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Ford Focus - Term Paper Example

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Evaluation on the Marketing Plan of Ford I. Executive Summary Ford Motor Company has become a pioneer in producing high-end sport utility vehicles (SUVs) to the market. One of its new SUV model is the 2013 Escape, which uses low fuel economy and presents several features, including a hands free technology, voice command functions, and easy parking detection…
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Ford Focus
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Download file to see previous pages Further, different marketing strategies have been adopted by the company in order to meet the Ford’s objectives in promoting this new brand of car in the market. The company had used several promotional campaigns in order to create brand awareness to its target market around the world, such as print and digital ad campaigns. Moreover, it continues to evolve itself in order to meet the high demands of customers and keep track of technological advancements in the business world. In order to achieve excellence, Ford has laid out its set of objectives to lead their workforce in realizing the company’s goal. II. Company Description and Input from Corporate Strategies “Ford Motor Company was founded by Henry Ford in 1903” and become one of the top carmakers across the globe (“Heritage”). Ford had partnered with various businessmen to form the company. The first three cars, namely, the Models A, C, K, and T were done by three workers, and in order to increase their production of cars, Ford introduced the assembly line in 1913. Since then, the company had a high demand for its Model T cars because it was sold at a cheaper price. In 1920, the company became the top carmaker in the world. After the company had befallen during the World War I and II, the company picked up its pace and became successful in the production of cars like the Thunderbird and Mustang. In 2006, the company had undergone reconstruction with the hope of producing more cars that attract consumers (Wilson). During the economic downturn in 2008 and 2009, Ford had maintained its composure, and it never asked for government financial assistance to continue its operations in comparison with its other competitors, such as Chrysler and GM. Also, the company relied its financial capability by focusing its strategy on the Ford car brand. The market share of the brand had increased as a result from the implementation of the strategy (Ferrel and Hartline 3l). Lately, the company had created cars that answered to the needs of people, as well as integrated the latest technologies on their designs. In 2013, Several Ford car models are made available, including the Hybrid, Edge, and Escape, which feature the latest technology and consume less fuel as compared with other cars in the market (“Product Information: Ford 2013 Product Guide”). The company’s mission and vision statement emphasizes the importance of a unified team, plan, and goal to position itself as a leading company in the automotive industry. In order to achieve a unified team, Ford urges its workforce to uphold cooperation and create a team with a common objective so that it will remain or maintain as the best automotive company in the world. The company’s cooperation and teamwork can be accessed through bringing out the satisfaction of customers, employees, and business partners. It has also laid out its unified plan for the future, which includes: (1) a constant evolution of its operations that conform to the present demand and demographic behavior of the market; (2) speed up the creation of new products that conform with the preferences and desired needs of customers; (3) improve the financial environment of the company and; (4) work like a team in an effective manner. The main goal of Ford is “delivering profitable growth for all” (“Our Company: One Ford Mission and Vision”). Jackson, Sawyers, and Jenkins also cited one of the ...Download file to see next pagesRead More
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