolice.gov.ae, The General Directorate of Abu Dhabi Police in Abu Dhabi Emirate operates with other agencies to achieve a safer society.
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Why can't pioneering innovative companies sustain their first mover advantages Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Why can’t pioneering innovative companies sustain their first mover advantages? - Research in Motion case study. Research in Motion (RIM) is a leading manufacturer of wireless devices. The manufacture of first mover advantages enabled the company to emerge from an unknown small entrepreneurial firm into becoming a global force in the sector of wireless devices within a very short period of time.
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Masafi Marketing Plan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Conclusion The leading organizations in global market are trying to capitalize on the opportunities that have been created due to globalization. Masafi is one of the popular mineral water producers in the Gulf region that offers mineral water with various flavours across the globe (Ehteshami, 2007, p.97).
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Global Strategic Marketing of Subway Marketing Essay
4 pages (1218 words) , Download 2 , Essay
Free
Subway is a well-renowned global restaurant chain established in America which is engaged primarily with selling salads and submarine sandwiches. The first restaurant chain was established in 1965, initially named "Pete's Super Submarines" which was for the first time renamed Doctor’s Associates, Inc, and later as Subway.
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Qualitative Research vs Focus Group in Dissertation Marketing Essay
4 pages (1199 words) , Download 4 , Essay
Free
This knowledge can be that of humanity, culture, society, or science and can be used to check for the ‘truth’ of facts, check the findings of work done earlier, find answers to new or prevailing problems, strengthen scientific principles, or form new scientific principles. The research process may also be initiated to expand onto previous work.
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The Role of Accounting in the Collapse or Failure of Caja Mediterrneo Bank Marketing Essay
7 pages (2127 words) , Download 2 , Essay
Free
CAM bank has been a recognized financial institution in Spain, which has been serving a large customer base, to the extent of being classified as the fourth largest savings bank in Spain, by the year 2007 (manta 2012, Web). However, the trend has now changed making the bank collapse.
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Marketing - Strategy and the New Economics of Information Marketing Assignment
10 pages (2547 words) , Download 2 , Assignment
Free
Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT). The video gaming industry has impacted IT owing to its massive and competitive nature. Due to changes in the global trends and free online videos, video gaming has undergone a restructuring program.   
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Impact of CAP on the Developing World Marketing Essay
13 pages (3894 words) , Download 3 , Essay
Free
The Common Agriculture Policy (CAP) is viewed as a ‘partnership between the farmers and Europe. Though it has been criticized by many on different grounds, the EU considers it as a tool to protect its farmers and the countryside. Since its introduction, it has been undergone different reforms. The latest reform is due after 2013.
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Effect of Advertising in Brand Promotion Marketing Dissertation
50 pages (10309 words) , Download 4 , Dissertation
There are several ways to communicate with the customers and where the product itself, the price, and the place too communicates with the customers there are some specific communication tools available for companies to reach the target audiences. The promotion mix elaborates on different ways via which a company can target its current and potential customers.
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Integrated Marketing Communications Tools on Brecon Jazz Festival Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
As business and marketing have become a lot more competitive in nature; marketers are looking to adopt a lot more integrated approach in case of promotion by using all the elements of the promotional mixes to maximize the impact of the communication. For event marketers, use of IMC would be critical to the success of the organizers both in order to create awareness and increase sales.
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Market Analysis of Energy Drinks Marketing Assignment
16 pages (4396 words) , Download 5 , Assignment
Free
The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a completely new flavor. The main objective of Red Bull was to sell energy drinks with a unique taste that appealed to the people living in western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary, and Germany during the tenure 1992 to 1997.
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Case Study Analysis: Alpen Bank Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
The case study deals with the analysis of the business strategy of the launch of credit card in Romania by the Alpen bank. The bank has planned for a business strategy to launch a credit card in Romania but only if it can bring in a profit of € 5 million in the consumer bank segment.
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Market Segmentation of Orbitz Marketing Essay
21 pages (4750 words) , Download 2 , Essay
The researcher of this essay aims to analyze various kinds of segmentation not only market segmentation. The conclusion from this study states that if Orbitz adopts the market penetration strategy effectively then it would be able to garner attention from potential customers and also yield sufficient amount of profits from its introductory travel services.
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Reflection on Flip the Funnel by Joseph Jaffe Marketing Admission/Application Essay
5 pages (1250 words) , Download 2 , Admission/Application Essay
Free
As a means of illustrating how Jaffe’s approach differs from the traditional approach, the analysis will consider the old paradigm alongside the new one put forward by Jaffe as a means of providing the reader with an informed understanding of the differentials between the two as well as a brief discussion of the strengths and weaknesses of both.
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Marketing Strategies of Samsung Electronics and Apple Incorporated Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.
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Marketing Retailing Stores in Saudi Arabia and Britain Marketing Research Proposal
10 pages (2833 words) , Download 2 , Research Proposal
Free
Understanding customer behaviors becomes essential in developing marketing strategies aimed at increasing sales volume in retail outlets. The research aims at understanding consumer behaviors through undertaking comparative research. This understanding remains an essential component in the development of services.
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Marketing Research on Advertisements Marketing Research Paper
4 pages (1110 words) , Download 2 , Research Paper
Free
Marketers are always sin constant attempts of understanding the behavior of the consumers day in and day out which therefore presents a challenge to almost all marketers as to how to be influential in terms of shaping the consumption behaviors of the consumers so as to favor the products that they are selling in the market.
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Sustainability and the Green Supply Chain in Ford Motor Company Marketing Essay
12 pages (3651 words) , Download 4 , Essay
Free
In relation to the automobile industry, it can often be viewed that the demand for vehicles has been constantly increasing throughout the globe. Correspondingly, The Ford Motor Company is regarded as one of the leading and renowned automobile companies in the world. The company is based in Michigan, US, and operates in excess of 200 nations across the world.
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Contemporary Retailing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The subject of interior decoration has huge scope and is applicable to numerous fields of business. The term interior decoration goes with decoration of home, supermarkets as well as retail counters.
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Marketing high street fashions Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The author states that social networking satisfies low-cost marketing in a difficult economy and also provides opportunities for a more interactive relationship with buyers in key segments. He thinks that all-in-all, the high end fashion market must remain devoted to exclusivity in order to guarantee sales results and better image protectionism.
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Marketing report (Strategic analysis of Primark Stores Ltd.) Marketing Assignment
17 pages (4250 words) , Download 4 , Assignment
Free
Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its markets.
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Service encounter journal and analysis Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The researcher discusses his five experiences with different companies in which, he has been given a poor customer service. Some of the companies he will discuss are very famous and his complaint might sound inconsistent with the quality of service generally given by these companies, but he is writing what happened to him.
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Hollywood's Dominance in the Global Market: Strategies and Approaches to Growth Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will attempt to examine the different trends to understand how media should continue to approach expanding the market and working toward new mediums within Hollywood. The concepts which are associated with Hollywood are creating a global demand that is monopolizing the culture of film internationally.
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Operations Strategy Marketing Coursework
11 pages (2750 words) , Download 6 , Coursework
Free
1.0. Introduction This paper will discuss the operations strategy process for three companies that operate in the UK’s Quick Service Restaurant (QSR) industry, namely: McDonald’s, Subway and KFC. The paper shall focus on the market-led operations strategy process placing emphasis on the use of Hill’s methodology.
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Job Satisfaction-Job Performance Relation Marketing Essay
11 pages (3239 words) , Download 2 , Essay
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The paper deals with the critical analysis of two research journals, i.e. ‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. (2000) and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. (2001).
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Facebook Inc Marketing Term Paper
14 pages (3714 words) , Download 4 , Term Paper
Free
Facebook Inc. Facebook was launched in 2004. It is a social network with millions of active users. Most of its users use it on their mobile appliances. Before using it, the users are required to register. After registering, a personal profile is then created which includes friends, photos, and other areas of interest.
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The Duality of Beer Marketing: Marketing to Businesses and Consumers Marketing Term Paper
12 pages (3193 words) , Download 2 , Term Paper
Free
There is substantial research evidence that it is the market itself that creates the necessity to segregate consumer marketing from business marketing to maintain a competitive edge. The goal of major beer producers is to link brand professionalism or exploit brand equity with business customers while establishing connective consumer relationships.
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Social Networking Site Marketing Marketing Dissertation
61 pages (10012 words) , Download 2 , Dissertation
The term can be described as how statistical data is gathered, presented, and interpreted. The methodology differs from one research to another. The methodology is extensively used in diverse academic fields. The fields include nursing, medicine, business, physics, engineering, education, philosophy, psychology, sociology, literature, feasibility study, and the like.
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