Free Marketing Essay Examples and Topics | Page 338

The Four Building Blocks of Competitive Advantage Marketing Essay

3 pages (824 words) , Download 50 , Essay

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Competitive advantage is defined as the specific strategic advantages that a company maintains over rival companies in the same market or industry that serves to strengthen the business position. Others consider a competitive advantage to be the implementation of unique value creation that is not currently being exploited by competition (Clulow, Gerstman & Barry, 2003).

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Sainsbury Style - Service Innovation at the Multinational Grocery Retailer Marketing Essay

6 pages (1800 words) , Download 3 , Essay

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Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34.

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Belks and Goffmans Theories of Extended Self Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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Majority of these theories including Belk’s and Goffman’s theories of self, have been further attributed as consistent with the disciplinary shift towards a broadened perspective of consumer, a change in direction aimed at examining the relationship between the ways in which consumers view themselves and the consumption activities are undertaken (Morgan, 1993).

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Extended Self and Consumerism Marketing Essay

6 pages (1500 words) , Download 3 , Essay

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In the article by Belk it is evident that all our desires and possessions can be correlated with our beliefs, wants, and inner desires. Thus, we can say that we shape our identities with respect to those objects we have or want to possess. There are some basic categories, which people have and they can divide their possessions with respect to these categories.

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Market Analysis of Jollibee Fast Food Restaurant Marketing Report

7 pages (2249 words) , Download 22 , Report

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The company “Jollibee” enjoys a lion’s share of the profits that is greater than the other multinational brands combined. The company has embarked on an international expansion with 80 stores operating outside the Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei, and 7 stores in Qatar, Kuwait, Hong Kong, and Jeddah.

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How Does an Exclusive Brand Grow and Stay Fresh While Retaining Its Cachet Marketing Assignment

5 pages (1551 words) , Download 3 , Assignment

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Since Louis Vuitton brand is known to be the world’s legendary luxury brand in terms of fashion, their strategy to stay fresh, at the same time, retain its cachet is very essential to the company itself. Louis Vuitton retains its freshness and still continues to grow by using the same logo while avoiding any changes in its price and never offers discounts so that it will not affect its cachet.

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How Celebrity Endorsement will Help to Do Marketing of Products and Services Marketing Essay

3 pages (750 words) , Download 2 , Essay

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There are many benefits to celebrity endorsement, such as increased exposure, opening up a whole new market of fans, and providing believability for the consumer. On the other hand, celebrity endorsement of a product or service can backfire spectacularly if that celebrity does something to decrease their popularity, which may lead to a decrease in the popularity of a product due to association.

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Strategic Analysis of Netflix Marketing Term Paper

7 pages (1750 words) , Download 5 , Term Paper

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Netflix is a renowned American organization, which specializes in renting and selling on-demand DVDs to customers through post. The company is headquartered at Los Gatos, California, USA. Netflix was established by Reed Hastings in the year 1997

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How Does Public Relations Contribute to Marketing Communication Efficiency Marketing Research Paper

12 pages (3000 words) , Download 2 , Research Paper

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The aspect can be further stated as effective communication that constructs strong association and conveys essential information to mass people. It is regarded as a key driver for an organization that reflects the overall corporate image and outcomes of the business practices by a considerable level.

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The Role of Perception in Consumer Behaviour Marketing Essay

8 pages (2674 words) , Download 5 , Essay

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The conception of ‘consumer behavior is often defined as a multidimensional procedure of consumer decision making which involves various elements ranging from socio-economic attributes to psychological factors such as customer perceptions (Bukenya & et. al., 2007). Notably, customer perceptions are regarded to be the most influential element to drive the ultimate purchase decisions of a customer.

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International Marketing Strategy and Theory Marketing Case Study

7 pages (1750 words) , Download 3 , Case Study

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A tax of $ 200 for every single unit of the product imported in a country is a specific tariff. This type of tariff is easy to administer and collect, but it discourages imports. In addition, if the import prices rise, the specific tariffs lose some of the protective elements thus encouraging the domestic producers to lower the prices of their products

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Advertising Campaign for Herbal Skin-Care Marketing Coursework

7 pages (1750 words) , Download 2 , Coursework

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Herbal skin-care product market possesses significant growth prospects with increasing demand and competitive advantages in terms of its benefits over the available substitute products based on chemical components. However, it is worth mentioning that even though the product market may seem to be quite promising.

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Medical Business Case Analysis Marketing Term Paper

4 pages (1156 words) , Download 2 , Term Paper

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The America-based multinational drug company manufactures medicines and vaccines which are aimed at treating a wide range of diseases. Found in 1849 by two cousins, the company has focused on attaining growth through a wide range of acquisitions of other pharmaceutical companies located in various corners of the world.

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Apple Store Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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In the business empire, marketing is a vital component that seeks to guarantee a business a profitable existence. In essence, marketing is a communicative process towards consumers to which the worth of a product or a service forms the basis of the communication.

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MARKET RESEARCH WITHIN THE BUSINESS CONTEXT OF MARKETING Marketing Essay

3 pages (750 words) , Download 2 , Essay

The correct allocation of goods and services must be in line with information gathered in the research. This may help an organization in becoming successful by exercising market research before starting the business. It uses accurate and thorough study of consumer behavior and practices that would help them in making decisions.

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Internationalisation of Fashion Company in Brazil Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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Strategic management in an organization demands proper timing and an acute understanding of the consumer market. The Carolina marketing mix is vibrant and pays attention of the needs of the youthful market. And Ralph Lauren, an important company in the fashion industry, for many decades failed to perform as expected in the Brazilian market.

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Red Bull Stratos PR Campaign Marketing Assignment

4 pages (1092 words) , Download 3 , Assignment

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To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user-friendly website. The company does not only enhances consumer awareness but also indicates the extent to which technology can be used in marketing. The website highlights Red Bull as the source of strength and wisdom.

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Steps to Decision Making in a Company Marketing Essay

5 pages (1442 words) , Download 2 , Essay

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The initial stage is to perceive the problems associated with the company being in the state docket, low return is likely to be the major shortcoming. The main question in this stage is what to be done to reverse the situation. The human resource department, however, is the most critical since it deals with humans, who have feelings and emotions among other traits.

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Establishing Consumer Perceptions towards Medical Spas UK Marketing Literature review

8 pages (2682 words) , Download 2 , Literature review

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In fast-running life where there are fewer chances to work on self-development, people come to the methods of medical Spa and treatment. This is because such treatments are quick and fast to respond to the requirement set by the client (Harmsworth, 2004). As per the changing need and requirements, people keep different perceptions about medical Spas.

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How Socially Responsible Is Vermont Teddy Bear Marketing Case Study

4 pages (1101 words) , Download 2 , Case Study

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Vermont Teddy Bear must be a customer-centric organization that would be willing to understand customers’ needs and create decisions based on these requirements. The case has remarkably shown the level of Vermont Teddy Bear’s socially receptive response by highlighting their ability to directly listen to the customers’ needs and build their critical decision on these patterns.

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Social Media Marketing Strategies Marketing Literature review

7 pages (1985 words) , Download 2 , Literature review

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First, it is important to state the importance of taking into account the feelings of others and taking them seriously. Feelings are part of every human being’s emotions and therefore every individual needs to take into consideration by first identifying the expectations of each individual. It will be easy to know how to best handle their situational requirements rather than generalizing them.

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Valuable Competitive Strategy of McDonalds Marketing Research Paper

6 pages (1802 words) , Download 4 , Research Paper

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McDonald's greatly highlights working as a team and incorporates everyone from suppliers to crewmembers with the aim of promoting lean customs all over the business. The assembly line method promotes a high level of individual dependability for every task, whereas multi-skilling allows employees to become skilled at all phases of the operation.

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The Marketing Mix for Pets.com Marketing Case Study

4 pages (1000 words) , Download 3 , Case Study

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Pets.com Case Study Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Pets.com Case Analysis The Marketing Mix for Pets.com As far as product, Pets.com emphasized vastness of merchandise offerings that would cater to a large variety of pets, including ferrets, turtles, and fish.

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Hotel marketing Marketing Assignment

2 pages (500 words) , Download 6 , Assignment

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Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.

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Trap-Ease American:The Big Cheese of Mousetraps Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

For example, performing a competitor analysis would identify if there are other, more effective mouse capturing devices available as substitutes to this new product. If research identifies that there are more hygienic or humane methods of mice-trapping available, they may have to adjust the new innovation to benchmark these features.

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Premier Oil and Trends in the Oil Industry Marketing Essay

5 pages (1386 words) , Download 3 , Essay

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Premier Oil is a self-governing British oil corporation with oil and gas interests within UK, Africa, and Asia. It is dedicated exclusively to the industry’s upstream sector - the gas and oil exploitation – as contrasted with the retail and refining 'downstream' sector. Premier Oil’s strategic group is the stakeholders. Porter's five forces outline is employed for a strategic business assessment.

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Definition of advertising Marketing Essay

2 pages (500 words) , Download 3 , Essay

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Messages in advertising are paid for by advertisers and can be viewed via new media, radio, TV, magazines, and newspapers. Advertisers will normally seek to increase product consumption via the use of branding that involves the association of their product with qualities, which might exist in the consumer’s mind.

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Supermarket industry Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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There are approximately more than 35,000 supermarket stores in the United States with each store stocking about 50,000 different products that are all competing for the buyers’ attention. As a result of this, there are several marketing strategies that have been employed by supermarkets to ensure that they are able to maximize on their profit margins.

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Developing Marketing Capability Marketing Essay

9 pages (2700 words) , Download 3 , Essay

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With the change in corporate trends and environment, the need for reaching the customers and presenting the company’s product has grown substantially. In this way, the need is of having an effective marketing function. This requires a strategic approach from organizations to devise a strong and sustaining marketing function.

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Performance Improvement in Public-Private Partnerships Marketing Essay

5 pages (1509 words) , Download 2 , Essay

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Public-private partnership affects a company’s performance particularly in the mid-term span of three-four years following the merge. Funds received for intermediated public-private partnership assuages financial constraints as well as aids a company in remaining more financially feasible by significantly reducing the prospect of insolvency.

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Perception of Selling and a Sales Person Marketing Assignment

3 pages (821 words) , Download 2 , Assignment

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The use of IMC has proved to be effective for all the brands in communicating the message for each of the brands and also in generating awareness. Coca-Cola is among the most famous brands and with the use of effective IMC it has managed to create awareness and still remains to be the top and leading beverage globally.

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Effective Marketing Planning Requires a Full Research of the Marketing Environment Marketing Essay

8 pages (2516 words) , Download 3 , Essay

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The efficacy of a marketing plan depends on how well the marketer has researched information, as well as the ability to create indicators that offer feedback with regards to the success achieved. A marketing plan has to be made on solid information with regards to the customer base and the potential of outreach information.

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Factors Contributing to Retail Marketing Marketing Essay

4 pages (1118 words) , Download 2 , Essay

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Retail marketing is the selling of goods and services from people or businesses to the last user. Retailers buy goods in large quantities from manufacturers wholesale or directly, then sell them to consumers in small numbers for a profit. Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers.

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IKEA Looks to Penetrate the US Market Marketing Case Study

6 pages (1632 words) , Download 3 , Case Study

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Although change and realization of the problems that are preventing a firm from a more successful result have a litany of theories and approaches that have sought to define the best way that an effective business or leadership decision should be engaged with, this brief analysis will utilize the “Marketing Decision Making and Case Analysis” rubric which can be defined by such acronym: DEFINE.

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Advertising promotion Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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“I’ll Run for you” is a service which Darla Domke aims to provide to her family, friends and neighbours by running errands for them. Darla has been living in the same area for years and as a result she is familiar with the shop owners, the service providers and the shortest routes anywhere in the neighbourhood.

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Armani Hotel (Dubai) - Managing Customer Service Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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It has to be mentioned that the hotel’s highly individualized kind of customer service helps in converting the intangible factors in to tangible ones. This in return helps in a great way in the marketing of a service in the hospitality sector. Also by providing superior level of customer’s satisfaction it can be said that the hotel will be able to retain customers and thereby attain significant amount of finance related advantages in the long run.

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Goodwill and routine emails Marketing Essay

3 pages (750 words) , Download 2 , Essay

The agenda of the meeting will include: 1. Preparations of last financial year reports 2. New budget approaches for this year 3. Staff contract renewals I am expecting everyone to attend the meeting as I will appreciate input from every staff member. Regards, (Name) Chief Accountant Good will Email Date: 07, February, 2013 From: (Name) To: Accounts Assistants Subject: Excellent Departmental Performance Reports from the previous financial year indicate that we have been able to meet our budgetary targets by not spending beyond the limits.

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Why and / or how marketing is important to your information technology management Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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Why and / or how marketing is important to your information technology management? Marketing is vital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other.

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Situation analysis and media objectives Marketing Personal Statement

3 pages (750 words) , Download 2 , Personal Statement

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Unethical practices by guerilla marketers Guerilla marketing is the unconventional advertising means that aims at cost minimization. It is based on human psychology and perception on certain goods and services advertised rather than market competition and quality of products.

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Assessing the marketing and business capability of small to medium sized businesses (SMEs) Marketing Assignment

9 pages (2250 words) , Download 2 , Assignment

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Recommendations Small and medium, scale industry is growing day by day, and, most importantly, the industry is contributing a major part to countries’ economic development. It is the most potential industry that needs to be carefully handled. In order to improve the business performance in this rapidly changing competitive business environment, the SMEs should adopt the marketing auditing in their business.

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Market segmentation as a basic ingredient of the marketing strategy Marketing Essay

7 pages (1750 words) , Download 3 , Essay

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The conclusion from this study states that market segmentation is the key to achieving quite a few tasks, as far as an organization within this day and age is concerned. It allows the business companies to find out where they are going wrong and how best to maneuver so as to achieve their intended goals and objectives

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How Hidden Fractures Still Threaten the World Economy Marketing Case Study

4 pages (1060 words) , Download 2 , Case Study

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The purpose of the work is to find the situation of civic life in the capital region of Canada. The research is being conducted among the General Canadian, new Canadian, and the youths in the capital. The analysis is being conducted for the research work. Many of the general Canadian and new Canadian think that the environment is not safe enough as the pollution level is increasing day by day.

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The Application of Consumer Behaviour Theory in the Practice of Marketing Marketing Essay

8 pages (2096 words) , Download 3 , Essay

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The concept of consumer behavior is influenced by the elements of psychology, sociology, and economics. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select secure, use, and dispose of products and services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society”.

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Cisco Review Marketing Assignment

3 pages (822 words) , Download 3 , Assignment

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What Makes A Brand Strong? In two words: research and alignment. If a brand is to thrive, it must be grounded in research and aligned with business strategy. The best way to build (and keep) a strong brand is from the inside out, and that starts with enterprise-level marketing research.

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A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS Marketing Essay

3 pages (750 words) , Download 7 , Essay

There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.

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Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay

67 pages (9888 words) , Download 2 , Essay

Most of the available research studies are focused on examining the impact of marketing mix on brand equity. Specifically, the study of Valette-Florence, Guizani, and Merunka (2009) examined consumers’ opinions with regards to the impact of sales promotion intensity and brand personality in the development of brand equity.

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Marketing Communications Assignment Marketing Assignment

3 pages (750 words) , Download 6 , Assignment

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The company is operating in more than 200 countries. Moreover, the company offers over 500 brands as well as utilizes various promotional mix tools as a part of Integrated Marketing Communication (IMC). The varied tools of IMC are advertising, direct marketing, sales promotion, personal selling, internet marketing and public relations (THE COCA-COLA COMPANY, “The Coca-Cola Company Fact Sheet”).

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Advertising Strategies Marketing Essay

6 pages (1760 words) , Download 3 , Essay

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One of the best examples of harnessing and conceptualizing it in a visual print advertisement is Apple‘s innovative iPhone Campaigns. Conceptually the ads must be considered the benchmark for any successful product campaign as the Apple iPhone has defined the smartphone market in the United States for the better part of a decade.

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Market Performance of Costco in Canada Marketing Case Study

8 pages (2118 words) , Download 4 , Case Study

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Costco’s largest and long-running competitor is Sam’s Club, a similar business model owned and operated by Wal-Mart. Costco’s business model is founded on the company’s mission statement which is “to continually provide our members with quality goods and services at the lowest possible prices” (Thompson, Strickland, & Gamble, 2008, p. C-3).

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Does the Mission Statement or Vision of the firm reflect the companys focus on customers Marketing Case Study

5 pages (1250 words) , Download 2 , Case Study

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In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within both the vision and mission statements.

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Marketing Essays