Free Marketing Essay Examples and Topics | Page 335

Auditing in an Organization Marketing Coursework

3 pages (815 words) , Download 6 , Coursework

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Audit procedures should be consistent with auditing standards. This offers the auditors guidance on their tasks and acts as a yardstick for evaluating the audit work done. When the auditors were carrying out their work on BP p.l.c, they complied with the field, general, and reporting standards in auditing. There are general auditing standards.

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Marketing for Nike - Questions Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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More specifically, between 1985 and 2005 AMA’s definition of marketing represented the key roles of marketing, i.e. ‘the conception, pricing, promotion and distribution of ideas, goods and services’ (Ferrell 2012, p.7). Through the above roles marketing was expected to cover the needs of individuals and organizations (Ferrell 2012).

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Brief History and Business Model of Vodafone Group Plc Marketing Assignment

14 pages (3948 words) , Download 3 , Assignment

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The strategies for management of various risks by Vodafone are quite impressive, the company has thought out all the risks affecting it systematically and developed strategies to deal with those risks. All of the risk management strategies revealed above are both strong and effective in providing cover for each respective risk.

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Platform Native Social Media Marketing Marketing Essay

4 pages (1343 words) , Download 2 , Essay

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The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. The particular piece that was chosen for analysis within this brief summary is with regards to the October 18th article in Business Insider entitled “Platform Native Social Media Marketing”.

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Serving Customers in Global Markets - Dove Real Beauty Sketches Marketing Essay

6 pages (1837 words) , Download 3 , Essay

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This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.

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Entrepreneurship and Small Business: Case of Clippy London Marketing Essay

8 pages (2347 words) , Download 3 , Essay

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Calypso was a first-timer in the business field and she had no experience in that domain. Also, her volume of business was not very big it was precisely 250 bags only. So for 250 bags going to a foreign country to search for suppliers and renting a separate office would have been fancier for her cause she was not sure the idea of a transparent and graphics bag would hit the market or not.

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International Trade Unions 2 Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

Indian manufacturing sector come together to improve and maintain their bargaining on working wages conditions and power. The first Trade Union in India known as the Madras Labor Union created in the year 1918. The foundation of accepting Trade Unions Act in India was the momentous Buckingham Mill case of 1940 where Madras High Court granted an intervening injunction, not in favor of the Strike Committee of the Madras Labor Union warning them to induce workers to terminate their contracts of employment by refusing to go back to work (Harris, 2002).

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Marketing Management at Coca-Cola Marketing Case Study

10 pages (2500 words) , Download 2 , Case Study

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The organization of Coca-Cola offered a wide range of refreshing products at a quite cost, which is also another important factor for its success. The promotions presented by the management of Coca-Cola for the drinks are effective for the individual that acted as a boon for the growth and development of the organization in the market of North Korea as compared to other rival players.

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Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis Marketing Essay

3 pages (750 words) , Download 3 , Essay

The company sells luxurious pastries, chocolates, French sweets and viennoiseries as well as lifestyle and luxury articles like for example Champagne in boutiques all over the world and via an online shop delivering to many European countries. (Pierre Herme Paris, 2013a; Registre du Commerce et des Societes, 2013).

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Marketing Segmentation Strategies in the Context of Food Industry in the UK Marketing Assignment

9 pages (2818 words) , Download 3 , Assignment

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Beijing Organic and Beyond Corporation are regarded as one of the renowned brands in China, which has a number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering a wide range of organic foods including vegetables.

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Marketing plan for COCA COLA Marketing Essay

16 pages (4000 words) , Download 7 , Essay

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This report has presented a brief marketing plan for Coca-Cola Company to market its non-alcoholic drinks for the coming years in a way to achieve sustainable competitive advantage and to function effectively devoid of challenges posed by technology, and social factors. The environmental analysis part has dealt with analyzing the present situations of the firm, both internally and externally.

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Marketing Strategies of Oman Air Marketing Essay

12 pages (3096 words) , Download 7 , Essay

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The introduction section of the marketing plan will cover a brief description of the organization, target market and goals of a marketing campaign. Oman Air is a prominent and recognized Muscat-based national airline and flagship enterprise of Sultanate of Oman’s Civil Aviation Sector. The airline commenced business operations in the year 1993 and has accorded rapid growth and expansion since its establishment.

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Telecommunications Industry-Marketing of Vodafone Marketing Essay

10 pages (3250 words) , Download 3 , Essay

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According to the report the sector contributes to other businesses by reducing their transaction costs and thus creating positive externalities. Thus telecommunication sector is considered to be of much economic and technological importance. The empirical studies show the results varying in different countries.

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Store Discounts for the customer Marketing Essay

3 pages (750 words) , Download 3 , Essay

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It specializes in the clinical and health management programs in the retail clinics. It further has in-depth knowledge of its consumers that it acquires from the customers who tend to visit its stores everyday (CVS Caremark, n.d.). The CVS/ Pharmacy ExtraCare Reward program has been created for rewarding the loyal customers of CVS Caremark by providing those discounts as well as important informational mails.

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Marathon Petroleum Corporation: Case Study Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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The author explains that crude oil is the major component in the production of fuel for cars, trucks, trains, boats, and airplanes. In addition, crude oil is also used for wide varieties of other purposes. The fractional distillation of gasoline produces an output known as gasoline. Gasoline is mainly used as fuel in internal combustion engines.

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Cross-Cultural Concepts and Issues Which Could Arise Marketing Essay

8 pages (2171 words) , Download 3 , Essay

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Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams. While the benefits of successful cross-cultural activities are many, the problems which are posed to companies on an everyday basis must be dealt with effectively if the awards are to be reaped.

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Vans, Inc.: A Company Analysis Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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Paul Van Doren, pioneer of Vans, Inc., started manufacturing shoes on the East Coast in the early 1960s. While other companies rely heavily on retailers to distribute the goods, Doren focused on direct selling, and marketed the brand personally to the public. Later, Vans, Inc. gained momentum in the 1970s.

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Financial Services Marketing Marketing Essay

3 pages (750 words) , Download 2 , Essay

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Generally, the promotional strategies of a financial services organization are different from that of a physical good producing organization. This is because the financial services or products offered by a financial services organization are dissimilar from the physical goods in terms of ‘intangibility’, ‘heterogeneity’, ‘inseparability’, and ‘perish-ability’ (Ennew & Waite, 2007).

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Retail Innovation - Green Tailing Marketing Coursework

8 pages (2000 words) , Download 3 , Coursework

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Green tailing is one of the major revolutions that is taking place in our retail market place, with an emphasis on the influential green trends in the retailing business. Green tailing capitalizes on the huge demand for organic, sustainable, and wellness-related products. Through its evolution, it will force both the suppliers and retailers to take notice of its impact.

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International Expansion Plan: ZARA in U.A.E Marketing Essay

8 pages (2000 words) , Download 13 , Essay

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International Expansion Plan: ZARA in U.A.E. ZARA is a Spanish clothing brand and known for its unique design textures and clothing styles all around the world. ZARA has its stores in most of the countries in world where it satisfies a large audience of branded clothing and style lovers.

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Bionade as a World Wide Brand Marketing Assignment

6 pages (1942 words) , Download 2 , Assignment

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Given the new market trend where the consumers are seeking natural products, Bionade has been a success given its quality of being fermented. They have been able to position their brands as being purely traditional beverages and this has broadened their offers in the markets. To attract more consumers, they offer beverages with various flavors.

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Letter of Recommendation for Harvard Business School MBA Admission Marketing Admission/Application Essay

4 pages (1081 words) , Download 7 , Admission/Application Essay

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The applicant generated a trend of successfully ripping off all barriers to the accomplishment of his assigned marketing responsibilities. He has the innate talent to bring out all the talents of his subordinates. He can easily persuade each employee to give their 200 percent to surpassing the corporate team's high-quality time-constrained goals.

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How Disney Markets Nutrition to Children Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

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The author states that nutritional products of Disney have been able to attract family and children throughout the world. The company has a variety of healthy products that are attractive and additionally help the well being of the children. Moreover, the company has used experts in balancing the ingredients of the food.

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Why Should a Firm Cooperate with an Advertising Agency Marketing Coursework

11 pages (2750 words) , Download 2 , Coursework

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It is upon a company to decide whether they employ the services of an advertising agency or not. It is important to use the services of an ad agency because apart from developing an effective advertising strategy, they save the company costs of employing people with talents for advertisements and costs for monitoring advertising strategies.

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Introduction to United Continental Holdings, Inc Marketing Research Paper

4 pages (1159 words) , Download 4 , Research Paper

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United Continental Holdings, Inc. is listed on the NYSE using the ticker symbol UAL and started trading on Oct. 1, 2010. The Company moves people and cargo through its major operations, which use jet aircraft with at least 110 seats, and its regional operations (United Continental Airlines, 2011, p.4). UAL has the world’s widest global route.

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Cable TV as Going Obsolete Marketing Assignment

7 pages (1893 words) , Download 2 , Assignment

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On average, global viewers spend at least 4 hours a day watching TV. The content changes depending on the location, the time, and the network, but always with a target audience in mind. In the US, the standard target demographic would be men and women between the ages of 18 to 49 years old which would account for more than 112,806,642 people or 36.5% of the total American population.

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The Role of Market Research in the Decision-Making Process of an Organization Marketing Essay

8 pages (2233 words) , Download 2 , Essay

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The three functional roles played by marketing research include predictive, diagnostic, and descriptive functions (McDaniel & Gates 1998, p. 5). Examples of market research strategies that organizations use include surveys, questionnaires, observation of consumer behavior, personal interviews, quantitative, as well as qualitative market research.

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Push and Pull Marketing Marketing Essay

4 pages (1214 words) , Download 5 , Essay

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Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy that will work for its offering (Hegel III & Brown, 2008).

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Resistance to Organizational Change Marketing Essay

3 pages (1021 words) , Download 3 , Essay

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To attain organizational growth and development, organizational leaders ought to come up with and execute effective measures to rise above resistance to change and ensure a smooth implementation of the organizational change process. Organizational change should as well be implemented in a cooperative and consultative manner.

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Performance Management of Mega Widgets Marketing Essay

11 pages (3012 words) , Download 2 , Essay

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The performance management in the context of international human resources management depends upon the structure of the organization, management policies, strategies adopted for expansion, and the control mechanisms in place. The policies of the management concerning staffing, whether the approach is ethnocentric.

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Griggs v Duke Power Company Case Analysis Marketing Research Paper

4 pages (1191 words) , Download 2 , Research Paper

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The company allowed incumbents to transfer from an outside job opportunity to an inside job opportunity by passing two tests, The Bennett Mechanical Aptitude Test, and Wonderlic Personnel Test that measures general verbal facility. The African American employees filed a class-action suit to argue that these practices were a violation of Title VII.

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The Role of Marketing Analysis in Management Marketing Essay

6 pages (1712 words) , Download 4 , Essay

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Marketing analysis intensively involves the study of customers who buy or might buy from a certain seller (Kotler, 2008). Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering a similar product and at what cost, and what market constraints exist.

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Marketing across Culture Marketing Essay

10 pages (2702 words) , Download 2 , Essay

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Denon, a manufacturer of semi-professional audio components sells the same basic version of their surround sound receivers using different model numbers and finishes (silver, black, gold-tone) depending on the market in which it is intended to sell. They also limit the warranties depending on where the product is marketed. Why does Denon do this? What else could they do to combat this problem?

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Developing Marketing Capability Marketing Essay

9 pages (2700 words) , Download 3 , Essay

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With the change in corporate trends and environment, the need for reaching the customers and presenting the company’s product has grown substantially. In this way, the need is of having an effective marketing function. This requires a strategic approach from organizations to devise a strong and sustaining marketing function.

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Definition of advertising Marketing Essay

2 pages (500 words) , Download 3 , Essay

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Messages in advertising are paid for by advertisers and can be viewed via new media, radio, TV, magazines, and newspapers. Advertisers will normally seek to increase product consumption via the use of branding that involves the association of their product with qualities, which might exist in the consumer’s mind.

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Marketing Ethics at Apple Inc Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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Computer was initiated by Steve Wozniak and Steve Jobs in 1976 in Cupertino. These two young men had such a strong belief in their capacity to create amazing gadgets that they felt that attending University was something that would merely serve to dull their creative capacities.

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Financial Performance of the National Express Group Marketing Essay

12 pages (3436 words) , Download 3 , Essay

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Accounting is an essential element in all actions and all organizations including business and non-business concerns where money and other economic resources are attached. The key function of accounting is to account for monetary transactions and economic resources. Whenever money is absorbed accounting is important to account for it in a proper way.

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High Standard Production of Products and Services Marketing Essay

6 pages (1918 words) , Download 3 , Essay

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Quality assurance is a vital aspect of any organization that needs to offer unparalleled products or services. Quality assurance is the implementation of all systematic activities that are geared towards the provision of quality products and services. Therefore, all organizations that adhere to quality control are in a position to make a positive impact in the provision of products and services.

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Marketing Strategy of Samsung Marketing Assignment

12 pages (3000 words) , Download 5 , Assignment

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This report seeks to investigate the market position of Samsung in UK and recommend marketing strategies which is to be put into practise by the company. The report will carry out a situational analysis which will first shed light on the competitive landscape of the mobile phone market and analyse the position of key players.

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Deepwater Horizon explosion (April 2010) -Transocean Company Marketing Essay

3 pages (750 words) , Download 2 , Essay

The effect was not only death but also it also led to the sinking of deepwater horizon by about 1500 meters. The pipe that provided connection between the well located at the bottom of ocean floor and the surface platform gushed gallons of crude oil, which was so difficult to control.

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Learning Team Sales Plan Analysis Marketing Essay

4 pages (1083 words) , Download 2 , Essay

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Several short-term goals and long-term goals will be added to the original plan to ensure that the organization has a proper direction in terms of its sales prospects. The original sales plan had several areas that needed to be addressed further to provide better sales for the organization. One is the definition of proper goals and objectives.

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Costco retail store-santa clarita Marketing Essay

3 pages (750 words) , Download 2 , Essay

There is a constant movement of items and sometimes confuse the price tags and disorient regular customers. This may mislead customers and they may be embarrassed when they are making payments at the teller. The store is fairly clean and the items are generally well organized and tidy. Similar items are located in close proximity hence this makes things easier for the customer.

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Evaluation of Internet Activities - SOGO Marketing Dissertation

8 pages (2197 words) , Download 2 , Dissertation

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The internet-based activities of the departmental stores have changed the behaviour of customers over the years due to the facilities of the advanced software, technologies and web-based solution employed by the department stores. The online access to products offered by the departmental stores has brought the consumers closer to the industry.

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Evaluating the Work of the Team at Marks and Spencer Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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If successful businesses are analyzed, then it can be found that businesses that not only concentrate on their products but also focus on their services are able to do well than those that do not emphasize their services (Kumar, 2008). This, therefore, highlights the importance of better customer services as better services lead to more satisfied and loyal customers.

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Brand Positioning of Co-operative Bank Marketing Essay

11 pages (2970 words) , Download 3 , Essay

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Brand positioning ensures that the brand activity has one common aim which is guided by the benefits of the brand. It is the procedure by which the marketers create an identity or image about the product, brand, and organization in the mind of the target market. Successful brand positioning is dependent upon the identification and communication of the uniqueness and differentiation of the brand.

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External and Internal Environmental Analysis on Medtronic's Marketing Essay

5 pages (1250 words) , Download 5 , Essay

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Medtronic is headquartered in Minneapolis and was founded in the year 1949. It is an international supplier of technological medical devices with total sales in 2011 totaling $5 billion (Medtronic, 2013).

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Differentiating Brands Marketing Essay

3 pages (750 words) , Download 2 , Essay

One company that cannot go unmentioned when the world of technology is mentioned is Google. It is clear that by now, Google has a hand in almost everything that is advanced in the new world. While coming up, Google faced tough and stiff competition from the likes of Microsoft and Apple Companies.

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Globalisation and Marketing Marketing Essay

3 pages (750 words) , Download 3 , Essay

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Globalisation and Marketing 1. Explain the concept of the globalization-online era and its impact on marketing research firms. The concept of globalization was established during the late nineteenth century and early twentieth century, which refers to years between 1850 and 1914 (Williamson, 1998).

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The assignment is to develop an advertising strategy for a franchise of your choosing Marketing Coursework

3 pages (750 words) , Download 2 , Coursework

The Hotel is widely distributed all over the world in about 4600 locations. The hotel serves around 157 million guest nights per annum. The hotel enjoys a vast size of about 678,000 rooms in 4600 hotels around the world. Currently, the hotels have grown to about 100 countries, and its plans for expansion are underway.

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Marketing and brand innovation: Apple Inc. case Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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From the case study, it is clear that the major reason for the sudden fall in the Apple market share was licensing. Apple’s tiff rival Microsoft had licensed its operating system to the PC manufacturers while Apple was against it. In order to ensure that Apple remains a dominant force in the MP3 and cell phone segment, the organization will have to do more than just innovation.

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Marketing Essays