We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing: signs and their meaning - Assignment Example

Comments (0)
The definition of the term marketing has evolved over time and different authors have come up with different definitions.Marketing in the earlier days simply meant the sale of goods at the market place. …
Download full paper
Marketing: signs and their meaning
Read TextPreview

Extract of sample
Marketing: signs and their meaning

Download file to see previous pages... A keen look at the activities mentioned therein will reveal a chronological process and not the mere selling of goods it was deemed to be in the past. Marketers first of all research on what it is that the customers want. This can be through conducting surveys via issuing questionnaires to potential customers. After that, they plan on how their products will be tailor-made to fit the customer’s wants. This is followed by pricing the goods. When pricing, a number of factors ought to be taken into consideration such as; cost of production, competitor’s pricing, target market among other factors. The price has to be just right so as not to dissuade potential customers from purchasing the product. The next step involves advertising. This is basically creating awareness on the product- letting people know that the product exists and reminding those who knew about it already that it is still in the market. When advertising, it is important to come up with an advertisement that properly communicates about the brand and appeals to the target market. Lastly, selling- which is where the customer is finally convinced to purchase the product. An important point to note even from the definition given above is that marketing is customer-based. There is a fallacy that marketing is about advertising and promoting ones business. Such thinking is wrong. This paper seeks to determine whether or not the author agrees with the statement above. It is therefore important to state unequivocally that the above statement can be misguiding and thus the author does not agree with it. With that being said, we need to find out what the actual meaning of marketing is and what it involves. Analysis of the Statement The statement in question states that- marketing is all about the production of signs and their meanings within contemporary societies. In order to properly analyse this statement, we shall look at it in parts, thus we shall dissect it. We need to determine what marketing is. Next we find out the meaning of “production of signs”. After that we explain what contemporary society means. Then we look at the meaning of the statement as a whole. Is marketing all about the production of signs and their meanings within contemporary societies? Marketing has previously been defined in this paper and the author will in the latter parts of this paper be delved into deeper. In my opinion, the “production of signs” refers to invention of slogans, logos, tag-lines amongst other things. The next part reads “and their meanings within contemporary societies”. This seeks to find out whether the logos, slogans etc resonate with their target market. Therefore, the statement in other words states that marketing is only about the invention of the above mentioned “signs” and whether they resonate with their target audience. What is a contemporary society? The term contemporary can be defined as, a person living around the same time. Therefore, a contemporary society is a society living in the present time. In other words a modern society. We are living in an era where access to information is not only a fundamental right but has also become a common way of life. Information nowadays can easily be accessed through various mediums for instance; the internet, social media- Facebook, and twitter etc, libraries, among others. The culture of reading has greatly improved over the years and therefore information cannot be hidden in volumes of books. People can now easily ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Integrated Marketing communication plan of Honda Civic in the US
This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.
13 Pages(3250 words)Assignment
Meaning & Significance of Financial Assessment
You should not include any quantitative data, but  rather describe what elements need to be considered, what data you  would include and how you would develop them, stating clearly your  assumptions. Meaning & Significance of Financial Assessment: Financial assessment plays an important role in the decision making process in an organization.
15 Pages(3750 words)Assignment
In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas.
1 Pages(250 words)Assignment
Advertising and marketing communications
Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the communication environment and ethics.
11 Pages(2750 words)Assignment
Marketing Management Assignment
Market segment are relatively homogeneous groups of prospective buyers that result from the market segmentation process. Market segment can be built up in many ways. One common method is to identify preference segment and they are: i) Homogeneous preferences ii) Diffused preference and iii) Clustered preference.
10 Pages(2500 words)Assignment
The roles of public relation advisor in marketing and communications industries that contribute to a marketing orientated organization are: To support the Senior Marketing Director in developing the organization’s social marketing and public relations as well as strategy plans. Those plans are aimed at building brand equity with major stakeholders via the social platforms of media.
4 Pages(1000 words)Assignment
The basic concept is to make to most appropriate product that has to be available at the right place at right prices with most suitable promotion. These elements are called variables because they differ from
1 Pages(250 words)Assignment
Obama signs order on minimum wage
Polls have also revealed the applause with which this decision has been received by the American citizens. America is a developed nation and is marked to be the most powerful country across the globe.
1 Pages(250 words)Assignment
The Meaning of Violence
The author is involved in a series of philosophical depiction of warfare one would easily describe as ‘cartoonish violence.’ Thus, the book is easily categorized as a violence script based on a number disgracing activities highly
1 Pages(250 words)Assignment
Developing a marketing plan
Sony is involved in the production, development, marketing, and manufacturing, and distribution of image-based software, together with motion picture, television products, and home entertainment units. According to Stringer, CEO of Sony, Sony`s
6 Pages(1500 words)Assignment
Let us find you another Assignment on topic Marketing: signs and their meaning for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us