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Marketing Essays

Result for Subject Marketing:
19702 essays
Why can't pioneering innovative companies sustain their first mover advantages Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Why can’t pioneering innovative companies sustain their first mover advantages? - Research in Motion case study. Research in Motion (RIM) is a leading manufacturer of wireless devices. The manufacture of first mover advantages enabled the company to emerge from an unknown small entrepreneurial firm into becoming a global force in the sector of wireless devices within a very short period of time.
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Advertising and Promotion: An Marketing Communications Perspective Marketing Essay
6 pages (1538 words) , Download 2 , Essay
Free
Marketing communication involves other relevant information by the suppliers to the consumers that could be improvements in quality or branding. Marketing communication consists of the place, price promotion, and product. Methods and techniques of promotion differ with the product and the number of people targeted.
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The Projects Facilitated by the GlobalGiving Organization Marketing Essay
6 pages (1718 words) , Download 2 , Essay
Free
The organization lacks the capacity to individually fund projects, which affects the organisation's effectiveness in fulfilling. The organization also lacks skilled personnel in some areas in the organization. This comes as a disadvantage to the organization whereby the efficiency and effectiveness of the organization are hampered.
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Advertising and promoting Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options.
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Consumers Preference in Mens Grooming Marketing Essay
4 pages (1153 words) , Download 2 , Essay
Free
The current globalization era, the advancement of technology, education system, the society and economy are factors that have greatly improved people’s standard of living.These factors relate directly to the rapid growth of beauty cosmetic industry. The increase in demand makes the industry to grow faster.
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Product Reassessment Marketing Research Paper
5 pages (1373 words) , Download 2 , Research Paper
Free
There is the need for dial-up service providers to maintain unique innovations not found with other broadband or mobile providers currently offering Internet services. This paper focuses on providing a plan to reposition dial-up internet services to a new target market. This could in essence mean a new use for dial-up internet service.
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The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s.
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Marketing Private, Nonprofit and Government Organizations Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Its effort to change its market’s behavior can be done through its many promotional tools such as advertising, sponsorships etch. While it could be a challenge for the traditional profit oriented firm, marketing for non-profit organization is more challenging because it usually does not usually have the corresponding product or service to be exchanged in lieu of the money given by its target market.
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Strategic Audit of Telus Communications and Shaw Communications Marketing Essay
4 pages (1338 words) , Download 4 , Essay
Free
The revenue of the company had increased from $9.77 million in the year 2010 to $10.37 million in the year 2011. Earnings per share rose from $3.27 in the year 2010 to $3.76 in the year 2011. The wireless internet connection users increased from 6971000 in the year 2010 to 7340000 in the year 2011. The number of TV subscribers had increased from 314000 in the year 2010 to 509000 in the year 2011.
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Retail Store Marketing Plan Marketing Assignment
5 pages (1250 words) , Download 4 , Assignment
Free
Retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 Description of the Business 3 SECTION II 4 Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past.
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Marketing Service of Travel Agents Marketing Essay
6 pages (1962 words) , Download 2 , Essay
Free
Travel agents are an important part of millions of lives in the United Kingdom. They have played an enormous role in the ever-increasing travel industry when it was opened about 100 years ago. However, this does not say anything about their future; threats received from society and also technology are serious intimidation to the travel industry.
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Marketing Issues of ShopSense at Stake Marketing Essay
8 pages (2667 words) , Download 2 , Essay
Free
Marketing executives rely on customer information in devising the entry behavior of their products in any given market. In some instance, the principal company seeking the information may fail to conduct marketing research or use another shortcut in acquiring such information. The privacy of the customer information is vital because it defines the relationship between the customer and the respective organization.
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Karen Millen - The Fashion brand Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
This essay analyzes brand of fashion. Brand familiarity and knowledge influences the perceptions of the target groups. The strategic objective of fashion retailers in rebranding is to increase revenue. The branding process builds value of the brand to the firm. Karen Millen is a renowned British multinational and women designer clothing retailer.
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Consumer Decision Making Process Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
As the report discusses consumer behavior is a theoretical concept that addresses different stages a consumer would pass through before they make a particular purchase decision. The concept of consumer behavior is important in the field of marketing because it is highly related to consumer decision making.
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Good Marketing Ethics Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Corporations endeavour to engage in ethical marketing as they perceive that this is what modern consumers expect. Some customers procure goods and services from certain outlets simply because they feel that those outlets cater to their needs as customers and that these outlets conduct themselves ethically.
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An Analysis of Marketing Procedures Being Used By Leading Fast Food Franchises Marketing Literature review
7 pages (1750 words) , Download 2 , Literature review
Free
The paper focused on the increasing pace of exploiting different marketing strategies of the global fast-food retailers, the discussion henceforth intends to compare the leading franchises such as Subway, Burger King and Chicken Cottage with struggling fast-food franchises such as Wimpy conducting a literature review.
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Marketing and Performance Analysis of Starbucks Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Since its establishment, Starbucks has maintained a unique style of serving its customers with premium quality coffee and related products. Within a very short time period, it has acquired a huge number of retail outlets internationally which clearly reflect the superior performance and successful marketing activities of the company.
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Macroeconomics Analysis of N Brown Group Plc Marketing Essay
5 pages (1564 words) , Download 2 , Essay
Free
N Brown Group Plc is one of the key market players in the e-based home-shopping retailing industry. It is included amongst the largest home-shopping retail businesses in Britain. The basic idea that N Brown Group plc adopts, is the marketing and distribution of its offerings through catalogs, emails, e-marketing tools, etc.
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Business plan for a restaurant Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
SWOT analysis For the restaurant business to become successful, it is vital to carry out a SWOT analysis for it. Strengths The restaurant’s strength lies on its location. The Waterloo station provides an appropriate site to gain a customer base from the train commuters.
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Identifying Important Target Markets Marketing Essay
8 pages (2235 words) , Download 2 , Essay
Free
The National Capital Commission’s in-house marketing and communication experts,  after comprehensive market research and input from stakeholders in the business, cultural, and tourism sectors, has ascertained that despite the fact that there is a positive perception towards the Capital, there is still an inadequate appreciation for its relevance among sections of the national audience.
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Red Bull Energy Drink Marketing Case Study
7 pages (2095 words) , Download 4 , Case Study
Free
Millward Brown’s Brand Dynamics model has been helpful in branding Red Bull. The model insists on the presence and relevance of products to the target customers. The positioning of a brand plays a crucial role in the strengthening of a brand. Successful branding must be associated with information, ideas and insights.
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Marketing plan report for Masafi company Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
However, Masafi exports to countries throughout the Persian Gulf region and the Middle East, Europe and the United States. This report formulates a marketing plan for Masafi. It does this by critically examining the marketing position of the company and how this places the company on the business arena.
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Qualities of a Successful International Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
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Key Market Segments for Nokia Lumia and Size of Market Marketing Essay
7 pages (1835 words) , Download 2 , Essay
Free
In the past years, Nokia had faced tough competition from the Android-based and Windows-based smartphones and hence made the decision to expand in the smartphone market. Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012, it sold only 4.3 million (Garside, 2013).
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Team Baldwin - Managing Business in Competitive Market Marketing Essay
7 pages (2042 words) , Download 4 , Essay
Free
Managing the business of a company effectively in a competitive market depends on the ability of the enterprise to anticipate the responses of its competitors in the planning stage and then developing strategies and implementing those strategies to combat the external market forces to support its own policies and existence.
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Justifying the Product and Market Decisions Taken in Terms of Market Selection and Entry Marketing Essay
11 pages (3381 words) , Download 4 , Essay
Free
The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulences. Marketers can ensure that their plans will be welcomed by the public/ target market by emphasizing the local needs of customers without violating ethics.
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Meeting the Goals of Marketing - Case of Glenmeadie Marketing Essay
8 pages (2180 words) , Download 3 , Essay
Free
The Glenmeadie company is known for its long-term operation in the market and continuous supply of excellent quality products. The company has organized a marketing campaign in 25 cities offering the Tastemakers Program. The purpose of this campaign is to build a personal connection of the customers with the products. There are several issues arising while organizing this campaign.
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The Fashion Channel Case Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
The paper discovers The Channel's Fashion. Traditionally, the company has been following a strategy of being appealing to a broad group as much as possible in order to improve the number of viewership members maximum. In addition, the company never practiced segmentation, branding, and positioning policies to increase its competitiveness.
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Essentials of Marketing Communications Approach Marketing Assignment
4 pages (1288 words) , Download 2 , Assignment
Free
For Samsung to implement the marketing plan in their Samsung Galaxy S3 product, and achieve the objective, Samsung had to place the Samsung Galaxy S3’s price at a mid-range of the market, with the gadget’s price being slightly lower than that of its competitors. This clearly showed that Samsung aimed at selling Galaxy S3 to young people within the market segment.   
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Agency or in house advertising Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These factors will assist the company before and during the formulation of marketing and advertising strategies. After reviewing the case, an analysis has been done which is mentioned in the subsequent sections of this paper. They are: Lack of Expertise in Relevant Field Improved Technological Features such as Graphics, Animation etc Improved and Unique Advertisement Concepts/ Ideas etc Changing Trends in the field of Advertisement Protection from communication mistakes in messages, which are delivered through advertising.
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How to Develop Appropriate Marketing Mix Strategies Marketing Essay
6 pages (1732 words) , Download 3 , Essay
Free
Every business enterprise involves in marketing as a way of retaining the existing customers and attracting new customers (Iacobucci, 2012). Precisely, marketing refers to the promotion and selling of goods and products to both existing and new customers. There is no doubt that with dynamism within the contemporary environment there is a need for a deeper analysis of the marketing mix.
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Marketing Strategy - Promotion and Marketing of Starbucks Products Marketing Essay
8 pages (2371 words) , Download 5 , Essay
Free
Starbucks company restaurants have always been the best place where many coffee lovers get a cup of the world’s best coffee. It is a well-known international coffee house chain in the world, with over 17,000 stores in over 50 countries (Williams & Curtis, 2006). The company is famous for its famous coffee brands like drip-brewed coffee, coffee beans, and other cold and hot drinks.
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Understanding of the Concepts Involved in Managing Marketing Marketing Essay
12 pages (3147 words) , Download 2 , Essay
Free
In this present era of globalization, companies are trying to implement advanced technology in order to increase their core competency and business outputs. Due to huge competition in the global market organizations are recruiting skilled employees and implementing several unique marketing strategies.
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PepsiCo Inc Marketing Concepts and Strategy Marketing Essay
5 pages (1333 words) , Download 2 , Essay
Free
Businesses today are highly preoccupied with the goal of being the most customer-centric companies through marketing techniques; effective marketing entails understanding and capturing consumer needs and wants, ensuring customers have a constant supply of their favorite products and services, and developing high-quality products that appeal to the customers.
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The Audience Profile of the Berry Powerful Smoothie Company Marketing Assignment
7 pages (1915 words) , Download 2 , Assignment
Free
The respondents in the group 19-35 years consisting of males and females, who are single or live together with their partner and do not have any children like music and sports. Targeting these areas with a promotional technique can be a solution. The study shed light on the fact that around 51% of males are regular spectators of sports events.
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The Market Plan for Blue Sky Clothing Marketing Book Report/Review
8 pages (2000 words) , Download 6 , Book Report/Review
Free
Conclusion Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company.
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Red Bulls Sources of Brand Equity Marketing Essay
5 pages (1396 words) , Download 2 , Essay
Free
Brand equity can be stated as a collection of brand assets as well as liabilities related to a brand. It also encompasses the name of a brand along with its symbol which evidently adds to or takes away from the value offered by a service or product to an organization along with its consumers (Aaker, 1991).  
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Competitive Advantage at Louis Vuitton and Gucci Marketing Essay
4 pages (1000 words) , Download 67 , Essay
Free
Famous brand names like Louis Vuitton and Gucci with the kind of turnover and profits they enjoy annually are expected to deliver a competitive advantage. With annual sales of over a hundred and sixty-five billion US dollars and profit margins of over fifty percent, Louis Vuitton Gucci are relied upon to deliver competitive advantage.
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IKEA: Entering Russia Marketing Case Study
7 pages (1750 words) , Download 5 , Case Study
Free
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IKEA is one of the world’s largest produces and retailer of high quality, but inexpensive furniture. Its leadership in the industry may also be attributed to it’s believe that furniture should be packaged like any other product in retail store and assembled by customers from home.
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Social Nation by Barry Libert Marketing Essay
6 pages (1661 words) , Download 3 , Essay
Free
In the book, it is revealed how employees, businesses, companies, customers, and partners can make use of social technologies to be heard, produce and market their products and services better. The core purpose of why the author writes the book is to show how effective if business managers and team leaders utilize and make use of the developed new social technologies and social interactions.
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Six Forces' Role in the Development of Administrative Cultures in the Middle East Marketing Essay
4 pages (1159 words) , Download 2 , Essay
Free
In this case, two of the forces play an immense role in administrative cultures. These include complexity and rigidity of rules, and overstaffing. In my opinion, these factors limit the abilities of organizations to establish organization cultures similar to Western cultures.
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Bodywise Health Spa: Product Assessment Marketing Research Paper
5 pages (1414 words) , Download 2 , Research Paper
Free
The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports, and others. Treatments on the body and face using the best products such as Pevonia’s Anti Free Radical Treatment and Vitamin C Antioxidant Facial are offered by the health spa.
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Internet Technology, Marketing, and Security Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
In the past fifteen years or so many companies are becoming aware of the fact that social media marketing is becoming a doorway to success. The hype for social media marketing was not based on statistical reports and its authenticity is still a question as suitable parameters are not devised to evaluate it.
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Export marketing (US market) opportunity for UK based energy drink Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The high level of technological developments along with a high rate of internet powered connectivity penetration in various corners of the globe has transformed the markets and economies of the world into a well connected and integrated global entity. The evolution of a global world has resulted in the faster evolution and rapid implementation and acceptance of various globalized trends in various developed as well as new economies.
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Major Strategic Concepts of Ford Motor Company Marketing Lab Report
5 pages (1565 words) , Download 4 , Lab Report
Free
Ford Motor Company was founded in 1903 by Henry Ford and it specialised in manufacturing automobiles. It rose to prominence when it invented the Ford T model which attracted a lot of customers after being launched in the market. This inspired the founder to use his entrepreneurial skills to devise strategies that could improve the production process.
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Key Skills of Tesco Success and Warren Buffet Marketing Lab Report
6 pages (1762 words) , Download 3 , Lab Report
Free
the concept of marketing and marketing mix has also been explained concerning the chosen organization. In an organization, the culture plays a vital role and henceforth the report also aims to discuss the organizational culture that exists in Tesco. Tesco is one of the best examples to talk about when it comes to organizational culture.
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Abu Dhabi Police Institution and Training Centre Marketing Research Paper
7 pages (2034 words) , Download 3 , Research Paper
Free
The Abu Dhabi Police Institution and Training Center are some of the most important divisions. This department is responsible for providing training to the General Directorate police. According to adpolice.gov.ae, The General Directorate of Abu Dhabi Police in Abu Dhabi Emirate operates with other agencies to achieve a safer society.
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Customer Relationship and Sales Management Marketing Assignment
6 pages (1779 words) , Download 2 , Assignment
Free
Since the introduction of the term marketing mix by Neil Borden for the very first time in 1953, many changes have occurred in the consumer and business environment, promoting the argument that the use of the marketing mix is inadequate in the changing marketing environment. While assessing whether this argument is plausible or not, there are various issues that come to the forefront.
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What Will Make Kraft Foods the Company Highly Successful in Terms of Profitability and Brand Equity Marketing Essay
6 pages (1719 words) , Download 2 , Essay
Free
Globalization has significantly grown to become an irreversible phenomenon as it involves removing trade and investment barriers across nations with a view to leveraging the benefits of competitive advantage in relation to capital, know-how, and human capital. With international marketing, firms became able to create newer marketing domains by discovering hidden marketing opportunities.
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4 Ps (pace, price, promotion, production) analysis Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The four aspects are the commonly known components of marketing, which the management in companies has to carefully control, whether under pressure of internal or external constraints of the marketing environment. They need to be approached differently to come up with the right decision to implement and enforce customer relationship with the company, simply because they are essential determinants of how the potential customers get to view the company and its products or services.
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