Free Marketing Essay Examples and Topics | Page 335

Market Assessment and Strategy Marketing Essay

4 pages (1086 words) , Download 3 , Essay

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As of now, industry experts are talking about convergence where information-based internet and traditional TV broadcasting will be rolled into one where TV shows can now be broadcasted on the internet and mobile handheld devices and internet video showcasing its original content show just like the traditional TV show.

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Confirming Caretaking Services and Responses in Cleaning Services Marketing Essay

8 pages (2363 words) , Download 2 , Essay

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The author of this paper will provide a summarize data and findings of comprehended interviews conducted by the local estate authority from the local residents. The data is extracted from the 400 interviews taken from tenants and leaseholders of seven states, comprising 80 male and 183 female respondents.

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Impact of the Economic Environment on a Success of New Enterprise in a Country Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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This essay mainly focuses on the assessment of the relative importance of the economic environment of a country, compared with other factors, that should be assessed to determine potential outcome of launching an enterprise in a country. This environment provides important information on wealth, consumer buying power, and income level in a country

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Performance Improvement in Public-Private Partnerships Marketing Essay

5 pages (1509 words) , Download 2 , Essay

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Public-private partnership affects a company’s performance particularly in the mid-term span of three-four years following the merge. Funds received for intermediated public-private partnership assuages financial constraints as well as aids a company in remaining more financially feasible by significantly reducing the prospect of insolvency.

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Customer Relationship and Sales Management Marketing Assignment

6 pages (1779 words) , Download 2 , Assignment

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Since the introduction of the term marketing mix by Neil Borden for the very first time in 1953, many changes have occurred in the consumer and business environment, promoting the argument that the use of the marketing mix is inadequate in the changing marketing environment. While assessing whether this argument is plausible or not, there are various issues that come to the forefront.

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Development of Marketing Plan of a Company Marketing Essay

7 pages (2039 words) , Download 2 , Essay

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A marketer has to determine whether he or she has adequate information to make a strategic action on which markets to pursue. Marketing research entails obtaining adequate information on the environment of the John Lewis Organization. An analysis of the internal and external environments will give adequate information on marketing strategy.

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Aakers Brand Personality Framework Marketing Essay

10 pages (3634 words) , Download 3 , Essay

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According to Aaker and Fournier (1995), brand personality is the “set of meanings constructed by an observer to describe the ‘inner’ characteristics of another person…that can be used to summarize complex behaviors and form expectations of future behaviors’ (p. 392). The concept of brand personality eludes a clear definition.

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Indians' Paradoxical Marketing Psychology Marketing Essay

6 pages (1635 words) , Download 3 , Essay

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Consumer culture is an important element of marketing. In today’s competitive environment, it is essential for companies to understand their consumer’s culture. This is because the industry is not just about the production of goods; it actually is about the wants, needs, and satisfaction of consumers (Levitt, 1960).

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Brand Product Mix Report Analysis Marketing Essay

5 pages (1528 words) , Download 3 , Essay

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It is also keen to demonstrate the strengths, weaknesses, opportunities, and threats that the Sheraton hotels have to consider, to avoid failure and attract more customers. It has also made recommendations on the measures to be undertaken to maximize the profit. These recommendations have focused on the marketing strategy of the business.

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Competitive Strategy Zara Marketing Case Study

15 pages (3934 words) , Download 4 , Case Study

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The company has its own factories, designers and stores, and the designers are in close contact with the stores and hence the ability to respond quite quickly to any changes in trends. The company also makes the purchase of its textiles from global suppliers and conducts the final production activities in its own facilities and equipment.

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New Paper Publishing on the Verge of Extinction Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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In most cases, the increased use and of the internet through platforms such as Facebook and Twitter has been heavily relied on to inform me on any breaking news, therefore replacing the use of newspapers. It is worth noting that the new media has also affected the means through which newspaper circulate breaking news.

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Ralph Lauren Corporation Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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Ralph Lauren company is famous for some of its brands and people all over the world use their products as a high-class status label. The most famous brand of Ralph Lauren is Polo Ralph Lauren; along with that it also manages other small brands and businesses. The main headquarters are situated in the east of New York City.

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Global Marketing - Product Choiceand Market Entry Strategies Marketing Assignment

9 pages (2448 words) , Download 2 , Assignment

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Although the basic principles of marketing remain the same, international marketing is a lot more complex than domestic marketing as the companies entering the international market(s) have to deal with international regulations and cultural differences. However, with great risks come greater chances of success too. Today the global economy is as turbulent as it gets.

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The Use of Internet Marketing by Apple Inc Marketing Dissertation

59 pages (10554 words) , Download 2 , Dissertation

The 21st-century revolutionary world is the era of rate race competition. Life has become faster and easier in this age of high-end technology and innovation. This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work, and school projects and building the nation on a large scale.

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Influences of economics and marketing on relationships in the global food supply chain Marketing Essay

7 pages (1750 words) , Download 2 , Essay

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Introduction Food is one of the basic needs of the society and since ancient times a number of governance initiatives have been introduced for improving food security. Food scarcity, spoilage of food and over-abundance in certain areas have been the central theme for many a riots and social unrest within communities.

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Marketing Analysis of Pentax PocketJet 3 Marketing Research Paper

7 pages (1921 words) , Download 3 , Research Paper

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The project mainly focuses on communications and promotion, by an integrated marketing communications (IMC) method. Such a method delivers an apparent and reliable message to the customers and is connected to the Core Strategy. This project has been divided into two parts. Part 1 is general research about Communication channels, Advertising, Direct Marketing and Sales Promotions.

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Exporting and Importing for a Developing Country - South Africa Marketing Essay

7 pages (1934 words) , Download 2 , Essay

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South Africa, which is officially referred to as the Republic of South Africa is a nation situated at the southernmost tip of Africa. The country became a sovereign state in 1994 after years of political apartheid. South Africa is segmented into nine provinces and encompasses 2,798 kilometers of coastline.

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Customer Relationship Management Marketing Research Paper

10 pages (2708 words) , Download 2 , Research Paper

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Generally speaking, the Internet currency platform does not only enable smooth processing of online transactions but also serves as a singular platform that uses the electronic money transfer concept (Kumar & Hillegersberg, 2008). It helps in the conversion of normal currency into digitalized currencies.

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Global Market Analysis of Wiggles Marketing Case Study

12 pages (3396 words) , Download 2 , Case Study

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Wiggles also followed the same strategy. It is believed that big will come from the small. From the beginning of the Wiggles, with young Anthony Field and with his brother and with some friends, it started its journey with the street shows in Sydney in Australia, where the focus is only to achieve fun and customer satisfaction, not the profit.

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Evaluating the Feasibility of Business Opportunities Marketing Research Paper

8 pages (2000 words) , Download 3 , Research Paper

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More and more individuals are looking for homes, not only for residence but for recreational as well as business purposes. An extensive feasibility study helps in determining the target market as well as the purchasing power of clients. Economic and financial feasibility studies are helpful in forecasting the future of the business.

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Auditing in an Organization Marketing Coursework

3 pages (815 words) , Download 6 , Coursework

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Audit procedures should be consistent with auditing standards. This offers the auditors guidance on their tasks and acts as a yardstick for evaluating the audit work done. When the auditors were carrying out their work on BP p.l.c, they complied with the field, general, and reporting standards in auditing. There are general auditing standards.

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Marketing for Nike - Questions Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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More specifically, between 1985 and 2005 AMA’s definition of marketing represented the key roles of marketing, i.e. ‘the conception, pricing, promotion and distribution of ideas, goods and services’ (Ferrell 2012, p.7). Through the above roles marketing was expected to cover the needs of individuals and organizations (Ferrell 2012).

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Brief History and Business Model of Vodafone Group Plc Marketing Assignment

14 pages (3948 words) , Download 3 , Assignment

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The strategies for management of various risks by Vodafone are quite impressive, the company has thought out all the risks affecting it systematically and developed strategies to deal with those risks. All of the risk management strategies revealed above are both strong and effective in providing cover for each respective risk.

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Platform Native Social Media Marketing Marketing Essay

4 pages (1343 words) , Download 2 , Essay

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The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. The particular piece that was chosen for analysis within this brief summary is with regards to the October 18th article in Business Insider entitled “Platform Native Social Media Marketing”.

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Serving Customers in Global Markets - Dove Real Beauty Sketches Marketing Essay

6 pages (1837 words) , Download 3 , Essay

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This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.

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Entrepreneurship and Small Business: Case of Clippy London Marketing Essay

8 pages (2347 words) , Download 3 , Essay

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Calypso was a first-timer in the business field and she had no experience in that domain. Also, her volume of business was not very big it was precisely 250 bags only. So for 250 bags going to a foreign country to search for suppliers and renting a separate office would have been fancier for her cause she was not sure the idea of a transparent and graphics bag would hit the market or not.

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International Trade Unions 2 Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

Indian manufacturing sector come together to improve and maintain their bargaining on working wages conditions and power. The first Trade Union in India known as the Madras Labor Union created in the year 1918. The foundation of accepting Trade Unions Act in India was the momentous Buckingham Mill case of 1940 where Madras High Court granted an intervening injunction, not in favor of the Strike Committee of the Madras Labor Union warning them to induce workers to terminate their contracts of employment by refusing to go back to work (Harris, 2002).

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Marketing Management at Coca-Cola Marketing Case Study

10 pages (2500 words) , Download 2 , Case Study

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The organization of Coca-Cola offered a wide range of refreshing products at a quite cost, which is also another important factor for its success. The promotions presented by the management of Coca-Cola for the drinks are effective for the individual that acted as a boon for the growth and development of the organization in the market of North Korea as compared to other rival players.

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Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis Marketing Essay

3 pages (750 words) , Download 3 , Essay

The company sells luxurious pastries, chocolates, French sweets and viennoiseries as well as lifestyle and luxury articles like for example Champagne in boutiques all over the world and via an online shop delivering to many European countries. (Pierre Herme Paris, 2013a; Registre du Commerce et des Societes, 2013).

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Marketing Segmentation Strategies in the Context of Food Industry in the UK Marketing Assignment

9 pages (2818 words) , Download 3 , Assignment

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Beijing Organic and Beyond Corporation are regarded as one of the renowned brands in China, which has a number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering a wide range of organic foods including vegetables.

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Marketing plan for COCA COLA Marketing Essay

16 pages (4000 words) , Download 7 , Essay

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This report has presented a brief marketing plan for Coca-Cola Company to market its non-alcoholic drinks for the coming years in a way to achieve sustainable competitive advantage and to function effectively devoid of challenges posed by technology, and social factors. The environmental analysis part has dealt with analyzing the present situations of the firm, both internally and externally.

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Marketing Strategies of Oman Air Marketing Essay

12 pages (3096 words) , Download 7 , Essay

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The introduction section of the marketing plan will cover a brief description of the organization, target market and goals of a marketing campaign. Oman Air is a prominent and recognized Muscat-based national airline and flagship enterprise of Sultanate of Oman’s Civil Aviation Sector. The airline commenced business operations in the year 1993 and has accorded rapid growth and expansion since its establishment.

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Telecommunications Industry-Marketing of Vodafone Marketing Essay

10 pages (3250 words) , Download 3 , Essay

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According to the report the sector contributes to other businesses by reducing their transaction costs and thus creating positive externalities. Thus telecommunication sector is considered to be of much economic and technological importance. The empirical studies show the results varying in different countries.

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Store Discounts for the customer Marketing Essay

3 pages (750 words) , Download 3 , Essay

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It specializes in the clinical and health management programs in the retail clinics. It further has in-depth knowledge of its consumers that it acquires from the customers who tend to visit its stores everyday (CVS Caremark, n.d.). The CVS/ Pharmacy ExtraCare Reward program has been created for rewarding the loyal customers of CVS Caremark by providing those discounts as well as important informational mails.

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Marathon Petroleum Corporation: Case Study Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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The author explains that crude oil is the major component in the production of fuel for cars, trucks, trains, boats, and airplanes. In addition, crude oil is also used for wide varieties of other purposes. The fractional distillation of gasoline produces an output known as gasoline. Gasoline is mainly used as fuel in internal combustion engines.

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Cross-Cultural Concepts and Issues Which Could Arise Marketing Essay

8 pages (2171 words) , Download 3 , Essay

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Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams. While the benefits of successful cross-cultural activities are many, the problems which are posed to companies on an everyday basis must be dealt with effectively if the awards are to be reaped.

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Vans, Inc.: A Company Analysis Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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Paul Van Doren, pioneer of Vans, Inc., started manufacturing shoes on the East Coast in the early 1960s. While other companies rely heavily on retailers to distribute the goods, Doren focused on direct selling, and marketed the brand personally to the public. Later, Vans, Inc. gained momentum in the 1970s.

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Financial Services Marketing Marketing Essay

3 pages (750 words) , Download 2 , Essay

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Generally, the promotional strategies of a financial services organization are different from that of a physical good producing organization. This is because the financial services or products offered by a financial services organization are dissimilar from the physical goods in terms of ‘intangibility’, ‘heterogeneity’, ‘inseparability’, and ‘perish-ability’ (Ennew & Waite, 2007).

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Retail Innovation - Green Tailing Marketing Coursework

8 pages (2000 words) , Download 3 , Coursework

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Green tailing is one of the major revolutions that is taking place in our retail market place, with an emphasis on the influential green trends in the retailing business. Green tailing capitalizes on the huge demand for organic, sustainable, and wellness-related products. Through its evolution, it will force both the suppliers and retailers to take notice of its impact.

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International Expansion Plan: ZARA in U.A.E Marketing Essay

8 pages (2000 words) , Download 13 , Essay

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International Expansion Plan: ZARA in U.A.E. ZARA is a Spanish clothing brand and known for its unique design textures and clothing styles all around the world. ZARA has its stores in most of the countries in world where it satisfies a large audience of branded clothing and style lovers.

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Bionade as a World Wide Brand Marketing Assignment

6 pages (1942 words) , Download 2 , Assignment

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Given the new market trend where the consumers are seeking natural products, Bionade has been a success given its quality of being fermented. They have been able to position their brands as being purely traditional beverages and this has broadened their offers in the markets. To attract more consumers, they offer beverages with various flavors.

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Letter of Recommendation for Harvard Business School MBA Admission Marketing Admission/Application Essay

4 pages (1081 words) , Download 7 , Admission/Application Essay

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The applicant generated a trend of successfully ripping off all barriers to the accomplishment of his assigned marketing responsibilities. He has the innate talent to bring out all the talents of his subordinates. He can easily persuade each employee to give their 200 percent to surpassing the corporate team's high-quality time-constrained goals.

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How Disney Markets Nutrition to Children Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

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The author states that nutritional products of Disney have been able to attract family and children throughout the world. The company has a variety of healthy products that are attractive and additionally help the well being of the children. Moreover, the company has used experts in balancing the ingredients of the food.

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Why Should a Firm Cooperate with an Advertising Agency Marketing Coursework

11 pages (2750 words) , Download 2 , Coursework

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It is upon a company to decide whether they employ the services of an advertising agency or not. It is important to use the services of an ad agency because apart from developing an effective advertising strategy, they save the company costs of employing people with talents for advertisements and costs for monitoring advertising strategies.

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Introduction to United Continental Holdings, Inc Marketing Research Paper

4 pages (1159 words) , Download 4 , Research Paper

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United Continental Holdings, Inc. is listed on the NYSE using the ticker symbol UAL and started trading on Oct. 1, 2010. The Company moves people and cargo through its major operations, which use jet aircraft with at least 110 seats, and its regional operations (United Continental Airlines, 2011, p.4). UAL has the world’s widest global route.

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Cable TV as Going Obsolete Marketing Assignment

7 pages (1893 words) , Download 2 , Assignment

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On average, global viewers spend at least 4 hours a day watching TV. The content changes depending on the location, the time, and the network, but always with a target audience in mind. In the US, the standard target demographic would be men and women between the ages of 18 to 49 years old which would account for more than 112,806,642 people or 36.5% of the total American population.

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The Role of Market Research in the Decision-Making Process of an Organization Marketing Essay

8 pages (2233 words) , Download 2 , Essay

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The three functional roles played by marketing research include predictive, diagnostic, and descriptive functions (McDaniel & Gates 1998, p. 5). Examples of market research strategies that organizations use include surveys, questionnaires, observation of consumer behavior, personal interviews, quantitative, as well as qualitative market research.

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Push and Pull Marketing Marketing Essay

4 pages (1214 words) , Download 5 , Essay

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Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy that will work for its offering (Hegel III & Brown, 2008).

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Resistance to Organizational Change Marketing Essay

3 pages (1021 words) , Download 3 , Essay

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To attain organizational growth and development, organizational leaders ought to come up with and execute effective measures to rise above resistance to change and ensure a smooth implementation of the organizational change process. Organizational change should as well be implemented in a cooperative and consultative manner.

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Performance Management of Mega Widgets Marketing Essay

11 pages (3012 words) , Download 2 , Essay

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The performance management in the context of international human resources management depends upon the structure of the organization, management policies, strategies adopted for expansion, and the control mechanisms in place. The policies of the management concerning staffing, whether the approach is ethnocentric.

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Marketing Essays