Perception of Selling and a Sales Person - Assignment Example

EBooks have changed the way book readers used to enjoy reading. Ebooks are viewable as text files or PDF documents. Similarly, several other formats were developed mainly for the implementation of eBooks with a goal to digitize the experience of reading books. The most popular form of eBook is used by Amazon Kindle which is of .azw and the software is created only for Amazon’s e-reader. The second type of e-book is the e-Reader created by Palm Digital Media. E-Reader makes use of .pdf file format and can be used by consumers and also acts as a platform for the software makers. The next format is EPUB which was developed by the “International Digital Publishing Forum” and is a variant of XML, ZIP, and HTML format. Finally is the broadband eBooks which use the .lrf file extension and are accessed by Sony corporation readers (Jaebi, “Types of Ebooks”).

Ebooks can be regarded as an experience derived by the reader. After several years of development and expectation, eBooks have begun to strengthen their place and formed a central part of the information experience for the readers. Most of the users are aware of the eBook concept and said that they are useful and would incorporate eBooks into the information experience (White Paper 2).

            The service industry is making use of new product development the most and is trying to provide quality service with the new form of products to its customers. For example in the hotel industry, most of the hotels have been introducing new products in the form of classier, elegant rooms, suits to fit the needs and wants of the customers. In addition, most of the hotels have developed their own applications which are made available to iPhones and other phones to keep the customer updated about any new offers, schemes, and other related items in the hotel. This way the hotels are able to create an experience for the customers and customers seem to stay loyal to the hotels.

The airline industry uses the pricing strategy as a competitive tool and tends to increase and decrease the price which tends to affect the consumer's perception of air travel. While there are consumers who are completely insensitive towards price but other sets of consumers pay attention towards change in price and it affects their assessment of travel experience. With dynamic price level as well as the structure is decided by the airlines the notion of price perception should be taken as one of the important tools in order to influence the consumer’s perception of booking and purchasing tickets. Consumers who are highly exposed to fluctuating prices tend to become less sensitive to changes in price. Thus it can be concluded that frequent changes in price by airline affect the sensitive consumers of the travel experience on an airline as compared to consumers who are insensitive towards price change.

Progressive Group has grown over the years and has become the third-largest auto insurance group and has achieved competitive advantage through innovation mainly in its channel of distribution. Progressive has adopted a direct model of distribution channel and directly distributes to the consumers without any intermediaries. The direct channel also helped the insurance company to reduce the cost which is paid to the agents. Thus catering directly to the customer segment has helped it to achieve a competitive advantage and introduce innovative products for the consumers of auto vehicles.

IMC is a process of communication that entails the creation, planning, integration, and also implementation of various forms of communication such as promotion, advertisement, publicity, events, and others (Shimp 10). IMC is being used by almost every organization and it forms an integral part of promotions and communication. Brands such as Coca-Cola, Pepsi, P&G, Yum Brands, BMW, Dell Computers, Intel, and other brands have made extensive use of IMC.

The success rate of a salesperson depends on the number of sales that a person is able to make during a given period of time.