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Marketing Essays

Result for Subject Marketing:
19930 essays
Marathon Petroleum Corporation: Case Study Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author explains that crude oil is the major component in the production of fuel for cars, trucks, trains, boats, and airplanes. In addition, crude oil is also used for wide varieties of other purposes. The fractional distillation of gasoline produces an output known as gasoline. Gasoline is mainly used as fuel in internal combustion engines.
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Cross-Cultural Concepts and Issues Which Could Arise Marketing Essay
8 pages (2171 words) , Download 3 , Essay
Free
Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams.  While the benefits of successful cross-cultural activities are many, the problems which are posed to companies on an everyday basis must be dealt with effectively if the awards are to be reaped.
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Vans, Inc.: A Company Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Paul Van Doren, pioneer of Vans, Inc., started manufacturing shoes on the East Coast in the early 1960s. While other companies rely heavily on retailers to distribute the goods, Doren focused on direct selling, and marketed the brand personally to the public. Later, Vans, Inc. gained momentum in the 1970s.
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Financial Services Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Generally, the promotional strategies of a financial services organization are different from that of a physical good producing organization. This is because the financial services or products offered by a financial services organization are dissimilar from the physical goods in terms of ‘intangibility’, ‘heterogeneity’, ‘inseparability’, and ‘perish-ability’ (Ennew & Waite, 2007).
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Retail Innovation - Green Tailing Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
Green tailing is one of the major revolutions that is taking place in our retail market place, with an emphasis on the influential green trends in the retailing business. Green tailing capitalizes on the huge demand for organic, sustainable, and wellness-related products. Through its evolution, it will force both the suppliers and retailers to take notice of its impact.
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International Expansion Plan: ZARA in U.A.E Marketing Essay
8 pages (2000 words) , Download 13 , Essay
Free
International Expansion Plan: ZARA in U.A.E. ZARA is a Spanish clothing brand and known for its unique design textures and clothing styles all around the world. ZARA has its stores in most of the countries in world where it satisfies a large audience of branded clothing and style lovers.
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Bionade as a World Wide Brand Marketing Assignment
6 pages (1942 words) , Download 2 , Assignment
Free
Given the new market trend where the consumers are seeking natural products, Bionade has been a success given its quality of being fermented. They have been able to position their brands as being purely traditional beverages and this has broadened their offers in the markets. To attract more consumers, they offer beverages with various flavors.
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Letter of Recommendation for Harvard Business School MBA Admission Marketing Admission/Application Essay
4 pages (1081 words) , Download 7 , Admission/Application Essay
Free
The applicant generated a trend of successfully ripping off all barriers to the accomplishment of his assigned marketing responsibilities. He has the innate talent to bring out all the talents of his subordinates. He can easily persuade each employee to give their 200 percent to surpassing the corporate team's high-quality time-constrained goals.
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How Disney Markets Nutrition to Children Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The author states that nutritional products of Disney have been able to attract family and children throughout the world. The company has a variety of healthy products that are attractive and additionally help the well being of the children. Moreover, the company has used experts in balancing the ingredients of the food.
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Why Should a Firm Cooperate with an Advertising Agency Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
It is upon a company to decide whether they employ the services of an advertising agency or not. It is important to use the services of an ad agency because apart from developing an effective advertising strategy, they save the company costs of employing people with talents for advertisements and costs for monitoring advertising strategies.
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Introduction to United Continental Holdings, Inc Marketing Research Paper
4 pages (1159 words) , Download 4 , Research Paper
Free
United Continental Holdings, Inc. is listed on the NYSE using the ticker symbol UAL and started trading on Oct. 1, 2010. The Company moves people and cargo through its major operations, which use jet aircraft with at least 110 seats, and its regional operations (United Continental Airlines, 2011, p.4). UAL has the world’s widest global route.
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Cable TV as Going Obsolete Marketing Assignment
7 pages (1893 words) , Download 2 , Assignment
Free
On average, global viewers spend at least 4 hours a day watching TV. The content changes depending on the location, the time, and the network, but always with a target audience in mind. In the US, the standard target demographic would be men and women between the ages of 18 to 49 years old which would account for more than 112,806,642 people or 36.5% of the total American population.
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The Role of Market Research in the Decision-Making Process of an Organization Marketing Essay
8 pages (2233 words) , Download 2 , Essay
Free
The three functional roles played by marketing research include predictive, diagnostic, and descriptive functions (McDaniel & Gates 1998, p. 5). Examples of market research strategies that organizations use include surveys, questionnaires, observation of consumer behavior, personal interviews, quantitative, as well as qualitative market research.
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Push and Pull Marketing Marketing Essay
4 pages (1214 words) , Download 5 , Essay
Free
Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy that will work for its offering (Hegel III & Brown, 2008).
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Resistance to Organizational Change Marketing Essay
3 pages (1021 words) , Download 3 , Essay
Free
To attain organizational growth and development, organizational leaders ought to come up with and execute effective measures to rise above resistance to change and ensure a smooth implementation of the organizational change process. Organizational change should as well be implemented in a cooperative and consultative manner.
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Performance Management of Mega Widgets Marketing Essay
11 pages (3012 words) , Download 2 , Essay
Free
The performance management in the context of international human resources management depends upon the structure of the organization, management policies, strategies adopted for expansion, and the control mechanisms in place. The policies of the management concerning staffing, whether the approach is ethnocentric.
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Griggs v Duke Power Company Case Analysis Marketing Research Paper
4 pages (1191 words) , Download 2 , Research Paper
Free
The company allowed incumbents to transfer from an outside job opportunity to an inside job opportunity by passing two tests, The Bennett Mechanical Aptitude Test, and Wonderlic Personnel Test that measures general verbal facility. The African American employees filed a class-action suit to argue that these practices were a violation of Title VII.
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The Role of Marketing Analysis in Management Marketing Essay
6 pages (1712 words) , Download 4 , Essay
Free
Marketing analysis intensively involves the study of customers who buy or might buy from a certain seller (Kotler, 2008). Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering a similar product and at what cost, and what market constraints exist.
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Marketing across Culture Marketing Essay
10 pages (2702 words) , Download 2 , Essay
Free
Denon, a manufacturer of semi-professional audio components sells the same basic version of their surround sound receivers using different model numbers and finishes (silver, black, gold-tone) depending on the market in which it is intended to sell. They also limit the warranties depending on where the product is marketed. Why does Denon do this? What else could they do to combat this problem?
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Developing Marketing Capability Marketing Essay
9 pages (2700 words) , Download 3 , Essay
Free
With the change in corporate trends and environment, the need for reaching the customers and presenting the company’s product has grown substantially. In this way, the need is of having an effective marketing function. This requires a strategic approach from organizations to devise a strong and sustaining marketing function.
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Definition of advertising Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Messages in advertising are paid for by advertisers and can be viewed via new media, radio, TV, magazines, and newspapers. Advertisers will normally seek to increase product consumption via the use of branding that involves the association of their product with qualities, which might exist in the consumer’s mind.
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Marketing Ethics at Apple Inc Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Computer was initiated by Steve Wozniak and Steve Jobs in 1976 in Cupertino. These two young men had such a strong belief in their capacity to create amazing gadgets that they felt that attending University was something that would merely serve to dull their creative capacities.
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Financial Performance of the National Express Group Marketing Essay
12 pages (3436 words) , Download 3 , Essay
Free
Accounting is an essential element in all actions and all organizations including business and non-business concerns where money and other economic resources are attached. The key function of accounting is to account for monetary transactions and economic resources. Whenever money is absorbed accounting is important to account for it in a proper way.
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High Standard Production of Products and Services Marketing Essay
6 pages (1918 words) , Download 3 , Essay
Free
Quality assurance is a vital aspect of any organization that needs to offer unparalleled products or services. Quality assurance is the implementation of all systematic activities that are geared towards the provision of quality products and services. Therefore, all organizations that adhere to quality control are in a position to make a positive impact in the provision of products and services.
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Marketing Strategy of Samsung Marketing Assignment
12 pages (3000 words) , Download 5 , Assignment
Free
This report seeks to investigate the market position of Samsung in UK and recommend marketing strategies which is to be put into practise by the company. The report will carry out a situational analysis which will first shed light on the competitive landscape of the mobile phone market and analyse the position of key players.
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Deepwater Horizon explosion (April 2010) -Transocean Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
The effect was not only death but also it also led to the sinking of deepwater horizon by about 1500 meters. The pipe that provided connection between the well located at the bottom of ocean floor and the surface platform gushed gallons of crude oil, which was so difficult to control.
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Learning Team Sales Plan Analysis Marketing Essay
4 pages (1083 words) , Download 2 , Essay
Free
Several short-term goals and long-term goals will be added to the original plan to ensure that the organization has a proper direction in terms of its sales prospects. The original sales plan had several areas that needed to be addressed further to provide better sales for the organization. One is the definition of proper goals and objectives.
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Costco retail store-santa clarita Marketing Essay
3 pages (750 words) , Download 2 , Essay
There is a constant movement of items and sometimes confuse the price tags and disorient regular customers. This may mislead customers and they may be embarrassed when they are making payments at the teller. The store is fairly clean and the items are generally well organized and tidy. Similar items are located in close proximity hence this makes things easier for the customer.
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Evaluation of Internet Activities - SOGO Marketing Dissertation
8 pages (2197 words) , Download 2 , Dissertation
Free
The internet-based activities of the departmental stores have changed the behaviour of customers over the years due to the facilities of the advanced software, technologies and web-based solution employed by the department stores. The online access to products offered by the departmental stores has brought the consumers closer to the industry.
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Evaluating the Work of the Team at Marks and Spencer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
If successful businesses are analyzed, then it can be found that businesses that not only concentrate on their products but also focus on their services are able to do well than those that do not emphasize their services (Kumar, 2008). This, therefore, highlights the importance of better customer services as better services lead to more satisfied and loyal customers.
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Brand Positioning of Co-operative Bank Marketing Essay
11 pages (2970 words) , Download 3 , Essay
Free
Brand positioning ensures that the brand activity has one common aim which is guided by the benefits of the brand. It is the procedure by which the marketers create an identity or image about the product, brand, and organization in the mind of the target market. Successful brand positioning is dependent upon the identification and communication of the uniqueness and differentiation of the brand.
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External and Internal Environmental Analysis on Medtronic's Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
Medtronic is headquartered in Minneapolis and was founded in the year 1949. It is an international supplier of technological medical devices with total sales in 2011 totaling $5 billion (Medtronic, 2013).
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Differentiating Brands Marketing Essay
3 pages (750 words) , Download 2 , Essay
One company that cannot go unmentioned when the world of technology is mentioned is Google. It is clear that by now, Google has a hand in almost everything that is advanced in the new world. While coming up, Google faced tough and stiff competition from the likes of Microsoft and Apple Companies.
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Globalisation and Marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Globalisation and Marketing 1. Explain the concept of the globalization-online era and its impact on marketing research firms. The concept of globalization was established during the late nineteenth century and early twentieth century, which refers to years between 1850 and 1914 (Williamson, 1998).
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The assignment is to develop an advertising strategy for a franchise of your choosing Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
The Hotel is widely distributed all over the world in about 4600 locations. The hotel serves around 157 million guest nights per annum. The hotel enjoys a vast size of about 678,000 rooms in 4600 hotels around the world. Currently, the hotels have grown to about 100 countries, and its plans for expansion are underway.
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Marketing and brand innovation: Apple Inc. case Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
From the case study, it is clear that the major reason for the sudden fall in the Apple market share was licensing. Apple’s tiff rival Microsoft had licensed its operating system to the PC manufacturers while Apple was against it. In order to ensure that Apple remains a dominant force in the MP3 and cell phone segment, the organization will have to do more than just innovation.
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The Business Scenario for the UNGC Marketing Assignment
4 pages (1137 words) , Download 3 , Assignment
Free
Ongoing challenges in the approaches in enabling the process of promoting the UNGC initiative is the sustainability program. The need to produce environmentally friendly products that are acceptable has been a huge hindrance to the industry. Striking a balance between the creation of goods and services to improve sustainability is essential.
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Marketing and Promotion of Samsung Galaxy Gear Smartwatch Marketing Essay
6 pages (1590 words) , Download 4 , Essay
Free
The Samsung Galaxy Gear smartwatch has been developed to work as a companion for a range of smartphones and Samsung Tablets which run on Android version 4.3 i.e. Jelly Bean or higher includes some of the most selling products of Samsung like Galaxy Note3 and Galaxy Note 10.1 which is yet to be released.
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Pas Automotive Repair Company Marketing Case Study
15 pages (3922 words) , Download 2 , Case Study
Free
Its main work is to match the processes such that there is no imbalance in how they interrelate. It also tries to maximize production using the available labour from the workers and reduce time wasted during the day. In order to standardize work, takt time, work sequence and standard work are supposed to be keenly observed.
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Sustainable Marketing Campaign for Virginia Community Capital Inc Marketing Essay
12 pages (3401 words) , Download 2 , Essay
Free
The main activities of the organization are focused on community development through their products and services in the field of investments in the housing sectors in the form of innovative housing loan products. The non-profit entity offers banking and investment solutions in various economic housing infrastructure and developmental projects.
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Impact of social media on marketing Marketing Dissertation
33 pages (8250 words) , Download 2 , Dissertation
The function of marketing has evolved from a one-way functional discipline to an interactive process. The effectiveness of marketing is determined by how marketers are able to reach out to the consumers. The advent of technology has redefined the way communication and interactions take place between marketers and consumers.
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Role of Twitter in Managing Customer Relations Marketing Dissertation
16 pages (4929 words) , Download 2 , Dissertation
Free
The evolution of the internet as a communicational mechanism has helped companies in considering each and every individual as a potential customer. The organization is not limited to any one nation or region and it has transformed into a global entity. The global entity has no borders and therefore, it is fulfilling the needs and wants of all the customers in the world.
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Global consumer culture is a beguiling illusion and a gangerous fiction for the marketing manager Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The paper will first elucidate the concepts of consumer culture and global consumer culture. Then it will explain the advantages which attracts marketers to expand their business in cross-cultural boundaries. Next, it will explain the negative aspects/disadvantages of global consumer culture. In addition to this, the paper will present some examples of business failures caused due to insensitivity of local norms.
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Significance of Structure and the Role of Marketing in Organisation Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The study suggests the adoption of the internal marketing through which the company is capable of fostering the overall organisation. The paper will assist the organisation with proper organisational structure and thus will suggest ways through which it will be capable of maintaining the competitive position in the market.
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The challenges and opportunities for virtual world marketing: World of Warcraft Marketing Dissertation
52 pages (13000 words) , Download 6 , Dissertation
The aims and objectives of this research paper are to: identify the opportunities and challenges for virtual world marketing; determine how virtual worlds provide marketing managers with the opportunity for communicating with their customers and getting customers to engage in observed interactions and thus generate a co-productive marketplace for effective exchanges.
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Public Relations Campaign for Shell FuelSave Marketing Essay
10 pages (3033 words) , Download 2 , Essay
Free
Through sustainable development, Royal Dutch Shell B (2010) posits that it is able to: firstly, govern the way it develops new oil explorations and projects on alternative energy; secondly, manage its downstream supply chains; and lastly, share its benefits to society by delivering quality products and by spearheading community projects.
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The company analysis for BMW: quantitative analysis approach Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Center of discussion in this paper is quantitative analysis approach as a financial tool used to evaluate behavior of businesses. It uses complex statistical and mathematical measurement and models from research findings. The key aspect is the approach tries to explain reality mathematically by defining variable using numerical values.
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Retail Business and Consumer Environment Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Retail executives are routinely grappled with several critical decisions like where to locate their stores, which products to stock, what to be done with supply chains, how to open up new sales channels, and how to build customer loyalty avenues. “Retail executives need to be idea people as well as analysts.
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Environmental Analysis of McDonalds in Australia Marketing Essay
12 pages (3329 words) , Download 4 , Essay
Free
It will be accomplished through PESTEL analysis. Now the organization chosen to accomplish the study is McDonald's. In the external analysis, the report will also shed light on the factors such as demographics, customers, and also cultural aspects. In the internal analysis section, the study will emphasize the missions and goals of Mcdonald's.
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Sustainability Marketing Plan: Minnesota Mining and Manufacturing Corporation Marketing Speech or Presentation
13 pages (3551 words) , Download 3 , Speech or Presentation
Free
It manufactures products for a wide range of industries such as transportation, healthcare, safety, security and protection services, consumer and office, displays. In addition to this, the corporation sells its products through various channels such as through the involvements of distributors, wholesalers, retailers, dealers.
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