Marketing Essays

For aggressive investment, risk tolerance is high and it requires a long duration of time for the investor to reap. However, the issue of taxes should be carefully handled. As indicated in this study, mutual funds should be placed in tax-deferred accounts instead of taxable income accounts to avoid unnecessary taxes. Taxes are unfavorable conditions for capital gain and consequent wealth creation.

This method of marketing strategy aim is to lower the price of new products or services thus making the customers to be attracted to the firm. Lowering of prices makes competition stiff in the market and this makes rivals to look for other alternatives to compete with the firm that lowers the prices of products and services.

The five primary activities involve all operations that are aimed at delivering superior value to the customers. There are activities such as; inbound logistics. Those are an operation that is attributed to handling of goods and services within the company. Inbound logistics involves activities such as material inputs and acquisition, warehousing activities as well as inventory control.

The null hypothesis is rejected because the p-value is less than 1%. It is recommended that Chef Gaston understand that those who are sure of being clients in the restaurant will consider the use of locally sourced ingredients essential. Therefore locally sourced ingredients should be at the core of the marketing campaign for the new restaurant.

Overall, however, I still feel that the case study research is of value to the researcher, particularly those doing social research. As long as one has a sound research design and is guided by a useful research question that will illumine the research process and help in the interpretation of the findings, then it is a viable research methodology.

The first thing to consider is the ultimate goal or objective of undertaking marketing activities. The underlying primary objective is to capture and subsequently convince buyers that the product or service being offered is the best in the market.

This paper analyses Vodafone's growth through the acquisition and integration of acquired units with a focus on how it coordinates its business strategy on a global scale. Vodafone targeted companies that would fit its acquisition strategy this was achieved by targeting companies that were already established in its domain of telecommunications (Risberg, 1999, P.75).

One may think that it is hardly realistic that a consumer may be influenced by some special strategies and appeal to: psychology of customers (the way they think;the way the customer is influenced by his environment);the behavior of customers in the process of shopping;the value of products and a real value of a certain product for the customers

The author of the paper states that CCS must make a conscious decision to participate in the global market efforts and guide their team to incorporate high client involvement.  This will allow for customer retention and continued word of mouth business.  They must also increase their visibility through PR efforts and bring on their sales team to funnel more contacts into the pipeline.

The product that has been chosen for the study is “The Track Tablet”. Although the product is designed for serving the guests at the hotels, it is important to target high-end customers who aim at delighting their customers with an unusual experience. The product is from Geneva, Switzerland. However, all the luxurious hotels in Switzerland can be targeted initially.

The annual industry revenue, in the US, is $20 billion and the top 50 companies generate about 75% of that revenue. Hasbro, Mattel, MGA Entertainment, Microsoft, Nintendo, and Sony are some of the top US companies in the field (hoovers.com, 2011). This industry consists of 78,939 companies, worldwide. Consumers spent 25.1 billion on video games.

According to the paper the major problem of the report is that of competitive rivalry in the Southeast region where established full service players such as Singapore Airlines and Cathay Pacific continue to have loyal customers. Qantas should focus on new product development, look for newer destination with fewer carriers and attract new customer base. Qantas should use its brand equity and develop new customer base and introduce new destinations.

Web 2.0 specifies a fundamental change in how individuals use the Internet. It can be considered as a shift towards a more social, collaborative, interactive and responsive web, which has changed the philosophy of web developers and the philosophy of society as a whole. Today we are not using the web as a tool, instead, we are becoming part of it.

The Republic of Indonesia has a 240.3 million strong population inhabiting numerous islands covering a total area of 2 million square kilometers. The country boasts of a literacy rate of 90.4% and is a progressive Asian economy with tremendous potential for fast moving consumer products (Web, 2011).

Jetstar Airways is a low-cost airline in Australia established in 2003. Its headquarters are located in Melbourne. Jetstar Airline is a subsidiary of Qantas Airways. Despite this, Jetstar’s management is independent of Qantas (Jetstar.com). It operates a wide network both domestically as well as internationally. 

The products launched within the market have to be accorded the desired identity to identify with the consumers. For a new product to be successful in the market there should be a unique market strategy applied to present the features to the clients. The existence of similar products and services mandates the need to offer a different approach in the marketing and distribution of the produced items.

This is to address the dynamic consumer tastes and preferences. Apple Company is one of the companies that have been directly affected by the changing market trends. It deals with manufacturing and marketing communication as well as media devices, digital music players, and personal computers. It sells wide-ranging related software, peripherals, etc.

This unit examines an effective IT needs of Sober Rollers, requirements, cost, software and hardware and how long will it takes to make it operational. The Needs of an IT Company Needs Sober Rollers as a designated driver company has a massive need for implementation of IT to aid in its daily commerce routine.

The external environment of the company has been analyzed using PESTEL analysis and the various competitive factors affecting the company have been identified utilizing Porters. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company.

The company must manufacture its brand to maintain its superiority in PC manufacturing. The trend in PC ownership indicated that the majority of people tend to move towards owning tablets more than any laptops. The study revealed that tablets purchase worldwide will hit 416 million, 23 million more than regular laptop’s 393 million by 2017.

The paper describes the four fundamental principles that managers should apply while managing the operations of their companies; these principles are based on the ideologies of Mark Pastin. The author begins by discussing the state of cigarette export in the United States of America as well as in the third world countries.

The growth rate of these supermarkets since the last few years explains one major reason of the economic improvement of the entire UK. However, changing trends and customer attitudes in the era of inflation and globalization have forced many supermarkets to review their strategies and selling schemes to attract more customers, offering both product quality and reasonability in prices (Experian, 2011).

The key purpose of this essay is to underpin the importance of marketing concepts in a real-world business scenario. The essay will try to shed some light on the use of marketing concepts, such as product, place, price, promotion, segmenting, and identifying target market and integrated marketing communication mix, in order to address real-world business challenges.

Businesses operating in any industry are bound to experience changing fortunes in so far as trade is concerned. The UK economy also suffers from quite a number of challenges. Being an important component of the economy, the UK retailers have not been spared from the difficult moments that occasionally characterize the economy.

The food industry all over the world is highly diversified in nature. It has to be said that the scope and the growth prospects associated with the food industry are highly dependent on the nature of food habits existing among the masses of the local population. Talking on this note, it can be said that the food industry in the market of Singapore is highly popular in various global markets.

Racism in the Workplace Every individual has the right to work in any organization regardless of their gender, race, age and nationality. There are many reported cases of people being discriminated in their work places because of their race. Racism in the workplace is an act of in subordinating or discriminating employees because of their race.

Organizations need various inputs or resources to ensure that they continue to effectively operate in the contemporary business environment. There is also an issue of the increasing importance of emphasizing customer service excellence. Organizations are conscious of improving their processes and procedures so that their customers are ever satisfied.

Generally speaking, the subject of the article by Armelini and Villanuava (2011) is the rising power of social media in the field of marketing.  The paper starts with a reminder that marketing has traditionally been conducted using methods that were related to the mass media of the late twentieth century.

The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues. Marketing is an essential department in every organization since it deals with the product and service proportion thereby catering to the organization’s operations.

The organization was founded in the year 1995. The name of the founder is Kevin Plank. He was a well-renowned football player and the captain of the Maryland University football team. Kevin Plank has started its business from the basement of his grandmother located in Washington, D.C. By the end of the year 1996.

The United Arab Emirates is ranked as the seventh-largest oil producer in the world. It provides minimal restriction and encourages a free economy that supports international trade, private sector activities, and capital movement. The economy of the UAE has proved to be resilient despite the impact caused by the global economic downturn.

Advanced technology and fast communication are a death blow to some products that by now are rendered obsolete.  This essay specifically refers to the usage of Fax Machines.  The life cycle of the fax machines had passed the maturity stage and is now on a decline.  With the sudden swift of technology changes, there is an indication that it is headed in that direction.  

A corporate culture of an organization is the reflector of the health of the organization in terms of its position in the market and its financial condition. Hence, acquire puts significant importance on the selection criteria of its employees. It provides training to its employees to best the established culture of the organization.

The company was established in the year 1984 and its’ headquarter is located in Irvine, California. The company had an estimated revenue of $ 1.2 billion in the year 2011. The company seeks innovative strategies for enhancing the physical well-being of the diversified customer base. The company is still planning for expansion.

One of the fundamental shifts that have taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer. Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics.

Twinkles Children’s Gear company relied on traditional marketing methods such as newspaper ads, posters, leaflets, etc. to advertise their shop and shows. It also stages quarterly fashion shows to showcase its new styles of children’s clothes. The company explored the internet and social media advertising to boost their sales and indeed, sales increased more than 100% in just one year. 

One phenomenon that met the coming of the 21st century and for that matter the 3rd millennium was the talk of globalization. This paper looks critically at ways in which the East has currently created opportunity in adversity for uniting and reinforcing its community through the preservation of its indigenous cultures.

In this globalizing world, the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions. The globalization of the world has though created much of ease but alongside has given many of the challenges of intense nature.

Other promotional strategies applied by the business include offering deluxe services to some of their regular customers, including delivery of the washed items and even using perfumed cleaning agents. Other upscale services include the hand-finishing process, which makes customers’ garments receive extra attention from the employees in the company.

marketing philosophy is considerably more useful than any other previous concepts like selling, product, and production for the long-term success of any organization. This is so because it meets the needs of the customers in a better way and creates loyal customers. Companies develop various channels of communication. 

Generally, a retailer must offer its customers value for the product and ease of shopping with an enjoyable shopping experience. Shopping is an activity that involves the buying behaviour of individuals based on several factors such as the level of convenience, accessibility, environment and comfort.

Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.

Only then does the relationship or bonding of the employees and the higher authority might get enhanced resulting in amplification of the uniqueness and reputation in the market among other rival players. So, the development of inventive eco-friendly products is extremely essential for an organization to enhance its sustainability in the long run.

Currently Cadbury’s, Nestle and Mars dominate the market with Cadbury’s sales having exceeded expectations in the UK market and it stood at £390m in 2007. The overall confectionery market in UK is set to reach £1.3bn by 2012. All competitors have introduced fair-trade chocolates with Cadbury’s selling 40m Fairtrade Dairy Milk bars.

International marketing is the term coined for trade between different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc.

that Best Buy identifies to be ethically relevant to its operation, the company basically addresses issues that are among the top list concerns of the international community today such as, environment, diversity, healthy and safe workplace, corporate social responsibility, child labor, and sexual harassment.

Economic While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.

The company needs to extensively evaluate its logistics in order to assess whether it has the capability to complete the order. Portsmouth leather needs to hire additional staff in order to fulfill the order on time, or will require the current workforce to work overtime.

What Happened to Coca Cola? Company’s challenges of Coca Cola. Racial discrimination cases against black employees and consequences of these malpractices are discussed further on. Introduction In the modern global world it is relevant to every country to take care of the issues of diversity.

Credit cards are used widely today. Almost all retail stores and convenient stores in the world have accepted payments using credit cards. The credit card processing industry today has paced up in the electronics payment technology of payment .Today, a person can go anywhere in the world and purchase goods and services using a credit card.