They also may not have the funds required to brand the firm appropriately. One common technique used is by offering dramatic discounts or free stuff. Consumers will always be attracted by these techniques, but the key is to secure them as a long-term customer once they have been hooked on the brand. Advertising also plays a key role in the branding of any small business. For a business to develop a popular brand identity, it is important to reach as many consumers as possible. Some small business owners may not be able to do this on a large scale, so it is important that they get out into the community and get exposure for the brand. Word of mouth marketing is a great way to brand a firm because the cost is very little compared to the potential benefits that can be received. It is important to create a brand because customers are the lifeblood of any firm and they need to find something to identify with a brand so they will feel compelled to stay loyal to the brand. 2) A competitive analysis should almost always be done before making any key marketing decisions. If a company is going to spend a significant amount of money on a new marketing campaign, then it is important to ensure that those funds do not go to waste. This can be avoided by establishing a clear target market to go after and then using advertising techniques to reach that market. A competitive analysis can also show a company where they can improve in terms of efficiency and effectiveness.
The technological changes proved to be a challenge to Apple as it struggled to produce standardized software in the market. Various organizations, consumers and businesses were demanding more compatible operating systems. In addition, Mac OS was not available for other computers and was used only on Macintosh.
“Steve Jobs and Steve Wozniak founded Apple Computer in April 1976 with the creation and release of Apple I. The company became incorporated in January 1977” (MarketLine Case Study Apple Inc. The Steve Jobs Effect, 2012, p.5). Apple’s growth is phenomenal in recent times; however, many people believe that the death of Steve Jobs in 2011 has created a vacuum at the top level of Apple Company.
As a matter of fact, there are some quarters that report that supply is not forthcoming at all (Campos and Root, 2009). Even though decline in supply is not necessarily as a result of increased demand, in the case of the Apple iPhone 5, it is clear that there is a massive demand for the product but manufacturers are just not being able to match up the demand for the product.
These compete with Apple basing on different business factors such as pricing, product design, merchandise mix, visual presentation, channel design, and target customer. Nonetheless, Apple has been able to compete with these channels favorably in order to remain profitable in the market.
with how these technologies could benefit different industries, with leisure, grocery, and wine stores, all of which have developed ways of using touch screen technologies to benefit their customers. Another aspect of the article is concerned with how lifelike these touchscreen
Consequently, Apple was able to provide backup software and tools for the iPod such as the iTunes store that enables iPod owners to get the latest content on the web at the lowest cost. The bundle is rare and unique to Apple
Apple Company, that is discussed in this assignment has a global recognition as one of the top rated companies when it comes to the production of electronics. This essay not only overviews one of the best devices, that is the IPhone 5s, but also describes huge advertisement campaign, that was developed. The assignment focuses on description of print, outdoor and online advertisement.
Customers are unpredictable, and they are the ones to determine the stability of the organization. Customers may vary according to the demographic changes that are the age, the gender, and social class. The type
The company has its headquarters in California in the United States. The company manufactures hardware and software of Information technology products. The strategic advantage and the
12 pages (3000 words)Assignment
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Branding is an important part of any business because it is necessary to secure a loyal group of customers for the ongoing success of the firm. Owners of new small businesses may find it difficult to brand their business during the initial stages…