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Marketing Essays

Result for Subject Marketing:
19702 essays
Financial Performance of the National Express Group Marketing Essay
12 pages (3436 words) , Download 3 , Essay
Free
Accounting is an essential element in all actions and all organizations including business and non-business concerns where money and other economic resources are attached. The key function of accounting is to account for monetary transactions and economic resources. Whenever money is absorbed accounting is important to account for it in a proper way.
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Learning Team Trends and Conditions Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
Healthy diets generally are majorly composed of organic fruits, vegetables, and grains while at the same time being low in salt, sugar, cholesterol and saturated fat. Some of the adverse effects of eating unhealthy foods include higher risks of contracting heart disease, obesity, cancer, diabetes and stroke.
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Strengths and weaknesses of viral marketing Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Viral marketing exploits the established social networks between people by encouraging customers to share product experience and information with friends. It is important for marketers to understand the context in which viral marketing works and the qualities of products for which it is most effective.
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Marketing Ethics at Apple Inc Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Computer was initiated by Steve Wozniak and Steve Jobs in 1976 in Cupertino. These two young men had such a strong belief in their capacity to create amazing gadgets that they felt that attending University was something that would merely serve to dull their creative capacities.
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The Importance of Sustainable Purchasing and Supply Marketing Coursework
7 pages (1750 words) , Download 2 , Coursework
Free
In the modern-day context, every business process undergoes purchasing and supply chain activities from the utilisation of raw materials to the management of waste materials. Purchasing and supply generally emphasize pricing, sourcing and most importantly buying the products and supply to different locations at the correct time period.
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Internal Analysis of Abacus International Marketing Essay
4 pages (1104 words) , Download 3 , Essay
Free
The company is known for selling world class point of sale (POS) systems under the brand Aloha. The company is headquartered in Clearwater, Florida. Aloha Point of Sale systems are manufactured by National Cash Register (NCR). These points of sale systems are used extensively by the hospitality and retail industries (Abacus, “About Abacus”).
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Market Segmentation Marketing Essay
3 pages (750 words) , Download 4 , Essay
This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.
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Integrated Marketing Communications Strategy Marketing Assignment
3 pages (1026 words) , Download 3 , Assignment
Free
Our core customers have been self-described as hipsters but they generally shop at the mall. We sell through 62 youth-oriented stores in our sales region as well as through our own website. We target males and females aging between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy.
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Principles of Persuasion Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, salespersons have to ensure they use various principles of persuasion to end up selling their products and services. However, it is a deeply indulging job that requires patience and commitment from both parties. Apparently, it is an easy job for experienced personnel who have a liking for their job and have mastered the strong points of negotiating with a client (Dillard and Pfau 518).
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Measuring Up to Customer Expectations Marketing Essay
9 pages (2777 words) , Download 2 , Essay
Free
Customer service is regarded as a service stipulation that organizations deliver prior to and after a product purchase. Customer service involves a sequence of activities that are designed by an organization in order to enhance the level of customer satisfaction through delivering products and services as per the customers’ expectations.
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Competitive Advantages of Google Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Google's search engine is very efficient, and fast, and makes use of the latest information technology resources to provide top-class services to users. Google’s competitive edge is traced to the fact that they’ve built its infrastructure of servers, storage systems, bandwidth, and hardware that supports the fastest search on the web.
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Service-Dominant Logic and Customer Satisfaction Marketing Term Paper
6 pages (1873 words) , Download 2 , Term Paper
Free
Companies focus on creating value actualization more than they do on commodities. Moreover, they have realized that the creation of value is more significant than the production of distinct goods and services since it depends on customer expectations. Creation of value actualization is a vital role taken by the customers, and this may require contacting suppliers in their own individual ways.
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IKEA marketing concept Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
It is favorable for sale of goods based on emotions, shortages or indispensable add-ons. Cost based pricing is a pricing strategy based on the cost of producing the given product in the market. The price gets set above the cost of production in order to take consideration of the profits the company wants to accrue.
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An Overview of Marketing Strategies of British Airways Marketing Assignment
6 pages (1661 words) , Download 2 , Assignment
Free
Marketing and Communication are an integral part of any business strategy. This can be used to create brand awareness among the consumers. Also, marketing and communication can be used by the companies to revive the brand image. The image of British Airways was hampered by the poor employee relations.
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Marketing campaign by Easyjet Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products.
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Marketing: signs and their meaning Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising and selling (Bellis).
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Assets Managed by Fund Managers Marketing Research Paper
4 pages (1381 words) , Download 2 , Research Paper
Free
Various companies in the united stated offer registered fund services, at the year 2011 among fund complex  75 % were independent fund advisers where these firms managed over 60% of investment company assets while the rest was being managed by non-US fund managers, bank thrift, insurance companies and brokerage firm among others (Ernst &Young).
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Analysis of Accessories and Gifts Manufacturing Industry: Coach, Inc Company Marketing Assignment
4 pages (1287 words) , Download 2 , Assignment
Free
During 2012, the price of the company shares rose by 20.9%; net sales increased by 14.5% to $4.76 billion, direct-to-consumer sales rose by 16.1% to $4.23 billion, comparable sales in Coach’s North American stores increased by 6.6%. Coach opened 9 new retail stores and 26 new factory stores and brought the total number of retail and factory stores to 354 and 169, respectively, in North America.
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Evaluation on the Marketing Plan of Ford Marketing Term Paper
6 pages (1691 words) , Download 2 , Term Paper
Free
The need of the market for this type of vehicle is at its peak because this product does not only provide savings for fuel, but it also provides new technologies, such as the integration of motion sensor technology. Further, different marketing strategies have been adopted by the company in order to meet Ford’s objectives.
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Personnel Economics - Recruitment and Selection Strategies at Rent-A-Car Marketing Essay
7 pages (1987 words) , Download 2 , Essay
Free
The Rent-A-Car business only had seven cars. The enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees, with more than 4.5 billion pounds in annual turnover.
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2013 consuming fashion Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
2013 consuming fashion. The generation Y population is a group of individuals born in the late 1970s and the early 1980s. This generation precedes the generation X and has distinctive features owing to the fundamental technological developments of the time around the origin of the term.
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Digital Fashion Marketing Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
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Market Plan for Venus Software Company Marketing Essay
8 pages (2508 words) , Download 2 , Essay
Free
The few employees of the Venus Software Company face scheduling challenges as their market is steadily growing thus increase in customer demands but with employees. The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively.
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Starbucks Strategy Analysis and Evaluation Marketing Essay
10 pages (2741 words) , Download 3 , Essay
Free
The value chain is a system of interdependent and connected activities through linkages. It is embedded in the activity streams of a company where another affects the costs of one activity. A company can gain a competitive advantage by optimizing the coordination of the value chain to create value for services and products, which are more than what it would cost to perform value activities.
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Business Model Canvas for Enterprise Marketing Essay
7 pages (2041 words) , Download 2 , Essay
Free
Customer groups have a symbiotic kind of relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out-of-this-world musical experience. The advertiser is always looking out for an audience to promote the product. This is what spotify.com offers to the broad consumer base at no cost whatsoever.
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Hardees Situation and Opportunity Analysis Marketing Essay
6 pages (1876 words) , Download 4 , Essay
Free
Hardees has a smaller market share compared to its major competitors, it has opportunities to expand its market. This is because it focuses on drawing the right audiences. For instance, it attracts many youths through its brand image. Many youths consume fast foods because they consider them cheap.
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Marketing as a Very Crucial Activity in Any Business Marketing Assignment
6 pages (1609 words) , Download 2 , Assignment
Free
For the purpose of sustaining in the market, it is very important for a company to focus on its revenue earning strategy and thereby develop a significant competitive edge. It can be said in the direct link-up that for the purpose of generating a steady cash flow process, it is imperative that the organization’s products and services attain high sales volume in the marketplace.
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Effective Marketing Planning Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
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Corporate Social Responsibility of Gillete and Starbucks Marketing Book Report/Review
5 pages (1403 words) , Download 3 , Book Report/Review
Free
Gillette convinced the world with the message ‘more is better because they have already built a brand image out of that message. It is known that Gillette’s branding strategy is effective since it has consistency in implying its message. Consistency can build brands (Hunt, 2012). Hence, Gillette has been consistent, especially in providing what the customers needs.
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Why Expats Might Be of Interest to a Global Bank Marketing Essay
6 pages (1672 words) , Download 2 , Essay
Free
Expatriates, being those who are not resident in their own country, need a lot of flexibility concerning the transfer of money between accounts held in their home country and wherever they may be staying currently. Besides a change in the living structure and the need for other costs previously absent, ex-pats need to settle down in the new country all with the money they have in their home accounts.
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Influence of Marketing Communication Strategies Marketing Essay
10 pages (2761 words) , Download 2 , Essay
Free
The high level of connectivity explosion which has happened over the past couple of years because of the tremendous level of penetration of the internet as well as the emergence of various kinds of sophisticated technological gadgets has been the key to influencing and powering a significant amount of revolution.
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Masafi Marketing Plan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Conclusion The leading organizations in global market are trying to capitalize on the opportunities that have been created due to globalization. Masafi is one of the popular mineral water producers in the Gulf region that offers mineral water with various flavours across the globe (Ehteshami, 2007, p.97).
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Marketing Objectives of Kudler Fine Foods Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
Kudler Fine Foods is named after its owner Kathy Kudler who had a passion for foods and also had the willingness and desire to serve gourmet food to her customers. The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market.
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British Airways Marketing Operations Marketing Essay
5 pages (1921 words) , Download 3 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution, and branding, borrowing from the airline’s website and various secondary sources.
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Designing a Marketing Strategy for a New Product over Time Marketing Essay
7 pages (2290 words) , Download 2 , Essay
Free
Based on its wide market segment, Best lady will increase its sales in the next five years an aspect that will see its profits rise to a high level. Currently, the company controls 45% of the market with its key competitors controlling the remaining part. Our main value is to sell quality outfits that make every woman including celebrities and executives to feel special.
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Marketing Ethics Globalization Marketing Essay
3 pages (868 words) , Download 4 , Essay
Free
Marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities.
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Marketing Management at BreadTalk Marketing Essay
5 pages (1555 words) , Download 2 , Essay
Free
The food industry all over the world is highly diversified in nature. It has to be said that the scope and the growth prospects associated with the food industry are highly dependent on the nature of food habits existing among the masses of the local population. Talking on this note, it can be said that the food industry in the market of Singapore is highly popular in various global markets.
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Factors to consider in globalization: case study of pepsi Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Factors to consider in globalization: case study of pepsi Marketing, advertising, promotion, and use of technical and technological skills are required in order to increase sales in any business. Every company that chooses to go global has various reasons for choosing to exploit international markets.
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Strategic Strengths and Weaknesses of Mandarin Oriental Hotel Group Organisation Marketing Essay
6 pages (1688 words) , Download 3 , Essay
Free
Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels, and dwellings in and around high-profile locations globally. There are about 45 hotels in 28 countries coming under this Group. In addition, there are also 14 residences that are interlinked with the property of the Group.
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Integrated Marketing Communication Program for Zamda Motors Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Marketing communication is one of the most critical aspects of a company’s overall marketing mission and a major determinant of its success in the market. It plays pivotal role as a vehicle for transmitting the information related to brand, company, products, values and services to the prospective customers.
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Product and Brand Management in Barclays Bank Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The author states that the products provided by the organization are for individuals, for corporates and investments. The products for individuals are personal banking, credit cards, loans, investment banking and wealth management. The products for corporates are corporate banking, credit cards, loans, corporate and investment banking.
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Online Behaviour of Young Adults Regarding Luxury Shopping Marketing Research Paper
9 pages (3006 words) , Download 2 , Research Paper
Free
The market for luxury goods has been undergoing a considerable revolution. This can be attributed to the invention of online shopping. Additionally, these goods have become increasingly affordable and accessible to consumers. This concept is related to the emotional attachment that consumers associate with certain categories of goods.
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SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL1. Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p.
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Advertising and Promotion - The Purpose of Brands and Branding Marketing Essay
6 pages (1656 words) , Download 2 , Essay
Free
Branding informs customers on what to expect to form the brands and ensures that brands are differentiated from those of the competitors and also increases the level of customer loyalty. Branding helps to connect the brand with consumers, and this is done through the creation and identification of a unique brand name, logo, typeface, slogan, and design of that the company which owns the brand.
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Uk Music Retailers Marketing Essay
10 pages (2000 words) , Download 2 , Essay
Free
Businesses operating in any industry are bound to experience changing fortunes in so far as trade is concerned. The UK economy also suffers from quite a number of challenges. Being an important component of the economy, the UK retailers have not been spared from the difficult moments that occasionally characterize the economy.
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Apple Corporate Responsibility to the Customers Marketing Essay
8 pages (2334 words) , Download 2 , Essay
Free
Apple Inc. is a world-renowned leading manufacturer of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long-term customer loyalty.
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The Fundamentals of Advertising in Marketing Marketing Assignment
5 pages (1434 words) , Download 2 , Assignment
Free
The hybrid car can also be marketed through some motor shows. Many people normally attend motor shows. These people are always interested in the new cars that are in the current market. Therefore, the manufacturer of the car should ensure that his or her model is featured during the motor show. Digital marketing can also be used to advertise this hybrid car.
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Monopolistic Competition and Oligopoly Marketing Essay
3 pages (1127 words) , Download 3 , Essay
Free
Monopolistic competition falls under the market structure of imperfect competition where the produces sell differentiated products where the products are not perfect substitutes. In this type of market structure, the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors.
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Business Opportunities in Food and Beverage Industry Marketing Essay
3 pages (750 words) , Download 2 , Essay
This essay analyzes that in the contemporary world people are more curious than ever to try out different cuisines from different countries across the world. And it's clear, that while there may be hesitant to adopt one another’s culture, people usually find no objection to trying one another’s cultural foods.
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Pioneering Innovative Companies - Sustaining First Mover Advantages Marketing Essay
14 pages (4187 words) , Download 2 , Essay
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Being the innovator in providing smartphone technologies, Research in Motion was able to establish barriers to new market entry by building loyalty to the company and the Blackberry brand. Such loyalty, however, does not occur overnight or within a vacuum without publicity and promotion.
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