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Marketing Essays

Result for Subject Marketing:
19914 essays
Ethics in Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper describes the four fundamental principles that managers should apply while managing the operations of their companies; these principles are based on the ideologies of Mark Pastin. The author begins by discussing the state of cigarette export in the United States of America as well as in the third world countries.
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SUPERMARKETS-GLOBAL BUSINESS ENVIROMENT Marketing Essay
3 pages (750 words) , Download 2 , Essay
The growth rate of these supermarkets since the last few years explains one major reason of the economic improvement of the entire UK. However, changing trends and customer attitudes in the era of inflation and globalization have forced many supermarkets to review their strategies and selling schemes to attract more customers, offering both product quality and reasonability in prices (Experian, 2011).
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The Importance of Marketing Concepts in a Real-World Business Scenario - Case of Starbucks Marketing Essay
8 pages (2399 words) , Download 3 , Essay
Free
The key purpose of this essay is to underpin the importance of marketing concepts in a real-world business scenario. The essay will try to shed some light on the use of marketing concepts, such as product, place, price, promotion, segmenting, and identifying target market and integrated marketing communication mix, in order to address real-world business challenges.
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Uk Music Retailers Marketing Essay
10 pages (2000 words) , Download 2 , Essay
Free
Businesses operating in any industry are bound to experience changing fortunes in so far as trade is concerned. The UK economy also suffers from quite a number of challenges. Being an important component of the economy, the UK retailers have not been spared from the difficult moments that occasionally characterize the economy.
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Marketing Management at BreadTalk Marketing Essay
5 pages (1555 words) , Download 2 , Essay
Free
The food industry all over the world is highly diversified in nature. It has to be said that the scope and the growth prospects associated with the food industry are highly dependent on the nature of food habits existing among the masses of the local population. Talking on this note, it can be said that the food industry in the market of Singapore is highly popular in various global markets.
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Management Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Racism in the Workplace Every individual has the right to work in any organization regardless of their gender, race, age and nationality. There are many reported cases of people being discriminated in their work places because of their race. Racism in the workplace is an act of in subordinating or discriminating employees because of their race.
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Strategic Implications of Supply Chain Management Marketing Essay
4 pages (1160 words) , Download 2 , Essay
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Organizations need various inputs or resources to ensure that they continue to effectively operate in the contemporary business environment. There is also an issue of the increasing importance of emphasizing customer service excellence. Organizations are conscious of improving their processes and procedures so that their customers are ever satisfied.
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The Power of Word of Mouth by Armelini and Villanuava Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, the subject of the article by Armelini and Villanuava (2011) is the rising power of social media in the field of marketing.  The paper starts with a reminder that marketing has traditionally been conducted using methods that were related to the mass media of the late twentieth century.
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Marketing of Apple Company as a Management Process Marketing Essay
3 pages (837 words) , Download 2 , Essay
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The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues. Marketing is an essential department in every organization since it deals with the product and service proportion thereby catering to the organization’s operations.
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Under Armor: Industry and Competitive Analysis Marketing Essay
3 pages (750 words) , Download 4 , Essay
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The organization was founded in the year 1995. The name of the founder is Kevin Plank. He was a well-renowned football player and the captain of the Maryland University football team. Kevin Plank has started its business from the basement of his grandmother located in Washington, D.C. By the end of the year 1996.
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Perspectives of Perfume Brand in the UAE Market Marketing Essay
7 pages (1525 words) , Download 3 , Essay
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The United Arab Emirates is ranked as the seventh-largest oil producer in the world. It provides minimal restriction and encourages a free economy that supports international trade, private sector activities, and capital movement. The economy of the UAE has proved to be resilient despite the impact caused by the global economic downturn.
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The Dying of the Fax Machines Marketing Essay
4 pages (1174 words) , Download 2 , Essay
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Advanced technology and fast communication are a death blow to some products that by now are rendered obsolete.  This essay specifically refers to the usage of Fax Machines.  The life cycle of the fax machines had passed the maturity stage and is now on a decline.  With the sudden swift of technology changes, there is an indication that it is headed in that direction.  
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The Financial Breakdown in the Developed Countries of Europe and North America Marketing Case Study
6 pages (1962 words) , Download 3 , Case Study
Free
A corporate culture of an organization is the reflector of the health of the organization in terms of its position in the market and its financial condition. Hence, acquire puts significant importance on the selection criteria of its employees. It provides training to its employees to best the established culture of the organization.
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LA Fitness: Company Analysis Marketing Essay
10 pages (2887 words) , Download 3 , Essay
Free
The company was established in the year 1984 and its’ headquarter is located in Irvine, California. The company had an estimated revenue of $ 1.2 billion in the year 2011. The company seeks innovative strategies for enhancing the physical well-being of the diversified customer base. The company is still planning for expansion.
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Information Technology Applications in Marketing Marketing Essay
5 pages (1520 words) , Download 3 , Essay
Free
One of the fundamental shifts that have taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer. Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics.
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Integration of Internet and Social Media in the Marketing Strategies of a Small Business Marketing Essay
11 pages (3189 words) , Download 3 , Essay
Free
Twinkles Children’s Gear company relied on traditional marketing methods such as newspaper ads, posters, leaflets, etc. to advertise their shop and shows. It also stages quarterly fashion shows to showcase its new styles of children’s clothes. The company explored the internet and social media advertising to boost their sales and indeed, sales increased more than 100% in just one year. 
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How the East Has Created Opportunity In Adversity for Uniting And Reinforcing Its Community Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
One phenomenon that met the coming of the 21st century and for that matter the 3rd millennium was the talk of globalization. This paper looks critically at ways in which the East has currently created opportunity in adversity for uniting and reinforcing its community through the preservation of its indigenous cultures.
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Standardization of Offerings and Marketing Interactions in International Marketing Strategy Marketing Essay
12 pages (3309 words) , Download 2 , Essay
Free
In this globalizing world, the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions. The globalization of the world has though created much of ease but alongside has given many of the challenges of intense nature.
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The Presence of Snow White Laundry & Dry Cleaners in Sydney Marketing Case Study
10 pages (3000 words) , Download 3 , Case Study
Free
Other promotional strategies applied by the business include offering deluxe services to some of their regular customers, including delivery of the washed items and even using perfumed cleaning agents. Other upscale services include the hand-finishing process, which makes customers’ garments receive extra attention from the employees in the company.
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Marketing and Stakeholders in the Food Industry Marketing Assignment
9 pages (2383 words) , Download 2 , Assignment
Free
marketing philosophy is considerably more useful than any other previous concepts like selling, product, and production for the long-term success of any organization. This is so because it meets the needs of the customers in a better way and creates loyal customers. Companies develop various channels of communication. 
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Contemporary Retail Environments - the Shopping Experience Marketing Essay
13 pages (3933 words) , Download 2 , Essay
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Generally, a retailer must offer its customers value for the product and ease of shopping with an enjoyable shopping experience. Shopping is an activity that involves the buying behaviour of individuals based on several factors such as the level of convenience, accessibility, environment and comfort.
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Pricing Strategies of Tiger Airways Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.
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What is Sustainability Marketing Essay
12 pages (3247 words) , Download 3 , Essay
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Only then does the relationship or bonding of the employees and the higher authority might get enhanced resulting in amplification of the uniqueness and reputation in the market among other rival players. So, the development of inventive eco-friendly products is extremely essential for an organization to enhance its sustainability in the long run.
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Strategic Marketing for The UK confectionery market Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Currently Cadbury’s, Nestle and Mars dominate the market with Cadbury’s sales having exceeded expectations in the UK market and it stood at £390m in 2007. The overall confectionery market in UK is set to reach £1.3bn by 2012. All competitors have introduced fair-trade chocolates with Cadbury’s selling 40m Fairtrade Dairy Milk bars.
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Global Marketing and Its Evolution from International Marketing Marketing Essay
9 pages (2478 words) , Download 3 , Essay
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International marketing is the term coined for trade between different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc.
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Best Buy's Code of Ethics Marketing Essay
10 pages (2728 words) , Download 3 , Essay
Free
that Best Buy identifies to be ethically relevant to its operation, the company basically addresses issues that are among the top list concerns of the international community today such as, environment, diversity, healthy and safe workplace, corporate social responsibility, child labor, and sexual harassment.
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UK marketing analysis Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Economic While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.
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Consultancy Report for Portsmouth Leather Company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The company needs to extensively evaluate its logistics in order to assess whether it has the capability to complete the order. Portsmouth leather needs to hire additional staff in order to fulfill the order on time, or will require the current workforce to work overtime.
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What Happened to Coca Cola Companys challenges of Coca Cola Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
What Happened to Coca Cola? Company’s challenges of Coca Cola. Racial discrimination cases against black employees and consequences of these malpractices are discussed further on. Introduction In the modern global world it is relevant to every country to take care of the issues of diversity.
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Case Study of the Credit Card Processing Industry Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Credit cards are used widely today. Almost all retail stores and convenient stores in the world have accepted payments using credit cards. The credit card processing industry today has paced up in the electronics payment technology of payment .Today, a person can go anywhere in the world and purchase goods and services using a credit card.
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The Mobile Phone Market in China Marketing Essay
15 pages (4382 words) , Download 2 , Essay
Free
With new industrialization capacity and growth in education and jobs availability, consumer discretionary incomes are rising in China that has created a new breed of buyers. China is emerging from its traditionalist past and taking a more capitalistic approach to lifestyle, considering ostentatious and generic consumption to be lifestyle fulfilment opportunities.
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The Impact of Social Media and New Media on Business Promoting Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
Free
The concept of new media and responses from consumer behavior has begun to alter the way in which many are approaching brand building and relationships created. An alternative approach to brand building was created as well as how the responses are received by consumers. The effect is one which is used specifically with social media.
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International Business between China and USA Marketing Essay
6 pages (1693 words) , Download 3 , Essay
Free
The economic development of China, as well as trade liberalization comprising inclusive business obligations in the year 2001 on joining the World Trade Organization (WTO) agreement, had resulted in the sharp expansion of the US-China business relationships (Morrison, “China-U.S. Trade Issues”).  
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Marketing Decisions of Desktop Innovations Marketing Case Study
5 pages (1707 words) , Download 2 , Case Study
Free
The paper includes the problems experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina. Moreover, it also includes situational analysis of both the internal and external environments of DI with the help of SWOT analysis and Porter’s five forces model.
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Brand Audit at Coca Cola Marketing Essay
6 pages (1766 words) , Download 6 , Essay
Free
Coca-Cola was invented in the late 19th century by John Pemberton for the purpose of using it as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca-Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on top of the world’s soft drink industry throughout the 20th century.
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Mary Kay Cosmetics Company Marketing Essay
5 pages (1309 words) , Download 2 , Essay
Free
In February 1993, the senior vice president of the organization in question, Mary Kay Cosmetics Inc was drawn to an interesting point of concern. Mr. Curran Dan Durand was thinking of the dynamics of the organization's international marketing operations. For more than fifteen years, the company had sold products outside the united states of America.
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Volkswagen and BMW Marketing Essay
3 pages (943 words) , Download 2 , Essay
Free
The soaring popularity of green vehicles is proving to be a major boon for the Zacks Automotive – Foreign industry. Sales of electric vehicles (EVs) are witnessing a massive jump in most countries amid heightening climate concerns. Despite economic worries, vehicle sales in major car markets, including China, Europe, and India.
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Introduction to the Phenomenon of Marketing Marketing Research Paper
3 pages (878 words) , Download 2 , Research Paper
Free
AMA (2007) defines it as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". Encompassing many aspects of marketing, the terse and objective definition of marketing can be given in this way.
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Marketing Plan Issues Marketing Essay
11 pages (3262 words) , Download 16 , Essay
Free
In this context, first, the role and nature of a marketing plan are discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of the marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section.
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Premier Oil and Trends in the Oil Industry Marketing Essay
5 pages (1386 words) , Download 3 , Essay
Free
Premier Oil is a self-governing British oil corporation with oil and gas interests within UK, Africa, and Asia. It is dedicated exclusively to the industry’s upstream sector - the gas and oil exploitation – as contrasted with the retail and refining 'downstream' sector. Premier Oil’s strategic group is the stakeholders. Porter's five forces outline is employed for a strategic business assessment.
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Internationalisation of Fashion Company in Brazil Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Strategic management in an organization demands proper timing and an acute understanding of the consumer market. The Carolina marketing mix is vibrant and pays attention of the needs of the youthful market. And Ralph Lauren, an important company in the fashion industry, for many decades failed to perform as expected in the Brazilian market.
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Market Analysis of Jollibee Fast Food Restaurant Marketing Report
7 pages (2249 words) , Download 22 , Report
Free
The company “Jollibee” enjoys a lion’s share of the profits that is greater than the other multinational brands combined. The company has embarked on an international expansion with 80 stores operating outside the Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei, and 7 stores in Qatar, Kuwait, Hong Kong, and Jeddah.
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Abu Dhabi Police Institution and Training Centre Marketing Research Paper
7 pages (2034 words) , Download 3 , Research Paper
Free
The Abu Dhabi Police Institution and Training Center are some of the most important divisions. This department is responsible for providing training to the General Directorate police. According to adpolice.gov.ae, The General Directorate of Abu Dhabi Police in Abu Dhabi Emirate operates with other agencies to achieve a safer society.
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Why can't pioneering innovative companies sustain their first mover advantages Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Why can’t pioneering innovative companies sustain their first mover advantages? - Research in Motion case study. Research in Motion (RIM) is a leading manufacturer of wireless devices. The manufacture of first mover advantages enabled the company to emerge from an unknown small entrepreneurial firm into becoming a global force in the sector of wireless devices within a very short period of time.
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Masafi Marketing Plan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Conclusion The leading organizations in global market are trying to capitalize on the opportunities that have been created due to globalization. Masafi is one of the popular mineral water producers in the Gulf region that offers mineral water with various flavours across the globe (Ehteshami, 2007, p.97).
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Global Strategic Marketing of Subway Marketing Essay
4 pages (1218 words) , Download 2 , Essay
Free
Subway is a well-renowned global restaurant chain established in America which is engaged primarily with selling salads and submarine sandwiches. The first restaurant chain was established in 1965, initially named "Pete's Super Submarines" which was for the first time renamed Doctor’s Associates, Inc, and later as Subway.
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Qualitative Research vs Focus Group in Dissertation Marketing Essay
4 pages (1199 words) , Download 4 , Essay
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This knowledge can be that of humanity, culture, society, or science and can be used to check for the ‘truth’ of facts, check the findings of work done earlier, find answers to new or prevailing problems, strengthen scientific principles, or form new scientific principles. The research process may also be initiated to expand onto previous work.
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The Role of Accounting in the Collapse or Failure of Caja Mediterrneo Bank Marketing Essay
7 pages (2127 words) , Download 2 , Essay
Free
CAM bank has been a recognized financial institution in Spain, which has been serving a large customer base, to the extent of being classified as the fourth largest savings bank in Spain, by the year 2007 (manta 2012, Web). However, the trend has now changed making the bank collapse.
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Marketing - Strategy and the New Economics of Information Marketing Assignment
10 pages (2547 words) , Download 2 , Assignment
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Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT). The video gaming industry has impacted IT owing to its massive and competitive nature. Due to changes in the global trends and free online videos, video gaming has undergone a restructuring program.   
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Impact of CAP on the Developing World Marketing Essay
13 pages (3894 words) , Download 3 , Essay
Free
The Common Agriculture Policy (CAP) is viewed as a ‘partnership between the farmers and Europe. Though it has been criticized by many on different grounds, the EU considers it as a tool to protect its farmers and the countryside. Since its introduction, it has been undergone different reforms. The latest reform is due after 2013.
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