StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
Accessing Hidden and Hard-to-Reach Populations Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Overall, however, I still feel that the case study research is of value to the researcher, particularly those doing social research. As long as one has a sound research design and is guided by a useful research question that will illumine the research process and help in the interpretation of the findings, then it is a viable research methodology.
Preview sample
Marketing Approaches Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The first thing to consider is the ultimate goal or objective of undertaking marketing activities. The underlying primary objective is to capture and subsequently convince buyers that the product or service being offered is the best in the market.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Vodafone International Strategic Development Marketing Essay
18 pages (4785 words) , Download 3 , Essay
Free
This paper analyses Vodafone's growth through the acquisition and integration of acquired units with a focus on how it coordinates its business strategy on a global scale. Vodafone targeted companies that would fit its acquisition strategy this was achieved by targeting companies that were already established in its domain of telecommunications (Risberg, 1999, P.75).
Preview sample
Promotional campaigns and consumers behavior Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
One may think that it is hardly realistic that a consumer may be influenced by some special strategies and appeal to: psychology of customers (the way they think;the way the customer is influenced by his environment);the behavior of customers in the process of shopping;the value of products and a real value of a certain product for the customers
Preview sample
Business to Business Marketing: Case of Cloud Creative Solutions Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The author of the paper states that CCS must make a conscious decision to participate in the global market efforts and guide their team to incorporate high client involvement.  This will allow for customer retention and continued word of mouth business.  They must also increase their visibility through PR efforts and bring on their sales team to funnel more contacts into the pipeline.
Preview sample
The Track Tablet Marketing and Business Strategies Marketing Essay
4 pages (1322 words) , Download 4 , Essay
Free
The product that has been chosen for the study is “The Track Tablet”. Although the product is designed for serving the guests at the hotels, it is important to target high-end customers who aim at delighting their customers with an unusual experience. The product is from Geneva, Switzerland. However, all the luxurious hotels in Switzerland can be targeted initially.
Preview sample
Analysis of the Game Industry and Financial Board Games Marketing Research Paper
12 pages (3988 words) , Download 2 , Research Paper
Free
The annual industry revenue, in the US, is $20 billion and the top 50 companies generate about 75% of that revenue. Hasbro, Mattel, MGA Entertainment, Microsoft, Nintendo, and Sony are some of the top US companies in the field (hoovers.com, 2011). This industry consists of 78,939 companies, worldwide. Consumers spent 25.1 billion on video games.
Preview sample
Australian Airline (Qantas) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the paper the major problem of the report is that of competitive rivalry in the Southeast region where established full service players such as Singapore Airlines and Cathay Pacific continue to have loyal customers. Qantas should focus on new product development, look for newer destination with fewer carriers and attract new customer base. Qantas should use its brand equity and develop new customer base and introduce new destinations.
Preview sample
Barack Obamas Presidential Campaign in 2008 Marketing Essay
7 pages (2006 words) , Download 2 , Essay
Free
Web 2.0 specifies a fundamental change in how individuals use the Internet. It can be considered as a shift towards a more social, collaborative, interactive and responsive web, which has changed the philosophy of web developers and the philosophy of society as a whole. Today we are not using the web as a tool, instead, we are becoming part of it.
Preview sample
L'Oreal: Building its empire in Indonesia through its luxury brand, Lancme Marketing Term Paper
3 pages (750 words) , Download 4 , Term Paper
Free
The Republic of Indonesia has a 240.3 million strong population inhabiting numerous islands covering a total area of 2 million square kilometers. The country boasts of a literacy rate of 90.4% and is a progressive Asian economy with tremendous potential for fast moving consumer products (Web, 2011).
Preview sample
Situational Analysis of Jetstar Airways Marketing Essay
5 pages (1352 words) , Download 3 , Essay
Free
Jetstar Airways is a low-cost airline in Australia established in 2003. Its headquarters are located in Melbourne. Jetstar Airline is a subsidiary of Qantas Airways. Despite this, Jetstar’s management is independent of Qantas (Jetstar.com). It operates a wide network both domestically as well as internationally. 
Preview sample
Branding and Marketing of Kooler Refresh Marketing Essay
8 pages (2130 words) , Download 2 , Essay
Free
The products launched within the market have to be accorded the desired identity to identify with the consumers. For a new product to be successful in the market there should be a unique market strategy applied to present the features to the clients. The existence of similar products and services mandates the need to offer a different approach in the marketing and distribution of the produced items.
Preview sample
Technological Advancements: iPhone 5 Scenario Marketing Essay
5 pages (1350 words) , Download 2 , Essay
Free
This is to address the dynamic consumer tastes and preferences. Apple Company is one of the companies that have been directly affected by the changing market trends. It deals with manufacturing and marketing communication as well as media devices, digital music players, and personal computers. It sells wide-ranging related software, peripherals, etc.
Preview sample
Sober Roller a Designated Driving Service Company IT Plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
This unit examines an effective IT needs of Sober Rollers, requirements, cost, software and hardware and how long will it takes to make it operational. The Needs of an IT Company Needs Sober Rollers as a designated driver company has a massive need for implementation of IT to aid in its daily commerce routine.
Preview sample
Gunns and the Australian Pulp and Paper Manufacturing Industry Marketing Research Paper
11 pages (3117 words) , Download 3 , Research Paper
Free
The external environment of the company has been analyzed using PESTEL analysis and the various competitive factors affecting the company have been identified utilizing Porters. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company.
Preview sample
Windows 8 Tablet to Enhance HP Market Position Marketing Essay
6 pages (1608 words) , Download 2 , Essay
Free
The company must manufacture its brand to maintain its superiority in PC manufacturing. The trend in PC ownership indicated that the majority of people tend to move towards owning tablets more than any laptops. The study revealed that tablets purchase worldwide will hit 416 million, 23 million more than regular laptop’s 393 million by 2017.
Preview sample
Ethics in Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper describes the four fundamental principles that managers should apply while managing the operations of their companies; these principles are based on the ideologies of Mark Pastin. The author begins by discussing the state of cigarette export in the United States of America as well as in the third world countries.
Preview sample
SUPERMARKETS-GLOBAL BUSINESS ENVIROMENT Marketing Essay
3 pages (750 words) , Download 2 , Essay
The growth rate of these supermarkets since the last few years explains one major reason of the economic improvement of the entire UK. However, changing trends and customer attitudes in the era of inflation and globalization have forced many supermarkets to review their strategies and selling schemes to attract more customers, offering both product quality and reasonability in prices (Experian, 2011).
Preview sample
The Importance of Marketing Concepts in a Real-World Business Scenario - Case of Starbucks Marketing Essay
8 pages (2399 words) , Download 3 , Essay
Free
The key purpose of this essay is to underpin the importance of marketing concepts in a real-world business scenario. The essay will try to shed some light on the use of marketing concepts, such as product, place, price, promotion, segmenting, and identifying target market and integrated marketing communication mix, in order to address real-world business challenges.
Preview sample
Uk Music Retailers Marketing Essay
10 pages (2000 words) , Download 2 , Essay
Free
Businesses operating in any industry are bound to experience changing fortunes in so far as trade is concerned. The UK economy also suffers from quite a number of challenges. Being an important component of the economy, the UK retailers have not been spared from the difficult moments that occasionally characterize the economy.
Preview sample
Marketing Management at BreadTalk Marketing Essay
5 pages (1555 words) , Download 2 , Essay
Free
The food industry all over the world is highly diversified in nature. It has to be said that the scope and the growth prospects associated with the food industry are highly dependent on the nature of food habits existing among the masses of the local population. Talking on this note, it can be said that the food industry in the market of Singapore is highly popular in various global markets.
Preview sample
Management Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Racism in the Workplace Every individual has the right to work in any organization regardless of their gender, race, age and nationality. There are many reported cases of people being discriminated in their work places because of their race. Racism in the workplace is an act of in subordinating or discriminating employees because of their race.
Preview sample
Strategic Implications of Supply Chain Management Marketing Essay
4 pages (1160 words) , Download 2 , Essay
Free
Organizations need various inputs or resources to ensure that they continue to effectively operate in the contemporary business environment. There is also an issue of the increasing importance of emphasizing customer service excellence. Organizations are conscious of improving their processes and procedures so that their customers are ever satisfied.
Preview sample
The Power of Word of Mouth by Armelini and Villanuava Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, the subject of the article by Armelini and Villanuava (2011) is the rising power of social media in the field of marketing.  The paper starts with a reminder that marketing has traditionally been conducted using methods that were related to the mass media of the late twentieth century.
Preview sample
Marketing of Apple Company as a Management Process Marketing Essay
3 pages (837 words) , Download 2 , Essay
Free
The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues. Marketing is an essential department in every organization since it deals with the product and service proportion thereby catering to the organization’s operations.
Preview sample
Under Armor: Industry and Competitive Analysis Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The organization was founded in the year 1995. The name of the founder is Kevin Plank. He was a well-renowned football player and the captain of the Maryland University football team. Kevin Plank has started its business from the basement of his grandmother located in Washington, D.C. By the end of the year 1996.
Preview sample
Perspectives of Perfume Brand in the UAE Market Marketing Essay
7 pages (1525 words) , Download 3 , Essay
Free
The United Arab Emirates is ranked as the seventh-largest oil producer in the world. It provides minimal restriction and encourages a free economy that supports international trade, private sector activities, and capital movement. The economy of the UAE has proved to be resilient despite the impact caused by the global economic downturn.
Preview sample
The Dying of the Fax Machines Marketing Essay
4 pages (1174 words) , Download 2 , Essay
Free
Advanced technology and fast communication are a death blow to some products that by now are rendered obsolete.  This essay specifically refers to the usage of Fax Machines.  The life cycle of the fax machines had passed the maturity stage and is now on a decline.  With the sudden swift of technology changes, there is an indication that it is headed in that direction.  
Preview sample
The Financial Breakdown in the Developed Countries of Europe and North America Marketing Case Study
6 pages (1962 words) , Download 3 , Case Study
Free
A corporate culture of an organization is the reflector of the health of the organization in terms of its position in the market and its financial condition. Hence, acquire puts significant importance on the selection criteria of its employees. It provides training to its employees to best the established culture of the organization.
Preview sample
LA Fitness: Company Analysis Marketing Essay
10 pages (2887 words) , Download 3 , Essay
Free
The company was established in the year 1984 and its’ headquarter is located in Irvine, California. The company had an estimated revenue of $ 1.2 billion in the year 2011. The company seeks innovative strategies for enhancing the physical well-being of the diversified customer base. The company is still planning for expansion.
Preview sample
Information Technology Applications in Marketing Marketing Essay
5 pages (1520 words) , Download 3 , Essay
Free
One of the fundamental shifts that have taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer. Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics.
Preview sample
Integration of Internet and Social Media in the Marketing Strategies of a Small Business Marketing Essay
11 pages (3189 words) , Download 3 , Essay
Free
Twinkles Children’s Gear company relied on traditional marketing methods such as newspaper ads, posters, leaflets, etc. to advertise their shop and shows. It also stages quarterly fashion shows to showcase its new styles of children’s clothes. The company explored the internet and social media advertising to boost their sales and indeed, sales increased more than 100% in just one year. 
Preview sample
How the East Has Created Opportunity In Adversity for Uniting And Reinforcing Its Community Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
One phenomenon that met the coming of the 21st century and for that matter the 3rd millennium was the talk of globalization. This paper looks critically at ways in which the East has currently created opportunity in adversity for uniting and reinforcing its community through the preservation of its indigenous cultures.
Preview sample
Standardization of Offerings and Marketing Interactions in International Marketing Strategy Marketing Essay
12 pages (3309 words) , Download 2 , Essay
Free
In this globalizing world, the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions. The globalization of the world has though created much of ease but alongside has given many of the challenges of intense nature.
Preview sample
The Presence of Snow White Laundry & Dry Cleaners in Sydney Marketing Case Study
10 pages (3000 words) , Download 3 , Case Study
Free
Other promotional strategies applied by the business include offering deluxe services to some of their regular customers, including delivery of the washed items and even using perfumed cleaning agents. Other upscale services include the hand-finishing process, which makes customers’ garments receive extra attention from the employees in the company.
Preview sample
Marketing and Stakeholders in the Food Industry Marketing Assignment
9 pages (2383 words) , Download 2 , Assignment
Free
marketing philosophy is considerably more useful than any other previous concepts like selling, product, and production for the long-term success of any organization. This is so because it meets the needs of the customers in a better way and creates loyal customers. Companies develop various channels of communication. 
Preview sample
Contemporary Retail Environments - the Shopping Experience Marketing Essay
13 pages (3933 words) , Download 2 , Essay
Free
Generally, a retailer must offer its customers value for the product and ease of shopping with an enjoyable shopping experience. Shopping is an activity that involves the buying behaviour of individuals based on several factors such as the level of convenience, accessibility, environment and comfort.
Preview sample
Pricing Strategies of Tiger Airways Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.
Preview sample
What is Sustainability Marketing Essay
12 pages (3247 words) , Download 3 , Essay
Free
Only then does the relationship or bonding of the employees and the higher authority might get enhanced resulting in amplification of the uniqueness and reputation in the market among other rival players. So, the development of inventive eco-friendly products is extremely essential for an organization to enhance its sustainability in the long run.
Preview sample
Strategic Marketing for The UK confectionery market Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Currently Cadbury’s, Nestle and Mars dominate the market with Cadbury’s sales having exceeded expectations in the UK market and it stood at £390m in 2007. The overall confectionery market in UK is set to reach £1.3bn by 2012. All competitors have introduced fair-trade chocolates with Cadbury’s selling 40m Fairtrade Dairy Milk bars.
Preview sample
Global Marketing and Its Evolution from International Marketing Marketing Essay
9 pages (2478 words) , Download 3 , Essay
Free
International marketing is the term coined for trade between different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc.
Preview sample
Best Buy's Code of Ethics Marketing Essay
10 pages (2728 words) , Download 3 , Essay
Free
that Best Buy identifies to be ethically relevant to its operation, the company basically addresses issues that are among the top list concerns of the international community today such as, environment, diversity, healthy and safe workplace, corporate social responsibility, child labor, and sexual harassment.
Preview sample
UK marketing analysis Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Economic While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.
Preview sample
Consultancy Report for Portsmouth Leather Company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The company needs to extensively evaluate its logistics in order to assess whether it has the capability to complete the order. Portsmouth leather needs to hire additional staff in order to fulfill the order on time, or will require the current workforce to work overtime.
Preview sample
What Happened to Coca Cola Companys challenges of Coca Cola Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
What Happened to Coca Cola? Company’s challenges of Coca Cola. Racial discrimination cases against black employees and consequences of these malpractices are discussed further on. Introduction In the modern global world it is relevant to every country to take care of the issues of diversity.
Preview sample
Case Study of the Credit Card Processing Industry Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Credit cards are used widely today. Almost all retail stores and convenient stores in the world have accepted payments using credit cards. The credit card processing industry today has paced up in the electronics payment technology of payment .Today, a person can go anywhere in the world and purchase goods and services using a credit card.
Preview sample
The Mobile Phone Market in China Marketing Essay
15 pages (4382 words) , Download 2 , Essay
Free
With new industrialization capacity and growth in education and jobs availability, consumer discretionary incomes are rising in China that has created a new breed of buyers. China is emerging from its traditionalist past and taking a more capitalistic approach to lifestyle, considering ostentatious and generic consumption to be lifestyle fulfilment opportunities.
Preview sample
The Impact of Social Media and New Media on Business Promoting Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
Free
The concept of new media and responses from consumer behavior has begun to alter the way in which many are approaching brand building and relationships created. An alternative approach to brand building was created as well as how the responses are received by consumers. The effect is one which is used specifically with social media.
Preview sample
International Business between China and USA Marketing Essay
6 pages (1693 words) , Download 3 , Essay
Free
The economic development of China, as well as trade liberalization comprising inclusive business obligations in the year 2001 on joining the World Trade Organization (WTO) agreement, had resulted in the sharp expansion of the US-China business relationships (Morrison, “China-U.S. Trade Issues”).  
Preview sample
Marketing Decisions of Desktop Innovations Marketing Case Study
5 pages (1707 words) , Download 2 , Case Study
Free
The paper includes the problems experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina. Moreover, it also includes situational analysis of both the internal and external environments of DI with the help of SWOT analysis and Porter’s five forces model.
Preview sample
    16851 - 16900 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us