We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Supermarket industry - Essay Example

Comments (0)
Supermarkets in the United States are continuously competing for a share of the $1.5 billion that Americans happen to spend in their grocery shopping. As a result of the low profit margins that normally range between 1.5 to 2 percent, there exists severe cutthroat competition in the entire supermarket industry (Oz, 229)…
Download full paper

Extract of sample
Supermarket industry

Download file to see previous pages... Supermarkets are currently employing a wide variety of various low-tech and high-tech tools in their never ending struggle to try and grab a larger share of the $500 billion that American happen to spend each years on their supermarket purchases (CNBC 2011). The Marketing Strategies and Concepts Used by Supermarkets Supermarkets are constantly trying as much as possible to learn about their customers and their respective buying habits. To do this, they analyze and trail their customers from the moment that they entire the supermarket store using a variety of technological tools such as video monitoring, heat maps that actively track shoppers as they move around the supermarket and the loyalty cards that the supermarkets have given to their customers (Ryals 139). Attractive and appropriate packaging Supermarkets encourage producers to package their products in attractive packaging materials so as to be able to attract shoppers into buying the products. Companies such as Henkel Consumer goods have employed a large team of engineers, artists and technicians whose main role and focus is to ensure that they work on constantly developing the bottle design and packaging. Careful consideration is placed on every label and word that appears on the bottle. Some of the factors that are taken into consideration seek to answer questions such as: do the customers find it easy to handle the packaging? Do they find it easy to physically pick up the product and store it in their shopping carts? Do they find it easy to pour the product from the container? And is it easy for them to store the product in their houses in light of the shelves used in the average homes? (CNBC 2011)? Shopping Presentations In efforts to try and enhance the marketing concepts and strategies that are in use within the supermarkets, supermarkets have taken to employing the services of professional companies that help them create appropriate designs for their stores that will help them in maximizing their sales. The designs take into account everything about the customer’s shopping experience down to the product placement that will be used in the shop so as to ensure that the customer’s senses are well appealed (CNBC 2011). These design companies create “Stopping presentations” of various products which they stage theatrically. Supermarkets employ the use of cartons that they artfully arrange so as to ensure that they make the actual real product on sale appear to be more abundant than it really is. The most valuable space is usually the space at eye-level and most new products are placed at this level so as to further attract the customers (Graf 46). Common purchase products such as butter, milk and cheese are placed at the farthest corner of the store so as to ensure that customers are tempted to purchase more products on their way to the isle where these products are place. Instead of the more traditional isle design where the isles are arranged in a meandering fashion instead of row after row of straight isles, there are now more twists and turns that have been placed so as to ensure that a shopper comes into contact with more tempting goods to purchase (CNBC 2011). Some of the best supermarket stores today ensure that they appease the shoppers senses by stimulating them using various scents ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Australian supermarket
The paper will include a report of the chosen business with data and statistics about the industry’s growth and competitors in the business. The purpose of the paper is to work on a detailed business review report touching on topics like price, income and cross elasticity,
7 Pages(1750 words)Essay
Supermarket Industry
2001). The sales turnover and the rapid growth of supermarket has been as a result of the enormous changes that the industry has undergone in last few years. There has been also a rise in the number of supermarket in the world and their sales volume has been increasing rapidly due to increased demand of various products from various consumers.
10 Pages(2500 words)Essay
Supermarket the urban trend
Today supermarket chains like WALMART wield immense influence over the way we grow, buy and eat our food. They are shaping our landscape, our health and the way we interact socially, and these changes are going unchallenged because of our fast food lifestyles; consumers want instant access to a wide choice of goods at low prices.
6 Pages(1500 words)Essay
Establishing a Supermarket
The name of the store should be always catchy and should remind the customers that it is big and a wide range of products is available. The novelty in offering the products like home delivery and packing the items will help in attracting the customer base.
8 Pages(2000 words)Essay
Aldi supermarket company and industry assessment
Aldi has managed to position the company as not only a value-based company in terms of offering low-cost food options, but as a progressive organisation which remains focused on providing superior products, a specialty brand
10 Pages(2500 words)Essay
Stop & Shop Supermarket Company
It is a multibillion-dollar corporation owned by Dutch food giant Ahold. It operates over 375 stores in Massachusetts, Rhode Island, New Hampshire, Connecticut, New York and New Jersey. It has a manpower resource of over 58,000 people in its network of stores, distribution centers, manufacturing plants and offices.
1 Pages(250 words)Essay
Aldi supermarket
The emphasis on product innovation is an example of product differentiation, as a marketing strategy (Lamb et al. 2011). Nike has used this strategy for securing its competitiveness in the global market (Lamb et al.
4 Pages(1000 words)Essay
The competitive nature of the big supermarket chains in the UK
The Oligopoly market is a feature where few independent firms compete against each other. The industry has barriers to entry and exit from the market. This paper aims to find out how
5 Pages(1250 words)Essay
Case company: Tesco and the supermarket industry in the UK
This study has provided a great help to find out the weaknesses of this company and therefore, it has provided required recommendation. Tesco was established in the year of 1919 by Jack Cohen. Their business is scattered in supermarket and non super
6 Pages(1500 words)Essay
Case company: Tesco and the supermarket industry in the UK
Its strategy is rooted upon the four basic pillar that is focusing on to be a core UK food industry and non-food industry as well as international and
8 Pages(2000 words)Essay
Let us find you another Essay on topic Supermarket industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us