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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing of English Wine Week Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
Because of the stiff competition in this industry, EWP has to embark on modern approaches to analyzing the market, this includes competitor analysis. In analyzing the competitors, it is important for EWP to take into account the competitors’ strategies including products, target customers, strong customer base, pricing strategy, and promotional skills.
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BMW Investments in the Business Sector Marketing Research Paper
6 pages (1567 words) , Download 3 , Research Paper
Free
BMW Group has remained one of the top-selling car manufacturers having almost a million and over cars sold. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success.
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Day care in the chicago, IL downtown area Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
However, the problem caused by this is that there is an increasing rate of children who can not look after themselves when left at home alone. Children whose parents cannot afford the fees of a daycare service are normally left alone with closed doors and windows.
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The Role of Marketing Assistant of Cardiff HQ for Castle Leisure Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The world of the 21st century promotes an environment of rapid change and development. The fast evolution of the internet in the last couple of years has presented a massive change in the modes of connectivity all over the world. The faster acceptance of various kinds of modern-day high technology gadgets has resulted in the process of a high level of connectivity to masses all over the world.
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Black & Decker (SWOT analysis) Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Black & Decker is one of the world’s biggest manufacturers of power tools and accessories. The products range from the smallest of screwdrivers which are used rarely by domestic consumers to heaviest parts of machinery used at the industrial scale. The products are classified into two categories: home use and industrial use.
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Personal Marketing Plan Submitted in Fulfillment of the Requirements for Hospitality Marketing Essay
7 pages (2004 words) , Download 2 , Essay
Free
This marketing plan shows all my skills and qualifications relevant to the tourism industry. Tourism is an extremely crucial area in today’s world because of the increasing demand in the industry with many people trading worldwide. As a matter of fact, the sector of tourism in the world is one of most diversified.
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Consumer Behaviour - Case of Redbull Marketing Case Study
4 pages (1149 words) , Download 4 , Case Study
Free
Red Bull’s implication that the company is only facilitating the need to buy the product arouses significant motivation in the consumer base to use the product as an energy drink. Starting from distributing free cases of the energy drink at gyms, schools, and different buildings where they could find their consumer base, Red Bull started with a viral advertising policy.
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Pricing Option for Whirlpool Marketing Research Paper
3 pages (981 words) , Download 3 , Research Paper
Pricing is even more important when introducing cutting-edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.
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Analysis of Sony Experia Mobile Market Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The brand has launched with exclusive marketing campaigns to target the smartphone consumers in the competitive market. The report evaluates the overview of the market industry, key players and its competitive influence over the market. The main content of the report will focus on the marketing techniques and marketing mix (McGrath, 2000, pp.
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Basic Consumer Motivations Marketing Case Study
5 pages (1609 words) , Download 2 , Case Study
Free
Therefore, companies focusing on these needs and wants are more likely to gain a competitive advantage and will benefit in terms of a larger market share in the long run. Companies need to develop products that satisfy consumer needs and wants so that the internal drives of consumers motivate them to buy these products.
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Fact-Finding Techniques for Requirements Discovery of Business Systems Analysis and Design Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is the collection of data or information gathering. For there to be an analysis and study of a system, there is need to collect the relevant information and facts. In collecting facts, there are those that are expressed in a quantitative form. These facts are referred to as data.
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Approaches of Nike towards Corporate Responsibility Marketing Case Study
8 pages (2389 words) , Download 2 , Case Study
Free
In this regard, Nike firmly realized that innovation towards generating new and better solutions rather than conducting trade-offs could support the company to develop its corporate responsibilities by a considerable level. According to the company, a particular eco-friendly product produced under poor labour conditions is often a hollow success.
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Case Analysis Of Population Services International Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Free
However, the final consumer of the products reflects different perceptions, beliefs, and needs in accordance to their societal and religious values. The company markets the condoms under the globally recognized brand name referred to as Raja, while packaging and selling the contraceptive under the name of Maya (Rangan 2).
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Macro environment forces of CANADA Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
On average, a household in Canada had 2.5 people going by 2006 statistics (Human Resources and Skills Development Canada, 2013). According to 2010 statistics, about 81% of the Canadian population lives in urban centres, the major cities being Toronto, Montreal, Calgary, Ottawa, and Vancouver.
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Recommendations for JJ Rossy Bar Problems Marketing Essay
5 pages (1535 words) , Download 2 , Essay
Free
As a bar in the downtown part of Halifax, it caters to students from the local University. JJ Rossy’s faces competition from nightclubs and bars that are within a walking distance. Even though JJ Rossy’s and Peddler’s, which is its sister bar, are run under similar systems of inventory, JJ Rossy’s has been unable to keep a clientele.
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Marketing Is the Production of Signs and their Meanings Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Customer Sovereignty The idea of consumer sovereignty is central to the beliefs of marketing as well as theorists. Even the business specialists, who are considered as being doubtful and pragmatic where theoretical marketing concepts are concerned, trust in this particular theoretical foundation of marketing and economic concepts (Stewart, 2006).
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Scotch Whisky Industry in the UK Marketing Essay
10 pages (2887 words) , Download 2 , Essay
Free
International marketing is has become more and more popular among companies around the world. International marketing has also been in the light of the debate on an agenda of homogeneity. The concept of trading internationally is highlighted as a means of unifying the differences of countries then bringing together their similarities.
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Roast Plc - the UK Coffee Chain Marketing Research Paper
7 pages (1971 words) , Download 3 , Research Paper
Free
Roast plc, the UK coffee chain, is plagued with falling growth and profitability issues and that has worried the company management and its investors. Pete McCarthy, the newly appointed Managing Director, is now in the process of sorting out major issues that the company is facing for the last few years.
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Financial Analysis about PepsiCo Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The company initially marketed its famous product “Pepsi Cola” by the name of Brad’ drink but later on changed the name to Pepsi 1903. Later on in the same era, the PepsiCo for the first time registered the trademark ‘Pepsi’ and commenced the commercial production and marketing of the beverage.
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Meditech Supply Chain Design Marketing Essay
7 pages (1780 words) , Download 2 , Essay
Free
Meditech is one of the principal market leaders in the supply of endoscopic surgical instruments. The Company is responsible for manufacturing and supplying low-cost surgical equipment, either to independent surgeons or hospitals. Meditech’s distribution network is managed from the main warehouse, where members of staff dispatch the instruments both to local, as well as, international customers.
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Branding,Competitive Analysis, Apple iPhone 5 and Microsoft Windows Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Branding is an important part of any business because it is necessary to secure a loyal group of customers for the ongoing success of the firm. Owners of new small businesses may find it difficult to brand their business during the initial stages because they do not have an existing customer base.
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Strategic Audit of a Corporation - Swot Analysis of Sony Playstation Marketing Assignment
5 pages (1551 words) , Download 3 , Assignment
Free
The company operated in electronic and electrical devices with its first product being Tape G tape recorders which were produced by the 1950s. Afterward, the company got the license that allowed permitted it to move to more technologically integrated production of electronic devices including radios and televisions.
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Preparation of marketing job in Doha Bank, Qatar Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the bank website, the company is always looking for experienced and talented people to join its expanding workforce. The bank is aware that the quality of human capital is an essential competitive edge in the industry (Doha Bank, 2013). The bank also encourages merit in reward management and is committed to retaining the high talented employees.
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Recruitment of Salesperson Marketing Essay
5 pages (1472 words) , Download 2 , Essay
Free
Efficient recruitment and selection of salespeople are one of the most indispensable tasks within the overall sales management. It incorporates the search for persons who can hold positions that are required by a particular organization. In the practice of recruitment and selection, there is a huge difference between order taking and order getting positions in sales.    
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Social Media Marketing Marketing Literature review
7 pages (1932 words) , Download 2 , Literature review
Free
The more they appreciate the product, the more their likelihood of purchasing the said product. Norman (2004) groups a customer’s appreciation into visceral appreciation and aesthetic appreciation. He argues that the emotions that the appearance creates people determine their level of appreciation of that particular product.
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Analysis of Social Media Advertising Marketing Report
7 pages (2001 words) , Download 2 , Report
Free
Social media marketing programs more often than not strive to generate contents that largely create a center of attention that encourages its users to share amongst them. Commercial information moves to start with one client to the other and most probably resonates for the reason that it seems to move from a dependent, third-party foundation, disparate from the make or firm itself.
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Impact of Customer Relationship Management in Hospitality and Tourism Marketing Essay
4 pages (1390 words) , Download 2 , Essay
Free
Due to competition among the service providers in the tourism and hospitality industries, companies seem to focus on establishing a good relationship with the existing customers to ensure repeat business. Customer relationship management (CRM) helps to maintain this relationship with the existing customers by developing tailor-made products.
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Market Realities and the Maximalization of Consumer Good Marketing Essay
4 pages (1199 words) , Download 2 , Essay
Free
Due to the fact that little choice exists within both models, price setting necessarily occurs to a greater or lesser extent depending on the particular situation engaged with.  Additionally, both of these forms of competition deviate from the ideal form of capitalism due to the fact that the consumer is no longer in charge of maximizing his/her utility within the given context. 
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What are the pros and cons of company's IPO Should company be floated at all Marketing Essay
3 pages (750 words) , Download 2 , Essay
The pros and cons of an Initial Public Offer (IPO) Initial public offer (IPO) refers to the process whereby a company sells its first shares. It is a method typically used by small companies to accelerate their development. It provides the needed source of capital for expansion.
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Advertising and public relations Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.
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M1A3 - Leadership and ethics Marketing Essay
3 pages (750 words) , Download 3 , Essay
In regards to profits, it is the second largest after Wal-Mart (Tesco). Tesco PLC stores are spread in 14 countries that spread across Europe, Asia and North America. Tesco PLC has a grocery market share of close to 30%, thus making it the market leader in grocery in the United Kingdom, the Republic of Ireland, Malaysia and Thailand.
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Marketing Theories Applied in the Analysis of the Service Encounter Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
I had gone to Old Trafford to watch a premiership match because I had acquired the season tickets. However, I had accidentally forgotten my tickets back home and was determined to attend the match. This prompted me to attend the game early to confirm whether an arrangement could be done to enable me to attend the match.
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Managing People - British American Tobacco Marketing Essay
3 pages (1035 words) , Download 2 , Essay
Free
Flexible working refers to working according to the needs of an employee according to Romer (2011, 6). Flexible working entails part-time work, flexible working hours, leave, part-year working, and variable year working (Romer 2011, 6). Flexible working can also allow an employee to work remotely or at home as long as the expectations are met.
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Managing People and Utilizing Absence Management Solutions Marketing Essay
10 pages (2870 words) , Download 3 , Essay
Free
There are numerous reasons why the employees seek leaves it could be maternity leave, sickness, lateness, educational leave, or a sudden accident like death or even birth. To maintain a pleasant environment connected to absence management today many organizations are taking important measures to keep the employee record straight and with good attendance.
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The Practices Associated with Marketing and the Challenges Posed by Mass Production Marketing Essay
7 pages (1945 words) , Download 2 , Essay
Free
Advertisers had a pressing need to alert customers about the existence of some new innovation and convince them that their lives would improve if they used the new products (Ellis, 2010, p.239). This paper explores the evolution of marketing from the first principles to modern web-based marketing. In addition, the adoption of marketing strategies in the face of increasing competition is discussed.
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Understanding PricewaterhouseCoopers' Strategic Resources Marketing Essay
9 pages (2375 words) , Download 2 , Essay
Free
The merger of 'Price Waterhouse' and 'Coopers & Labrand' was a big strategic move to broaden coverage in key markets, and strengthen client service capabilities. PwC currently, operates in over 158 countries employing over 169,000 persons. PwC PricewaterhouseCoopers International Limited is an umbrella name under which different firms operate as a separate legal entity using the brand name PwC.
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Nike Company and the Targeted Consumers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that it is the logo “swoosh” which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless of a check of excellence, the flowing nature of the logo has played a vital role in the marketing of the brand.
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Segmentation, Targeting and Positioning to Circulate to all employees Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Market segmentation involves a marketing strategy for dividing customers into groups that can be served more effectively and efficiently (Strydom, pp 161). Normally, customers with similar taste and preferences are grouped together and segments are totally different from each other (Strydom, pp 161).
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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value Marketing Assignment
4 pages (1168 words) , Download 2 , Assignment
Free
Being undertaken also to evaluate a product, industry, or business location, SWOT is used to identify internal and external factors that affect a business. Internal factors involve strengths and weaknesses while external factors are opportunities and threats (Kerin 19). Another use of SWOT analysis is to create a recommendation after undertaking a survey.
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The Most Effective Way to Understand Contemporary Culture Marketing Essay
4 pages (1124 words) , Download 2 , Essay
Free
Falk and Falk (2005) define culture as the set of customs, values, and beliefs of people of a particular society. In other words, it is the way of life of a particular section of society, country, or class at any given time. However, history tells us that culture is not static rather an element that keeps changing as the emerging new beliefs and trends replace the older ones.
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Sales Promotion - UK High Street Fashion Market Marketing Essay
11 pages (3352 words) , Download 2 , Essay
Free
Sales promotion refers to the techniques used by companies to increase sales within a short period of time. On the other hand, Public relations or PR is managing the flow of information between organizations and the public. PR is all about creating and managing reputation (Kazmi, 2010, p. 79). It is used to gain trust and understanding between organizations and various public.
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Service Quality and Customer Satisfaction in a Telecom Company Marketing Literature review
9 pages (2749 words) , Download 2 , Literature review
Free
In the past, it was not considered an important concept because businesses presumed that it was more important to acquire new consumers instead of using valuable capital to try and hold on to the ones that were already present. Since then, companies have begun to appreciate the importance of catering to the needs of consumers.
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Business Operations of the Grupo Modelo Marketing Term Paper
8 pages (2319 words) , Download 3 , Term Paper
Free
The SWOT analysis will help to analyze the strength, weaknesses, opportunities, and threats of the company. The term paper will analyze the ‘staying power’ of the company by means of eight strategic verticals. This study has chosen Grupo Modelo in order to analyze the case study. The company overview will be provided.
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The Using Perceptual Maps in Marketing Simulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The Using Perceptual Maps in Marketing Simulation The first motorcycles cost approximately $200, today motorcycles can cost upwards of $25,000. Thorr Motorcycles generates over $5 billion in revenues yearly with a total production of over 200,000 units. The company controls a 40% market share in the 651 + cc motorcycle marketplace.
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The Centralized Manager Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Name: Instructor: Course: Date of Submission: The Centralized Manager Introduction Looking at the Abu Dhabi National Oil Company (ADNOC), it is a case study that presents a management crisis within the organization and goes further to eliminate employee morale as well self-esteem.
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Marketing Mix: Google IT Industry Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Founded in 1997 by Larry Page and Sergey Brin, Google is one of the most prominent IT companies in the world at present. Google entered the IT industry through search engine business. Even though Yahoo entered the search engine business much earlier than Google, they are currently struggling for survival.
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Marketing Plan of Knowledge Store Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
This entails the analysis of the immediate external environment in which the Knowledge Store operates. In this regard, the analysis focuses on the books, tapes and DVDs market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the books, tapes, and DVDs competitors’ actions in this market.
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The Consumer Decision-Making Process as It Relates to Replacing a Laptop Computer Marketing Assignment
8 pages (2250 words) , Download 4 , Assignment
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.
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Online Recruitment - Fab Tiger Marketing Marketing Essay
3 pages (993 words) , Download 2 , Essay
Free
Recruiting and managing people in a firm may not be an easy task especially when in control of a large number of employees (Price, 2007:21). This makes it complex to supervise all the work that is done by every worker. However, with well-structured supervisory avenues, it is easy to control these workers in any working environment.
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Economic Trends in an Executive MBA school Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that during the time of recession, consumers find themselves in financial crisis. They cut back on the credit card spending and can no longer be able to pay monthly bills. As a result of such circumstance, people opt to venture into white collar jobs that needs a higher level of expertise but would increase income levels.
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