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Marketing Essays

Result for Subject Marketing:
19895 essays
Product Promotion and Marketing Marketing Research Paper
20 pages (5159 words) , Download 3 , Research Paper
Free
The event aimed at offering artistic significance, quality, and relevance to the inherent student and the staff society. This event involved educational workshops, which were open to all students. There were also performances by guest artists and the university faculty. This event was a thrilling experience for all the students within the university. Most of the students who attended the event were Music students and staff members.
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Way Hybridism Is Central for a Sustainable Retail Business Marketing Essay
4 pages (1070 words) , Download 2 , Essay
Free
Retailing refers to the process of selling specified services and commodities to consumers. Retailing customarily entails the selling of small lots or individual units to numerous clients by a business designed for that specified duty. Also, retailing started a number of years ago when peddlers initially started hawking their commodities and when the foremost marketplaces were developed.
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Acquisition and Modifications of Arugula Grocers Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The company provided according to the CEO, Kathleen Norton, the freshest, healthiest products, and the fact they extended the same to compassionate caring of their customers. Evergreen Natural Markets offered healthy vegan products that are gourmet, natural, and organic at competitive prices and this gave them an edge in this highly conservative market segment.
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The Reasons for Conducting a CRM Capability Assessment Marketing Essay
8 pages (2057 words) , Download 2 , Essay
Free
CRM companies are focusing on adding analytical capabilities to the newly developed applications. However, a firm is expected to conduct an assessment of CRM capability for different reasons. Apparently, this assessment may be undertaken to facilitate understanding of data, which is applied in the creation of convergence between conventional business intelligence, market research ad CRM (Woodcock, 2005, 270).
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Factors Influencing Performance of Multi-Level Marketing SalesForce in Direct Selling in Thailand Marketing Dissertation
48 pages (9493 words) , Download 4 , Dissertation
Direct selling is one of the oldest selling methods in the world. Despite being the “oldest method of marketing”, direct selling is still considered as a potential marketing channel for many companies and entrepreneurs worldwide. In fact, direct selling is considered one of the most effective and successful distribution channels for so many international and local firms today.
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Organisation Promotion Plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
Through such an understanding, the promotion plan will need to be concentric upon the ways in which these specific stakeholders can be targeted and appealed to. (Ikenna et al., 2013) Although it is somewhat dangerous to engage in a very specific approach to the market, it is the belief of this author that any other approach would be too broad and would likely not be able to meet the needs of the most likely consumers.
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How Apple will not survive after the death of Steve Jobs Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Track record will speak why Apple will not survive without Steve Jobs. First, there will be no Apple without Steve Jobs because he cofounded the company with Steve Wozniak in his parents’ garage back in 1976. He was fired by the company he founded and Apple struggled to near bankruptcy in 1997 (Isaacson, 2012).
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Situational Analysis of Nike Fuel Band Marketing Essay
6 pages (1607 words) , Download 3 , Essay
Free
The Nike Fuel Band is a gadget that is worn on the wrist, and it functions to track one’s activities throughout the day, even helping its wearer to do or achieve more. The wristband has a design that is streamlined having an LED display. The display is bright (red-to-green) and gives a person’s progress as they head toward their goal all day long.
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Engineering Economy and Geo-Resource Evaluation and Investment Analysis Marketing Term Paper
15 pages (4001 words) , Download 2 , Term Paper
Free
This study is done through the history of Exxon Mobil, highlighting the ten events. The events are about the important management of the Economy of the company and the behavior of the company stock. The report will culminate into data analysis in which it will show the values of the stock found during the semester.
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Gazprom and the Its Struggles to Stay Dominant and Sustainable in the Industry Marketing Assignment
8 pages (2595 words) , Download 3 , Assignment
Free
The issues faced by Gazprom are rooted in the organization’s dual role as a business entity and as a blunt tool in foreign policy approach by using energy as a way of satisfying friends and punishing rivals. This political role of Gazprom has resulted in diversifying the energy supplies from it to other organizations.
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Investment - Fidelity Capital Appreciation Strategy Marketing Essay
7 pages (2024 words) , Download 2 , Essay
Free
For aggressive investment, risk tolerance is high and it requires a long duration of time for the investor to reap. However, the issue of taxes should be carefully handled. As indicated in this study, mutual funds should be placed in tax-deferred accounts instead of taxable income accounts to avoid unnecessary taxes. Taxes are unfavorable conditions for capital gain and consequent wealth creation.
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Penetration Pricing Marketing Essay
3 pages (750 words) , Download 3 , Essay
This method of marketing strategy aim is to lower the price of new products or services thus making the customers to be attracted to the firm. Lowering of prices makes competition stiff in the market and this makes rivals to look for other alternatives to compete with the firm that lowers the prices of products and services.
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Marketing: Concepts and Strategies Marketing Essay
7 pages (1880 words) , Download 2 , Essay
Free
The five primary activities involve all operations that are aimed at delivering superior value to the customers. There are activities such as; inbound logistics. Those are an operation that is attributed to handling of goods and services within the company. Inbound logistics involves activities such as material inputs and acquisition, warehousing activities as well as inventory control.
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Gender Differences in Monthly Lunch or Dinner Spending Marketing Case Study
15 pages (3955 words) , Download 2 , Case Study
Free
The null hypothesis is rejected because the p-value is less than 1%. It is recommended that Chef Gaston understand that those who are sure of being clients in the restaurant will consider the use of locally sourced ingredients essential. Therefore locally sourced ingredients should be at the core of the marketing campaign for the new restaurant.
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Accessing Hidden and Hard-to-Reach Populations Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Overall, however, I still feel that the case study research is of value to the researcher, particularly those doing social research. As long as one has a sound research design and is guided by a useful research question that will illumine the research process and help in the interpretation of the findings, then it is a viable research methodology.
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Marketing Approaches Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The first thing to consider is the ultimate goal or objective of undertaking marketing activities. The underlying primary objective is to capture and subsequently convince buyers that the product or service being offered is the best in the market.
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Vodafone International Strategic Development Marketing Essay
18 pages (4785 words) , Download 3 , Essay
Free
This paper analyses Vodafone's growth through the acquisition and integration of acquired units with a focus on how it coordinates its business strategy on a global scale. Vodafone targeted companies that would fit its acquisition strategy this was achieved by targeting companies that were already established in its domain of telecommunications (Risberg, 1999, P.75).
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Promotional campaigns and consumers behavior Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
One may think that it is hardly realistic that a consumer may be influenced by some special strategies and appeal to: psychology of customers (the way they think;the way the customer is influenced by his environment);the behavior of customers in the process of shopping;the value of products and a real value of a certain product for the customers
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Business to Business Marketing: Case of Cloud Creative Solutions Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The author of the paper states that CCS must make a conscious decision to participate in the global market efforts and guide their team to incorporate high client involvement.  This will allow for customer retention and continued word of mouth business.  They must also increase their visibility through PR efforts and bring on their sales team to funnel more contacts into the pipeline.
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The Track Tablet Marketing and Business Strategies Marketing Essay
4 pages (1322 words) , Download 4 , Essay
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The product that has been chosen for the study is “The Track Tablet”. Although the product is designed for serving the guests at the hotels, it is important to target high-end customers who aim at delighting their customers with an unusual experience. The product is from Geneva, Switzerland. However, all the luxurious hotels in Switzerland can be targeted initially.
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Analysis of the Game Industry and Financial Board Games Marketing Research Paper
12 pages (3988 words) , Download 2 , Research Paper
Free
The annual industry revenue, in the US, is $20 billion and the top 50 companies generate about 75% of that revenue. Hasbro, Mattel, MGA Entertainment, Microsoft, Nintendo, and Sony are some of the top US companies in the field (hoovers.com, 2011). This industry consists of 78,939 companies, worldwide. Consumers spent 25.1 billion on video games.
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Australian Airline (Qantas) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the paper the major problem of the report is that of competitive rivalry in the Southeast region where established full service players such as Singapore Airlines and Cathay Pacific continue to have loyal customers. Qantas should focus on new product development, look for newer destination with fewer carriers and attract new customer base. Qantas should use its brand equity and develop new customer base and introduce new destinations.
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Barack Obamas Presidential Campaign in 2008 Marketing Essay
7 pages (2006 words) , Download 2 , Essay
Free
Web 2.0 specifies a fundamental change in how individuals use the Internet. It can be considered as a shift towards a more social, collaborative, interactive and responsive web, which has changed the philosophy of web developers and the philosophy of society as a whole. Today we are not using the web as a tool, instead, we are becoming part of it.
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L'Oreal: Building its empire in Indonesia through its luxury brand, Lancme Marketing Term Paper
3 pages (750 words) , Download 4 , Term Paper
Free
The Republic of Indonesia has a 240.3 million strong population inhabiting numerous islands covering a total area of 2 million square kilometers. The country boasts of a literacy rate of 90.4% and is a progressive Asian economy with tremendous potential for fast moving consumer products (Web, 2011).
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Situational Analysis of Jetstar Airways Marketing Essay
5 pages (1352 words) , Download 3 , Essay
Free
Jetstar Airways is a low-cost airline in Australia established in 2003. Its headquarters are located in Melbourne. Jetstar Airline is a subsidiary of Qantas Airways. Despite this, Jetstar’s management is independent of Qantas (Jetstar.com). It operates a wide network both domestically as well as internationally. 
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Branding and Marketing of Kooler Refresh Marketing Essay
8 pages (2130 words) , Download 2 , Essay
Free
The products launched within the market have to be accorded the desired identity to identify with the consumers. For a new product to be successful in the market there should be a unique market strategy applied to present the features to the clients. The existence of similar products and services mandates the need to offer a different approach in the marketing and distribution of the produced items.
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Technological Advancements: iPhone 5 Scenario Marketing Essay
5 pages (1350 words) , Download 2 , Essay
Free
This is to address the dynamic consumer tastes and preferences. Apple Company is one of the companies that have been directly affected by the changing market trends. It deals with manufacturing and marketing communication as well as media devices, digital music players, and personal computers. It sells wide-ranging related software, peripherals, etc.
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Sober Roller a Designated Driving Service Company IT Plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
This unit examines an effective IT needs of Sober Rollers, requirements, cost, software and hardware and how long will it takes to make it operational. The Needs of an IT Company Needs Sober Rollers as a designated driver company has a massive need for implementation of IT to aid in its daily commerce routine.
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Gunns and the Australian Pulp and Paper Manufacturing Industry Marketing Research Paper
11 pages (3117 words) , Download 3 , Research Paper
Free
The external environment of the company has been analyzed using PESTEL analysis and the various competitive factors affecting the company have been identified utilizing Porters. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company.
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Windows 8 Tablet to Enhance HP Market Position Marketing Essay
6 pages (1608 words) , Download 2 , Essay
Free
The company must manufacture its brand to maintain its superiority in PC manufacturing. The trend in PC ownership indicated that the majority of people tend to move towards owning tablets more than any laptops. The study revealed that tablets purchase worldwide will hit 416 million, 23 million more than regular laptop’s 393 million by 2017.
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Ethics in Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper describes the four fundamental principles that managers should apply while managing the operations of their companies; these principles are based on the ideologies of Mark Pastin. The author begins by discussing the state of cigarette export in the United States of America as well as in the third world countries.
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SUPERMARKETS-GLOBAL BUSINESS ENVIROMENT Marketing Essay
3 pages (750 words) , Download 2 , Essay
The growth rate of these supermarkets since the last few years explains one major reason of the economic improvement of the entire UK. However, changing trends and customer attitudes in the era of inflation and globalization have forced many supermarkets to review their strategies and selling schemes to attract more customers, offering both product quality and reasonability in prices (Experian, 2011).
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The Importance of Marketing Concepts in a Real-World Business Scenario - Case of Starbucks Marketing Essay
8 pages (2399 words) , Download 3 , Essay
Free
The key purpose of this essay is to underpin the importance of marketing concepts in a real-world business scenario. The essay will try to shed some light on the use of marketing concepts, such as product, place, price, promotion, segmenting, and identifying target market and integrated marketing communication mix, in order to address real-world business challenges.
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Uk Music Retailers Marketing Essay
10 pages (2000 words) , Download 2 , Essay
Free
Businesses operating in any industry are bound to experience changing fortunes in so far as trade is concerned. The UK economy also suffers from quite a number of challenges. Being an important component of the economy, the UK retailers have not been spared from the difficult moments that occasionally characterize the economy.
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Marketing Management at BreadTalk Marketing Essay
5 pages (1555 words) , Download 2 , Essay
Free
The food industry all over the world is highly diversified in nature. It has to be said that the scope and the growth prospects associated with the food industry are highly dependent on the nature of food habits existing among the masses of the local population. Talking on this note, it can be said that the food industry in the market of Singapore is highly popular in various global markets.
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Management Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Racism in the Workplace Every individual has the right to work in any organization regardless of their gender, race, age and nationality. There are many reported cases of people being discriminated in their work places because of their race. Racism in the workplace is an act of in subordinating or discriminating employees because of their race.
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Strategic Implications of Supply Chain Management Marketing Essay
4 pages (1160 words) , Download 2 , Essay
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Organizations need various inputs or resources to ensure that they continue to effectively operate in the contemporary business environment. There is also an issue of the increasing importance of emphasizing customer service excellence. Organizations are conscious of improving their processes and procedures so that their customers are ever satisfied.
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The Power of Word of Mouth by Armelini and Villanuava Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, the subject of the article by Armelini and Villanuava (2011) is the rising power of social media in the field of marketing.  The paper starts with a reminder that marketing has traditionally been conducted using methods that were related to the mass media of the late twentieth century.
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Marketing of Apple Company as a Management Process Marketing Essay
3 pages (837 words) , Download 2 , Essay
Free
The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues. Marketing is an essential department in every organization since it deals with the product and service proportion thereby catering to the organization’s operations.
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Under Armor: Industry and Competitive Analysis Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The organization was founded in the year 1995. The name of the founder is Kevin Plank. He was a well-renowned football player and the captain of the Maryland University football team. Kevin Plank has started its business from the basement of his grandmother located in Washington, D.C. By the end of the year 1996.
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Perspectives of Perfume Brand in the UAE Market Marketing Essay
7 pages (1525 words) , Download 3 , Essay
Free
The United Arab Emirates is ranked as the seventh-largest oil producer in the world. It provides minimal restriction and encourages a free economy that supports international trade, private sector activities, and capital movement. The economy of the UAE has proved to be resilient despite the impact caused by the global economic downturn.
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The Dying of the Fax Machines Marketing Essay
4 pages (1174 words) , Download 2 , Essay
Free
Advanced technology and fast communication are a death blow to some products that by now are rendered obsolete.  This essay specifically refers to the usage of Fax Machines.  The life cycle of the fax machines had passed the maturity stage and is now on a decline.  With the sudden swift of technology changes, there is an indication that it is headed in that direction.  
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The Financial Breakdown in the Developed Countries of Europe and North America Marketing Case Study
6 pages (1962 words) , Download 3 , Case Study
Free
A corporate culture of an organization is the reflector of the health of the organization in terms of its position in the market and its financial condition. Hence, acquire puts significant importance on the selection criteria of its employees. It provides training to its employees to best the established culture of the organization.
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LA Fitness: Company Analysis Marketing Essay
10 pages (2887 words) , Download 3 , Essay
Free
The company was established in the year 1984 and its’ headquarter is located in Irvine, California. The company had an estimated revenue of $ 1.2 billion in the year 2011. The company seeks innovative strategies for enhancing the physical well-being of the diversified customer base. The company is still planning for expansion.
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Information Technology Applications in Marketing Marketing Essay
5 pages (1520 words) , Download 3 , Essay
Free
One of the fundamental shifts that have taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer. Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics.
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Integration of Internet and Social Media in the Marketing Strategies of a Small Business Marketing Essay
11 pages (3189 words) , Download 3 , Essay
Free
Twinkles Children’s Gear company relied on traditional marketing methods such as newspaper ads, posters, leaflets, etc. to advertise their shop and shows. It also stages quarterly fashion shows to showcase its new styles of children’s clothes. The company explored the internet and social media advertising to boost their sales and indeed, sales increased more than 100% in just one year. 
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How the East Has Created Opportunity In Adversity for Uniting And Reinforcing Its Community Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
One phenomenon that met the coming of the 21st century and for that matter the 3rd millennium was the talk of globalization. This paper looks critically at ways in which the East has currently created opportunity in adversity for uniting and reinforcing its community through the preservation of its indigenous cultures.
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Standardization of Offerings and Marketing Interactions in International Marketing Strategy Marketing Essay
12 pages (3309 words) , Download 2 , Essay
Free
In this globalizing world, the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions. The globalization of the world has though created much of ease but alongside has given many of the challenges of intense nature.
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The Presence of Snow White Laundry & Dry Cleaners in Sydney Marketing Case Study
10 pages (3000 words) , Download 3 , Case Study
Free
Other promotional strategies applied by the business include offering deluxe services to some of their regular customers, including delivery of the washed items and even using perfumed cleaning agents. Other upscale services include the hand-finishing process, which makes customers’ garments receive extra attention from the employees in the company.
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Marketing and Stakeholders in the Food Industry Marketing Assignment
9 pages (2383 words) , Download 2 , Assignment
Free
marketing philosophy is considerably more useful than any other previous concepts like selling, product, and production for the long-term success of any organization. This is so because it meets the needs of the customers in a better way and creates loyal customers. Companies develop various channels of communication. 
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